| create a whatsapp business account: Official Guide to Financial Accounting using TallyPrime Tally Education Private Limited, 2021-08-12 Hands on experience using GST with TallyPrime; e-way Bill; New Simplified Returns SAHAJ & SUGAM KEY FEATURES ● Fundamentals of Accounting: Double Entry System of Accounting, Debit and Credit, Golden Rules of Accounting, Recording of Business/Journalising Transactions, Trial Balance, Financial Statements, Subsidiary Books & Control Accounts, Depreciation. ● Introduction to TallyPrime: Downloading and Installation, Licenses, How to Activate / Reactivate New License, Company Creation and Setting up Company Features. ● Maintaining Chart of Accounts: Ledgers, Creation/ Alteration/ Deletion of Masters, Multi-Masters Creation and its Display. ● Recording and Maintaining Accounting Transactions Banking: Cheque Printing, Deposit Slip, Payment Advice, Bank Reconciliation. ● Generating Financial Statements and MIS Reports: Final Account Reports, MIS Reports. ● Data Security: Activation, Creation of Security Levels (User Roles)/ Users and Passwords for Company, Accessing the company using Security Levels, Auto Login, TallyVault. ● Company Data Management: Backup/ Restoring of Company Data, Migration of Tally earlier version Data to TallyPrime. ● Storage and Classification of Inventory: Supply Chain, Inventory Management, Inventory Masters, Tracking of Movements of Goods in Batches/Lots, Price Levels and Price Lists. ● Accounts Receivable and Payable Management: Maintenance/ Activation of Bill-wise Entry, Specifying of Credit Limit for Parties, Splitting of Credit Sale Into Multiple Bills, Payment Performance of Debtors, Bills Payable and Receivable Reports. ● Purchase and Sales Order Management: Purchase/ Sales Order Processing, Order Outstanding, Reorder Level. ● Tracking Additional Costs of Purchase: Configuration of Additional Cost of Purchases. ● Cost/Profit Centres Management: Cost Centre and Cost Categories, Cost Centre Reports. ● Budgets and Scenarios: Creation of Budget, Recording Transactions, Display Budgets and Variances Reports for Group Budget. ● Generating & Printing Reports: Inventory Reports, Financial Reports, Books & Registers, Printing of Invoice and Report. ● Goods and Services Tax: Introduction to GST, e-Way Bill, GST in TallyPrime, Hierarchy of Calculating Tax in Transactions, Recording GST compliant transactions, e-Way Bill Report, Input Tax Credit Set & against Liability, GST Tax Payment, Generating GST Returns for Regular Dealer, Filing GST Returns. ● TallyEssential Addendum TallyPrime Annexure 2.0: Connected and Complete e-Way bill System, Save View of Business Reports. Book is enriched with numerous screenshots, solved illustration and practice scenarios to help candidates experience the simplicity of working on TallyPrime. DESCRIPTION Book from the house of Tally is a comprehensive guide on TallyPrime designed to provide learners with an in-depth understanding of financial accounting and hands-on experience with TallyPrime. It explains you accounting using TallyPrime and shows you how simple it is to understand how to download and install TallyPrime in the system and different types of licenses. WHAT YOU WILL LEARN ● Golden Rules of Accounting, Trial Balance, Financial Statements ● Subsidiary Books & Control Accounts, Depreciation ● Downloading and Installation of TallyPrime, Company Creation and Setting up Company ● Chart of Accounts, Ledgers ● Recording Accounting Vouchers, Bank Reconciliation ● Generating Financial Statements and MIS Reports ● All features of GST and e-invoicing WHO THIS BOOK IS FOR This book is highly recommended for candidates who aspire to build a successful career in Finance and Accounting or as entrepreneurs. A useful guide for all learners who aspire to master financial accounting using TallyPrime, this book serves both the students as well as the financial community to get the best out of TallyPrime. TABLE OF CONTENTS 1 Fundamentals of Accounting 2 Introduction to TallyPrime 3 Maintaining Chart of Accounts 4 Recording and Maintaining Accounting Transactions 5 Banking 6 Generating Financial Statements and MIS Reports 7 Data Security 8 Company Data Management PART-B 1 Storage and Classification of Inventory 2 Accounts Receivable and Payable Management 3 Purchase and Sales Order Management 4 Cost/Profit Centres Management 5 Booking Additional Cost Incurred on Purchase 6 Budgets and Controls Management 7 Generating and Printing Reports 8 Goods and Services Tax 9 Tally Essential Addendum TallyPrime Annexure 2.0 |
| create a whatsapp business account: WhatsApp Amelia Johns, Ariadna Matamoros-Fernández, Emma Baulch, 2023-11-28 In the 2010s, as chat apps became a primary mode of communication for many people across the world, WhatsApp quickly outpaced rival messaging apps and developed into a platform. In this book, the authors provide a comprehensive account of WhatsApp’s global growth. Charting WhatsApp’s evolution from its founding in 2009 to the present day, they argue that WhatsApp has been transformed from a simple, ‘gimmickless’ app into a global communication platform. Understanding this development can shed light on the trajectory of Meta’s industrial development, and how digital economies and social media landscapes are evolving with the rise of ‘superapps’. This book explores how WhatsApp’s unique characteristics mediate new kinds of social and commercial transactions; how they pose new opportunities and challenges for platform regulation, civic participation and democracy; and how they give rise to new kinds of digital literacy as WhatsApp becomes integrated into everyday digital cultures across the globe. Accessibly written, this book is an essential resource for students and scholars of digital media, cultural studies, and media and communications. |
