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| creative event marketing ideas: Marketing Your Event Planning Business Judy Allen, 2010-05-20 Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients. |
| creative event marketing ideas: Maximize Your Social Neal Schaffer, 2013-09-06 Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right. |
| creative event marketing ideas: Talk Triggers Jay Baer, Daniel Lemin, 2018-10-02 Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says let me tell you about this perfectly adequate experience I had last night. The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation. |
| creative event marketing ideas: EVENTS² Kevin Van der Straeten, 2013-08-21 EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss! This fully updated edition is thicker than ever before and contains completely new topics that you, as an organizer, just cannot afford to miss out on! Think 'green events', 'hybrid events'... But also ROI, event logistics, marketing, security and creative business models will be discussed extensively. All the other chapters have also been completely revised and updated. EVENTS² is a complete guide for anyone interested in all aspects of the organization of events, congresses, meetings and parties: from the preparation of the event to the event itself, and the evaluation afterwards. The book is packed with practical tips and useful checklists for both corporate events as well as private parties. EVENTS² ensures that nothing is overlooked, while keeping your eye firmly focused on the smallest details. The book has its finger on the pulse of the very latest trends in the events industry. EVENTS 2 was created in collaboration with dozens of professionals in the event industry as well as event management mentors. This eBook will be delivered digitally in PDF format. |
| creative event marketing ideas: All Your Twisted Secrets Diana Urban, 2020-03-17 A thrilling debut, reminiscent of new fan favorites like One of Us Is Lying and the beloved classics by Agatha Christie, that will leave readers guessing until the explosive ending. “Welcome to dinner, and again, congratulations on being selected. Now you must do the selecting.” What do the queen bee, star athlete, valedictorian, stoner, loner, and music geek all have in common? They were all invited to a scholarship dinner, only to discover it’s a trap. Someone has locked them into a room with a bomb, a syringe filled with poison, and a note saying they have an hour to pick someone to kill...or else everyone dies. Amber Prescott is determined to get her classmates and herself out of the room alive, but that might be easier said than done. No one knows how they’re all connected or who would want them dead. As they retrace the events over the past year that might have triggered their captor’s ultimatum, it becomes clear that everyone is hiding something. And with the clock ticking down, confusion turns into fear, and fear morphs into panic as they race to answer the biggest question: Who will they choose to die? |
| creative event marketing ideas: There's a Customer Born Every Minute Joe Vitale, 2010-12-23 Praise for THERE'S A CUSTOMER BORN EVERY MINUTE Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery. —Alan Abel, media hoaxer, author, consultantand lecturer on Using Your Wits to Win If you're going to excel in business, learning about a showman like Barnum and applying some of the lessons he taught can give you valuable insights. Joe Vitale has captured ten of these lessons (he calls them 'rings of power') and shows how you can apply them in a way that will open your eyes and stretch your imagination. There's a lot of money-making and fun wisdom here. —Joseph Sugarman, Chairman, BluBlocker Corporation Finally someone does it!!! Joe Vitale reveals the REAL P.T. Barnum! Vitale highlights the outrageously astute marketing of Barnum. Barnum's driving belief certainly was that there IS a customer 'born' every minute. You will glean a number of useful 'new' marketing ideas that you can instantly use in your business. And you will learn about one of the savviest marketers of a time gone by. Fun, exciting, insightful, and packed with ideas! Genius! —Kevin Hogan, author of The Science of Influence and The Psychology of Persuasion I love this book. If you'd like to know the real story about one of the most fascinating characters in American history, told by a master storyteller (and the person who probably knows more about him than anyone else), read this book. Barnum is not the guy portrayed by the legend attached to his name. He is much, much more, and Vitale tells his story with the can't-put-it-down passion and excitement he's become so well known for. —Bill Harris, President, Centerpointe Research Institute |
| creative event marketing ideas: Event Marketing C. A. Preston, 2012-10-16 event marketing CATERING & EVENTS THE WILEY EVENT MANAGEMENT SERIES practical guidance for launching highly visible event marketing campaigns The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event—from small conferences and expositions to giant fairs and festivals. Designing a campaign that attracts attention, motivates people to attend, and achieves the goals of the event organizers requires creativity, effort, and the kind of informed guidance you’ll find here. Event Marketing covers every form of promotion, advertising, and public relations, in both traditional and online media. This edition has been thoroughly revised and expanded to include the very latest on social media and online marketing, consumer behavior patterns, and corporate sponsorships. Modern case studies and exhaustive resources make it ideal as both a textbook for students and as an everyday resource for working practitioners. Features include: In-depth coverage of promotions, advertising, PR, and both traditional and online marketing strategies, as well as budget financing Detailed case studies and analyses of marketing plans for specific events, such as conferences, corporate meetings, large festivals, and more The very latest in current trends and innovations, including digital marketing strategies and social media Comprehensive appendices offering online resources and links to event marketing associations and societies, media tracking services, electronic marketing services, and more |
