Advertisement
| crash course in marketing: The Complete Digital Marketing Blueprint - A Comprehensive Crash Course Covering: Branding, SEO, Social Media Marketing, Facebook Ads, Google Ads, Web Design, Analytics, Affiliate Marketing, & More! Dan Kerns, Discover the book that has been dubbed Possibly The Best Guide On The Internet For Digital Marketing. Get all of the information you need to become a digital marketer and market your business online successfully! Find out how to setup a solid foundation for your business or idea. Learn the highly coveted information you need to succeed online. Discover how to cost effectively generate leads & differentiate your business from the competition by utilizing Digital Marketing. Anyone can achieve success online & The Complete Digital Marketing Blueprint was created to get you there! This digital marketing book will transform the way you view digital marketing & the internet forever, GUARANTEED. Digital Marketing is explained in simple, easy to understand terms. Technical jargon is broken down & the process of Digital Marketing is expanded on from the ground up. Included, as a bonus is a complete guide on how to plan & build your website, from scratch! This ground-breaking digital marketing book is constantly updated with new material & content, all available for a low one-time cost. After finishing The Complete Digital Marketing Blueprint, you will have learned everything you need to be successful online! Discover: 1. How To Develop Your Brand’s Purpose To Strategically Achieve Your Goals 2. How To Find The Perfect Domain For Your Website 3. How To Use WordPress – Create A Website With Our WordPress Tutorial 4. How To Get A Free SSL Certificate Two Easy Ways To Get A Green Bar SSL 5. Getting Started With Keyword Research 6. How To Optimize Landing Pages 7. What Is Search Engine Optimization? 8. Outreach Link Building Opportunities 9. Getting Started With Content Marketing – Content Marketing 101 10. Getting Started With Google Analytics – Understanding And Using Google Analytics 11. Getting Started With Facebook Analytics – Understanding And Using Facebook Analytics 12. How To Create An Effective Email Marketing Campaign 13. Getting Started With Mailchimp – Understanding and Using Mailchimp Email Marketing Automation 14. How To Set Up An Affiliate Program To Utilize Affiliate Marketing 15. How To Maximize Your Social Media Marketing Success 16. 7 Steps to Crafting a Social Media Strategy 17. Getting Started With Facebook Marketing – Understanding and Using Facebook For Marketing 18. Getting Started With YouTube Marketing – Understanding And Using YouTube For Marketing 19. Getting Started With Twitter Marketing – Understanding And Using Twitter For Marketing 20. Getting Started With Pinterest Marketing – Understanding And Using Pinterest For Marketing 21. Getting Started With Quora Marketing – Understanding And Using Quora For Marketing 22. Emotive Advertisements – How To Use Emotional Triggers In Advertising 23. Facebook Ads Tutorial – Complete Facebook Advertising Guide 24. What Makes A Successful Search Engine Marketing Campaign 25. How To Set Up Your Google Ads Remarketing Tag 26. How To Create Custom Conversions in Google Ads 27. How To Setup Custom Conversion Audiences In Adwords 28. How To Setup A Google Ads Search Campaign 29. How To Setup A Google Ads Display Campaign 30. How To Sync Your Google Adwords Campaigns With Bing Ads 31. How I Sell Marketing Funnels And Communication Automations In Facebook Messenger 32. & So much more! On top of that, once you have learned this unique skillset, you can get started earning an income online right away! Start building your own digital empire by following The Complete Digital Marketing Blueprint! Use the skills you learn to get paid & help others do the same, there is no better feeling! Order now & discover how to work smarter & harder than the other guys! Plus get free updates for life! It has never been this easy to get started with digital marketing and earning an income online, until now. |
| crash course in marketing: Instagram Marketing: The Crash Course to Get Ahead in Advertising and Win the Social Media Warfare Mark Gray, 2019-01-22 ★★ Get the Kindle version FREE when purchasing the Paperback! ★★Win the Instagram Warfare with The Crash Course Instagram is a global phenomenon. There will be millions of other brands competing and vying for the same attention from your audience just like what you are doing. As a business, it is important that you can distinguish your brand from the crowd through the right advertising techniques and strategies if you hope to win in the social media warfare. To come out on top, you must be able to increase your chances of making yourself heard loud and clear, which is exactly what brings you to this guidebook today. We have all got a lot of big, awesome ideas for fantastic campaigns. Unfortunately, sometimes, we're not quite sure in which direction we should be headed to turn that vision into a reality, especially for small businesses with an even more limited budget and resources to work with. What advertising strategies are going to work best to help you achieve the outcome that you're hoping for? What This Manual IncludesThe Growth StrategyWithout a proper growth