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category management strategy example: Consumer-Centric Category Management ACNielsen, Al Heller, 2012-06-12 In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from trip management to aisle management to customer management. Whether a new descriptor emerges to replace category management is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to. |
category management strategy example: Strategic Sourcing and Category Management Magnus Carlsson, 2015-08-03 Strategic Sourcing and Category Management examines how category management works in practice, drawing insight from IKEA. With over twenty-five years' experience of purchasing at IKEA, Magnus Carlsson shares the wisdom gained from devising and executing IKEA's highly successful purchasing strategies. The text is supported by insightful interviews and case studies, which are compared and contrasted with examples from other leading companies. Strategic Sourcing and Category Management answers three critical questions: -When is category management a profitable method and why? -How do category teams create real results? -How can category management be organized and implemented effectively? In answering these three questions, Magnus Carlsson not only presents the guiding principles behind category based sourcing, he also demonstrates how category based sourcing can effectively be implemented in practice and provides guidance on how to realise the benefits of this approach. Cleverly connecting theory and practice, the book draws upon existing and new tools, and applies them in a highly practical context. With application spanning far beyond IKEA, this book is an invaluable resource for procurement professionals in any industry. Strategic Sourcing and Category Management is the result of twenty five years' experience of Strategic Sourcing within IKEA and collaboration with several companies and the Stockholm School of Economics. |
category management strategy example: Simplifying Retail Ritesh Mohan , 2020-10-19 Retail apocalypse or Retail renaissance Let’s first of all understand that retail is not dying but bad retail is certainly dying. Brands which refuse to adapt themselves to changing consumer’s buying behavior would vanish. The book cover real life case studies and examples to explain the retail concepts for the young retail managers and retail start-up owners, retailpreneurs & senior leaderships in an easy to understand style. The book is a must read for management undergraduates, retail front liners and mid managers who strive for self-learning and self-growth and development. The aim of the book is to de-mystify the complexities of existing retail and simplify it as it was earlier meant to be in the first place. Hence the title SIMPLIFYING RETAIL. Wishing all the readers a success in their retail journey |
category management strategy example: The Category Management Handbook Andrea Cordell, Ian Thompson, 2018-04-27 Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it helps organisations gather and analyse key data about their procurement spend before subsequently creating and delivering value-adding strategies that change the value proposition from supply chains. The aim of category management is to find long-term breakthrough strategies that help lift an organisation’s commercial performance to a new level. Because of its strategic long-term orientation and complex execution, category management has long been the preserve of commercial consulting companies – in effect a ‘black box’ toolkit shrouded in expensive methodologies. This practical handbook lifts the lid on category management by providing readers with a step-by-step process and established toolkit that allows them a ‘do-it-yourself’ approach. Each activity is presented as a simple tool or technique for practitioners to apply to their own organisations. To support each activity, easy-to- use templates and checklists have been provided, together with simple but practical hints and tips for implementation. This handbook is a ‘must read’ for all procurement and supplychain managers looking to find significant improvements in their organisations. Its practical approach cuts through long-winded consultant-speak and provides an easy-to-use practical toolkit for everyday application. |
category management strategy example: Category Management in Purchasing Jonathan O'Brien, 2024-05-03 Approach purchasing and procurement strategically, effectively and sustainably, with this comprehensive and practical guide to category management. Category Management in Purchasing equips those working in procurement with the tools they need to ensure effective procurement in an ever changing landscape. Combining practical advice and theory, this essential resource is crucial for developing successful purchasing strategies. Covering new technology-driven approaches to category management, this new edition outlines digital transformations and technological advancements, from digital sourcing platforms to new tools and systems. This edition also provides readers with the knowledge to approach complex sourcing situations not only effectively, but also sustainably. Including new guidance on how organizations and businesses can implement sustainability into their procurement strategies, Jonathan O'Brien recontextualizes category management in a time when responsible sourcing is more important than ever. This highly regarded and essential text provides what everyone in procurement needs when striving to make category management a reality. |
category management strategy example: Consumer-Centric Category Management ACNielsen, Al Heller, 2014-06-09 In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from trip management to aisle management to customer management. Whether a new descriptor emerges to replace category management is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to. |
category management strategy example: Strategic Retail Management Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein, 2012-02-02 This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management. |