| create a whatsapp business account: Social Media Christian Fuchs, 2024-11-01 You will never look at social media the same way again. Social media are an integral part of contemporary society. From news, warfare, politics, advertising, consumption, entertainment, friendships, labour, and economy to friendships, leisure, language, and everyday life, they have changed the way we communicate, use information and understand the world. Social media shape and are shaped by contemporary society. In order to understand contemporary society we have to ask critical questions about social media. This book is the ultimate guide for digging deeper into issues of ownership, power, class, and (in)justice. This book equips you with a critical understanding of the complexities and contradictions at the heart of social media’s relationship with society. The Fourth Edition contains new chapters and has updated and revised versions of other chapters: · The book includes a new chapter on TikTok in the context of global capitalism and the geopolitical conflict between China and the USA. · It explores new topics such as information and social media warfare in the context of Russia’s invasion of Ukraine, the implications of Elon Musk’s acquisition of Twitter for democracy and the public sphere, the prospects of Twitter-alternative Mastodon, digital fascism, influencers and the attention economy on TikTok, digital capitalism, the role of big data in digital capitalism, The Public Service Media and Public Service Internet Manifesto, social media’s digital alienation, and Putinism and information warfare. · It explores populism, racism, nationalism, militant patriarchy in a chapter on right-wing authoritarianism on social media that includes two case studies of Donald Trump and Putinism. · It analyses the phenomenon of social media influencers in the age of TikTok, Instagram, YouTube, and Snapchat. · It explains in an updated chapter what digital capitalism is and what role big data plays in it. · It explores the growing prominence of platforms and platform capitalism. · It analyses fake news, misinformation, and surveillance capitalism in the context of Facebook, WhatsApp, Cambridge Analytica, and the Internet Research Agency. · It shows why Google is simultaneously the Internet’s God and Satan. · It discusses digital democracy and the digital public sphere in the context of Twitter. · It challenges you to envision and achieve a truly social media that serves the purposes of a just and fair world. · It introduces platform co-operatives and the Public Service Internet. There are winners and losers in the age of digital capitalism. This book is an essential guide for anyone who wants to critically understand how we got to digital capitalism and capitalist social media, what we can do about it, and what a democratic public sphere looks like. |
| create a whatsapp business account: Introduction to WhatsApp Gilad James, PhD, WhatsApp is a popular mobile application that was founded in 2009 by Jan Koum and Brian Acton. The app allows users to send text messages and voice messages, make voice and video calls, share images, documents, user locations, and other media. In addition to personal messaging, WhatsApp also offers a range of features for businesses, including WhatsApp Business, which allows small businesses to communicate with their customers and share updates over the app. WhatsApp has grown to become one of the most widely used messaging apps in the world, with over 2 billion active users across 180 countries. WhatsApp makes use of end-to-end encryption to ensure that only the sender and recipient of a message can access its contents. The company has been praised for its commitment to user privacy, although it has also faced scrutiny over its handling of false information and its role in facilitating political unrest. Nevertheless, the app remains a vital tool for communication and connection, particularly in countries where other messaging apps are restricted or banned. Its continued popularity is a testament to the users' trust in its security and reliability. |
| create a whatsapp business account: Integrated Advertising, Promotion, and Marketing Anubhav Mishra, Tata Sai Vijay, 2023-11-17 This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations. |
| create a whatsapp business account: The SaaS Model Srinivas B Vijayraghavan, 2023-01-18 Software as a Service (SaaS) provides a subscription-based alternative to buying software that has been embraced by thousands of businesses across the world. Like every core business function, marketing also needs to embrace the 'SaaS way' of doing things. Never has marketing found more relevance in the 'full funnel' of a customer's life cycle from acquisition to renewal and expansion than now. The SaaS Model is a valuable handbook that guides the reader on how to effectively market a brand in a SaaS world. The reader will learn - how marketing has adapted to the subscription-oriented nature of the SaaS world - how the classic marketing framework of segmentation, targeting and positioning followed by the 4 Ps is being transformed by data and the SaaS-based martech stack - how to map the customer life cycle in SaaS and detail how marketing plays a role in driving the freemium model - how self-service models drive enterprise momentum - how marketing plays a role in enterprise trails and deal acceleration - how marketing helps the customer success world with effective onboarding, driving usage and renewing subscriptions |