strategy in place, you would aimlessly be promoting your content without any sense of direction about whether your efforts are working or not. Your content is a big part of your growth strategy, and it is the content that you produce on your social media profile that starts to build the relationships between you and your audience. Avoid Problems A lot of brands, especially the ones who are just starting out on social media, are often left baffled as to why they're marketing and advertising efforts did not work quite the way they hoped for. If you want to avoid becoming one of those brands, you need this guide to help you out. Content Is Still King? All the beautiful visuals and exciting videos in the world are not going to do you much good if the content that you produce doesn't align with your advertising and marketing strategies. Key Topics The key elements that go into building the perfect profile Why you should consider working with some of Instagram's most influential users The secrets and strategies to marketing with Instagram Live Best practices to make your Instagram Live content memorable Essential key insights to creating quality content How to track your success Learn Instagram the Smart Way, Get Your Copy Today! |
| crash course in marketing: The CEO's Digital Marketing Playbook Thomas J. Donohoe, 2019-11-15 The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook. |
| crash course in marketing: Youtube Marketing: The Crash Course to Get Ahead in Advertising and Win the Social Media Warfare Mark Gray, 2019-02-12 ★★ Get the Kindle version FREE when purchasing the Paperback! ★★Win the YouTube Warfare with The Crash Course When you learn how you can unlock the power that YouTube has to offer, you will automatically become convinced at how social media marketing is not the future, but the present. You will be able to gain a deeper understanding of who your customers are and how you can address their needs and expectations. Check out the previous installments in this series. They contain the foundational principles that lead up to this final volume. This manual is the final step toward building the brand you have always dreamed about. Your journey toward achieving your goals and your objectives begins with building your blueprint to success. Best of all, it is not as hard as you might think it is. With a nudge in the right direction, you will be well on your way to crafting the best possible online advertising campaign to suit your brand. The world is at your fingertips... literally! What This Manual IncludesUnlock The Secrets When you are able to unlock the secrets that YouTube has to offer, you will discover some of the most powerful tools that social media has to offer. In addition, your understanding of YouTube and social media, in general, will enable you to get the most out of your marketing efforts. Be Successful For Real This manual is guaranteed to change your perspective on your brand, your value proposition, and your core customers. It will give you the insights that you need in order to become the most successful player in your field. You might be closer to achieving ultimate success than you think. Advanced Strategies You will discover the secrets to establishing an integrated online advertising strategy based on social media marketing. Key Topics Search engine optimization (SEO) across the various platforms you have presence. The use of analytics in assessing your strategy's performance. How to choose which content you can use on which platforms. How to avoid spreading your content too thin. Linking your content across all of the social media platforms you use. The use of trial and error in testing your strategies. The importance of starting off small. Learn YouTube the Smart Way, Get Your Copy Today! |
| crash course in marketing: Crash Course in Marketing for Libraries Susan W. Alman, Sara Gillespie Swanson, 2014-12-02 Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources. |
| crash course in marketing: A Crash Course in Email Marketing for Small and Medium-sized Businesses John W. Hayes, 2013-08-09 Despite being one of the most mature online marketing technologies available to today's small and medium-sized business marketer, email marketing continues to pack a punch way beyond its weight or cost. The fact is that email marketing, if you treat it right, works better than any other marketing technique available - both on or offline. This book is for any entrepreneur, business owner or marketer who values the idea of building and maintaining relationships with existing customers and prospects, and forging new connections by creating and delivering timely and targeted content. It tells you how to put in place the important principles and techniques that will improve your email marketing, making it more engaging for your audience and more profitable for you. No matter what kind of business you are in, email marketing, combined with the simple best practices featured here, will help you increase customer retention and drive profitability. If you want to start making relationships pay, now is the time to invest in email marketing. This guide from John Hayes will get you started in the right way, or show you how to improve the email marketing you are already doing. |