category management strategy example: Fashion Management Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee, 2024-10-17 Success in the fashion industry is not solely based on creativity and innovation; thought-out strategy and an astute application of management concepts are just as essential. The second edition of Fashion Management: A Strategic Approach is the ideal companion for students determined to understand the strategic frameworks vital to achieving success in the highly competitive world of fashion. With its international approach and features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, this is the go-to guide for students getting to grips with the issues facing fashion organisations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The second edition of Fashion Management includes: · A new chapter on 'Managing Routes to Fashion Markets', reflecting the growing precedence of digitalisation and omnichannel retailing in the contemporary fashion industry. · A new chapter on 'Fashion Law', highlighting the importance of recognising and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture. · Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. · Additional and updated case studies covering a range of fashion companies from all over the world, including India, Australia, France, the UK, and many more. This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies. |
category management strategy example: Marketing Strategy and Competitive Positioning, 7th Edition Prof Graham Hooley, Brigitte Nicoulaud, John Rudd, Nick Lee, 2020-01-09 Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. |
category management strategy example: Retail Product Management Rosemary Varley, 2013-01-11 Providing the opportunity to acquire a deeper knowledge of a key area of retailing management – managing the product range – this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. Challenging yet clearly presented, it links academic theory to the buying and merchandising roles within retail organizations and current operational practice. It covers all retail operations which revolve around the procurement of products, including: stock level management allocation of outlet space for products store design mail order shopping digital TV shopping. With learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international multi-sector case studies (including Reebok, Benetton, and The Body Shop), this significant text is a valuable reference for those involved in the retail sector. |
category management strategy example: Play Bigger Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney, 2016-06-14 The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself. |
category management strategy example: The Digital Supply Chain Bart L. MacCarthy, Dmitry Ivanov, 2022-06-09 The Digital Supply Chain is a thorough investigation of the underpinning technologies, systems, platforms and models that enable the design, management, and control of digitally connected supply chains. The book examines the origin, emergence and building blocks of the Digital Supply Chain, showing how and where the virtual and physical supply chain worlds interact. It reviews the enabling technologies that underpin digitally controlled supply chains and examines how the discipline of supply chain management is affected by enhanced digital connectivity, discussing purchasing and procurement, supply chain traceability, performance management, and supply chain cyber security. The book provides a rich set of cases on current digital practices and challenges across a range of industrial and business sectors including the retail, textiles and clothing, the automotive industry, food, shipping and international logistics, and SMEs. It concludes with research frontiers, discussing network science for supply chain analysis, challenges in Blockchain applications and in digital supply chain surveillance, as well as the need to re-conceptualize supply chain strategies for digitally transformed supply chains. |
category management strategy example: Designing Value-Creating Supply Chain Networks Alain Martel, Walid Klibi, 2016-03-30 Winner of the 2016 Coup de Coeur prize at the Plumes des Achats & Supply Chain, Paris. Focusing on the design of robust value-creating supply chain networks (SCN) and key strategic issues related to the number; location, capacity and mission of supply chain facilities (plants, distribution centers) – as well as the network structure required to provide flexibility and resilience in an uncertain world – this book presents an innovative methodology for SCN reengineering that can be used to significantly improve the bottom line of supply chain dependent businesses. Providing readers with the tools needed to analyze and model value creation activities, Designing Value-Creating Supply Chain Networks examines the risks faced by modern supply chains, and shows how to develop plausible future scenarios to evaluate potential SCN designs. The design methods proposed are based on a visual representation formalism that facilitates the analysis and modeling of SCN design problems, book chapters incorporate several example problems and exercises which can be solved with Excel tools (Analysis tools and Solver) or with commercial statistical and optimization software. |
category management strategy example: Retail Category Management Alexander Hübner, 2011-08-30 Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management. |
