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| case study landing page: Your Customer Creation Equation Brian Massey, 2012-07-01 Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka customer creation equations-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a digital conversion lab, and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere. |
| case study landing page: Landing Page Optimization Tim Ash, Maura Ginty, Rich Page, 2012-03-29 A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits. |
| case study landing page: The Human Centered Brand Nela Dunato, 2018-10-04 Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your ideal clients truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com |
| case study landing page: Delivering on the Promise of Democracy Sukhwant Jhaj, 2019-01-01 Many educators can recite the faults of their schools or universities, but far fewer can recognize and develop existing strengths to benefit a wider audience. Sukhwant Jhaj has crafted a refreshing new look at how imaginative leadership and a shift in perspective can propel institutions to reach at-risk or underrepresented members of their communities. Delivering on the Promise of Democracy pulls back the curtain on seven high-performing universities to reveal which daily decisions, including listening to the community, embracing conflict, and implementing effective strategies through routine, guide administrators in achieving exceptional results. Through in-depth interviews that offer a close look at these seven universities, Jhaj traces a new trajectory for higher education: a call to question a university's effectiveness through its accessibility to the community it serves. Jhaj's book will inspire anybody interested in widening access to education with its call to renew their institution's mission through powerful and effective leadership. |
| case study landing page: Developing Innovative Strategies for Aviation Education and Participation Stephanie A. D. Ward, Courtney Beard, Sondra Retzlaff, 2019 Resources to help promote interest in aviation among younger populations ranging from 10 years old to 25 years old. The report is designed to help educators and aviation enthusiasts understand the need for encouraging interest in aviation. It offers guidance on developing a program of activities to fit particular needs and provides activities for developing a program that can be scaled and tailored for various age groups and resource availability. |
| case study landing page: The Case for Case Studies Jennifer Widner, Michael Woolcock, Daniel Ortega Nieto, 2022-05-26 This book seeks to narrow two gaps: first, between the widespread use of case studies and their frequently 'loose' methodological moorings; and second, between the scholarly community advancing methodological frontiers in case study research and the users of case studies in development policy and practice. It draws on the contributors' collective experience at this nexus, but the underlying issues are more broadly relevant to case study researchers and practitioners in all fields. How does one prepare a rigorous case study? When can causal inferences reasonably be drawn from a single case? When and how can policy-makers reasonably presume that a demonstrably successful intervention in one context might generate similarly impressive outcomes elsewhere, or if massively 'scaled up'? No matter their different starting points – disciplinary base, epistemological orientation, sectoral specialization, or practical concerns – readers will find issues of significance for their own field, and others across the social sciences. This title is also available Open Access. |
| case study landing page: The Lean Entrepreneur Brant Cooper, Patrick Vlaskovits, 2013-02-26 Providing a step-by-step approach to best practices, and giving readers a business model analysis guide, the book is rich in cases studies, illustrative graphics, worksheets, and exercises for a truly immersive guide to starting or improving a company. Invaluable reading for all readers in all businesses, the book teaches entrepreneurs how to approach risk head-on and test market ideas immediately, foster stronger customer relations, test different business model risks, and create a customer funnel based on buyers' process in order to eliminate unnecessary time and effort.A lean entrepreneur has already bought into lean startup, customer development, design thinking, and other iterative, customer-centric methods of product development. The lean entrepreneur wants to know how to apply these to their business. In other words: how to get started tomorrow. This book shows the way. |
| case study landing page: The 9% Edge Candy Valentino, 2024-10-01 Practical wisdom on tools, concepts, and strategies to build, grow, and optimize your business 91% of small and medium sized businesses fail in the first 10 years. What is the other 9% doing to succeed? The 9% Edge is a highly practical guide to entrepreneurship and taking your business to the next level, no matter where you currently are in your build. Developed from extensive research on businesses and their founders, combined with the 26 years of real-world, firsthand experience of author Candy Valentino, this book breaks down the core principles and concepts that are essential to bridging the knowledge gap between different stages of a build, and contains a wealth of tools and strategies, explained in plain English, that can be put into practice as soon as today. Valentino went from a teenager living in a little white trailer on government assistance, to building, scaling, and selling multiple businesses in various industries and helping countless other businesses do the same in a consultant role. In this book, readers will learn about: Expanding your customer base, strategically reducing costs without compromise, and measuring and evaluating critical revenue drivers Making data-driven decisions, implementing strategic financial and metric changes, and always moving forward with intention Achieving organizational transformation through revamping a marketing strategy, optimizing operational efficiencies, and restructuring finances The 9% Edge is an essential resource for all business owners seeking to learn from someone who has run the gambit in entrepreneurial endeavors and knows from experience what has been proven to work. |