| crash course in marketing: The McGraw-Hill 36-Hour Course: Online Marketing Lorrie Thomas, 2011-01-07 A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery! |
| crash course in marketing: A Crash Course in Starting a Business Scott Girard, Jr., Michael O'Keefe, Marc Price, 2011-12-01 In, A Crash Course in Starting a Business, Scott L. Girard, Jr., Michael O'Keefe, and Marc Price walk you through each phase of planning, conception and development for starting your own business. Whether you're at an unsavory job and looking to venture out on your own, or you've been on your own for a while and want a fresh perspective, A Crash Course in Starting a Business will bring you clarity, depth, and an ignition to get out there and make it happen! Or if you currently know next to nothing (or less) about business and are just looking for a painless read to educate you on the broad topic of entrepreneurship - look no further! Great for students, young professionals, and prospective entrepreneurs of all ages, A Crash Course in Starting a Business has everything you need to build that holistic foundation of entrepreneurship and get you pointed in the right direction to take the first step to getting out there and making it happen for yourself! |
| crash course in marketing: The Ultimate Guide to Book Marketing Nicholas Erik, 2020-06-30 A complete guide to book marketing, from covers and blurbs to launching. Topics covered include: -how to get an effective cover-how to write an effective blurb-how Amazon's algorithms help you sell more books-how to launch your book...and more |
| crash course in marketing: The Ultimate Guide to Author Productivity Nicholas Erik, 2020-06-30 The 80/20 author guide to productivity with a simple, flexible system to help you get what matters done (and avoid what doesn't). Covers setting objectives, habits, planning, and more. |
| crash course in marketing: The Performing Arts Marketing Crash Course: Marketing 101 + Plan Melinda Massie, 2019-06-14 Need to learn the basics of marketing and write a marketing plan? Fabulous! You’re in the right place. The Performing Arts Marketing Crash Course: Marketing 101 + Plan is your quick, down, and dirty guide to help overworked, overtired performing arts peeps learn the basics of marketing and write a cohesive marketing plan. Inside you'll find: * Quick & easy crash course on the basics of marketing and how to write a marketing plan. * Explanation of the multiple facets of marketing. What they are, why you need them, and how to incorporate them into your marketing plan. * A Bare Bones Guide. A primer on the bare minimum you can get away with because you're busy and tired but know you still need to get shit done. * Outline to write your marketing plan. If you want a primer on the basics of marketing and how to throw together a plan, this is a solid, no muss, no fuss option designed to give you the information you need and let you get back to what it is within the performing arts that you'd prefer to be doing. Simple as that. |
| crash course in marketing: Instagram Marketing IntroBooks, 2018-02-20 Instagram is all about how the consumers react to the changing brands these days. They expect all the brands to connect visually, which are giving rise to newer challenges for the companies to implement new marketing techniques. It is an amazing way for the brands to communicate to their customers in a natural and an inconspicuous way. Instagram has been adopted by most of the brands so that they can cover all the bases on prevalent social media but have been unable to completely utilize the platform as an effective marketing channel. More than 400 million eyes are on this social site but most of them have been unable to get their messages across, it seems as the messages are being lost in the burst of content. Instagram moves at a faster pace in comparison to the other social sites, and the brands seem to have problems in marketing using a visual medium and creating cost effective ways to procure good imagery, at this pace. |
| crash course in marketing: Crash Course Chris Whittle, 2006 The visionary founder of Edison Schools and Channel One shares the hard lessons of life on the front lines of education and charts the breathtaking new direction for safeguarding the future of America's children. |
| crash course in marketing: International Business Basics Scott L. Girard, Michael F. O'Keefe, Marc A. Price, Kate Scribner, 2015-02-16 Importing, exporting, buying or selling parts and services‚ businesses of all kinds, including start-ups and small businesses, are becoming more active outside their home countries—often by necessity. If you want to take your business global, you must do your homework, get advice, make connections, and be aware—and wary—of the risks you face. Every element in your original business plan will need to be reconsidered as you target international markets. International Business Basics, the sixth title in the best-selling Crash Course for Entrepreneurs series, gives you the vital information and insights you need to: Learn about cultural issues Successfully enter new markets Ensure you get paid and are protected Make the most of support from trade and governmental agencies Secure funding Deal with real estate and logistics Capitalize on immigration trends Manage at a distance Open your mind to being flexible, creative, and resourceful in the face of sometimes puzzling and ever-changing challenges Learn from the successes and mistakes of these serial entrepreneurs who have real-world experience in many diverse countries and business sectors. International Business Basics will reduce your learning curve and help you succeed, even in your first stages! |