| create a whatsapp business account: The Connected Church Natchi Lazarus, 2017-02-07 We are in a new era of communication. The internet and social media have changed the way we connect and communicate with each other. As the body of Christ, it is important that we understand these changes, so that we can effectively serve others. Whether you are an established organisation or an individual starting your ministry, this book will help you understand these global, technology-enabled changes and how they impact churches, nonprofits and individuals in ministry. The four-part communication model and the six-step framework presented in this book will help you successfully implement a social media and digital ministry program, laying a strong foundation for the future of your ministry. Section I - Why the Church should use Social Media: In the first section, the book talks about the importance of using digital, online and social communication medium. The book explores the evolution of a new type of audience - the connected audience and helps the reader learn the biblical basis of social media marketing and its relevance to the Great Commission. Section II - The Communication Model: In the second section, the book introduces the four-part communication model. The author lays out a broader vision of a smooth, seamless communication within the Church, as one body using social media and technology. Section III - The Framework for Implementing the Communication Model: In the third section, the book moves from visioning mode to action mode. The author presents a six-step framework as a practical means to implement the communication model in your ministry. This is a hands-on implementation section that examines management strategies, marketing strategies and operational details. Section IV - Future Trends that will Impact the Church: In the fourth and final section, the book returns to a visioning mode as the author identifies key future trends and discusses ways in which churches, nonprofits and ministries can prepare themselves for the future. Foreword is written by Mark W. Schaefer - Social media keynote speaker, college educator, consultant, and best-selling author of six marketing books including Known, The Content Code, Social Media Explained and The Tao of Twitter. Introduction is written by Rev. Sam P. Chelladurai - Senior Pastor of AFT Church. He is one of the most prominent and respected Bible teachers in India. |
| create a whatsapp business account: You Can Startup- How to Start a Startup from Scratch & Grow it to a Multi-Million Dollar Business Vikash Sharma, 2022-02-21 YOU CAN STARTUP is a revolutionary Startup Book in the Startup & Business World. This book will help millions of aspiring entrepreneurs to start their online startup from scratch without hiring an Agency and spending tons of money on Technology & Marketing. This is a business book that will also help those who are already running some offline business and want to get their business online. You Can Startup will provide you with complete practical knowledge on starting a Profitable Startup from scratch and growing it into a multi-million dollar business. You will learn the 7 Steps Proven System to start & grow a Startup. This is the book every entrepreneur should read to grow their businesses. You Should Read This Book if- You are a newbie and want to start a Startup or Business but do not know how to do a business and where to start from? You want to quit your day job and want to fire your boss. You are already running a business and doing very hard work and still not getting the desired results You are a working professional and want to make more money by selling your services online to a broad audience You are struggling to generate quality leads, retain your current customers for your Business You are struggling to grow your business You are already running a business and want to get your business online. You are a student and want to pursue entrepreneurship. In this Book, You Will Learn- How to Generate/Select a business idea that works How to Perform Market & Customer Research How to do a fail-proof solid business Planning How to Setup the Systems for your startup How to Lunch you MVP (Minimum Viable Product) Proven Methods to Convert Leads into Paying Customers Proven Strategies to convert your startup into a Brand Methods to scale your Startup The Science behind raising the Funding So, grab this book and build an awesome startup because YOU CAN STARTUP |
| create a whatsapp business account: Social Media Income Genesis Dr. Ope Banwo, Eric O. Philip, The Secret Blueprint For Maximizing Profits From Social Media Platforms With Minimum Risk. As you begin your journey into the world of social media income, it's important to understand the potential that social media platforms hold for generating profits. Social media has transformed the way we connect with others, share information, and consume media. It has also created new opportunities for businesses and individuals to reach audiences and monetize their online presence. In this chapter, we'll explore the secrets of social media income genesis and how you can maximize profits from social media platforms with minimum risk. Whether you're a small business owner, entrepreneur, or influencer, this book will provide you with the tools and strategies you need to succeed in the world of social media marketing. The major social media platforms covered in this book include Facebook, Instagram, Twitter, LinkedIn, and YouTube. Each platform has its own unique characteristics, strengths, and user base, making it important to understand which platforms are most relevant to your audience and business goals |
