Category Management Case Study

  category management case study: Strategic Sourcing and Category Management Magnus Carlsson, 2019-05-03 How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with a substantial profit? Strategic Sourcing and Category Management examines how IKEA - and other cost leading companies - use category management to create advantages with direct and indirect sourcing. With 25 years' experience from IKEA, where he had the responsibility to develop and execute the company's purchasing strategy, author Magnus Carlsson shares his insights on important topics: when category management is profitable and why; how teams repeatedly create value and results; what the main approaches are in different categories; how a company implements category management; the difference between success and failure. In this new edition of Strategic Sourcing and Category Management, Magnus Carlsson has added new themes including examples and references from companies such as Maersk, Carlsberg, P&G and Aldi, illustrating the application of cost leadership that spans far beyond IKEA. Even there, the cost leadership lessons are not limited to home furnishings as the company is sourcing categories such as food, components, materials, transports and indirect materials, with a total purchasing spend of approximately €7 billion. But maybe even more importantly, the book illustrates how teams create value by thinking differently and asking the right questions, allowing an understanding that goes beyond mere tools and processes.
  category management case study: Category Management in Purchasing Jonathan O'Brien, 2009-06-03 Category Management is a technique used to understand markets, analyse spend and make purchasing decisions which save money. It is about a pathway from accepting mediocre goods and services at high cost, to effective supply management which delivers real value. By altering how goods are categorised and supplied it helps shift sourcing from being an error-prone transaction to creating value for the business. Using case studies and practical examples the book provides a clear definition and understanding of category management. The author presents a step by step process for its implementation and use, which companies can readily apply in line with their overall business strategy. This practical toolkit will allow readers to analyse complex sourcing situations quickly and clearly and develop innovative and creative proposals for sourcing.
  category management case study: Retail Category Management Alexander Hübner, 2011-08-30 Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management.
  category management case study: Design Management Case Studies David Hands, Jack Ingram, Robert Jerrard, 2005-08-18 Design Management Case Studies provides an unusual and timely contribution to knowledge of the management of product and service innovation. The six case studies described are from large and small companies in the UK and overseas. They cover a diverse range of industrial contexts including architecture, consumer products and services, textiles and clothing. Each case study includes an audit procedure, the main research methods used and key findings, providing both a unique understanding and different working definitions of design management in action. The book focuses on design management policy audits from selected companies, emphasizing the importance of communication. It also includes descriptions of the overall nature of design management, together with review and project questions that will enable the development and teaching of design management and design auditing. It provides useful insights into the way that design can be used as a strategic business tool. This invaluable textbook is a welcome contribution to design management, for those studying, teaching and practising in the area.
  category management case study: RETAIL MANAGEMENT Giri, Arunangshu, Paul, Pradip, Chatterjee, Satakshi, 2020-12-01 The book discusses the whole gamut of retail management emphasizing the changing retail environment in Indian and International context for conceptual clarity and mastery of retailing by the modern readers. It offers experiential learning through contextual case studies to render a better understanding of each functional area of retail management. Various aspects of retail management at the introductory level have been covered and explained lucidly, supported with examples, illustration and photographs to enable students to comprehend the subject matter with ease. The objective of the book is to give hands-on experience and learning of global retail practices to the students of management studies. Key Features • Thorough coverage of retailing in modern context, including e-retailing • Case-studies, caselets and examples to make students industry-ready • Bullet-point approach for key topics to highlight important information • Graphics to generate students’ interest and make learning easy Target Audience • MBA, PGDM and PGPBA • Marketing professionals and trainers
  category management case study: Fast Fashion , 2006
  category management case study: Retail Management S.C. Bhatia, 2008
  category management case study: Retail Product Management Rosemary Varley, 2013-01-11 Providing the opportunity to acquire a deeper knowledge of a key area of retailing management – managing the product range – this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. Challenging yet clearly presented, it links academic theory to the buying and merchandising roles within retail organizations and current operational practice. It covers all retail operations which revolve around the procurement of products, including: stock level management allocation of outlet space for products store design mail order shopping digital TV shopping. With learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international multi-sector case studies (including Reebok, Benetton, and The Body Shop), this significant text is a valuable reference for those involved in the retail sector.