category management strategy example: Strategic Portfolio Management Katy Angliss, Pete Harpum, 2022-12-30 This book provides a powerful insight into strategic portfolio management and its central role in the delivery of organisational strategy, maximisation of value creation, and efficient allocation of resources and capabilities to achieve organisational strategic objectives. The book makes a valuable contribution to the development of thinking on the translation of strategy into actionable work. Whether you are a senior manager building a high-performing strategic portfolio for your organisation or an academic searching for new perspectives on strategy execution through portfolio management, you will find great significance in this book. Twenty-eight chapters in four sections provide multiple perspectives on the topic, with in-depth guidance on organisational design for strategic portfolio management and covering all process, capability, and leadership aspects of strategic portfolio management. The book includes several detailed case studies for the effective deployment of strategic portfolios, bringing together theory and practice for strategic portfolio management. This book is particularly valuable for advanced undergraduate and postgraduate students of project and portfolio management, strategic management, and leadership who are looking to expand their knowledge within the multi-project environment. Highly practical and logical in its structure, it also shows project management professionals how to effectively manage their business portfolios and align this with their business strategy. |
category management strategy example: Dynamic Competitive Analysis in Marketing Steffen Jorgensen, Georges Zaccour, 2012-12-06 This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both full papers and shorter pieces, to be considered as work in progress. The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of marketing competition but we are confident that it will convey to the reader an impression of what are the current themes in this field of research. The book should be useful to researchers in marketing science, applied game theorists, graduate students, as well as practitioners in marketing with an interest in methods and examples of dynamic competitive analysis. |
category management strategy example: Retail Marketing Strategy Constant Berkhout, 2015-11-03 Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone. Outlining the five key capabilities required for retail excellence, namely in-store execution; organizational development; fact-driven decision making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail including how to innovate to develop new ways to interact with customers across multiple channels, and how to replicate online success stories from other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense of trends and build effective strategy. Guidance is based throughout on neuromarketing research, providing a clear framework for building in experiential elements such as scent or music into the retail environment to really engage with consumers on an emotional level. If you are a marketing, branding or supply chain professional working in retail seeking straightforward and research-driven techniques for building lasting customer loyalty, or you are responsible for driving retail strategy in your organization, let Retail Marketing Strategy be your guide. |
category management strategy example: Global Perspectives in Marketing for the 21st Century Ajay K. Manrai, H. Lee Meadow, 2015-06-09 This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
category management strategy example: Strategic Retail Management and Brand Management Doris Berger-Grabner, 2021-10-25 The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications. |
category management strategy example: Strategic Sourcing in the New Economy Bonnie Keith, Kate Vitasek, Karl Manrodt, Jeanne Kling, 2016-01-12 This book provides a comprehensive overview of each of the sourcing business model. Readers will master the art and science of strategic sourcing by being able to chart a unique path that fits their capacity to apply more the full continuum of strategic sourcing concepts and tools. |
category management strategy example: Retail Management S.C. Bhatia, 2008 |
category management strategy example: The Technology Procurement Handbook Sergii Dovgalenko, 2020-04-03 With the rise of cloud services and the digitization of all business units, procurement managers need to understand how to buy technology services in order to generate revenue, drive innovation and retain customers. The Technology Procurement Handbook provides a structured and logical view of the digital buying process. It includes invaluable advice on how to manage digital demand, prepare sourcing strategies, analyze the cost and benefits of proposed solutions and negotiate and implement comprehensive agreements. The Technology Procurement Handbook examines the multiple streams of data that feed into the technology procurement process, such as ITIL service lifecycle data, PMI project management and cloud and software contract provisions. The book includes case studies and extensive practical advice based on the authors experience from recent procurement projects. There is also a chapter on modular contracting for the US market, explaining the use of agile contracts for IT projects. |
category management strategy example: Brand Management Strategies William D'Arienzo, 2016-09-22 As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business. Features - Filled with current examples from fashion brands such as Burberry, Coach, Banana Republic, and Target and non-fashion brands including Apple, Samsung, Hyundai, Porsche, Ritz Carlton Hotels and more - Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies - Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activities STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions Teaching Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes - Test Bank includes sample test questions for each chapter - PowerPoint® presentations include full color images from the book and provide a framework for lecture and discussion PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501318436. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com. |
category management strategy example: The New Strategic Brand Management Jean-Noël Kapferer, 2008 Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company. |