| creative event marketing ideas: The Fundamentals of Event Design Vladimir Antchak, Olivia Ramsbottom, 2019-12-05 The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli and co-creative participation. Structured around the key phases of event design, the book covers all the critical dimensions of event concepting, atmospherics, the application of interactive technologies, project management, team leadership, creative marketing and sustainable production. The concepts of authenticity, creativity, co-creation, imagineering and storytelling are discussed throughout, and practical step-by-step guidance is provided on how to create and deliver unique and memorable events. The chapters include industry voices offering real-life insight from leading international event practitioners and individual and/or team assignments to stimulate learners’ creativity, visualisation and problem solving. This is the first textbook in event design that integrates areas of anthropology, social psychology, management, marketing, graphic design and interactivity. Focusing on bringing theory into practice, this is essential reading for all Events Management students. |
| creative event marketing ideas: Innovative Marketing Communications Guy Masterman, Emma Wood, 2007-06-01 Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies. |
| creative event marketing ideas: The Co-Creation Paradigm Venkat Ramaswamy, Kerimcan Ozcan, 2014-04-09 A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop win more-win more strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of business as usual. |
| creative event marketing ideas: Disruptive Marketing Geoffrey Colon, 2016-08-09 With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory! |
| creative event marketing ideas: Event Marketing: How To Successfully Promote Events, Festivals, Conventions, And Expositions Leonard H. Hoyle, 2009-12-09 |
| creative event marketing ideas: Drive Daniel H. Pink, 2011-04-05 The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live. |
| creative event marketing ideas: The Content Formula Liz Bedor, Michael Brenner, 2015-11-26 The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms. |
| creative event marketing ideas: These Deadly Games Diana Urban, 2022-02-01 A propulsive mystery with high stakes and devious, masterful twists that will leave you guessing until the very last page. Diana Urban's latest had my jaw on the floor. —Jessica Goodman, bestselling author of They Wish They Were Us Let’s play a game. You have 24 hours to win. If you break my rules, she dies. If you call the police, she dies. If you tell your parents or anyone else, she dies. Are you ready? When Crystal Donavan gets a message on a mysterious app with a picture of her little sister gagged and bound, she agrees to play the kidnapper’s game. At first, they make her complete bizarre tasks: steal a test and stuff it in a locker, bake brownies, make a prank call. But then Crystal realizes that each task is meant to hurt—and kill—her friends, one by one. But if she refuses to play, the kidnapper will kill her sister. Is someone trying to take her team out of the running for a gaming tournament? Or have they uncovered a secret from their past, and wants them to pay for what they did... Author of All Your Twisted Secrets, Diana Urban’s explosive sophomore novel, These Deadly Games, is a must-read, propulsive YA thriller with deadly stakes, stunning twists, and a shocking ending you'll never forget—perfect for fans of I Know What You Did Last Summer and One of Us Is Lying. |
| creative event marketing ideas: Marketing and Smart Technologies Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović, 2020 This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. |
| creative event marketing ideas: Event Marketing C. Preston, 2015 |
| creative event marketing ideas: Marketing Outrageously Redux Jon Spoelstra, 2011-02-16 Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company. |
| creative event marketing ideas: Naked Shoulders Virginia Bollinger, 2021-04-06 Naked Shoulders is about the violence that moved west with young America and the woman that moved with it. Gambling, robbery, murder...Amanda, has only one thought in mind: to survive the most turbulent time in American history. Our story begins when Amanda as a child is wagered and lost in a poker game. Forced to adapt to her new life, she faces head-on the issues of the 1850s in the old west. This is a surprising, action-packed story of a strong woman carving her way through adversity. |
| creative event marketing ideas: Mister O Lauren Blakely, 2024-09 A hot and hilarious best friend's little sister romantic comedy! Look, it wasn't even my idea. But that's hardly an excuse for agreeing to teach my best friend's little sister how to win a man. But like I was going to let some other guy in the city help the deliciously awkward and ridiculously sexy woman figure out the ways of men? My unquenchable (and very secret) desire for Harper aside, she's my good friend too. What's the big deal if I give her a fake (but it feels real) kiss on the street? Or if I help her learn how to dirty text. Except, I wind up learning all sorts of wonderful things too. Like, the fact that she has a naughty mind too and wants to put it to good use. With me. I should say no to her newest hands-on request. Spoiler alert-I don't. And soon I'm giving the woman I've secretly wanted some no strings attached lessons in seduction. The trouble is the more nights I spend with the off-limits woman in bed, the more days I want to spend with her out of bed. And that's not part of the lesson plan for my best friend's little sister. |