  category management case study: Fashion Management Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee, 2018-10-30 This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.
  category management case study: How to Save the FMCG Industry Chris Leach, 2022-03-23 In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown that doesn’t always happen, due in large part to the power of the retailer and a focus on the short term. In the last thirty years the industry has seen rapid change, with the growth of discounters, online shopping and consolidation of retailers. These changes have brought more opportunities to the industry but also more complexity, challenges and costs to manage for both sides. It’s no secret that retailers have sought to leverage their increasing power with suppliers with never ending discussions of cost reduction, while suppliers attempt to engage them with discussions for longer term growth. This results in tension, with the retailer interested in short term activity and the supplier interested in supporting medium term growth. How can these two parties work together to deliver value to the consumer and shopper and ultimately, support the industry? This book presents first-hand research on how to navigate through these challenges. It identifies new and relevant tools and techniques to develop better, and more valuable collaboration between retailers and suppliers in today’s challenging markets. In this notoriously secretive industry, the full value and opportunities of collaboration between retailer and supplier has yet to be fully accomplished. Traditional ways of working need to change if the industry has a chance of succeeding into the 21st century. With case studies, examples and practical frameworks, this book a brings a focus onto the industry, whilst at the same time providing implementable ideas, suggestions and solutions to improve value creation in this business-to-business context.
  category management case study: Strategic Sourcing and Category Management Magnus Carlsson, 2015-08-03 Strategic Sourcing and Category Management examines how category management works in practice, drawing insight from IKEA. With over twenty-five years' experience of purchasing at IKEA, Magnus Carlsson shares the wisdom gained from devising and executing IKEA's highly successful purchasing strategies. The text is supported by insightful interviews and case studies, which are compared and contrasted with examples from other leading companies. Strategic Sourcing and Category Management answers three critical questions: -When is category management a profitable method and why? -How do category teams create real results? -How can category management be organized and implemented effectively? In answering these three questions, Magnus Carlsson not only presents the guiding principles behind category based sourcing, he also demonstrates how category based sourcing can effectively be implemented in practice and provides guidance on how to realise the benefits of this approach. Cleverly connecting theory and practice, the book draws upon existing and new tools, and applies them in a highly practical context. With application spanning far beyond IKEA, this book is an invaluable resource for procurement professionals in any industry. Strategic Sourcing and Category Management is the result of twenty five years' experience of Strategic Sourcing within IKEA and collaboration with several companies and the Stockholm School of Economics.
  category management case study: Strategic Retail Management Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein, 2016-10-07 This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
  category management case study: Handbook of Research on Retailing Katrijn Gielens, Els Gijsbrechts, 2018-08-31 The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
  category management case study: Using Microsoft Dynamics AX 2012 Andreas Luszczak, 2015-01-12 Precise descriptions and instructions enable users, students and consultants to understand MS Dynamics AX 2012 rapidly. Microsoft offers Dynamics AX as its premium ERP solution, supporting large and mid-sized organizations with a complete business management solution which is easy to use. Going through a simple but comprehensive case study – the sample company ‘Anso Technologies Inc.’ – this book provides the required knowledge to handle all basic business processes in Dynamics AX. Exercises are there to train the processes and functionality, also making this book a good choice for self-study.
  category management case study: Customer Relationship Management Francis Buttle, Stan Maklan, 2019-04-24 Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader’s part. The book is structured around three core types of CRM – strategic, operational and analytical – and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities. Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. NEW TO THIS EDITION: New and updated international case illustrations throughout New and updated screenshots from CRM applications Fully updated to reflect the evolving CRM landscape, including extended coverage of: Big data and its influence on CRM Artificial intelligence (AI) Advances in CRM analytics The relationships between CRM and customer experience management The role of social media in customer management strategy Real-time marketing Chatbots and innovative customer self-service Privacy and data security Updated lecturer support materials online