| crash course in marketing: The IT Marketing Crash Course Raj P. Khera, 2013-03-15 The IT Marketing Crash Course will help you grow your technology business. The book is designed for companies that are new to marketing and want to learn how to get clients fast. If you provide managed services, web/mobile application development, software development, cybersecurity or network services, this book will show you how to generate more qualified leads and close more sales. What people are saying: Raj is a superstar marketer whose strategies I've followed and written about for years. Now he shares his techniques for success with you in this entertaining book. I'm confident his proven ideas will benefit your business. - David Meerman Scott, international bestselling author of The New Rules of Marketing and PR, now in more than 25 languages If you need to focus your entire team on what it takes to sell more, give them this book - fast. - Dan Solomon, author of Media Rules! and former-CEO of a three-times INC 5000 company The book dives right into actionable steps to help technology companies win more business. - Dale Coyner, Founder, Communicast Inc. Raj has been an Internet pioneer even before there was a GUI. His latest work pushes the envelope ever deeper in to modern marketing from which we can all profit. - Mike Mann, author of Make Millions and Make a Change, CEO of SEO.com, Chairman of Grassroots.org Definitive answers to marketing issues that every tech entrepreneur faces. Forget trial and error... this book will shorten your learning curve substantially. - Duffy Mazan, CEO, Second Venue Shows how to overcome many of the misconceptions and myths about how to market a technology company. Businesses who use this advice will save millions of dollars in misspent sales costs, and avoid months of aggravation doing things wrong before they get it right. - Dave Jefferson, CEO, Mojo Live This book is full of up-to-date marketing strategies and insightful tactics IT companies to generate qualified leads and win new clients. Required reading for anyone looking to grow their technology business. - Mary Knebel, Vice President, Alarm.com This is not a book you read once and put away on the bookshelf. You want to read this again, and again. - Chris Brown, Vice President, Aldebaron Offers specific ideas that IT entrepreneurs can implement. I especially liked the action-oriented checklists at the end of each chapter. - Shahid Shah, CEO, Netspective An educational and timely reference guide for anyone involved (and the many more interested) in keeping up with today's marketing tactics. - Irene Lane, President, Greenloons |
| crash course in marketing: Performing Arts Marketing Crash Course Massie Melinda (author), 1901 |
| crash course in marketing: The Marketing Book Michael J. Baker, Susan Hart, 2016-04-14 The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look. |
| crash course in marketing: Telecom Management Crash Course P. J. Louis, 2002 Shows service providers how to efficiently manage their technology advantages and back-end operations to survive in this challenging economic climate. |
| crash course in marketing: 8-Second PR Liz H. Kelly, 2019-01-05 With the average attention span of an adult being 8 seconds, your job as a marketer just got 100 times harder. If you want to amplify your personal or business brand, 8-Second PR is a fun how-to-promote-your-business guide with case study examples of what works and doesn't work. Brands and experts can learn how to develop a Wow Story, increase Word-of-Mouth Marketing through digital marketing, and score hundreds of earned media interviews (print, TV, radio and digital). Based on a unique 360-view as a marketing professional, author and reporter, Liz H Kelly uncovers her proven 8-Second PR Story Energizer Process with tips for how to make powerful connections with fans, reporters and influencers. Each chapter includes eight action items, a PR Superpower, and lessons learned based on client and mega brand examples. Readers can gain 8 PR Superpower skills (Media Hook Superpower, Interview Flight Superpower, Digital PR Superpower) that together can make a brand unstoppable! You'll walk away with roadmap for magnifying your brand, increasing sales and Ultimate Media Success! |
