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| case study of unilever: Unilever Company Case Study Leonard Kahungu, 2018-06-19 Case Study from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 78.00, , course: LRPM, language: English, abstract: Unilever is London-based multinational company that specialises on fast-moving consumer products in more than 190 countries across the globe. However, Unilever is increasingly facing stiff competition from local, regional, and international companies in virtually all levels from rival firms. The competition is reflected across its over 400 brands in four predominant categories, namely personal care, refreshments, home care, and foods. This calls for a strategic analysis of the company in attempts to identify sustainable recommendations in attempts to enhance the performance and competitiveness of Unilever around the world. |
| case study of unilever: Taking Stock of Industrial Ecology Roland Clift, Angela Druckman, 2015-12-11 How can we design more sustainable industrial and urban systems that reduce environmental impacts while supporting a high quality of life for everyone? What progress has been made towards reducing resource use and waste, and what are the prospects for more resilient, material-efficient economies? What are the environmental and social impacts of global supply chains and how can they be measured and improved? Such questions are at the heart of the emerging discipline of industrial ecology, covered in Taking Stock of Industrial Ecology. Leading authors, researchers and practitioners review how far industrial ecology has developed and current issues and concerns, with illustrations of what the industrial ecology paradigm has achieved in public policy, corporate strategy and industrial practice. It provides an introduction for students coming to industrial ecology and for professionals who wish to understand what industrial ecology can offer, a reference for researchers and practitioners and a source of case studies for teachers. |
| case study of unilever: Exploring the Links Between International Business and Poverty Reduction Jason W. Clay, 2005 Foreign direct investment is recognized to be important for economic development, in terms of wealth creation, employment, skills development, and technology transfer. But there is an ongoing debate about the extent to which these contributions translate into real benefits for people living in poverty. In an attempt to evaluate the impacts of international business on people living in poverty, two organizations with very different aims and perspectiveseUnilever (a major company operating in some of the poorest countries in the world) and Oxfam (an international development and humanitarian organization)ecollaborated on an ambitious research project. The research considered the impacts of Unilever Indonesia across the entire business value chain, from producers and suppliers, through the company's core business operations, to its distributors, retailers, and consumers. This report presents the findings of the research. It is a contribution to the debates among the wider business community, governments, civil-society organizations, and academics who seek to understand how the wealth, employment, and products that a large company creates could bring increased benefits to people living in poverty. |
| case study of unilever: Renewing Unilever Geoffrey Jones, 2005-08-25 Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's, Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben & Jerry's. In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management. The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals. |
| case study of unilever: Foreign Multinationals in the United States Lina Gálvez-Muñoz, Geoffrey G Jones, 2005-07-26 In this volume, leading scholars in international business and business history in the United States, Europe and Japan examine the experiences of a range of firms in the United States. They survey British, Canadian, French, German, Spanish and Japanese firms, and span a range of sectors including automobiles, banking, electricals, petroleum and steel. Together, their contributions present a unique evolutionary and comparative perspective on the management and performance of foreign companies in the United States since 1945. This book is essential reading for all those with a professional or academic interest in international business, management, business history or business in the United States. |