| create a whatsapp business account: How to Build a Billion Dollar App George Berkowski, 2014-09-04 An accessible, step-by-step guide to building an app-based business—essential reading for anyone who has an idea for an app, but is unsure of where to start Apps have changed the way we communicate, shop, play, interact, and travel, and their phenomenal popularity has presented possibly the biggest business opportunity in history. InHow to Build a Billion Dollar App, serial tech entrepreneur George Berkowski—one of the minds behind the internationally successful taxi hailing app Hailo—gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success. Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush, Square, Viber, Clash of Clans, Angry Birds, Uber, and Flipboard to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition). If you've ever dreamed of quitting your nine to five job to launch your own company or you're a gifted developer, seasoned entrepreneur, or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what itreally takes to create your own billion-dollar, mobile business. |
| create a whatsapp business account: Value Proposition Design Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, 2015-01-28 The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models. |
| create a whatsapp business account: Strengthening SME Performance Through Social Media Adoption and Usage Qalati, Sikandar Ali, Ostic, Dragana, Bansal, Rohit, 2023-03-17 Small and medium-sized enterprises (SMEs) are recognized as the backbone of todays world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channels revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians. |
| create a whatsapp business account: Teacher Education and Professional Development In Industry 4.0 Ashadi, Joko Priyana, Basikin, Anita Triastuti, Nur Hidayanto Pancoro Setyo Putro, 2020-10-20 The main theme of the proceedings of the 4th International Conference on Teacher Education and Professional Development (InCoTEPD 2019) is ‘’Teacher Education and Professional Development in Industry 4.0. The papers have been carefully grouped under the subthemes of teacher education and professional development, curriculum, learning materials, teaching-learning process, technology and media, and assessment in Industry 4.0 education. They also cover vocational education in the era in question and one section is devoted to Industrially disadvantaged societies. As these papers were presented at an internationally refereed conference dedicated to the advancement of theories and practices in education, they provide an opportunity for academics and professionals from various educational fields with cross-disciplinary interests to bridge the knowledge gap and promote research esteem and the evolution of pedagogy. |
| create a whatsapp business account: HOW TO MAKE $200 EVERY DAY USING WHATSAPP , The book, How to Make $200 Every Day Using Whatsapp: A Guide to Making $200 Every Day Using WhatsApp, is a comprehensive and practical guide that navigates readers through the process of transforming the popular messaging app, WhatsApp, into a lucrative platform for daily income. Written with the aspiring entrepreneur in mind, this guidebook covers various strategies, techniques, and insights to help individuals harness the full potential of WhatsApp for business purposes. |
| create a whatsapp business account: Connected farmers Food and Agriculture Organization of the United Nations, 2024-04-23 Amidst the challenges confronting agriculture in Europe and Central Asia, this casebook unfolds the stories of 25 farmers and agripreneurs who have successfully embraced digital technologies. [Author] The accounts presented here reveal that, despite the effects of climate change, the consequences of the war in Ukraine and the enduring impact of COVID-19, opportunities for innovation and resilience can still be found. [Author] The case studies presented here, grouped into five distinct use cases, illustrate the transformative power of digitalization in agriculture, and serve as tangible examples of the successes and lessons learned on the path to sustainable development. [Author] By harnessing the power of digital technologies in agriculture, we can prepare ourselves for the digital transformation of agrifood systems, which are at the core of the 2030 Agenda for Sustainable Development, with effects on all 17 Sustainable Development Goals. [Author] |
| create a whatsapp business account: Impacts of the Media on African Socio-Economic Development Nelson, Okorie, Ojebuyi, Babatunde Raphael, Salawu, Abiodun, 2016-11-23 Technology and media are now integrated in various facets of society, including social and economic development. This has allowed for new and innovative methods for aiding in development initiatives. Impacts of the Media on African Socio-Economic Development is an essential research publication for the latest scholarly information on societal and economical dimensions of development and the application of media to advance progress. Featuring extensive coverage on many topics including gender empowerment, international business, and health promotion, this book is ideally designed for government officials, academics, professionals, and students seeking current research on social realities and achieving further development in emerging economies. |