| creative event marketing ideas: Playing for Keeps Liz Matis, 2011-11 Journalist Samantha Jameson always wanted to be one of the boys, but Ryan Terell won't let her join the club. Fresh from the battlegrounds of Iraq, reporting on a bunch of overgrown boys playing pro football is just the change of scenery she needs. If trying to be taken seriously in the world of sports writing wasn't hard enough, Ryan, her college crush, is only making it harder. As a tight-end for the team she's covering, he is strictly off limits. Ryan Terell is a playmaker on and off the field, but when Samantha uncovers his moves, he throws out the playbook. Just as he claims his sweetest victory, Samantha's investigation into a steroid scandal involving his team forces him to call a time-out to their off the record trysts. But then a life threatening injury on the field will force them both to decide just how far they'll go to win the game. Winner of the NERWA First Kiss Contest A Kindle Bestseller. |
| creative event marketing ideas: Event Management Greg Damster, Dimitri Tassiopoulos, 2005 Dealing with event management in developing countries, specifically South Africa, this textbook confronts the specific challenges of creating well-run events in places where world-class catering and party supplies are not as readily available as in developed nations. Complete with advice about all aspects of managing an event, the second edition incorporates additional graphs, tables, and photographs, as well as new material about the legal aspects of event planning. |
| creative event marketing ideas: The Creative Introvert Cat Rose, 2018-11-20 If you've ever dreamt of turning your passion into a career, but feel held back by your perceived limitations, such as introversion, lack of confidence or plain old fear - this book was created for you. To stand out from the crowd, successful creators need to combine creative talent with strong marketing and promotional skills. But what if you aren't wired to shout from the rooftops about how awesome you are (even though you are)? Whether you're an aspiring artist, illustrator, writer, musician or ballet dancer, The Creative Introvert offers practical and inspirational guidance on building a successful career - on your terms. It's about knowing who you are and what you want, about forming connections rather than (shudder) networking. Filled with illustrations, quotes, stories, and examples, The Creative Introvert provides you with a 6-part systematic approach for being courageous, resilient and effective at making it happen. All in all, this book is your guide to finding a path that is tailor made to your personality, preferences, needs and desires, helping you to thrive as any kind of creative entrepreneur in the digital age. |
| creative event marketing ideas: Visual Marketing David Langton, Anita Campbell, 2011-09-02 Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative stunts. This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers. |
| creative event marketing ideas: Hospital Marketing , 1986 |
| creative event marketing ideas: Made to Stick Chip Heath, Dan Heath, 2007-01-02 NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick. |
| creative event marketing ideas: Content Chemistry Andy Crestodina, 2012 The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. |
| creative event marketing ideas: Trade Show and Event Marketing Ruth P. Stevens, Ruth Stevens, 2005 Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate. |
| creative event marketing ideas: The Great Mental Models, Volume 1 Shane Parrish, Rhiannon Beaubien, 2024-10-15 Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage. |
| creative event marketing ideas: A Technique for Producing Ideas James Webb Young, 2019-01-18 A practical step-by-step technique for sparking breakthrough creativity in any field. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. |
| creative event marketing ideas: The Virtual Ticket Paul Richards, 2020-03-13 The Virtual Ticket is for anyone who wants to host next-level engaging experiences for online attendees. This book is full of detailed case studies from innovative event planners who are diversifying their revenue streams with virtual ticket sales. Whether you are a business, sports team, non-profit, event venue or a garage band, this book includes everything you need to know about planning live streams that provide audiences with experiences worth paying for. Adding a virtual ticket option for your next event does more than increase profits. Virtual tickets help expose events to global audiences by increasing convenience and accessibility with new broadcasting and translation tools that are now available. Author Paul Richards is the Chief Streaming Officer for the StreamGeeks, who detail effective strategies for transporting audiences into experiences that will keep them coming back for more. The author outlines from start to finish how conferences can add virtual ticket options to their marketing plans to help event managers budget for the new endeavor. In a fun and easy to understand manner, Richards explains how the multi-billion dollar digital experience economy has been growing year after year. Readers unfamiliar with influencer marketing, live streaming, and online community building will be encouraged to get involved to better understand modern consumer behaviors. A paradigm shift in event marketing will help readers understand how to position virtual tickets as exciting experiences worth sharing with their friends. Richards draws on innovative thinkers from books such as “Experience Economy”, “Growth Hacker Marketing”, and “Special Events” to craft a journey that is full of insights and actionable takeaways. If you want to sell virtual access to online experiences, this is the book for you. |