category management strategy example: The Law and Economics of Article 102 TFEU Robert O'Donoghue KC, Jorge Padilla, 2020-09-03 “a reference book in this area of EU competition law and a must-have companion for academics, enforcers and practitioners alike, as well as EU and national judges.” Judge Nils Wahl, Court of Justice of the European Union This seminal text offers an authoritative and integrated treatment of the legal and economic principles that underpin the application of Article 102 TFEU to the behaviour of dominant firms. Traditional concerns of monopoly behaviour, such as predatory pricing, refusals to deal, excessive pricing, tying and bundling, discount practices and unlawful discrimination are treated in detail through a review of the applicable economic principles, the case law and decisional practice and more recent economic and legal writings. In addition, the major constituent elements of Article 102 TFEU, such as market definition, dominance, effect on trade and applicable remedies are considered at length. The third edition involves a net addition of over 250 pages, with a substantial new chapter on Abuses In Digital Platforms, an extensively revised chapter on standards, and virtually all chapters incorporating substantial revisions reflecting key cases such as Intel, MEO, Google Android, Google Shopping, AdSense, Qualcomm. |
category management strategy example: Supply Chain Management - A Critical Analysis Stefan Overbeck, 2009-07 Diploma Thesis from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Duisburg, language: English, abstract: The intention of this paper is to establish understanding about Supply Chain Management in general and the basic strategies of Supply Chain Management in special. It shall be determined if Supply Chain Management is only a vogue term or if it can be seen as a practical approach how to decrease costs and to eliminate inefficiencies along the Supply Chain with the main focus set on the consumer. Moreover the consciousness for the behaviour in a Supply Chain and the need for cross-company cooperation shall be stressed and the awareness for one of the main success factors for an efficient implementation of the basic strategies of Supply Chain Management should be imparted: the willingness for cooperation. In addition to that a broad overview of the prior ECR Model shall be given and the close link between Supply Chain Management and Category Management shall be emphasized. |
category management strategy example: The Nature of the Firm in the Oil Industry Basak Beyazay, 2015-10-16 Firm-to-firm relationships, along with the overall structure of industry, have changed markedly over the past decades. Replacing the model of vertical integration with one of global business, firms have started to outsource more by using a wider global network. At the same time, they have begun to increase their control and coordination along the value chain to remain competitive, blurring the boundaries between companies. Understanding the nature of the firm and its role in coordinating the supply chain will help firms to better define global competitive strategies.. The challenges that lie ahead for global business render obsolete the traditional model of procuring each service without long-term supply chain management. Current trends suggest that in the future there will be even deeper supply chain integration in most industries. The Nature of the Firm in the Oil Industry aims to facilitate the understanding of ‘the firm’ via the analysis of the specific relationship between international oil companies, which are among the world’s biggest firms and which act as ‘core system integrators’, and the oil services companies, which help to find, extract, produce and distribute oil along the petroleum industry supply chain. This relationship serves as an example of deep integration by core system integrators and provides insights into the change in the nature of the firm in the era of modern globalization. Aimed at researchers and academics, The Nature of the Firm in the Oil Industry offers a thorough examination of this relationship in an effort to shed light on the nature of the firm, both in the oil industry and in global business today. It is a humble attempt to better understand the firm in a crucial industry. |
category management strategy example: Logistics Management and Strategy Alan Harrison, Heather Skipworth, Remko I. van Hoek, James Aitken, 2019 |
category management strategy example: Bioinspired Strategic Design Daniel J. Finkenstadt, Tojin T. Eapen, 2024-07-09 Organizations are commonly thrust into hostile operating environments where they are required to make strategic decisions that involve significant and costly tradeoffs. Such hostile environments may be endemic such as an economic recession or idiosyncratic such as a predatory action by an adversary. Many features of such hostile environments parallel those of living organisms that also demonstrate fine-tuned strategies to improve their survivability under adverse conditions. How can organizations use these “bioinspired strategies” to survive, and even potentially innovate? This book shows that the same three capabilities essential for the survival of living organisms in harsh environments – efficiency, resilience, and prominence – are also critical for organizations in their process of navigating through their own hostile environments. Throughout the book, the authors provide organizational executives with a systematic framework for thinking about strategic decision-making in a hostile environment leaning on analysis of real-world cases to draw out ontologies and methods for guiding their teams through disruptions, change management, innovation, and process improvements. In the first part, organizations are provided with a systematic approach to analyzing three survivability influences – forces, resources, and observers and their interrelationships. While all three influences are active across all organisms (and organizations), the exact nature of their interrelationship and the significance of each influence are unique to every organism (or organization). The framework helps organizations nail down the specific features of their operating environment that can help or hinder survivability by analyzing the three influences. Organizations can respond to external influences by developing three-pronged capabilities – efficiency, resilience, and prominence (ERP) – that respond to the three survivability influences. Organizations often struggle with identifying the appropriate strategies to apply under different conditions. Fortunately, nature provides several mechanisms that can be analogically applied to guide business strategies. The book contains many illustrations and examples of strategic principles observed among living organisms that can help an organization develop ERP capability. Finally, the book introduces seven strategic design heuristics – Combination, Elimination, Separation, Segmentation, Replication, Dynamics, and Maximization – observed in a living system that can be flexibly utilized to generate ideas to achieve strategic ends. |