| create a whatsapp business account: Oswaal ISC Question Bank Class 12 Business Studies | Chapterwise and Topicwise | Solved Papers | For Board Exams 2025 Oswaal Editorial Board, 2024-03-12 Description of the Product: • 100% Updated: with Latest 2025 Syllabus & Fully Solved Board Specimen Paper • Timed Revision: with Topic wise Revision Notes & Smart Mind Maps • Extensive Practice: with 1500+ Questions & Self Assessment Papers • Concept Clarity: with 1000+ Concepts & Concept Videos • 100% Exam Readiness: with Previous Years’ Exam Question + MCQs |
| create a whatsapp business account: From Concept to Launch S. Kamalakannan, 2023-05-10 |
| create a whatsapp business account: E-Commerce Business, Shopify & Amazon FBA Samuel Smith, 2021-08-19 If You Want to Make Your E-Commerce More Profitable, Then Take It to the Next Level with the Help of this Amazing Bundle. Do you want to start some kind of online business? Or do you already have one, but you feel like it’s missing something? This bundle will help you take your business to the next level, even if you have never sold anything online. If you are just starting, we have good news. In this bundle, you will find everything you need to jumpstart your e-commerce. Discover the best way to begin building your empire. If the foundation is good, the rest will follow. If you already have an e-commerce, this bundle will open the way for you to take it to the next level. Look inside, and find expert advice and tips on how to make those improvements. This bundle has everything you need. Discover hidden Shopify and Amazon FBA tactics. Learn how to maximize your profit with minimum investment and maximum success. Find the model that works best for you. There are many e-commerces out there, and they are drowning in the sea of other “okay doing” businesses. One thing they have in common; they didn’t use this guide. Here is what you will find in this amazing bundle: · Build your empire: Discover the model that works best for you. Listen to the advice of the experts, and make your e-commerce be on top. · Get more $$$: Discover expert tips on how to maximize your profit without investing too much money and time. · The Power of Shopify & Amazon FBA: Find out how to start your Dropshipping business. Discover the pros and cons of both Shopify and Amazon FBA. · Dos and don’ts! Find out the most common mistakes that people make when they start e-commerce and how to avoid them. Buy Now and Start Listening! |
| create a whatsapp business account: Business Networking for Startups and Side Hustlers Anthony Lindsay, 2023-11-01 Business Networking for Startups and Side Hustlers offers a practical guide to mastering the art of networking. Designed specifically for the ambitious yet budget-conscious individual, this book is an essential tool for startups and side hustlers looking to expand their professional circle without breaking the bank. Packed with easy-to-understand tips and strategies, this guide ensures that you can start making meaningful connections immediately, regardless of your financial constraints. Moreover, it recognizes the value of your time, offering concise, impactful advice that fits into even the busiest of schedules. What sets this book apart is its integration of ChatGPT prompts, providing interactive support to enhance your networking skills. Additionally, it includes a carefully curated list of networking groups, opening doors to communities where you can forge valuable relationships. Whether you're just starting or looking to grow your side hustle, this book is your gateway to building a robust, supportive network that can propel your business to new heights. |
| create a whatsapp business account: From Unknown to Unforgettable Harsh Pamnani, 2024-10-21 Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups. If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read. |
| create a whatsapp business account: Introduction to Advertising Emmanuel Mogaji, 2021-05-30 This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning. |
| create a whatsapp business account: Global Cyber Security Labor Shortage and International Business Risk Christiansen, Bryan, Piekarz, Agnieszka, 2018-10-05 Global events involving cybersecurity breaches have highlighted the ever-growing dependence on interconnected online systems in international business. The increasing societal dependence on information technology has pushed cybersecurity to the forefront as one of the most urgent challenges facing the global community today. Poor cybersecurity is the primary reason hackers are able to penetrate safeguards in business computers and other networks, and the growing global skills gap in cybersecurity simply exacerbates the problem. Global Cyber Security Labor Shortage and International Business Risk provides emerging research exploring the theoretical and practical aspects of protecting computer systems against online threats as well as transformative business models to ensure sustainability and longevity. Featuring coverage on a broad range of topics such as cybercrime, technology security training, and labor market understanding, this book is ideally designed for professionals, managers, IT consultants, programmers, academicians, and students seeking current research on cyber security’s influence on business, education, and social networks. |
| create a whatsapp business account: Agritourism for Sustainable Development Brighton Nyagadza, Farai Chigora, Azizul Hassan, 2024-01-29 Through the lens of African emerging economies, this text examines empirical studies and the related practices of agritourism. By looking at tourism innovation, entrepreneurship ethics and responsibility of public and private organizational stakeholders, the text promotes an understanding of how radical novel sustainable agritourism might be implemented to help society's living become more sustainable with low usage of material resources, low energy and environmental cost. The book will be of interest to academics and postgraduate students interested in the challenges of sustainable agritourism and African emerging economies. |