| crash course in marketing: The Hollywood MBA Tom Reilly, 2017-01-10 What would you do if alligators were loose in your office? Or if your place of business changed 80 times during a four month period? What if two of your key employees were infant twins? Or you were asked to manage 130 people who were hired yesterday? Tom Reilly has faced these obstacles and thousands more in his three-decade career managing major motion pictures. He’s led more than 100,000 employees and been responsible for overseeing over two billion dollars in pro-rated production budgets and learned that successful management isn’t about what you want; the question is, what do you NEED? Often filming at live locations, Reilly was forced to adopt a unique set of strategies to accommodate for extreme workplace conditions and the challenge of leading and managing big budget projects, a revolving-door workforce of technicians, and actors such as Al Pacino, Robert de Niro, Tom Hanks, Charlize Theron, Sean Connery, and Harrison Ford. In The Hollywood MBA, Reilly explores the ten key strategies he utilized to manage big crews, big budgets, and big personalities on major motion pictures, and shows us how these strategies can be leveraged in any business for success. With an eye for making small adjustments to management strategy that produce big results, Reilly utilizes the narrative backdrop of the film set as an extreme case study in modern management identifying proven, easy-to-implement, and often counter intuitive practices that will increase engagement, team cohesion, efficiency, creativity, quality, and the bottom line in any industry. |
| crash course in marketing: Social Media Marketing #2020 Roberts Ronald, 2019-12-16 Would you like to master the art of grasping your customers' interest through social networks more than ever before? Then you're in luck as this book will show you the best strategies and tips to use in 2020 to drive your growth on how to market a business on social media. |
| crash course in marketing: The Celebrity CEO Ramon Ray, 2019-04-02 The Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your business apart from your competitors and become known as the expert in your industry. The Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your business apart from your competitors and become known as the expert in your industry. Written for entrepreneurs and small business owners who want to make a massive impact and build a loyal fan base, The Celebrity CEO is the source for celebrity status in business. Learn from the founder of Smart Hustle Media, Ramon Ray, the mind-set of a celebrity CEO and the tools to cultivate your tribe. |
| crash course in marketing: Business Finance Basics Michael F. O'Keefe Scott L. Girard, Marc A. Price, 2014-03-24 When you start a business, legal issues can seem complex, even scary. This simple guide helps you ask smart questions and get the right advice. Find out what practices will help you keep your legal matters clear and simple! You will learn key concepts and terms, how to choose an attorney, contract essentials, and what you need to protect (such as processes or intellectual property). Plus the basics of partnership and corporate structures, license and regulation essentials, employment issues, legal aspects of buying and selling, common pitfalls, international business issues—and more. Each of the books in the Crash Course for Entrepreneurs series offers a high-level overview of the critical things you need to know and do if you want to survive and thrive in our super-competitive world. Of course, there’s much more to learn about each topic, but what you’ll read here will give you the framework for learning the rest. |
| crash course in marketing: The SOSTAC Guide to Your Perfect Digital Marketing Plan PR Smith, 2018-02-06 2019 Edition (V5) of PR Smith's popular SOSTAC (r) planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC Guide to your Perfect Digital Marketing Plan, can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. So it's bang up to date. The SOSTAC(r) planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing's Centenary Poll. SOSTAC(r) has since been adopted by Linkedin, KPMG, Greenpeace and many more bluechips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a 'dip in & out' (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting-edge websites, digital tools and videos. The 6 Chapters: Situation Analysis (where are we now?)Objectives (where are we going?)Strategy (how do we get there?Tactics (details of strategy incl. marketing mix)Action (checklists, guides, systems & internal marketing)Control (how do we know if we are going to get there?)Who is the author?PR Smith is the co-author of the hugely influential 'Digital Marketing Excellence' (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications text going into its 7th ed this year. This new SOSTAC(r) Guide has achieved more than 3,000 pre-sales. The book is now also available from Amazon, iBooks, other networks or www.PRSmith.org/sostac . There is a free Kindle app which allows readers to enjoy this eBook on any mobile, iPad or laptop in addition to a kindle. What Experts Say About This Book Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC(r) gives you an awesomely simple framework to put that right. Dave Chaffey, CEO Smart InsightsA really good easy-to-follow guide Ged Carroll, Digital Director VP Europe, RacePoint Global'This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans.' IDM SOSTAC(r) Certified Planners online portal is now open for those that want to become SOSTAC(r) Certified Planners. Visit https: //www.SOSTAC.org to register, download manuals drawn from these books and take the online, open-book, multiple choice case study assessment. Upon reaching 60% + the applicant receives a SOSTAC(r) Certified Planner certificate. See http: //www.PRSmith.org/SOSTAC for more or just go directly to https: //www.SOSTAC.org |