  category management case study: Smarter Food Procurement in the Public Sector Great Britain: National Audit Office, 2006-03-30 The public sector in England spends around £2 billion per year on food and catering services. This NAO report contains three case studies which examine how public sector organisations can improve their food procurement practices in order to reduce costs whilst maintaining the quality of meals provided. The case studies cover three of the four largest expenditure areas relating to the provision of food in schools, hospitals and armed forces bases, and each case study examines the role played by organisations at different levels in the delivery chain, from department level down to frontline delivery. Two accompanying documents are available separately: the main report (HCP 963-I, ISBN 0102937427) and a good practice guide (HCP 963-III, ISBN 0102937443).
  category management case study: Coopetition Saïd Yami, Sandro Castaldo, Battista Dagnino, Frédéric Le Roy, 2010-01-01 This book provides a diverse set of perspectives on the topic. It is very useful reading for anyone interested in understanding coopetition in multiple contexts. Devi R. Gnyawali, Virginia Tech, US As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours and, more generally, managerial practices and processes. This innovative book provides both theoretical insights and empirical evidence on coopetition. Coopetition shows great interpretive and normative potential and is likely to be an increasingly important tool. This book is one of the first key contributions in shaping and systematizing a novel coopetition agenda in the field of strategy. The book argues that coopetition is neither an extension of competition theory, nor an extension of cooperative theory. It is in fact a specific and distinctive research object, which calls for dedicated theoretical investigation to develop questions for theory, method, and managerial practice. This book provides both practitioners and academic scholars with a milestone that brings together an active community of researchers expressly mobilized around the creative in-depth scrutiny of coopetition. It will greatly appeal to researchers, scholars, and graduate students of management, business strategy competitive dynamics, and international business, as well as practitioners such as managers and consultants.
  category management case study: The Procurement Value Proposition Gerard Chick, Robert Handfield, 2014-12-03 WINNER: ACA-Bruel 2015 - Grand Prix Businesses are going through rapid change due to an increased focus on sustainability and corporate responsibility, technological advances, geo-political and macro-economic change, and demographic shifts. If purchasing and supply chain managers are to embrace these challenges they must develop new ways of thinking about supply structures and processes as well as new skills and competencies. The Procurement Value Proposition examines these important changes that will have a profound effect on the way future procurement is carried out. It considers the implications of global economic transformation for procurement set against: changes in business contexts, purchasing strategies, organisational structure, roles and responsibilities, system development and skills required to work in the profession. This book discusses the value proposition offered by contemporary procurement to the sustainability and development of business. They examine how organizations that position procurement as a core business function will be able to drive a more competitive lever for change, and more readily adapt to the forces driving rapid change in the current global environment. The Procurement Value Proposition features case studies of companies that are moving through procurement transformation in a continual phase of movement and adaption to the multitude of shifts that are occurring. It features input, observations and case studies from CPO's, Commercial Directors and other Procurement and business leaders. The book considers a variety of geographical contexts and highlights differences between the US, the UK and China. Awarded the Grand Prix ACA-Bruel for its important contributions to the research and practice in procurement and supply chain management, it has been recognized for its ambitious vision of procurement.
  category management case study: International Retail Marketing Margaret Bruce, Christopher Moore, Grete Birtwistle, 2004 This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting examples of industry pratice from various organizations and sectors.