| create a whatsapp business account: Computational Intelligence in Communications and Business Analytics Kousik Dasgupta, Somnath Mukhopadhyay, Jyotsna K. Mandal, Paramartha Dutta, 2023-11-29 This two-volume set constitutes the refereed proceedings of the 5th International Conference on Computational Intelligence in Communications and Business Analytics, CICBA 2023, held in Kalyani, India, during January 27–28, 2023. The 52 full papers presented in this volume were carefully reviewed and selected from 187 submissions. The papers present recent research on intersection of computational intelligence, communications, and business analytics, fostering international collaboration and the dissemination of cutting-edge research. |
| create a whatsapp business account: WhatsApp and Everyday Life in West Africa Idayat Hassan, Jamie Hitchen, 2022-09-22 WhatsApp is the most popular messaging platform in over 80% of countries in West Africa, and a daily port of call for a wide range of information and services. This edited collection seeks to examine the impact that this transformative technology has had beyond the much-discussed role it has played in the spread of misinformation, and explore more widely the fundamental changes that WhatsApp has brought to many citizens' lives in social, economic and political contexts. Ranging across subjects including political organisation, religious practice, and family relations, each author in this volume brings direct knowledge and testimony of the impact of WhatsApp across West African society. |
| create a whatsapp business account: Management Information Systems Tomayess Issa, Theodora Issa, Sarita Hardin-Ramanan, Bilal Abu-Salih, Lydia Maketo, Rohini Balapumi, S. Zaung Nau, Raadila Hajee Ahmud-Boodoo, 2023-12-06 This textbook provides a concise introduction to Management Information Systems. It introduces core concepts in an accessible style and adopts a contemporary approach that reflects the opportunities and challenges faced as businesses and technologies continue to evolve. Key features: · Coverage of key issues including sustainability and green IT, ethics and privacy, smart technologies, corporate social responsibility and big data · Definition boxes to consolidate understanding of key terms · Illustrative examples to engage and apply theory in the real-world · Pause for thought boxes to check understanding and encourage reflection · End of chapter case studies to illustrate key topics in practice, encourage critical thinking, application of knowledge and enhance learning · Comprehensive online support including PowerPoints, tutor’s guide and testbank of questions This textbook is suitable for undergraduate and postgraduate students studying introductory Management or Business Information Systems courses with no prior knowledge. Dr Tomayess Issa is a Senior Lecturer at Curtin University, Australia. Dr Theodora Issa is a Senior Lecturer at Curtin University, Australia. Dr Sarita Hardin-Ramanan is Head Faculty of IT at Curtin University, Mauritius. Dr Bilal Abu Salih is a Associate Professor at The University of Jordan, Jordan. Dr Lydia Maketo is a Lecturer at Curtin University, Australia. Dr Rohini Balapumi is a Lecturer at Curtin University, Australia. Dr S. Zaung Nau is a Lecturer at Curtin University, Australia. Dr Raadila Hajee Ahmud-Boodoo is a Teaching Instructor at Curtin University, Australia. |
| create a whatsapp business account: Rinsed Geoff White, 2024-06-13 'Rinsed is a triumph. If you want to understand how the chaotic world around us really works, read this book!’ MILES JOHNSON, AUTHOR OF CHASING SHADOWS 'A riveting look at not only the nuts and bolds of cons and crimes but the techniques detectives use to stalk cyber criminals' FINANCIAL TIMES For as long as people have been stealing money, there has been an industry ready to wash it. But what happened when our economy went digital? How does the global underworld wash its dirty money in the Internet age? Rinsed reveals how organized crooks have joined forces with the world’s most sophisticated cybercriminals. The result: a vast virtual money-laundering machine too intelligent for most authorities to crack. Through a series of jaw-dropping cases and interviews with insiders at all levels of the system, Geoff White shows how thieves are uniting to successfully get away with the most atrocious crimes on an unprecedented scale. The book follows money from the outrageous luxury of Dubai hotels to sleepy backwaters of coastal Ireland, from the backstreets of Nigeria to the secretive zones of North Korea, to investigate this new cyber supercartel. Through first-hand accounts from the victims of their devastating crimes, White uncovers the extraordinary true story of hi-tech laundering – and exposes its terrible human cost. 'Rinsed is as twisty, colourful and terrifyingly eye-opening as the people White investigates. You’ll never look at wealth, technology and crime in the same way’ CARA MCGOOGAN, AUTHOR OF THE POISON LINE 'A gripping look at the battle between cops and criminals on the new frontier of financial crime' BRADLEY HOPE, CO-AUTHOR OF BILLION DOLLAR WHALE |