category management strategy example: Big Picture Strategy Marta Dapena Baron, 2021-08-19 Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it The four strategies companies use to launch and grow brands successfully How to use strategy-integrated metrics to promote continuous learning in organizations How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come. |
category management strategy example: Marketing Due Diligence Malcolm McDonald, Keith Ward, Brian Smith, 2007-03-14 The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions- . Does the promised market exist? . Will the strategy deliver the market share promised? . Will the market share create shareholder value? This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern business Surely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added? * Connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing shareholder value * Systematic and practical approach useful for both practitioners and students * New paperback edition |
category management strategy example: Write a Business Plan in No Time Frank Fiore, 2005 Small business owners are walked through the process of writing a business plan step-by-step using easy-to-follow to-do lists--from determining the type of plan needed to what the various pieces should be to common mistakes to avoid. |
category management strategy example: Long-term Management Strategy (LTMS) for the Placement of Dredged Material in the San Francisco Bay Region: Report ; Appendices A, H, J, K, and M , 1998 |
category management strategy example: How to Save the FMCG Industry Chris Leach, 2022-03-23 In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown that doesn’t always happen, due in large part to the power of the retailer and a focus on the short term. In the last thirty years the industry has seen rapid change, with the growth of discounters, online shopping and consolidation of retailers. These changes have brought more opportunities to the industry but also more complexity, challenges and costs to manage for both sides. It’s no secret that retailers have sought to leverage their increasing power with suppliers with never ending discussions of cost reduction, while suppliers attempt to engage them with discussions for longer term growth. This results in tension, with the retailer interested in short term activity and the supplier interested in supporting medium term growth. How can these two parties work together to deliver value to the consumer and shopper and ultimately, support the industry? This book presents first-hand research on how to navigate through these challenges. It identifies new and relevant tools and techniques to develop better, and more valuable collaboration between retailers and suppliers in today’s challenging markets. In this notoriously secretive industry, the full value and opportunities of collaboration between retailer and supplier has yet to be fully accomplished. Traditional ways of working need to change if the industry has a chance of succeeding into the 21st century. With case studies, examples and practical frameworks, this book a brings a focus onto the industry, whilst at the same time providing implementable ideas, suggestions and solutions to improve value creation in this business-to-business context. |
category management strategy example: Procurement and Supply Chain Management Ernest Ochonma Ph.D, 2015-02-25 This book clearly presents emerging concepts and strategies for managing a modern procurement and supply chain function in both public and private sector organizations in a competent and professional manner. |
category management strategy example: Managing Indirect Spend Joe Payne, William R. Dorn, David Pastore, Jennifer Ulrich, 2021-04-29 Managing corporate spend is far more complex than conducting RFPs. Learn how the most efficient and effective procurement departments operate, control costs, enforce compliance, and manage indirect spend. Managing Indirect Spend provides executives and procurement professionals with the knowledge and tools necessary to successfully reduce costs with a strong focus on the often-overlooked area of indirect spend. It also offers great value to those procurement and purchasing professionals aspiring to be leaders in the profession, regardless of the spend they manage. It includes an overview of the challenges faced when sourcing indirect spend categories, a detailed dive into the strategic sourcing process, tools that can help drive savings, technologies that drive efficiencies and compliance, and examples of success based on real-world experience. It is a how-to guide that clearly covers sourcing engagements of any complexity and provides the details needed to source effectively. The book is structured into sections covering the sourcing and procurement process, the tools and technologies, examples from the field, walkthroughs of specific sourcing engagements, guidance on building an effective sourcing team, and the information needed to become a best-in-class sourcing organization. Since the initial publication of this book, the procurement profession and the discipline of Strategic Sourcing have matured. Markets have changed, processes developed, trends have come and gone, and technology has experienced leaps and bounds, posing new and interesting challenges for procurement professionals. In addition to covering tried-and-true practices for strategic sourcing, this Second Edition discusses how strategic sourcing has evolved and provides an update on the techniques, tools, and resources available to purchasing groups. This book: Includes updated coverage of everything you need to know to source more effectively Covers the latest trends in procurement and sourcing, including technology, process improvements and organizational design Presents guidance for reducing costs through strategic sourcing, no matter what the economic climate or level of maturity of the existing procurement organization Shows how effectively managing indirect costs can provide a huge impact on bott m line growth Introduces Market Intelligence (MI), including techniques, tools, and resources available to procurement and supply chain management groups With tools, real-world examples, and practical strategies, Managing Indirect Spend provides insider guidance for big bottom-line growth through effective management of indirect costs. |