  category management case study: Global Logistics And Distribution Planning Donald Waters, 2018-05-02 The fully revised new edition of this well known and respected book is characterized by the more international perspective it has taken on through contributions from internationally known authors and a final section on international logistics which examines in turn strategies for West and East Europe, the Far East and North America. Logistics has a key strategic role to play in the long-term plans of major companies, and is recognized as a vital part of every organization. To a large extent this crucial new role is due to an expanded view of logistics, which now includes all the activities related to the supply chain from initial suppliers through to final customers. This book provides a wealth of useful ideas and practical information on all the current and future trends in logistics and distribution. Written by a host of contributors drawn from industry, constancy and education, this book provides new insights into the most significant aspects of logistics, including: developments in logistics supply chain strategies lean logistics efficient customer response logistics in different countries partnering and strategic alliances re-engineering the logistics function From logistics professionals, consultants, professors and students to managers from different backgrounds who want an appreciation of current trends in the subject, this book is essential reading. About the author: Donald Waters, a past member if the Institute of Logistics and currently a member of the Canadian Association of Logistics Management, has lectured weekly on logistics, operational research and management science, and has brought his academic career to fruition as Professor of Operations Management at the University Calgary, Canada. He is also the author of Operations Management in the Kogan Page Fast Track MBA Series. Features
  category management case study: APMR , 2006
  category management case study: Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics Ashok Charan, 2023-09-13 As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume IV is divided into two parts — Retail and Statistics for Marketing Analytics. Retail delves into the various aspects of retail tracking, sales and distribution, retail analytics, and category management.The chapter on retail tracking covers in detail the processes that make up a retail measurement service, including the metrics supported by the service, the key benefits of the service, and how the data is interpreted.The sales and distribution chapter covers five key managerial objectives — building distribution, targeting the right channels and chains, optimizing assortment, securing retailer support, and managing stocks in trade.The retail analytics chapter covers a range of diagnostic analytic tools used to extract insights from disaggregate outlet-level data.Category management offers a framework for retailers to manage their business and for suppliers to understand the dynamics of trade marketing.Statistics for Marketing Analytics covers basic statistics, sampling, and marketing mix modelling. It aims to equip readers with the statistical knowledge and tools necessary to analyse and interpret marketing data. The chapters in this part provide a comprehensive understanding of statistical methods and their applications in marketing analytics, including sampling techniques, probability distributions, hypothesis testing, and regression analysis.
  category management case study: Smart Technologies and Innovations in Design for Control of Technological Processes and Objects: Economy and Production Denis B. Solovev, 2019-05-18 This book features selected papers presented at The International Science and Technology Conference “FarEastCon”, which took place on October 2–4, 2018 in Vladivostok, Russian Federation. The conference represents an informational platform for accumulating expert opinion on projects and initiatives aimed at the implementation of farsighted scientific research and development; it also allows scientific and practical achievements to be shared with a wide circle of researchers. Sections of the conference are of interest for the broad range of experts involved in developing innovative solutions and organizing events that increase the efficiency of economic and innovative activities.
  category management case study: Artificial Intelligence and Machine Learning in Business Management Sandeep Kumar Panda, Vaibhav Mishra, R. Balamurali, Ahmed A. Elngar, 2021-11-05 Artificial Intelligence and Machine Learning in Business Management The focus of this book is to introduce artificial intelligence (AI) and machine learning (ML) technologies into the context of business management. The book gives insights into the implementation and impact of AI and ML to business leaders, managers, technology developers, and implementers. With the maturing use of AI or ML in the field of business intelligence, this book examines several projects with innovative uses of AI beyond data organization and access. It follows the Predictive Modeling Toolkit for providing new insight on how to use improved AI tools in the field of business. It explores cultural heritage values and risk assessments for mitigation and conservation and discusses on-shore and off-shore technological capabilities with spatial tools for addressing marketing and retail strategies, and insurance and healthcare systems. Taking a multidisciplinary approach for using AI, this book provides a single comprehensive reference resource for undergraduate, graduate, business professionals, and related disciplines.
  category management case study: Know Your Shoppers (Collection) Herb Sorensen, Richard Hammond, 2013-08-14 In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the quick trip shopper, make the most of all three moments of truth, understand consumers' powerful in-store migration patterns, improve collaboration between manufacturers and retailers, learn the lessons of Stew Leonard's and other innovators, and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities. ¿ The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative Remote Teams. Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, teamworkers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