| case study of unilever: Net Positive Paul Polman, Andrew Winston, 2021-10-05 A Financial Times Best Business Book of the Year Named one of 10 Best New Management Books for 2022 by Thinkers50 An advocate of sustainable capitalism explains how it's done — The Economist Polman's new book with the sustainable business expert Andrew Winston…argues that it's profitable to do business with the goal of making the world better. — The New York Times Named as recommended reading by Fortune's CEO Daily …Polman has been one of the most significant chief executives of his era and that his approach to business and its role in society has been both valuable and path-breaking. — Financial Times The ex-Unilever CEO who increased his shareholders' returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world's most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity's greatest and most urgent challenges—climate change and inequality—and build a thriving business as a result. In this candid and straight-talking handbook, Polman and Winston reveal the secrets of Unilever's success and pull back the curtain on some of the world's most powerful c-suites. Net Positive boldly argues that the companies of the future will profit by fixing the world's problems, not creating them. Together the authors explode our most prevalent corporate myths: from the idea that business' only function is to maximise profits, to the naïve hope that Corporate Social Responsibility will save our species from disaster. These approaches, they argue, are destined for the graveyard. Instead, they show corporate leaders how to make their companies Net Positive—thriving by giving back more to the world than they take. Net Positive companies unleash innovation, build trust, attract the best people, thrill customers, and secure lasting success, all by helping create stronger, more inclusive societies and a healthier planet. Heal the world first, they argue, and you’ll satisfy your investors as a result. With ambitious vision and compelling stories, Net Positive will teach you how to find the inner purpose and courage you need to embrace the only business model that will matter in the years ahead. You will learn how to lead others and unlock your company's soul, while setting and delivering big and aggressive goals, and taking responsibility for all of your company's impacts. You'll find out the secrets to partnering with others, including your competition and critics, to drive transformative change from which you will prosper. You'll build a company that serves your people, your customers, your communities, your shareholders—and your children and grandchildren will thank you for it. Is this win-win for business and humanity too good to be true? Don't believe it. The world's smartest CEOs are already taking their companies on the Net Positive journey and benefitting as a result. Will you be left behind? Join the movement at netpositive.world |
| case study of unilever: Managing Sustainable Business Gilbert G. Lenssen, N. Craig Smith, 2018-03-07 This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools. The book is based on the premise that the key for managing the sustainable business is finding the right balance over time between managing competitiveness and profitability AND managing the context of the business with its political, social and ecological risks and opportunities. In that way, a sustainable business is highly responsive to the demands and challenges from both markets and societies and managers embrace the complexity, ambivalence and uncertainty that goes along with this approach. The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities. The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities. |
| case study of unilever: RESTART Sustainable Business Model Innovation Sveinung Jørgensen, Lars Jacob Tynes Pedersen, 2018-07-31 Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practical solutions. After examining the theoretical foundations of sustainable business model innovation, the authors present their own framework – RESTART. Consisting of seven factors, this framework can be the basis for restarting any business model. The final section outlines a research agenda for sustainable business informed by the perspectives and frameworks put forward in this book. |
| case study of unilever: International Business and National War Interests Ben Wubs, 2008-06-11 This book ties together business history, the history of the Nazi economic administration and European history. It is relevant to several disciplines, including international relations, economic and business history, European history and political science. |
| case study of unilever: The Lonely Quest of Unilever's CEO Paul Polman Jeroen Smit, 2023-07-25 When Paul Polman became the CEO of the multinational Unilever in 2009, he set out on a quest to convince his colleagues, his board, and the outside world that companies do not have the right to exist if their only purpose is making money. More importantly, he set out to prove that a company could in fact be both profitable and sustainable. The Great Battle or The Lonely Quest of Unilever's CEO Paul Polman investigates how Polman navigated between making money and doing the right thing. Smit convincingly argues that Polman was too far ahead of his time, but that his ideas about responsible capitalism are the very thing we need to turn the tide. |