category management strategy example: Strategic Sourcing Management Olivier Bruel, 2016-12-03 Strategic Sourcing Management examines procurement and supply management in detail, covering the three dimensions of competitiveness, effectiveness and efficiency. Written by Olivier Bruel, Professor Emeritus HEC Paris, and a team of contributing experts from academia, consulting and industry, the book is organised into four parts: strategic decisions; operational management of procurement and related supply chain; management of human resources and dedicated information systems; management of performance and change. This book has been written with a comprehensive global and coherent approach but the chapters are self-standing, enabling the reader to dip into different sections according to need. Strategic Sourcing Management considers both tactical and strategic perspectives that link with a corporate strategy and it includes dedicated chapters on how to set up a Strategic Sourcing function. The text is enriched with clear graphics and solid examples of best practice. Strategic Sourcing Management is a robust text based on both research and experience, so an essential reference for practitioners and academics working in or studying procurement and supply management. It is suitable for anyone involved in procurement and supply management at a senior level but also for general management enabling them to understand the mechanisms of value creation through Strategic Sourcing. |
category management strategy example: ICICKM2010-Proceedings of the 7th International Conference on Intellectual Capital, knowledge Management and Organisational Learning Eric Tsui, |
category management strategy example: US Office of Management and Budget Handbook - Adminstrative, Management and Budgeting Strategies IBP, Inc., 2013-01-16 2011 Updated Reprint. Updated Annually. US Office of Management and Budget Handbook |
category management strategy example: Retail Management A Global Perspective (Text and Cases) Harjit Singh, 2009-07 Third Revised Edition 2014 In the last five years since the first edition of this book was published, I have received ample email messages from students, researchers, and teachers for congratulating me on the compilation of the book and suggesting how it could be improved. I have also built up a large list of ideas based on my own experiences in reading and teaching the subjec |
Retail | Category Management Effective day-to-day
In the category strategy sessions, a category plan and targets have been prepared for each category. In addition, there are the category roles and strategies,
THE CATEGORY MANAGEMENT HANDBOOK - Simfoni
Category Management is a strategic approach to procurement where businesses segment their spend into areas that contain similar or related products enabling focus opportunities for …
Category Management Strategy - hea.ie
Category Management Strategy Presented by: David Mangan, EPS Portfolio Manager & Neil McCarthy, EPS Category Manager. Image result for chemicals
CATEGORY MANAGEMENT - The Office of Procurement …
Category Management is a structured approach to the procurement of goods and services, which applies best practice tools and techniques in the development and implementation of an …
STRATEGY REPORT: CATEGORY MANAGEMENT: PART TWO …
In our first report on category management we concluded that category management will not deliver what is expected of it without continuous investment, and will need reinvigorating.
Category Management of the future - BCF EVENTS
A newly aligned Category Management can create a 3-5% uplift in category revenues for retailers and manufacturers Opportunity sizing – Dairy Category Management example
Case Study 2 The foundation of category management are …
As our Global Category Management Study has consistently revealed over the years, stakeholder and business engagement ranks high among the best practices of CPOs who are world …
What Great Category Strategies Can Do for Procurement
To develop a robust and practical category strategy, procurement teams need to take a fresh look at their organization’s existing categories and be ready to drive strategy to the next level. This …
The Category Management Handbook - imp.dayawisesa.com
This practical handbook lifts the lid on category management by providing readers with a step-by-step process and established toolkit that allows them a ‘do-it-yourself’ approach.
Complete Guide to Category Management
Una’s Complete Guide to Category Management will highlight the importance of using an effective category management strategy to simplify the way you do business while increasing the cost …
Category Strategy and Planning - dunnhumby
A proprietary framework to deliver highly impactful category planning, linking category importance and what matters in categories to define meaningful strategies and identify the actions to …
Category Management Guidance - Acquisition Gateway
The process of defining and understanding category scope ensures correct identification of what is included and what is excluded from a particular grouping. But BEWARE: strict change …
CATEGORY MANAGEMENT AS A COMPETITIVE MARKETING …
The food industry uses Category Management to ensure category profitability. Category Management allows the grocery industry to compete in a changing world. The grocery industry …
White Paper: Category Management A Practical Resource for …