  category management case study: Advances in Production Management Systems: Innovative and Knowledge-Based Production Management in a Global-Local World Bernard Grabot, Bruno Vallespir, Samuel Gomes, Abdelaziz Bouras, Dimitris Kiritsis, 2014-08-26 The three volumes IFIP AICT 438, 439, and 440 constitute the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2014, held in Ajaccio, France, in September 2014. The 233 revised full papers were carefully reviewed and selected from 271 submissions. They are organized in 6 parts: knowledge discovery and sharing; knowledge-based planning and scheduling; knowledge-based sustainability; knowledge-based services; knowledge-based performance improvement, and case studies.
  category management case study: 13th International Conference on Intellectual Capital Knowledge Management & Organisational Learning ,
  category management case study: Retail Management – A Global Perspective (Text and Cases) Harjit Singh, 2009-07 Third Revised Edition 2014 In the last five years since the first edition of this book was published, I have received ample email messages from students, researchers, and teachers for congratulating me on the compilation of the book and suggesting how it could be improved. I have also built up a large list of ideas based on my own experiences in reading and teaching the subjec
  category management case study: Moving People to Deliver Services Aaditya Mattoo, Antonia Giulia Carzaniga, 2003-06-06 The WTO is today dealing with an issue that lies at the interface of two major challenges the world faces, trade liberalization and international migration. Greater freedom for the temporary movement of individual service suppliers is being negotiated under the General Agreement on Trade in Services (GATS). Conditions in many developed economies - ranging from aging populations to shortages of skilled labor - suggest that this may be a propitious time to put labor mobility squarely on the negotiating agenda. Yet there is limited awareness of how the GATS mechanism can be used to foster liber.
  category management case study: Commissioning for Health and Social Care Institute of Public Care, 2014-03-14 This practical text takes you methodically and logically through the challenging task of commissioning and procuring public services across the health and social care sector. Split into four parts, it moves step-by-step through each stage of the commissioning cycle established by the Institute: Plan Do Review Analyse Chapters include key terms which support learning, case studies which help you apply the theory to different contexts and exercises which encourage reflection. The book is essential reading for those taking postgraduate courses in commissioning and those studying management and leadership in health and social care at postgraduate level. It is also valuable reading for professionals working in the health and social care sector.
  category management case study: Data Warehousing Paul Westerman, 2001 What is data warehousing? -- Project planning -- Business exploration -- Business case study and ROI analysis -- Organizational integration -- Technology -- Database maintenance -- Technical construction of the Wal-Mart data warehouse -- Postimplementation of the Wal-Mart data warehouse -- Store operations sample analyses -- Merchandising sample analyses.
  category management case study: Searching for Excellence in Supply Management ,
  category management case study: Introduction to Data Mining and its Applications S. Sumathi, S.N. Sivanandam, 2006-10-12 This book explores the concepts of data mining and data warehousing, a promising and flourishing frontier in database systems, and presents a broad, yet in-depth overview of the field of data mining. Data mining is a multidisciplinary field, drawing work from areas including database technology, artificial intelligence, machine learning, neural networks, statistics, pattern recognition, knowledge based systems, knowledge acquisition, information retrieval, high performance computing and data visualization.
  category management case study: ICICKM 2016 - Proceeding of the 13th International Conference on Intellectual Capital Knowledge Management & Organisational Learning Scott Erikson, Helen Rothberg, Proceedings of the 13th International Conference on Intellectual Capital Knowledge Management & Organisational Learning held at Ithaca College, NY, USA on 16-17 Septemeber 2016
  category management case study: CIM Coursebook 03/04 Marketing Management in Practice Tony Curtis, 2012-09-11 Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
  category management case study: Marketing Management in Practice John Williams, Tony Curtis, 2005-06 Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2005-2006 syllabus Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory Contains sample assessment material written exclusively for this Coursebook by the Senior Examiner, as well as past examination papers to enable you to practise what has been learned and help prepare for the exam
  category management case study: Marketing Food Brands Ranga Chimhundu, 2018-05-10 With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands.
  category management case study: CIO , 1996-04-01
  category management case study: Marketing Management in Practice 2003-2004 John Williams, Tony Curtis, 2003 Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
  category management case study: MC. The Manufacturing Confectioner , 1996
Case Study 2 The foundation of category management are …
As our Global Category Management Study has consistently revealed over the years, stakeholder and business engagement ranks high among the best practices of CPOs who are world …