| case study of unilever: Labour Rights in Unilever's Supply Chain: From compliance to good pracitce. An Oxfam study of labour issues in Unilever's Viet Nam operations and supply chain Rachel Wilshaw, Liesbeth Unger, Chi Do Quynh, Thuy Pham Thu, |
| case study of unilever: Next Generation Business Strategies for the Base of the Pyramid Ted London, Stuart L. Hart, 2011 This book shares proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, will help alleviate social ills, and can scale to significant size and profitability. Its “second-generation” techniques reflect crucial lessons learned by “BoP” pioneers: lessons that dramatically increase the likelihood of success. |
| case study of unilever: The Trillion Dollar Shift Marga Hoek, 2018-01-12 Over the past 30 years, the world has seen great social improvements. Technology has been developing at an enormous pace and is helping to solve our most pressing social and environmental challenges. Yet, despite this success, our current model of development is still deeply problematic. Natural disasters triggered by climate change have doubled since the 1980s, violence and armed conflict now cost more than 13 percent of GDP, social inequality and youth unemployment is worsening around the world, and climate change threatens the global population with tremendous environmental as well as social problems. Using the United Nations Sustainable Development Goals as a framework, this book sets out how business and capital now have a real opportunity to help resolve these problems. With clear and plentiful examples and cases of how businesses are making a difference, relevant facts and figures to support the cases, and inspiring and instructional information on how businesses can create sustainable value, this highly readable book is a must-read for businesses (large and small) that wish to genuinely support the delivery of the SDGs. The Paris Climate Agreement and the Sustainable Development Goals (SDGs) drive change and offer a narrative and an opportunity to all to speak in one language on sustainability. They provide us with a clear set of targets for 2030. Through following the SDGs, opportunities abound for business and capital to unlock markets which offer endless potential for profit while at the same time working towards the Sustainable Development Goals. This book illustrates for business how to make the much-needed Trillion Dollar Shift. |
| case study of unilever: Market Entry in China Christiane Prange, 2016-05-14 This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players. |
| case study of unilever: Recruitment: Johnson & Johnson vs. Unilever Ben Beiske, 2003-07-17 Essay from the year 2003 in the subject Leadership and Human Resources - Miscellaneous, grade: 2.1 (B+), The University of Hong Kong (-), language: English, abstract: This paper will consider how Johnson & Johnson (J&J) and Unilever recruit and select managerial staff, and how these companies focus on the development of managerial staff. Both similarities and differences will be highlighted in each section. Further, a critical examinination of the benefits and challenges of the overall strategies and policies are investigated. Finally, the last part of this paper is concerned with possible improvements to the training programs implemented at both J&J and Unilever, based on each company’s unique position and value system. |
| case study of unilever: The CEO Factory Sudhir Sitapati, 2020-01-25 |
| case study of unilever: Unilever's Mission for Vitality David Austen-Smith, Adam D. Galinsky, Katherine H. Chung, Christy LaVanway, 2007 This case walks students through the types of dilemmas that executives face in the real world. Dove and Axe are two highly successful brands owned by Unilever, a portfolio company (www.unilever.com). Dove is a female-oriented beauty product brand that exhorts real beauty and not the unachievable standards that the media portrays. In contrast, Axe is a brand that purportedly gives men the edge in the mating game. Axe's risqué commercials portray the supermodel-type beauty ideal that Dove is trying to change.Unilever had always been a company of brands, i.e., the consumer knew the brands but not the company. Recently, however, the company attempted to unify with an umbrella mission for all of its brands. This change would turn Unilever into a company with brands, potentially increasing consumer awareness and encouraging cross-purchases between the different brands. However, this new strategy raised questions about the conflicting messages between the brands' marketing campaigns, most notably between Unilever's two powerhouse brands, Dove and Axe. |
| case study of unilever: To the Desert and Back Philip H. Mirvis, Karen Ayas, George Roth, 2003-08-05 Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble— declining volume, eroding margins, critical quality problems— and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's path to thrive around the globe. To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth. The lessons learned from this dramatic business turnaround provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success. |