| create a whatsapp business account: Digital Consumer Management Emmanuel Mogaji, 2023-10-31 Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer engagement and activities on these platforms, how the platforms are regulated, and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors, and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities, digital consumer behaviour across platforms, and how brands can manage and engage with the digital consumer, this text works as core and recommended reading for students studying digital consumer behaviour, digital marketing, and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual. |
| create a whatsapp business account: Digital Business and Electronic Commerce Bernd W. Wirtz, 2021-03-28 This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book. |
| create a whatsapp business account: Starting & Running a Business All-in-One For Dummies Colin Barrow, 2023-08-11 Get well on your way to business success Starting & Running a Business All-in-One For Dummies is a treasure trove of useful information for new or would-be business owners in the UK. This comprehensive guide will help with every part of starting your own business and keeping it running. Generate great business ideas, navigate legal considerations, finance your new business, create a solid business plan, and spread the word through marketing. With this guide, everything you need is in one place, so you don’t have to bounce from book to book as you learn. And it’s all written in simple terms anyone can understand. You’ll be flipping that sign around to open up shop any day now! Get UK-specific advice on structuring and launching your own business Learn the most effective methods of marketing, virtually and otherwise Keep your books in order and find success in your first year of business Write a stellar business plan and hire good people to keep your business going This book is for any new entrepreneur looking to start a UK business from the ground up and keep it running successfully, as well as veteran entrepreneurs who want to get up-to-date on the latest business trends. |
| create a whatsapp business account: Creativity and Innovation in the Fashion Business Helen Goworek, Fiona Bailey, 2024-10-11 Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors who together possess a wealth of combined experience in creative and technical roles in the fashion business. Broad in scope, this textbook first provides a wide overview of creativity and innovative developments across the industry, before considering technical and digital innovation in production and product development, as well as trend forecasting. The final part of the book then consists of an exploration of sustainable innovation in design for fashion brands and retailers. Each chapter includes aims and summaries to structure learning and highlight key points, academic insights from thought leaders and interviews from industry and academia. A vital introductory textbook, Creativity and Innovation in the Fashion Industry is well-suited to undergraduate and postgraduate modules across subjects such as Fashion Business, Fashion Design and Manufacturing, Product Development, Innovation Management, and Buying and Merchandising. Online resources include PowerPoint slides and a test bank. |
| create a whatsapp business account: Competence-Based Curriculum and E-Learning in Higher Education Keengwe, Jared, Gikandi, Joyce W., 2023-04-14 Higher education is characterized by ubiquitous digital technologies and e-learning that are inevitably influencing the development of core competencies and professional skills requirements. There is a need to focus on the synergy between responsive curriculum implementation and e-learning delivery in the context of effective pedagogical practices and optimal integration of digital technologies. Similarly, we need to reexamine higher education practices towards innovative pedagogies and effective e-learning design. Competence-Based Curriculum and E-Learning in Higher Education brings together researchers in the field of education and professionals who design and deliver online learning in higher education to share paradigms, perspectives, insights, contextualized experiences, challenges, and best practices. Covering topics such as mobile learning activities, student interaction promotion, and social media technologies, this major reference work is a comprehensive resource for instructional designers, faculty, administrators and educators of higher education, students in teaching programs, IT managers, librarians, researchers, and academicians. |
| create a whatsapp business account: Start a Business for £99 Emma Jones, 2015-04-17 Start your own business, be your own boss and still get change from £100. This friendly, step-by-step guide will show you how you can live your small business dreams. Covering everything you need to know about making your idea a reality you'll finally be able to stop dreaming, and start doing - and all for less than £100. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. |