| case study landing page: Case Studies in Organizational Communication Steve May, 2012-01-20 The Second Edition of Case Studies in Organizational Communication: Ethical Perspectives and Practices, by Dr. Steve May, integrates ethical theory and practice to help strengthen readers' awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases. |
| case study landing page: The Content Graph Bruce May, 2017-02-22 There has been a revolution in marketing driven by digital content, particularly content that is designed to inform and educate prospects to build audience that can then be converted into marketing qualified leads... but only after they have been nurtured with more content. The content that your business creates lives in cyberspace just like the social graph that connects you to your prospects and customers. Your content graph should be filled with rich, targeted content, polished off to meet the needs of specific customer segments. Marketing technologies, including both digital publishing tools and automated marketing platforms, enable any business, big and small, to become media-like, producing content to capture, engage and nurture leads. Creating and tracking engagement data inside your content graph is now a number one goal of any marketing system. |
| case study landing page: DESIGNING FOR EXPERIENCE Lance Balungcas, 2023-04-13 Designing for Experience: Product Design Through Gen Z Lens is a book that focuses on the importance of understanding the values and preferences of Generation Z in product design. The book covers topics such as user-centered design, storytelling, functionality, accessibility and inclusivity, emerging trends and technologies, sustainability and ethics, and the product design process. It also provides insights on how to collaborate with others to build a successful design team and how to innovate in established industries. Overall, the book aims to guide designers and businesses on how to create successful products that resonate with the values and expectations of Generation Z. |
| case study landing page: The Brain Audit Sean D'Souza, 2009-08 How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics. |
| case study landing page: Practical Social Engineering Joe Gray, 2022-06-14 A guide to hacking the human element. Even the most advanced security teams can do little to defend against an employee clicking a malicious link, opening an email attachment, or revealing sensitive information in a phone call. Practical Social Engineering will help you better understand the techniques behind these social engineering attacks and how to thwart cyber criminals and malicious actors who use them to take advantage of human nature. Joe Gray, an award-winning expert on social engineering, shares case studies, best practices, open source intelligence (OSINT) tools, and templates for orchestrating and reporting attacks so companies can better protect themselves. He outlines creative techniques to trick users out of their credentials, such as leveraging Python scripts and editing HTML files to clone a legitimate website. Once you’ve succeeded in harvesting information about your targets with advanced OSINT methods, you’ll discover how to defend your own organization from similar threats. You’ll learn how to: Apply phishing techniques like spoofing, squatting, and standing up your own web server to avoid detection Use OSINT tools like Recon-ng, theHarvester, and Hunter Capture a target’s information from social media Collect and report metrics about the success of your attack Implement technical controls and awareness programs to help defend against social engineering Fast-paced, hands-on, and ethically focused, Practical Social Engineering is a book every pentester can put to use immediately. |
| case study landing page: Smart Persuasion Philippe AIMÉ, Jochen GRÜNBECK, 2019-03-01 Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa. |
| case study landing page: Customer Experience Analytics Akin Arikan, 2023-02-13 An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics. Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference, and includes ten mindmaps, one for each role discussed, from senior leaders to product managers to e-commerce specialists. Managers across industries will regularly consult this book to help them guide their teams, and entry- to mid-level professionals in marketing, e-commerce, sales, product management, and more will turn to these pages to improve their websites and apps. |
| case study landing page: ChatGPT for Marketing Eldar Najafov, |
| case study landing page: Teaching Quantitative Methods Geoff Payne, Malcolm Williams, 2011-03-04 This exciting collection is both useful and timely. It clearly lays out the problems, strategies and resources associated with the teaching of quantitative methods in modern universities. Addressing the perceived ′crisis of number′ in a practical and fresh way the book sets out dynamic new approaches to teaching quantitative methods. It offers historical, comparative, analytical reflection and empirical evidence concerning the crisis in contemporary social sciences. Experts from across the social sciences provide a wide range of authoritative insights as well as a number of useful illustrations of strategies and resources designed to help overcome this ′crisis of number′. Each chapter reflects the diversity of backgrounds and approaches within the social sciences making this an interdisciplinary, relevant addition to the subject. The book also: o focuses on innovations in how to teach quantitative research methods o reports on the latest ESRC research projects on teaching quantitative methods o locates itself within current debates about skills for employment. Clear, engaging and original this book will be essential reading for those interested in learning and teaching quantitative methods. |