| case study of unilever: The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition C.K. Prahalad, 2009-07-15 Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer theory: they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting at the bottom of the pyramid. Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it. |
| case study of unilever: Go Long Dennis Carey, Brian Dumaine, Michael Useem, Rodney Zemmel, 2018-05-08 In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition. |
| case study of unilever: Total Quality Management John S. Oakland, 2003 This text provides a simple model for 'Total Quality Management' and comprehensive coverage of the concepts students need to understand. It is supported throughout with real-life case studies. |
| case study of unilever: Qualitative Marketing Research Dominika Maison, 2018-09-24 This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology. |
| case study of unilever: Advanced Business David Needham, Robert Dransfield, 2000 Everything you need to cover the compulsory units of the AVCE specification can be found in the student-friendly textbook. The Tutor's Resource File contains all the extra materials, ideas and support to get the very best from your students. |
| case study of unilever: Cases on Consumer-Centric Marketing Management Jham, Vimi, 2013-07-31 As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization. |
| case study of unilever: Marketing Metrics Neil Bendle, Paul W. Farris, Phillip Pfeifer, David Reibstein, 2020-08-23 Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable. |
| case study of unilever: The Business Environment Paul Wetherly, Dorron Otter, 2018 The only book with a 'themes and issues' approach that encourages critical engagement with contemporary debates in the business environment. |
| case study of unilever: Foreign Direct Investment in Latin America Rob Vos, Carlo Binetti, Ziga Vodusek, Alberto Brugnoli, Jan Atteslander, Álvaro Calderón Hoffmann, Karel Jansen, Alfredo Arahuetes, John H. Dunning, Alessandro Maffioli, José Braz, Edmund Amann, Javier Santiso, Rolf Jungnickel, Georg Saul, Rasul Shams, 2001-01-01 This book provides an overview and analysis of the increased presence of European investors in Latin America, in addition to presenting the results of a survey carried out in the major European investor countries whose aim was to analyze corporate investment strategies in Latin America. |
| case study of unilever: Marketing Management Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen, 2019-07-12 The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. |
| case study of unilever: Strategic International Management Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes, 2011-02-04 “Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged. |
| case study of unilever: Industry 5.0 and Emerging Technologies Aziza Chakir, |
| case study of unilever: ICMLG2016-4th International Conference on Management, Leadership and Governance Dmitry Vasilenko and Natalia Khazieva, |
| case study of unilever: TQM: Text with Cases John S Oakland, 2012-05-23 'TQM: Text with Cases' is clearly written in a logical manner and points are supported by real life case studies. Professor Oakland demonstrates how a Total Quality Management strategy can be applied in all business activities to achieve world-class performance. This third edition features several major changes including new material on process modelling and management, quality management systems, people development, performance measurement, the Business Excellence Model, self-assessment, benchmarking, and the implementation of TQM. Case studies reflecting the latest developments in the area from leading exponents of TQM and Business Excellence have been included. These focus on organizations which have fully integrated the TQ approach into their business operations and delivered real benefits. |
| case study of unilever: Marketing Cases from Emerging Markets Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis, 2013-09-03 Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module. |