Another perspective on the importance of an analytical application of category management is the tradeoff between cost and quality. This relationship is illustrated in Figure 2 below.
Building a Category Management Capability
The goal of category management is to improve the operating results of a retailer and its associate partners – including manufacturers, distributors and brokers – by focusing on the …
STRATEGY REPORT: CATEGORY MANAGEMENT – PART THREE …
STRATEGY REPORT: CATEGORY MANAGEMENT – PART THREE. THE RELATIONSHIP BETWEEN CATEGORY MANAGEMENT & SRM 2015 www.procurementleaders.com 3 …
Category Management Guide - Making Business Matter (MBM)
This Guide has been written based on having been a Category Manager and a Category Management trainer for over 20 years. And will provide you with a new, practical, and fresh …
Reimagining category management with - PwC
Category management is a strategic procurement methodology that organises goods and services into distinct categories based on shared characteristics such as type, value, supplier, risk, …
Online Category Management - Think with Google
Personalized coupons with special price due to purchase history. E.g. Safeway. (i.e. competitor prices, industry position parity, product availability, customer reviews, scores). Question? …
Category Management: Generating Transformative Results …
Category management involves building a clear understanding of the organization’s key value objectives for the category and then developing a set of executable strategies that meet those …
Category Management Travel Category - obta.org
Category Plan Page: 6 1. Category Profile • Internal analysis: consisting of scope definition, stakeholder analysis, spend analysis, process analysis and forecasting • External analysis: …
AI-driven strategies for category management rofitability
CATEGORY MANAGEMENT, UMELÁ INTELIGENCIA, OPTIMALIZÁCIA. CIEN, ZISKOVOSŤ, CENOVÁ ELASTICITA. 1. Introduction In the dynamic and competitive world of business, …
Value-creating purchasing - McKinsey & Company
Category strategy approach Purchasing dimension Major gaps (> 1) Advanced category Management Challenge of the business system Managing the talent pool Knowledge and …
Change Management Toolkit - University of California, …
change, manage the change, and sustain the change. While change management focuses on ensuring the support of the people, project management focuses on the work tasks to be …
National technological and digital procurement category …
2 National technological and digital procurement category strategy Acknowledgements The delivery of this strategy is owned by the Local Government Association (LGA) through the …
Procurement Category Management Plan template
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SCM Category Management - AFRY
CATEGORY MANAGEMENT Challenge for the industry today Category management is today an established methodology in many purchasing organizations and is the result of increased …
Category Planning Process - PDF4PRO
Category Planning Process: CATEGORY MANAGEMENT 5.1 Implement category strategy / plan STEP 6 Category Management CATEGORY PLANNING 5.1 Finalise category plan using …
Guide SAP Ariba Category Management Administration
SAP Ariba Category Management provides different applications for business administrators to create category taxonomy, define templates, phases, and tools for strategy and plan, specify …
Buying Channel Strategy: The secret to ending procurement …
of value and lost savings from Procurement’s category management and sourcing activities. It does not come as a surprise that 88% of B2B (Business to Business) buyers have reported …
End-To-End Category Management Delivers Sustainable …
CATEGORY MANAGEMENT SOURCING SUPPLIER PERFORMANCE MANAGEMENT DEMAND & COMPLIANCE MANAGEMENT CATEGORY ANALYSIS, PLANNING & …
NIST CSF 2.0 Implementation Examples
Feb 26, 2024 · management policy with statements of management intent, expectations, and direction Ex2: Periodically review policy and supporting processes and procedures to ensure …
Public Draft: Implementation Examples for the NIST …
risk management strategy, expectations, and policy . Category Subcategory Implementation Examples Informative References Organizational Context (GV.OC): The circumstances — …
Effective Waste Services Procurement Strategy - Infosys BPM
This paper identifies 5 key strategies that category managers should consider to tackle the waste management category and unlock double digits reduction of waste management costs while …
OFFICE OF MANAGEMENT AND BUDGET WASHINGTON, D.
SUBJECT: Category Management: Making Smarter Use of Common Contract Solutions and Practices . ... For example, category managers should regularly conduct strategic
Developing and Maintaining a Strategic Asset Management …
asset management objectives’ and ‘plan for creating or improving the asset management system’. A note beneath the PAS 55-1:2008 definition is also . clear about the planning role of a SAMP …
From Portfolio to Lever: Evolution of Category Management
Literature review reveals several steps to conduct a category strategy, multiple portfolio models, and a few sourcing lever methodologies for category ... focus on the required internal or …
CATEGORIES OF MANAGEMENT IN RETAIL ENTERPRISES
of advanced innovations that will make category management even more possible and better. The development of new innovations creates a new impetus for: • Development of category …
NIST Cybersecurity Framework Policy Template Guide
NIST Cybersecurity Framework: Policy Template Guide Contents i Contents Introduction 1 NIST Function: Govern 2 Govern: Organizational Context (GV.OC) 2 Govern: Risk Management …
The Role of Store Brand Spillover in a Retailer’s Category …
Category Management Strategy Yasin Alan Mumin Kurtulu˘s Chunlin Wang Online Supplement A Store Brand Spillover Example with Two Categories In this section, we consider an alternative …
Category Management Guide - Making Business Matter …
over 20 years. And will provide you with a new, practical, and fresh way to look at Category Management. Our Category Management training courses build on the foundation of this …
Category Management Leveraging Common Contracts and …