| creative event marketing ideas: Self-Publish & Succeed Julie Broad, 2021-02-23 You can write a book-anyone can. But if you want to write a book that people will want or even need to read, it's not as simple as sitting down to write. In fact, that's one of the biggest mistakes unsuccessful authors make. Writing a book can be one of the smartest moves for your business success. But you need more than writing skills to create an impressive book that readers will love. You also need a plan to market, sell, and leverage your book into a new level of leadership within your industry to reach your professional goals. In Self-Publish & Succeed, trusted best-selling author and entrepreneur Julie Broad shows you that writing a successful nonfiction book starts long before you write your first chapter. To write a book that boosts your brand, generates a profit, and makes you an influencer in your industry, you need the #noboringbooks way. You're about to discover: -The reason why you're not finishing your book-and how to overcome it. -Why most books are boring, and how to keep yours from being one of them. -Which editors you need to perfect your story and where to find them. -The one simple page that could generate thousands of sales. -Seven places to sell your book (and only one starts with A!). Nonfiction doesn't mean no fun. Write a money-making book that delivers meaningful impact. Self-Publish & Succeed is your step-by-step guide to writing, publishing, and marketing a book that will get attention, explode your career, and change people's lives-including yours. |
| creative event marketing ideas: Start Your Own Event Planning Business The Staff of Entrepreneur Media, Cheryl Kimball, 2015-04-20 START YOUR OWN EVENT PLANNING BUSINESS AND CELEBRATE ALL THE WAY TO THE BANK! Weddings, graduations, birthday parties, anniversaries, and conferences; what do these all have in common? Everyone would rather hire someone else to plan and run them! That someone can be you. Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more. Discover how to: Identify a niche and establish yourself within the industry Build a loyal customer base for large and small events Implement targeted strategies for planning commercial, political, civic, social events, and more Promote your business, events, and yourself with Pinterest, Instagram, and other social and online marketing tools Develop proposals, vendor agreements, contracts, and manage day-to-day operations and costs Keep within budget using money-saving tips and industry-tested ideas Plus, gain valuable insights from interviews with practicing event planners, and stay on track with checklists, worksheets, and other resources. Everything you need to make your event planning business a successful reality is right here—get the party started today! |
| creative event marketing ideas: Event Marketing Diego Rinallo, 2019-02-20T00:00:00+01:00 What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions: the book has been written bearing in mind the knowledge needs of companies that want to use events as part of their marketing communication mix. It will be a stimulating reading for brand, product, communication, and event managers, for account managers and creative directors in event agencies, for marketing and communication students, and for all those looking for a job in the world of marketing events. |
| creative event marketing ideas: Advanced Marketing (Event Management) Dr. Mangesh P. Waghmare, 2023-08-01 Advanced Marketing in Event Management involves strategic planning, promotion, and execution of events to engage target audiences, build brand awareness, and achieve marketing objectives effectively. |
| creative event marketing ideas: A Practical Guide to Event Promotion Nigel Jackson, Katie Angliss, 2017-07-14 This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace. |
| creative event marketing ideas: The Entrepreneur's Playbook: 100 Business Ideas Sándor Varga, Are you ready to jump into entrepreneurship? Look no further than '100 Business Ideas' a comprehensive guide that is full of innovative and with practical concepts that will set you on fire entrepreneurial spirit. From innovative tech startups to traditional ones to service-based businesses, this is the book offers plenty of inspiration and guidance to succeed to build a business. Whether you're an experienced entrepreneur or just starting out getting started, this book is a valuable resource to help you turn your ideas into profitable businesses. Get ready to take your business to new high- take it to the top with 100 business ideas |
| creative event marketing ideas: Marketing Destinations and Venues for Conferences, Conventions and Business Events Tony Rogers, Rob Davidson, 2015-11-19 Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers. |