| crash course in marketing: Chasing Simple Marketing Amanda Warfield, 2023-07-26 If you want your business to grow, effective marketing is crucial. But that doesn't mean you have to spend a ton of time on your marketing - even if you're a solopreneur. Do you dream of business growth, but aren't gaining traction? Does the thought of tackling your marketing feel daunting? Or, do you understand the importance of effective marketing, but simply don't have the time to get it done? There's good news! Marketing doesn't have to be so overwhelming, confusing, and complicated. Say goodbye to the confusion and complexity that has held you back, and say hello to a clear, actionable roadmap for business growth. In this transformative book, author Amanda Warfield takes you on a journey to demystify marketing with simplicity as your guiding principle. You'll walk away with a clear, concise, and personalized marketing strategy designed specifically for your entrepreneurial journey. You don't need a Masters of Business Administration (MBA) or a background in business to tackle your marketing head-on thanks to the strategies and techniques in this book that deliver real results. No longer will marketing feel like an insurmountable mountain; instead, it will become an easily manageable and integral part of your business. Take your content from non-existent or inconsistent, to a true tool to grow your business by Chasing Simple Marketing. |
| crash course in marketing: Crash Course Kim Bearden, 2015-07-21 The inspiring true story of a teacher's experiences with her students and the life lessons she learned that can help others find joy and success. Crash Course chronicles the life lessons that Kim Bearden has learned during an award-winning career in education that has spanned three decades. Kim has taught more than 2,000 students, and each has shown her something about the world and the abundant capacity for love, resilience, and appreciation that we all possess. By sharing her students' stories, she teaches their inspiring lessons to us all. Throughout the ups and downs of her professional and personal life, Kim found that her students were the light that illuminated her path; they were her sanctuary in the storm. From her challenges as a first year teacher, to her triumphs as the cofounder of the highly acclaimed Ron Clark Academy, Kim shares how children can teach each of us the importance of building relationships, abandoning fear, embracing one's unique gifts, and living with passion. Full of honesty, humor, heartbreak, and humanity, Kim's experiences show how children can help any one of us, despite life's obstacles, find the joy and significance in both our personal and professional lives-- |
| crash course in marketing: Marketing Your Services Rick Crandall, 2003 To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. In this guide to marketing and building relationships with customers to achieve success, Rick Crandell debunks these myths. |
| crash course in marketing: Sales & Marketing Michael F. O'Keefe, Scott L. Girard, Marc A. Price, 2013-01-11 You have a brilliant idea and are ready to invest all your time and hard-earned cash. But what if you aren’t really sure how to market or sell that stunning service or perfect product? What if you are a bit of an introvert and aren’t even sure that you can sell it at all? In this essential guide, you’ll learn how to: Train and coordinate a sales and marketing team. Establish prices and profit projections. Get and keep customers. Each of the books in the Crash Course for Entrepreneurs series offers a high-level overview of the critical things you need to know and do if you want to survive and thrive in our super-competitive world. Of course, there’s much more to learn about each topic, but what you’ll read here will give you the framework for learning the rest. Between them, Marc A. Price, Michael F. O’Keefe, and Scott L. Girard, Jr. have successfully started 17 companies in a wide variety of fields. Scott was formerly executive vice president of Pinpoint Holdings Group, Inc. Mike founded O’Keefe Motor Sports in 2004 and grew it into the largest database of aftermarket automotive components in the world. Marc has launched seven companies of his own and collaborated with the Federal government, U.S. military, and major nonprofits and corporations. |
| crash course in marketing: IPTV Crash Course Joseph W. Weber, Tom Newberry, 2007 IPTV is the technology used on the wildly popular video iPods. |
| crash course in marketing: Marketing Lessons from the Grateful Dead David Meerman Scott, Brian Halligan, 2010-08-02 The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away freemium content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, lose control to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away! |
| crash course in marketing: Business Basics BootCamp Mitche Graf, 2021-02-16 If you are thinking about starting a business, have a new business, or have been around the block a few times, this comprehensive book will give you the tools needed to not only succeed in the daily battle but also to winning the war!Business Basics BootCamp - The Ultimate Crash Course will give you the 30,000-foot view of not only how to put together a vibrant business, but to create the lifestyle of your dreams. |