| case study of unilever: Extinction Governance, Finance and Accounting Jill Atkins, Martina Macpherson, 2022-05-30 The planet is currently experiencing a mass extinction event, with human and business activity being the root cause of species loss and habitat destruction. Industries, companies, banks, investors, accountants and auditors have all played their role. This book explores how they can also provide a solution. The book presents plans, metrics, frameworks, mechanisms and financial innovations that can be, and are being, implemented through the financial markets in order to save and protect species, enhance biodiversity and, at the same time, preserve the financial markets and the business world. This biodiversity handbook addresses the intersection between species extinction and the global capitalist system. With contributions from leading non-governmental organisations such as the Capitals Coalition, Business for Nature, the Ecojustice Foundation, ShareAction and the Endangered Wildlife Trust, plus senior researchers in the field, as well as industry experts from Moody’s, EOS at Hermes Federated Investment Management, BlueBay Asset Management, ODDO BHF Asset Management and OSSIAM (to mention just a few), this book is at the forefront of addressing the crucially important topics of extinction accounting, finance and governance. Drawing on leading research, the book is written in an accessible style and is relevant to researchers and students in the fields of sustainability, governance, accounting, finance, corporate social responsibility and corporate governance. It is essential reading for investors, responsible investors, bankers, business leaders and policy makers in the field of sustainable financial markets. Given the interdisciplinary nature of this book, it is useful to conservationists, ecologists and others involved in species and biodiversity protection. |
| case study of unilever: The Trusted Executive John Blakey, 2016-04-03 SHORTLISTED: CMI Management Book of the Year 2017 - Commuter's Read Category The Trusted Executive helps leaders create a strategy for building trust in a globalized, technology-enabled, diverse and increasingly sceptical world. Through innovative coaching exercises, self-assessment exercises, inspirational interviews with international CEOs and underpinned by rigorous academic research, The Trusted Executive gives leaders the tools to build trust through three key pillars: ability, integrity and benevolence. Underpinning these pillars lie nine habits of trustworthiness; habits that will enable executives to deliver outstanding results, inspiring relationships and a positive contribution to society. With tools for measuring and developing leadership trust and focused strategies for handling trust violations, The Trusted Executive takes account of the ever-changing, increasingly diverse and multi-generational work environment. An essential tool for leaders who want to create a positive long-term legacy. |
| case study of unilever: Teaching Business and Human Rights Anthony Ewing, 2023-05-09 Business and human rights (BHR) is a rapidly developing field at the intersection of business, law, and public policy. Teaching Business and Human Rights is a practical guide and resource for the growing community of BHR teachers, students, and practitioners – from advocates and policymakers to business managers and investors. Chapter authors explain common BHR topics, suggest teaching approaches that work in the classroom, and identify helpful teaching resources. Chapters cover the building blocks of a BHR curriculum: foundational topics including corporate responsibility, human rights, and human rights due diligence; tools, such as legislation and litigation, to provide remedy and hold companies accountable for their human rights impacts; and the specific rights affected by businesses in different industries. |
| case study of unilever: Business Development via AI and Digitalization Allam Hamdan, |
| case study of unilever: Company Culture Emma Wilson, 2024-10-15 Company Culture explores the critical intersection of globalization, organizational behavior, and cross-cultural management in today's multinational business landscape. This comprehensive guide examines how company cultures adapt and evolve across borders, offering insights into the delicate balance between local cultural norms and a cohesive organizational identity. The book highlights the influence of national cultural traits on workplace dynamics, emphasizing the importance of cultural intelligence in fostering productive, diverse workplaces. Structured in three main sections, the book progresses from foundational concepts to real-world case studies and practical strategies. It draws on empirical research and interdisciplinary perspectives to provide a nuanced understanding of cultural dimensions in business contexts. One intriguing insight is the impact of cultural factors like individualism vs. collectivism on decision-making processes and leadership styles across different countries. The book also explores the challenges of maintaining a unified company culture in multinational corporations, offering actionable approaches to building inclusive, high-performing teams. What sets Company Culture apart is its balanced approach to the ongoing debate between global standardization and local adaptation in international management. By combining theoretical frameworks with engaging narratives and practical applications, the book equips readers with the knowledge and tools to navigate the complexities of modern international business, making it an invaluable resource for managers, HR professionals, and students alike. |