management, aligned to category management principles. 44% 42% 50% 55% 60% Cumulative percent of addressable spend through Best In Class solutions. 10% 24% 35% 37% 40% …
Developing a Methodology for Category Management in …
‘Category management’ term has been used in manufacturing companies for over 10 years, but its methodology has ... For example, in the steel industry their cost is 65%, in chemical 61%, in …
Retail category management - ccaquebec.com
Retail category management This is intended to bolster sales. You can see where this model leaves gaps in communication and efficiency. Category tactics will often include price …
COMMAND (ATTN: ACQUISITION EXECUTIVE) COMMANDER, …
(c)Department of Defense Small Business Strategy, January 2023 The purpose of this memorandum is to highlight pertinent information from the Office of Management and Budget …
Implementation of Category Management in
Therefore, the scope of most public organizations is wider than for example, the scope of private sectors (Erridge, 2007). ... “If there is the will, results-driven procurement based on a category …
Introduction - ResearchGate
The use of category management practices to obtain a sustainable competitive advantage in the fast-moving-consumer-goods industry Kyle Dupre and Thomas W. Gruen
Category Management Mastery
importance of the Category Management function and to the need to allocate appropriate resources, both human and technological, to your Category Management function to ensure …
Topic: CATEGORY STRATEGY CATEGORY MANAGEMENT
1. Category Management - VC 2. Portfolio Management, Needs & Market - VC • Segmentation • ABC / Criticality Analysis • Procurement Process Steps • Stakeholder Analysis • Market …
Bridge, Focus, Attack, or Stimulate: Retail Category …
We investigate a monopolist retailer’s category management strategy where the main strategic deci-sions are how to horizontally position a store brand relative to the incumbent national …
Segment 4.5 Category Management - Chartered Institute of …
Segment 4.5 Category Management Level: Managerial Theme: Spend Management Knowledge: Will know and understand Capabilities: Will be able to The main categories of expenditure that
Procurement Category Management Among Fast Moving …
This study sought to establish the benefits associated with implementation a category management strategy among FMCGs multinationals in Kenya. The environment in which …
Category Management in Procurement: A Framework for …
Keywords - Category Management, Procurement Strategy, Supplier Relationships, Cost Optimization, Strategic Sourcing, Performance Monitoring. 1. Introduction 1.1. Category …
NIST CSF 2.0 Implementation Examples
management policy with statements of management intent, expectations, and direction Ex2: Periodically review policy and supporting processes and procedures to ensure that they align …
Alper Nakkas Yasin Alan Mumin Kurtulu˘s E-mail: …
a successful category management strategy is an arduous task for some retailers. This is partly due ... CC implementations in practice typically focus on assortment and category presentation …
Risk Management Strategy - World Health Organization
Sep 19, 2022 · The following definitions and explanations are key to understanding the WHO Risk Management Strategy: Term Definition Compliance Compliance at WHO is the process of …
Revenue growth management: The next horizon - McKinsey …
Market share Growth rate of overall category Shrinkage rate of overall category Illustrative example of a category analysis1 for a food manufacturer and its market share in speci†c …
CATEGORY MANAGEMENT - 158.140.135.244:8889
Category Management - Yesterday, Today and Tomorrow, ... Benz, Pfizer and Bunge International, and as a strategy consultant for a broad array of companies, ranging from …
Strategic Analysis Of Starbucks Corporation - Scholars at …
customer loyalty with a cult following. Its other core competence is its human resource management's values-based approach for building very strong internal and external …
Category Management 2025 - videomining.com
Category. Definition. Alignment. Goal Setting & Scorecard. Tactics. Implement. Measure, Learn, Change. Bringing Behavioral Science. Into the Category Management. Process. As we delve …
SAP Ariba Category Management User Guide - SAP Online …
SAP Ariba Category Management. SAP Ariba Category Management is a cloud-based solution, on SAP Business Technology Platform (BTP), that enables you to operationalize the …
Category Management: A Well-Intentioned Concept …
category management. More generally, the inherent characteristics of category management present additional concerns. For example, category management depends on centralization to …
Category Management Leveraging Common Contracts …
Common spend that is under management, aligned to category management principles. $117B $147B $145B $157B Cumulative spend through Best In Class solutions. $21B $26B $32B …
IT Asset Management Policy. - NRC
the Network Services 2020 Strategy • “Federal Cloud Computing Strategy,” dated February 8, 2011 • Office of Federal Procurement Policy (OFPP) memorandum, “Transforming the ...
DEPARTMENT OF THE ARMY - United States Army
subject. Category Management (CM) Implementation and Execution 2. To support the National Defense Strategy objective to reform the Department of Defense for greater performance and …
IT’S ALL WE DO. - ProcureAbility
Category Playbooks are use to document all relevant information, strategies, etc. for specific spend categories CATEGORY STRATEGY PO INSTRUCTIONS VENDORS TEMPLATE …
Category Management - DiVA
shopper and consumer is always not bear the same meaning, for example, parents are the shopper for baby food while baby is the consumer; I use the term shopper, consumer and ...
Topic: Category Strategy - eipm.org
Category Procurement - Strategy Levers identiication. Strategy deinition - Company strategy - Alignment. Dates of irst & last classes / 1 session per language: In English: from 02 to 23 …
The Procurement Maturity Model - Coupa
Category Strategy In Stage 3, with more advanced resources and capabilities for procurement and sourcing processes, organizations can now add value by focusing on category strategy. …