| crash course in marketing: The CMO's Periodic Table Drew Neisser, 2015-11-17 Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each. Though these interviews don’t yield a magic formula, they offer something a bit more profound and definitely more fundamental—a compendium of elements that every marketer has or will need to examine in the very near future. Organized into a CMO-worthy periodic table modeled on the classic organization of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risk-taking and changing agencies. |
| crash course in marketing: 101 Things I Learned ® in Business School Michael W. Preis, 2010-05-20 101 THINGS I LEARNED® IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner. The unique packaging of this book will attract people of all ages who have always wondered whether business school would be a smart career choice for them. Judging by the growing number of people taking the GMATs (the entrance exam for business school) each year, clearly more people than ever are thinking about heading in this direction. Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short, everything one would expect to encounter in business school. Illustrated in the same fun, gift book format as 101 THINGS I LEARNED® IN ARCHITECTURE SCHOOL, this will be the perfect gift for a recent college or high school grad, or even for someone already well-versed in the business world. |
| crash course in marketing: Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition Andy Cunningham, 2017-09-29 From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company—Who are we? And why do we matter?—before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding). There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented―and it’s absolutely critical for business leaders to know which type their company is to create an authentic and ultimately “sticky” position in the market. A company’s DNA is the key to achieving this and with it, a competitive advantage. Why? Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company won’t gain a foothold in the market. But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor. Get to Aha! presents a clear step-by-step framework that will help you determine your company’s precise position in the marketing landscape, using Andy’s DNA-based methodology. It takes you through the process of performing “genetic testing” on your company, examining the market through the six Cs of positioning, and developing your positioning statement—a rational, factual statement about your company’s role and relevance. Then and only then can you create a branding and marketing strategy that will build market momentum and crush the competition. Trust Andy. Steve Jobs did. |
| crash course in marketing: Stories That Sell Casey Hibbard, 2008-04 The first book on capturing and using customer stories to grow your business or cause. Introduces a proven process for leveraging your current successes into new sales. Learn success-story marketing best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits--Page 4 of cover |
| crash course in marketing: Guide To Digital Marketing Platforms Sadye Retzler, 2021-08-13 Today's Internet marketing, or online marketing is rapidly evolving. Gone are the days when advertising was limited to just print, newspaper and television ads. From social media to Google Ads, new, innovative and inexpensive marketing methods are now readily available to companies, as well as small to medium business owners. This book gives you guidance on whether to include, or eliminate, the most popular online marketing activities available to today's businesses and organisations. Shining a light on the dark arts of digital marketing, this book is for business owners who want it spelt out simply and easily. With case studies and practical steps on what to do and what not to do, this book explains the main online marketing concepts small businesses and associations need to know to be successful. It will help business owners and club volunteers start, or re-energise, their online marketing activities. |
| crash course in marketing: Twitter Marketing Crash Course Stu Covacevick, 2021 Hello 'autoresponder code here',Welcome to your first lesson in the Twitter Marketing Crash Course Each day for the next few days you will receive a lesson that will help you learn the ins and outs of using Twitter as an essential part for your Internet marketing business. In this first lesson let's talk a little about how you can start building a large network of friends, clients, associates, and customers using the social networking website Twitter. Many new users of Twitter are constantly asking how they can use the site more effectively for their business and since the site has grown into an Internet mega monster that is globally known and talked about, they are right to ask. The fact is Twitter is a fantastic tool for your IM business. Internet relationships are very different from actual personal relationships. They are based primarily on like, know, and trust. Many people are reaching out to others through social network websites like Twitter, Facebook and many others. If you are new to Twitter you may not realize that you can create your personal or business brand and virtually dominate your market, simply by building a list of followers. Let's talk about some of the ways you can you achieve this.... |