| case study of unilever: Drawdown Paul Hawken, 2017-04-18 • New York Times bestseller • The 100 most substantive solutions to reverse global warming, based on meticulous research by leading scientists and policymakers around the world “At this point in time, the Drawdown book is exactly what is needed; a credible, conservative solution-by-solution narrative that we can do it. Reading it is an effective inoculation against the widespread perception of doom that humanity cannot and will not solve the climate crisis. Reported by-effects include increased determination and a sense of grounded hope.” —Per Espen Stoknes, Author, What We Think About When We Try Not To Think About Global Warming “There’s been no real way for ordinary people to get an understanding of what they can do and what impact it can have. There remains no single, comprehensive, reliable compendium of carbon-reduction solutions across sectors. At least until now. . . . The public is hungry for this kind of practical wisdom.” —David Roberts, Vox “This is the ideal environmental sciences textbook—only it is too interesting and inspiring to be called a textbook.” —Peter Kareiva, Director of the Institute of the Environment and Sustainability, UCLA In the face of widespread fear and apathy, an international coalition of researchers, professionals, and scientists have come together to offer a set of realistic and bold solutions to climate change. One hundred techniques and practices are described here—some are well known; some you may have never heard of. They range from clean energy to educating girls in lower-income countries to land use practices that pull carbon out of the air. The solutions exist, are economically viable, and communities throughout the world are currently enacting them with skill and determination. If deployed collectively on a global scale over the next thirty years, they represent a credible path forward, not just to slow the earth’s warming but to reach drawdown, that point in time when greenhouse gases in the atmosphere peak and begin to decline. These measures promise cascading benefits to human health, security, prosperity, and well-being—giving us every reason to see this planetary crisis as an opportunity to create a just and livable world. |
| case study of unilever: The Talent Powered Organization Peter Cheese, Robert Joseph Thomas, Elizabeth Craig, 2008 The Talent Powered Organization shows how businesses and organizations must treat talent as a strategic issue so that their operations are focused on growing the workforce talent on which they depend. |
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This research employs an in-depth comparative case study approach to examine Unilever and Neste over the period 2016 - 2022. These firms were selected due to their recognition as …
CASE STUDY: HINDUSTAN UNILEVER’S BRAND KISSAN …
CASE STUDY: HINDUSTAN UNILEVER’S BRAND KISSAN DRIVES VIDEO ENGAGEMENT WITH OUTBRAIN 1 MIN 24 SECS RESULTS 122,617 VIDEO VIEWS DELIVERED ON THE …
Unilever – Improving water efficiency in manufacturing
of Unilever products, requires renewed enthusiasm (in 2016 water impact per consumer decreased just 7% on 2010 levels). Find out more about Unilever’s water efficiency program > …
Unilever Sustainable Living Plan (November 2010)
ThE BUSINESS cASE FoR AcTIoN Why are we doing it? For Unilever the business case for integrating sustainability into our brands is clear and persuasive: Drive consumer preference . …
Unilever's Drive for Sustainability and CSR Changing the Game
Unilever’s corporate history begins in the 1880s with William Hesketh Lever who, along with his brother James, launched the world’s first branded and packaged laundry soap, called Sunlight.
Sustainable Practices in Sales Distribution and Logistics A …
Logistics A Case Study of Unilever Dr Maneesha Kaushik1, Dr. Savita Choudhary2 1,2Associate Professor, Swami Keshvanand Institute of Technology, Management & Gramothan ... Unilever …
Case Study Unilever - 8946096.fs1.hubspotusercontent-eu1.net
Unilever. Case Study. 16 INDUSTRIES. 70+ ORGANISATIONS. SINCE 2006. Henkan has been supporting the improvement of packaging innovation capability through a series of. initiatives …
A CASE STUDY ON MANAGING HUMAN RESOURCES AT …
A CASE STUDY ON MANAGING HUMAN RESOURCES AT UNILEVER IN INDIA 1Dr. Radhika Wadhera and 2Deepti Mehta 1Professor, Rajeev Gandhi College of Management Studies, …
An Analysis of the Impact of Remuneration on Employee …
Citation: Mohammad Zayed N, Sabrin N (2019) An Analysis of the Impact of Remuneration on Employee Motivation: A Case Study on Page 2 of 5 Unilever, Bangladesh. Int J Fam Busi …
21: Sustainability as Opportunity: Unilever’s Sustainable
This case was developed with assistance from Hult EMBA student Kevina Kenny and with the generous help of Gail Klintworth, former Chief Sustainability Ofcer at Unilever and Karen . ...