| case study landing page: Boost E-commerce Sales and Make More Money Alex Harris, 2014-10-14 In this book, I'll be sharing with you some of the most effective e-commerce tips I've learned over the years. These tips will teach you how you can improve your web store to make more money over the next holiday season, drive more traffic, and strengthen sales and leads to maximize your return on investment (ROI). I've done my best to cover everything you need, to help you get more revenue, opt-ins and profit from your e-commerce website. Get actionable advice for your ecommerce store, for example: Making More Money this Holiday Season Getting More Website Traffic SEO Tips Promotional Email Campaigns Analytics Setup and Review Creating Landing Pages Improving Conversion Rates Generating More Opt-In Leads Increasing Retention Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book. The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products. Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you. Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office. Apply the tactics listed in this book to any self-hosted shopping carts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCommerce, Volusion, NetSuite, Magento and Wordpress. |
| case study landing page: Comparative and International Education (Re)Assembled Florin D. Salajan, tavis d. jules, 2022-11-03 Drawing on a post-foundational approach to Deleuze and Guattari's seminal work on assemblage theory, this book explores the scholarly field of comparative and international education (CIE). Written by a diverse collection of international scholars from Australia, Ireland, Italy, Malaysia, South Africa, Sweden, Switzerland, the UK and the USA, the chapters use the assemblage paradigm as an analytical tool to examine the continuously evolving field of CIE. The theoretical chapters unpack assemblage theory and its core components, whilst others draw on examples and international case studies to show how assemblage theory could be applied to future CIE research. The field of CIE is prone to constant (re)configurations and this book casts the shaping of the field in a fresh light, prompting new discussions on the field's variability and flexibility. |
| case study landing page: Running Lean Ash Maurya, 2012-02-28 Offers a systematic approach to product/market fit, discussing customer involvment, optimal time to obtain funding, and when to change the plan. |
| case study landing page: You Should Test That Chris Goward, 2012-12-21 Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the why and the how of conversion optimization, helping you maximize the value of your website. |
| case study landing page: It's The Follow Up, Stupid! Tiz Gambacorta, 2016-01-13 Businesses can connect with, educate and sell easily and automatically at a much lower cost when using the Covert Selling Formula outlined by Tiz Gambacorta in this book. Imagine if your entire sales and marketing process could be automated online: - Your leads become clients... - Your clients become repeat clients... - Your repeat clients become fervent fans who in turn bring more leads to your door... ...all 100%% hands-free. Tiz Gambacorta guides you through the theory and practicalities of building fully automated sales and marketing processes, giving you everything you need to know to start generating sales and building a community of loyal customers the moment you turn the last page. |
| case study landing page: Marketing Communications Ze Zook, PR Smith, 2016-02-03 Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students. |
| case study landing page: Dotcom Secrets Russell Brunson, 2022-08-09 Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another how-to book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a funnel problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online. |
| case study landing page: Marketing Analytics Roadmap Jerry Rackley, 2015-05-30 Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made. In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquire—and keep—more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers. Marketing Analytics Roadmap explains: How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your efforts How to structure and use dashboards to report marketing results How to put industry-leading analytics software and other tools to good use How Big Data is shaping the marketing analytics landscape Sales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there. |
| case study landing page: Internet Marketing: a practical approach Alan Charlesworth, 2011-01-03 Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links. |
| case study landing page: Business Analytics Case Studies Praveen Gujjar J., Naveen Kumar V., This book is directed to Graduate (B.E, B.Com, BBM, BBS, and other related courses) post graduate diploma courses, Post Graduate (MBA, PGDM, M.Com, MMM, MFM, MHRM, and other Diploma courses in Management/Business Administration), taught-courses in Business, Commerce, Public Administration and Management fields. |
| case study landing page: Inbound Marketing and SEO Rand Fishkin, Thomas Høgenhaven, 2013-06-17 Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques: Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization Focuses on leveraging existing platforms like social media sites and community for inbound marketing success Inbound Marketing and SEO is a must-have for marketers in today's online world. |
| case study landing page: Public Health Spatial Planning in Practice Michael Chao-Jung Chang, Liz Green, Carl Petrokofsky, 2022-09-29 Health and wellbeing are significantly influenced by how professionals plan, design and manage the environment. This book supports those working in the built environment and public health sectors, with the knowledge and insight to maximise health improvement through planning and land use decisions. Supported by examples of policy and approaches, it focuses on implementation and delivery, and sets out what is needed to achieve healthier environments within the parameters of legislative and policy frameworks. It demonstrates how when we harness the art and science of public health spatial planning, can we begin to effect changes to the policies and decisions that shape population health. |