| crash course in marketing: Crash Course in Collection Development Wayne Disher, 2014-09-26 This indispensable resource provides tools for collection management in public libraries, featuring essential strategies for inventory assessment, market analysis, budgeting, marketing, and customer service. This book is a must-have for those just entering the field or professionals in need of a refresher in effective library operations. This professional volume covers all aspects of collection development and management in the public library, from gathering statistics to design a collection that meets community needs, to selecting materials, managing vendor relations, understanding the publishing industry, and handling complaints. Author Wayne Disher provides public librarians—especially those without the benefit of academic training—access to the tools to make them successful, and their collections beneficial to the public they serve. The second edition features two new chapters on digital curation and cooperative collection development. Additional updates include helpful information on infographics, more budgeting formulas, and a section on core collections, as well as content covering eBooks, electronic storage, and digital rights management. Chapters discuss subjects such as marketing the collection to patrons, book repair, and handling censorship issues when collections are challenged. |
| crash course in marketing: The End of Marketing Carlos Gil, 2019-10-03 WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged. |
| crash course in marketing: Inbound Marketing, Revised and Updated Brian Halligan, Dharmesh Shah, 2014-09-02 Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online. |
The 16 Best Online Marketing Courses and Certificate Programs
Jan 21, 2022 · Sites like edX, Coursera, and LinkedIn Learning offer free or affordable online marketing courses. Below, we outlined the best online marketing courses and certificate …
The Online Marketing Crash Course: Traffic, Leads & Clients
The 30-Day Online Marketing Crash Course is super-simple, "geek-free" blueprint that walks you through proven, actionable steps to establish the right foundation for online success. 30-Day …
The digital marketing crash course for online marketing
Originally written for a bachelors study, our online marketing training has now made it to Udemy as a crash course. We'll guide you through all the history, terminology, tools and targets within …
Best Marketing Courses & Certificates [2025] | Coursera Learn …
Transform you career with Coursera's online marketing courses. Enroll for free, earn a certificate, and build job-ready skills on your schedule. Join today!
Marketing 101 Crash Course - YouTube
👉 Beginner? Start here (free course): https://adamerhart.com/course⚙️ Business owner? Grab my full marketing system (free): https://adamerhart.com/system🔥 ...
EVERYTHING You Need To Know About Marketing In 10 Minutes [FREE CRASH ...
Jun 21, 2023 · EVERYTHING You Need To Know About Marketing In 10 Minutes [FREE CRASH COURSE] Steal My S.T.O.R.M. Marketing Blueprint https://go.copyposse.com/storm-p-ytd In …
Marketing 101 Crash Course - Adam Erhart
If you need to learn about marketing FAST so you can attract more customers, make more money, and grow your business, then stick with me, because in this episode I’m going to share …
Crash Course Marketing Academy
Crash Course Marketing Academy is aimed at three primary audiences. Get the skills you need to bring your big idea to life, leveraging owned, earned, paid, and social media in a coherent …
Marketing 101 Series: A Crash Course In Promoting Literally …
In this 6 part marketing 101 crash course series, you’ll learn the shortcuts to becoming a better marketer fast.In this video, part 1, I’ll break down how to...
Social Media Marketing Crash Course - Semrush Academy
Learn social media marketing fundamentals in this hands-on course. Discover how to develop audience insights, track competitors' social channels, and much more.
The 16 Best Online Marketing Courses and Certificate Progr…
Jan 21, 2022 · Sites like edX, Coursera, and LinkedIn Learning offer free or affordable online marketing courses. Below, we outlined the best online …
The Online Marketing Crash Course: Traffic, Leads & Clients
The 30-Day Online Marketing Crash Course is super-simple, "geek-free" blueprint that walks you through proven, actionable steps to establish the right …
The digital marketing crash course for online marketing
Originally written for a bachelors study, our online marketing training has now made it to Udemy as a crash course. We'll guide you through all the history, …
Best Marketing Courses & Certificates [2025] | Coursera …
Transform you career with Coursera's online marketing courses. Enroll for free, earn a certificate, and build job-ready skills on your schedule. Join today!
Marketing 101 Crash Course - YouTube
👉 Beginner? Start here (free course): https://adamerhart.com/course⚙️ Business owner? Grab my full marketing system (free): …