STRATEGIC PROCUREMENT CATEGORY MANAGEMENT IN
efficient. The aim of the study is to find out how to strategically manage procurement categories. In addition, look at category management, Kraljic’s portfolio model, and find ways to develop a …

Gaining clarity through category management
CASE STUDY GAINING CLARITY THROUGH CATEGORY MANAGEMENT Abstract Infosys Portland helped a large telecommunications organisation identify $285 to $450 Mn of potential …

Optimizing procurement and category management
Case Study – Optimizing procurement and category management Leverage our extensive experience across major transformation projects and all procurement categories. Identify …

Retail | Category Management Effective day-to-day
Based on our experience of category management improvement projects, there is a clear gap between what research studies and reports present as best practices and many companies’ …

Empowering product diversity with category management
HCL Tech integrated the client’s supply chain system using the Blue Yonder platform. Some of the implementations were: Category Management to oversee and manage multiple product …

Siamo-Case-Study-Procurement-Category-Manager
Procurement Category Manager Case Study Overview Many of the roles supplied by our business started o˜ to be lower level white collar (19-27k). However with further exposure and Siamo …

Implementation of Category Management in
In this thesis the authors analyze the pilot study of category management implementation for the Administration of Purchasing and Procurement of the City of Gothenburg and then compare …

Supplier Category Management: Driving Value Through the
Lacking a clear category management structure or strategy, based on rigor, to understand key supplier markets and reduce overall risk. Understand how best practice organizations link …

Purchasing category management: providing integration …
In this paper we explore how purchasing category management (PCM) affects cross-functional integration. We analysed purchasing category management practices through in-depth case …

How category management improved customer service in the …
Germany: How category management improved customer service in the pharmacy orientation of the Medicon pharmacies. A customer-focused approach to category management is a …

Category Management - DiVA
Category Management is an element of Efficient Consumer Response, which is a strategy to make manufacturers and retailers work together to offer quick and efficient response to …

Case Study 3 A lean category management model is at the …
A core tenet of the 2021 Global Category Management study is to provide organisations with the business case for securing, and the practical guidance needed to embed, good category …

Online Category Management - Think with Google
•Detail category level is based on: ‒ product brands (e.g. “Red-Bull”) ‒ satisfied needs (e.g. “Stay Awake”) ‒ product attributes (e.g. “with Caffeine”) •Base category structure is build through …

- A case study - Purchasing organisational structure and …
Our scope was a single case-study where we analysed the company’s internal structure and competence level in respect to reflecting literature and cross-analysed that with purchasing …

CREATING SUPPLY STRATEGY BY UTILIZING CATEGORY …
Sep 29, 2021 · The aim of this research is to reveal most suitable supply strategies for a small sized enterprise by utilizing category management. The study is being conducted as a case …

University of Twente Faculty of Behavioural, Management and …
this master thesis analyses and combines literature on strategic management and purchase category management in order to come up with a category strategy development process that …

Case Study 1 The Ministry of defence is driving acquisition ...
UK Ministry of Defence (MOD) Director General Commercial, Andrew Forzani, described recently how category management – a best-in-class approach, well-established in industry – is …

How do Category Managers Manage? - CBS Research Portal
We study how category managers, responsible for a diverse set of component categories, but within the same organisation, account for how they perform their managerial task. Specifically …

Case Study 6 Category management is a top procurement …
“We use basic category management principles to ensure we are buying efficiently, sustainably and at the right price and right quantity at the right time,” he explains.

Case Study 2 The foundation of category management …
As our Global Category Management Study has consistently revealed over the years, stakeholder and business …

STRATEGIC PROCUREMENT CATEGORY MANAGEMEN…
efficient. The aim of the study is to find out how to strategically manage procurement categories. In addition, …

Gaining clarity through category management - in…
CASE STUDY GAINING CLARITY THROUGH CATEGORY MANAGEMENT Abstract Infosys Portland helped a …

Optimizing procurement and category management
Case Study – Optimizing procurement and category management Leverage our extensive experience across …

Retail | Category Management Effective day …
Based on our experience of category management improvement projects, there is a clear gap between what …