| case study landing page: Web Design and Marketing Solutions for Business Websites Kevin Potts, 2007-11-25 This book teaches you all you need to know to create effective web sites for businesses of all sizes. It’s packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, and planning for accessibility. Next, you are shown how to effectively design the different parts of your site as well as how to add specialized improvements, including feedback forms and search functionality. The examples focus largely on CSS and HTML, but the principles are applicable to any site and some useful Flash examples are also provided. |
| case study landing page: 100 Things to Learn in UX and Accessibility Akash Khandavilli, 2024-11-07 100 Things to Learn in UX and Accessibility Are you ready to elevate your understanding of UX and accessibility? 100 Things to Learn in UX and Accessibility is a comprehensive guide, packed with actionable insights and practical tips from real-world projects. Designed for UX designers, developers, product managers, and anyone committed to creating inclusive digital experiences, this ebook bridges the gap between usability and accessibility, helping you build products that everyone can enjoy. Inside, you’ll discover a wide range of UX and accessibility best practices, from user-centered design to accessible interaction patterns. Learn the dos and don’ts, gain industry insights, and start applying these learnings directly to your projects. This ebook is structured to inspire and guide, whether you're just starting or looking to deepen your skills. What You’ll Get: =============== 100 useful, actionable tips across core areas of UX and accessibility Real-world examples and techniques proven to improve user experience Guidance on creating products that are both usable and accessible This ebook offers more than theory—it’s a toolkit for real impact. Start creating accessible, user-friendly designs today! Get your copy now and transform the way you approach UX and accessibility! |
| case study landing page: The Lean Product Playbook Dan Olsen, 2015-05-21 The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource. |
| case study landing page: Lean UX Jeff Gothelf, Josh Seiden, 2016-09-12 Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process. Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of your Agile product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better. Frame a vision of the problem you’re solving and focus your team on the right outcomes Bring the designers’ toolkit to the rest of your product team Share your insights with your team much earlier in the process Create Minimum Viable Products to determine which ideas are valid Incorporate the voice of the customer throughout the project cycle Make your team more productive: combine Lean UX with Agile’s Scrum framework Understand the organizational shifts necessary to integrate Lean UX |
| case study landing page: Executing SOA Norbert Bieberstein, Robert Laird, Keith Jones, Tilak Mitra, 2008-05-05 The Expert, Practical Guide to Succeeding with SOA in the Enterprise In Executing SOA, four experienced SOA implementers share realistic, proven, “from-the-trenches” guidance for successfully delivering on even the largest and most complex SOA initiative. This book follows up where the authors’ best-selling Service-Oriented Architecture Compass left off, showing how to overcome key obstacles to successful SOA implementation and identifying best practices for all facets of execution—technical, organizational, and human. Among the issues it addresses: introducing a services discipline that supports collaboration and information process sharing; integrating services with preexisting technology assets and strategies; choosing the right roles for new tools; shifting culture, governance, and architecture; and bringing greater agility to the entire organizational lifecycle, not just isolated projects. Executing SOA is an indispensable resource for every enterprise architect, technical manager, and IT leader tasked with driving value from SOA in complex environments. Coverage includes · Implementing SOA governance that reflects the organization’s strategic and business focus · Running SOA projects successfully: practical guidelines and proven methodologies around service modeling and design · Leveraging reusable assets: making the most of your SOA repository · Enabling the architect to choose the correct tools and products containing the features required to execute on the SOA method for service design and implementation · Defining information services to get the right information to the right people at the right time · Integrating SOA with Web 2.0 and other innovative products and solutions · Providing highly usable human interfaces in SOA environments |
| case study landing page: The Content Marketing Revolution Bruce May, 2019-02 A comprehensive explanation of how marketing works today. Learn how the pieces fit together and support each other, from online ad platforms, to the content that fuels the systems. It's not just about producing the best content. It's about using that content in a more complex system... a content marketing system. The sum is greater than the parts. That sum-total means that we can engage with niche audiences, automate conversations, build detailed profile records, drive prospects to do business with our companies on their own terms and provide meaningful content that educates and even entertains our target markets in ways that have never been possible before. Accept the challenge of building a marketing system using the best practices described in this book and you will help fulfill the promise of digital technology which continues to change how we build customer relationships and sell products in the digital age. |