| create a whatsapp business account: Marketing Organization Development William J Rothwell, Jong Gyu Park, Jae Young Lee, 2017-03-16 Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients’ expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting. Marketing Organization Development: A How-To Guide for OD Consultants focuses on the challenges faced by internal and external consultants in marketing and selling their services. By distinguishing between performance consulting and Organization Development (OD) consulting, this book demonstrates why marketing and selling OD consulting services are unique. This book meets not only unique OD consultants’ needs by reflecting the philosophical background of OD and unique marketing challenges but the needs of Human Resource Development (HRD) managers’ need who are interested in promoting or selling their change interventions within their organizations. This comprehensive book: Reviews important terms and popular tools used in the marketing process and outlines the many roles a consultant must fill to obtain and keep the business (i.e., marketer, salesperson, brand manager, account management) .Describes the criteria for self-evaluation as an OD consultant. It examines how to identify your strengths and the competencies you need to develop based on OD competencies. Provides an introduction to actionable steps and resources for organization development, change management, and performance management consultants to evaluate unmet needs and opportunities through a niche market for consulting services. Covers how to communicate value to your target customers and how to brand your service. Describes various channels of OD marketing such as viral, word of mouth, and social media marketing. . Reviews selling tactics for l your consulting service and discusses the importance of having a defined sales process to which you adhere. |
| create a whatsapp business account: THE 7-STEP STARTUP SUCCESS FORMULA Anu Khanchandani , 2023-01-23 Developing an entrepreneurial mindset StarDeveloping an entrepreneurial mindset Startup idea validation using the idea evaluator framework Documenting your startup value proposition Product development (Web Mobile app) Marketing, sales, post-sales Identifying the right teamtup idea validation using the idea evaluator framework Documenting your startup value proposition Product development (Web Mobile app) Marketing, sales, post-sales Identifying the right team |
| create a whatsapp business account: Selling Products Online Heavy Chef, 2023-08-15 So you’ve come up with a winning idea for a product to sell online. What now? How do you turn your idea into a successful e-commerce business? As a business focused on aiding SMEs in South Africa, partnering with Heavy Chef, which shares a similar vision, is truly remarkable. The book offers countless insightful ideas, making it an essential tool for every SME's arsenal. – Brendon Williamson, managing director of Payfast Selling Products Online is the book for you. Brought to you by Heavy Chef and Payfast, this practical 10-step guide is designed to support you on every step of your e-commerce journey and will show you how to: Find your customers. Set up your e-commerce store. Take online payments. Sell on existing platforms. Attract more customers. Fulfil online orders. Manage stock. Serve your customers. Make a profit. Build your team. Heavy Chef sat down with some of South Africa’s pre-eminent entrepreneurs to fill these pages with real, practical advice from experts who’ve beaten their own paths to success in e-commerce. You’ll hear from the brains behind some of South Africa’s most-loved brands, including Faithful to Nature, Payfast, SnapScan, Yuppiechef, and many more. They’ll answer all your questions about selling products online in concise “bites” – as if you’re sitting down to coffee with them. Go on. Tuck in. |
| create a whatsapp business account: Global Business in the Age of Destruction and Distraction Mahesh Joshi, Gaurav Rastogi, J. R. Klein, 2022-06-30 When a crisis like a pandemic sweeps through societies, it upends critical structures in health, economics, socioeconomics, institutional cultures, communities, and everyday life. This book examines how a world already stressed by rampant change reacts to a global crisis. It draws on experts that foresee a growing economic inequality as the tech-savvy pull further ahead of those with less access to digital tools, training, or aptitude. Some anticipate big technology firms that will exploit their market advantages and weaponize tools that erode the privacy and autonomy of their users. Some predict that changes exacerbated by the pandemic will result in significant portions of the population benefiting from reforms aimed at racial justice and social equity as critiques of current economic arrangements, and capitalism itself, gain support and policymaker attention. The authors examine the complexities and realities of a world filled with distraction and how focus is diverted during a time of primary technological revolution. These patterns are destroying old thinking models and establishing new paradigms. This conversation takes time to investigate voice, tools, and strategies for coping and remaining relevant in the middle of the whirlwind. |
| create a whatsapp business account: SOLD OUT: Digital Strategies for Effective Lead Generation Sorav Jain, 2019-12-07 SOLD OUT: Digital Strategy for Effective Lead Generation is a mini guide for real estate owners and marketers who are exploring opportunities to get their business visible in the digital world. The book has been crafted from the valuable insights that come along with an experience of closely working with 15+ more real estate brands. In this book, you will also find a note from Rob Peck, Director, O3M Digital Marketing Agency (Google Premium Partners). |
| create a whatsapp business account: Social Media Marketing For Dummies Shiv Singh, Stephanie Diamond, 2020-01-15 Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns—and then iterate and optimize for increased success. Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank. Choose the best SMM combination for you Avoid common mistakes and pitfalls Track your customers from awareness to retention Try out the latest stuff that really works Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today! |
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