| creative event marketing ideas: Return on Investment in Meetings and Events M. Theresa Breining, Jack J. Phillips, 2008-01-14 The Phillips ROI MethodologyTM utilizes five levels of evaluation, which are essential in determining the return on investment. At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end-of-meeting questionnaire. While this level of evaluation is important as a “stakeholder” satisfaction measure, a favorable reaction does not ensure that attendees have acquired new skills, knowledge, opinions or attitudes from the meeting. At Level 2 - Learning, measurements focus on what participants learned during the meeting using tests, skill practices, role-plays, simulations, group evaluations, and other assessment tools. A learning check is helpful to ensure that attendees have absorbed the meeting material or messages and know how to use or apply it properly. It is also important at this level to determine the quantity and quality of new professional contacts acquired and whether existing professional contacts were strengthened due to the meeting. However, a positive measure at this level is no guarantee that what was learned or whether the professional contacts acquired will be used on the job. At Level 3 - Job Applications, a variety of follow-up methods can be used to determine if attendees applied on the job what they learned or acquired at the meeting. The frequency and use of skills are important measures at Level 3. While Level 3 evaluations are important to gauge the success of the meeting, it still does not guarantee that there will be a positive business impact in the organization or for the attendee. At Level 4 - Business Results, the measurement focuses on the actual business results achieved by meeting participants as they successfully apply the meeting material or messages. Typical Level 4 measures include output, sales, quality, costs, time and customer satisfaction. Although the meeting may produce a measurable business impact, there is still a concern that the meeting may cost too much. At Level 5 - Return on Investment, this ultimate level of measurement compares the monetary benefits from the meeting with the fully-loaded meeting costs as expressed in the ROI formula. All levels of evaluation must be conducted in order to determine the ROI of a meeting or event. The data collected should show a chain of impact occurring through the levels as the skills and knowledge learned (Level 2) are applied on the job (Level 3) to produce business results (Level 4). |
| creative event marketing ideas: The Surprising Power of Liberating Structures Henri Lipmanowicz, Keith McCandless, 2014-10-28 Smart leaders know that they would greatly increase productivity and innovation if only they could get everyone fully engaged. So do professors, facilitators and all changemakers. The challenge is how. Liberating Structures are novel, practical and no-nonsense methods to help you accomplish this goal with groups of any size. Prepare to be surprised by how simple and easy they are for anyone to use. This book shows you how with detailed descriptions for putting them into practice plus tips on how to get started and traps to avoid. It takes the design and facilitation methods experts use and puts them within reach of anyone in any organization or initiative, from the frontline to the C-suite. Part One: The Hidden Structure of Engagement will ground you with the conceptual framework and vocabulary of Liberating Structures. It contrasts Liberating Structures with conventional methods and shows the benefits of using them to transform the way people collaborate, learn, and discover solutions together. Part Two: Getting Started and Beyond offers guidelines for experimenting in a wide range of applications from small group interactions to system-wide initiatives: meetings, projects, problem solving, change initiatives, product launches, strategy development, etc. Part Three: Stories from the Field illustrates the endless possibilities Liberating Structures offer with stories from users around the world, in all types of organizations -- from healthcare to academic to military to global business enterprises, from judicial and legislative environments to R&D. Part Four: The Field Guide for Including, Engaging, and Unleashing Everyone describes how to use each of the 33 Liberating Structures with step-by-step explanations of what to do and what to expect. Discover today what Liberating Structures can do for you, without expensive investments, complicated training, or difficult restructuring. Liberate everyone's contributions -- all it takes is the determination to experiment. |
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A creative person has the ability to invent and develop original ideas, especially in the arts.
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CREATIVE Definition & Meaning - Merriam-Webster
The meaning of CREATIVE is marked by the ability or power to create : given to creating. How to use creative in a sentence.
CREATIVE | definition in the Cambridge English Dictionary
CREATIVE meaning: 1. producing or using original and unusual ideas: 2. describing or explaining things in unusual…. Learn more.
CREATIVE definition and meaning | Collins English Dictionary
A creative person has the ability to invent and develop original ideas, especially in the arts.
Creative - definition of creative by The Free Dictionary
Define creative. creative synonyms, creative pronunciation, creative translation, English dictionary definition of creative. adj. 1. Having the ability or power to create: Human beings are creative …
Creativity | Definition, Types, Skills, & Facts | Britannica
May 27, 2025 · Creativity, the ability to make or otherwise bring into existence something new, whether a new solution to a problem, a new method or device, or a new artistic object or form. …
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creative meaning, definition, what is creative: involving the use of imagination to prod...: Learn more.
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He was not a great original thinker; he lacked the creative faculty and the creative impulse. Polycarp had no creative genius. The creative thought of the middle ages is clerical thought.
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CREATIVE Definition & Meaning | Dictionary.com
having the power to bring something new into being, as a creature, or to evolve something original from one’s own thought or imagination, as a work of art or invention: In the mythologies of the …