| case study landing page: E-Business Managerial Aspects, Solutions and Case Studies Cruz-Cunha, Maria Manuela, Varaj?o, Jo?o, 2010-12-31 This book provides a discussion of the managerial aspects, solutions and case studies related to e-business, disseminating current achievements and practical solutions and applications--Provided by publisher. |
| case study landing page: Business Made Simple Donald Miller, 2021-01-19 Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book. |
| case study landing page: Internet Marketing, Start-to-finish Catherine Juon, Dunrie Allison Greiling, Catherine Buerkle, 2011 This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an online sales engine to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace |
| case study landing page: Google Earning Secrets Training Guide Laura Maya, 2021-04-16 Discover How To Unravel The Mysteries Of Google To Make Tremendous Wealth Faster & More Efficiently With Google's Powerful Online Tools, Services & Applications! As the marketplace moves from physical store locations to ecommerce stores, Google has become a valuable tool for helping businesses big and small reach their target audience online. Learning how to earn money from Google is an important first step in setting your modern business up for success. Profiting through the Internet may be a dream for many, the idea of having an online business that generates money for you and allows you to spend time with your family and friends, such an idea is really tempting. Although it is closer to a dream for some, it is a reality, and many around the world earn thousands, or even millions, of dollars online. With A Network That’s Made Up Of Over 2 Million Websites And A Reach That Encompasses 90% Of Consumers, You’d Be Remiss Not To Take Advantage Of Google! Google has grown into a one-stop search resource for consumers all over the world. If you like listening to music, traveling, writing, or need to find an address or product, Google is the #1 go-to for most people. With its large set of tools and assets, Google has created a multi-billion dollar company. You can use some of the tools they have created to make money yourself, especially more now during this COVID-19 pandemic-outbreak. That said, Google also provides many opportunities for people to make money. Using Google’s tools, features and benefits can allow you to earn a sizeable income working from home as well. A cash cow for the enterprising, Google is literally littered with opportunities to make money online at home, become an entrepreneur, or generate passive income. To put this further into perspective, let’s take a look at a few stats… 62% of all core search queries in the United States are generated by Google. 76% of the search engine market belongs to Google. 73% of the paid search market belongs to Google. Consumers make more than 160 billion searches per month on Google alone. Google sees an average of 83,787 searches every second of the day. 98% of advertisers rate Google as most trustworthy with a 4 or 5 out of 5 on the trust index. Introducing... Google Earning Secrets Training Guide Uncover The Top-Secret Ways To Earn Life-Changing Income From Google! For sure, you are also among those who are interested in knowing more about how to earn money online with Google. Through varied ways, humans worldwide are earning a good amount of currency by doing Google online work. Some prefer to spend many hours (even the whole day) for this purpose while some believe in spending less time in exchange for a satisfactory amount. So, don't wait any longer, get started today with Google Earning Secrets. |
| case study landing page: Introducing Vigilant Audiences Daniel Trottier, Rashid Gabdulhakov, Qian Huang, 2020-10-15 Ever since the exposure of the Kitten Killer of Hangshou captured the imagination of online communities world-wide, vigilantism and digilantism has come to the fore as an emerging and poignant issue. In their book Introducing Vigilant Audiences Daniel Trottier and colleagues (and contributors) have produced an excellent and throughtful ‘must read’ for all who are studying vigilantism, or just interested in it. Prof. David Wall, University of Leeds This is a collection of cutting edge and thoughtful case studies of global digital vigilantism that advances this emerging and increasingly important field in useful and intriguing ways. Prof. Michael Pfeifer, City University of New York This ground-breaking collection of essays examines the scope and consequences of digital vigilantism – a phenomenon emerging on a global scale, which sees digital audiences using social platforms to shape social and political life. Longstanding forms of moral scrutiny and justice seeking are disseminated through our contemporary media landscape, and researchers are increasingly recognising the significance of societal impacts effected by digital media. The authors engage with a range of cross-disciplinary perspectives in order to explore the actions of a vigilant digital audience – denunciation, shaming, doxing – and to consider the role of the press and other public figures in supporting or contesting these activities. In turn, the volume illuminates several tensions underlying these justice seeking activities – from their capacity to reproduce categorical forms of discrimination, to the diverse motivations of the wider audiences who participate in vigilant denunciations. This timely volume presents thoughtful case studies drawn both from high-profile Anglo-American contexts, and from developments in regions that have received less coverage in English-language scholarship. It is distinctive in its focus on the contested boundary between policing and entertainment, and on the various contexts in which the desire to seek retribution converges with the desire to consume entertainment. Introducing Vigilant Audiences will be of great value to researchers and students of sociology, politics, criminology, critical security studies, and media and communication. It will be of further interest to those who wish to understand recent cases of citizen-led justice seeking in their global context. |
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