Unilever Case Study: Implementing the Real- Time
Unilever Case Study: Implementing the Real-Time, Digital Enterprise to Unlock Value and Enable Business Growth ARTICLE · AUGUST 2014 READS 53 4 AUTHORS, INCLUDING: Axel Uhl
1 January 2025 - Unilever
Unilever PLC, incorporated under the laws of England and Wales, is the parent company of the Unilever Group. Between 1930, when the Unilever Group was formed, and 2020, the Unilever …
UNIVERSITY OF VAASA FACULTY OF BUSINESS STUDIES
marketing and procurement. The empirical part was based on the case study of Unilever, one of the largest consumer goods companies in world and the pioneer in integrating sustainability to …
APCO MEMBER CASE STUDY: UNILEVER
APCO CASESTUDY: UNILEVER VERSION 2, UPDATED: APRIL 2021 APCO MEMBER CASE STUDY: Building Australia’s circular economy Unilever’s use of recycled content is also an …
Environmental, Social, And Governance Evaluation Unilever …
Unilever’s presence in India, Indonesia, and Brazil, for their higher exposure to governance risks. Entity-Specific Score (52/65) Note: Figures are subject to rounding. Structure and oversight . …
Strategies for Carbon Reduction Maturity: A Longitudinal …
This case study of Unilever PLC, an acknowledged leader in green strategy, builds on a sustainability maturity model to develop a specific carbon reduction maturity model to show …
Two-Way Communication: A Win-Win Model for Facing …
Case Study on McDonalds and Unilever’s Responses to Greenpeace . Adrienne Cooper . Ball State University . Introduction . Activists and consumers are increasingly demanding …
Exploring the Links Between International Business and …
and case studies Boxes A A brief history of Unilever in Indonesia 13 B A selection of Oxfam’s lessons from the research 21 C A selection of Unilever’s lessons from the research 22 1 …
The Influence of a Green Procurement Strategy on …
This study made use of a case study of the Unilever, South Africa; face-to-face semi-structured interviews were used to collect the data. The purpose of the case study was to collect data …
UNILEVER SUSTAINABLE LIVING PLAN: PROGRESS IN 2019
UNILEVER SUSTAINABLE LIVING PLAN: PROGRESS IN 2019 The Unilever Sustainable Living Plan sets out to decouple our growth from our environmental footprint, while increasing our …
Analysis on the Recovery of MNEs from the Financial Crisis: A …
This paper takes Unilever as a case study analysis to identify how Unilever dealt with the 2008 financial crisis. The data for analysing the performance of Unilever is all secondary data from …
The future of work is flexible - Unilever
Unilever’s Morag Lynagh says there are indeed wider benefts to the business. “Our U-Work talent pool, which is made up of Unilever employees like Gregg, and recent alumni, is used on a …
Case Study - cbts.com
Case Study Unilever Federal Credit Union leverages the power of managed services to enable transformation Client Unilever Federal Credit Union Unilever Federal Credit Union is a full …
Part II: Reaching out to smallholders in Kenya and Argentina
to sustainable Unilever tea products. Part two of the case study focuses on the very di˚ erent experiences of Unilever “on the ground” in Kenya and Argentina. The lessons learned from …
Published May 2021 - Unilever
Unilever has a simple but clear purpose –to make sustainable living commonplace. We believe this is the best long-term way for our business to grow. One of our priorities is to ensure a …
Corporate Diversi cation E ect on Firm Value (Unilever …
(Unilever Group Case Study) Varvara Nazarova National Research University Higher School of Economics, Russia E-mail: nvarvara@list.ru This article deals with an analysis of the M&A …
Supply Chain Management and Operational Performance of …
International Journal of Research (IJR) e -ISSN: 2348 6848 p-ISSN: 2348-795X Vol. 11 Issue 04 April 2024 Received: 12 March. 2024 Revised: 23 March 2024 Final Accepted: 6 April 2024 …
Bottom-Up PBK Modelling for Benzophenone 4 - Unilever
Benzophenone-4 (BP-4) case study: Objectives & Approach • BP-4 is an UV-filter ingredient used in sunscreen cosmetics . to prevent sunburns or photodegradation by inhibiting the infiltration …
HR Analytics Case Study Collection - AIHR
In this case study collection we have collected some of the best People Analytics case studies we’ve come across in the past two years. Each one ... 2017, Unilever’s workforce analytics …
Optimization of Physical Distribution of Consumer Goods in …
Nigeria: A Case Study of Unilever. Nigeria Plc (South-East Region). Okeudo Geraldine Department Of Transport Management Technology,Federal University Of Technology, Owerri. …
Accelerating Unilever’s Digital Transformation with
Case study Unilever. DocuSign Case study: Unilever 2020.03.11 DocuSign’s CLM and eSignature products are central to Unilever’s Smarter Contracting program, an initiative to not only save …
Making the transition to next generation risk assessment for …
SEAC | Unilever 6 Introduction to the case studies 0.1% COUMARIN IN FACE CREAM FOR EU MARKET (NEW FRAGRANCE) 5% BENZOPHENONE-4 IN A SUNSCREEN BODY LOTION …
Unilever Palm Oil Policy 2016
Unilever Sustainable Palm Oil Sourcing Policy – 2016 . Unilever uses palm oil in food products as well as in a range of home and personal care products. Palm oil is a nutritious, versatile raw …
INSIGHT Agility and Resilience to Navigate Geopolitical
Case Study: Unilever China1 The company has 20+ brands that reach 80% of all Chinese households and is a top 3 player in 65% of the categories where it competes. It has grown at a …
Enabling Safe and Sustainable Innovation using NAMs: …
Safety, Environmental & Regulatory Science (SERS) | Unilever 15 Presentation Outline 1.Unilever’s approach to safe and sustainable by design (SSbD) without animal testing …
How Important Is An Effective Leader In Creating Business ...
Case Study: Unilever P.L.C) Sutan Emir Hidayat 1, Muhammad Gayasuddin 32, Mushtaq Ali Muhammad 1 University College of Bahrain. 2 University of Cumbria, UK. 3 Osmania …
The Impact of Artificial Intelligence on Modern Recruitment …
This study examines the impact of Artificial Intelligence (AI) on modern recruitment practices through a multi-company case study analysis. We investigate the implementation and …
INCLUSION = INCOME THE BUSINESS CASE
Case study: Marrying product and purpose to drive brand equity (Mondelēz International) 22 Geographic and category variation 23 Winning through inclusive advertising: actions for …
Competitive Strategies Employed and Performance of Tea …
The most suitable study design adopted was a case study design where by the unit of study was the company Unilever Tea Kenya Limited. Primary data was collected through an interview …
11 Transfer and Adaptation of Technology: Unilever as a Case …
Ve/dhuis: Uni/ever as a Case Study 223 Unilever has also been actively involved with a number of countries in encouraging the promotion and growing of indigenous raw materials by local …
Unilever: Engaging investors on climate
Unilever: Engaging investors on climate Climate leader What Global consumer goods company Unilever has had an integrated business strategy since 2010, when it launched the Unilever …
Unilever Business Operations
differ materially are: Unilever’s global brands not meeting consumer preferences; Unilever’s ability to innovate and remain competitive; Unilever’s investment choices in its portfolio management; …
Membership case study: Unilever - ssi2040.org
Membership case study: Unilever OUTCOMES So far Unilever has achieved a reduction of over 200,000 tonnes of CO2 from making its global logistics network more efficient. This is in line …
Exploring the Links Between International Business and …
and case studies Boxes A A brief history of Unilever in Indonesia 13 B A selection of Oxfam’s lessons from the research 21 C A selection of Unilever’s lessons from the research 22 1 …
Next Generation risk assessment: From concept to application
SERS - 15Safety, Environmental & Regulatory Science | Unilever R&D Case Study Demonstrating Application of Bioactivity as a Protective POD Paul-Friedman et al., 2020 • For …
Doing Well by Doing Good: Case Study: 'Fair & Lovely' …
Aug 22, 2007 · then Chairman of Unilever, said in a speech that 'CSR is inherent in everything we do.' Choice of this case study is also appropriate because both Unilever and HLL are doing …
SUSTAINABILITY AND THE CFO - CEF
Apr 10, 2015 · 4 • 5Operational resources: Supply-side drivers are increasingly being affected by long-term shifts in the availability and price of fossil fuels, agricultural commodities, minerals …
