| creative marketing ideas for law firms: Secrets of Attorney Marketing Law School Dares Not Teach Richard Jacobs, 2013-05-01 Did law school teach you ANYTHING about how to successfully market your law practice? You wouldn't have been compelled to read this book if it did, now would you? Contrary to what the public thinks, you and I know being an attorney can at times be a thankless, life-sucking, time consuming, family destroying profession that earns you little more than middle class wages. It's NOT the best attorneys that make the most money. Many times some of the hardest working and knowledgeable attorneys are the very ones scraping to get by, working 80 hour weeks, and giving up family time and any hope of a life outside the office. From interviewing 150+ attorneys, and seeing the inside of 400+ attorney websites, I can tell you these shocking facts: 1. 97% of attorneys tell me they've been burned, more than once, by an unscrupulous marketing company who sees them as their next ATM withdrawal. 2. The top 3 ways attorneys get burned by marketers are: A) the marketing company controls either the hosting or domain name of their website, and rents this to the attorney, pulling the rug out at contract's end, or extorts the attorney for thousands to own their own website; B) Proprietary reporting systems are used to create smoke and mirrors, hiding lack of results; C) Little to no marketing work is actually performed, but instead claimed to have been performed. 3. 95% of attorneys get 0 - 5 visitors to their website a day. (how will you EVER get enough potential clients to call you without enough visitors?) 4. It's possible, with proper marketing, to get your phone ringing with real, live, breathing potential clients on a DAILY BASIS, earning you 4-8 or more retained clients a month from a properly SEO'd website that draws 100+ unique visitors daily. 5. Over 90% of attorneys sacrifice tens of thousands of dollars a year in lost retentions due to untrained, unfriendly, standoffish office staff, attorney partners, lack of customer intake scripting, and utter lack of potential client follow up. 6. In your city, on your block, there are attorneys charging triple what you charge, making $300k - $500k+ a year, meanwhile other lawyers are whoring themselves out for nickels, and going broke. Yes, in THIS ECONOMY. Richard Jacobs' book, Secrets of Attorney Marketing Law School Dares Not Teach, gives you street fighter strategies and tactics you can use TODAY to earn more, work less, and get off the treadmill of mediocrity. At times irreverant, crude, rude, and unprofessional, Richard exposes the truth about what marketing works, and what doesn't. If you're easily offended, stuck on professionalism, getting your name out there, and feel naked if you have to take a picture without the security of your law books behind you, then do not read this book. |
| creative marketing ideas for law firms: Law Firm Marketing Ehsan Zarei, Are you looking for a complete guide to law firm marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your law firm marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your law firm marketing to the next level. |
| creative marketing ideas for law firms: The Complete Guide to Designing Your Law Office Suzette S. Schultz, Jon S. Schultz, 2005 This comprehensive new resource provides all the information needed to plan or remodel a law firm's office space. Helpful checklists, schedules, forms, and letters are included on the accompanying CD-ROM. |
| creative marketing ideas for law firms: Marketing the Law Firm Sally J. Schmidt, 1991 Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices. |
| creative marketing ideas for law firms: Solo by Choice Carolyn Elefant, 2011 |
| creative marketing ideas for law firms: Law Office on a Laptop Catherine Hodder, Kelly C. Sturmthal, 2017-05-10 What is a Mobile Law Practice? It is a law practice that is available when and where your clients need you. Structuring your practice as a mobile law practice allows you the flexibility to go to your clients, to work from your home office or to move to different offices. With today's technology, the options are unlimited. When you structure your Law Office on a Laptop, you have control over your hours, your overhead, and your life. Attorneys Catherine Hodder and Kelly C. Sturmthal have created a step-by-step interactive resource manual for starting up and running a successful mobile law practice. In this revised Second Edition, there is over 20% more information, including how to launch a solo practice and an expanded section on marketing through social media. With sample forms, helpful links, website information and checklists, this book has mapped out everything an attorney needs to set up their mobile law practice for success. -Considerations for Your Practice -Setting up Forms and Procedures -Evaluating Systems and Software -Marketing Yourself and Getting Clients -Using Social Media -State by State Guide for Law Practice Management -10 Tips for a Successful Solo Law Practice In addition to helpful links and resources, this book provides checklists of Goals and Opportunities to pursue so that you will have a concrete plan of action to start or enhance your own law practice. Note: The e-book version has clickable links to referenced websites. Advanced Reviews: ...a great resource for any professional who is thinking about striking out on their own. - Karrie Bunting, Esq. ...a book that impressively covers all the aspects of a law practice that one ought to think about before opening up shop... - Liz Johnson, Esq., author of the Young, Hungry and Committed blog for lawyers. There are many questions when you start a practice and this book gets them covered - Hope Wood, Esq. |
| creative marketing ideas for law firms: The Lawyer's Guide to Marketing Your Practice James A. Durham, Deborah McMurray, 2004 A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need. |
| creative marketing ideas for law firms: Personal Branding in One Hour for Lawyers Katy Goshtasbi, 2013 With over 1.2 million licensed attorneys in the United States, how do lawyers stand out from their fellow practitioners and get jobs, promotions, clients, and referrals? To survive and thrive, lawyers must develop their own intentional personal brand to distinguish themselves from the competition. In Personal Branding in One Hour for Lawyers, personal branding expert and experienced attorney Katy Goshtasbi explains how attorneys can highlight their unique talents and abilities, manage their perceptions, and achieve greater success as a lawyer in the process. |
| creative marketing ideas for law firms: The Power of a System John Fisher, 2014-01-06 What if you had total control overyour hours and weekends? What if you didn't have toanswer to anyone? What if you took control over your future? When you work for someone else, you don't control your future. Your boss decides how much money you make and how many hours you work. For many, the law is just a job that you do to make ends meet and pay the bills. It's time to change that It's not just about work and money. It's about loving what you do and looking forward to coming to work. It's about spending time with your family and living a fun life. It's time you make the rules For the first time, you have in your hands the technical, managerial and entrepreneurial secrets to running a multi-million dollar law firm. Tried and true methods for managing and growing the injury law firm of your dreams is now in your hands--precise methods that, when applied, will slowly but surely grow your law firm into an asset that serves your ideal lifestyle. Who said you have to be a slave to your law practice? IT'S TIME TO BREAK ALL OF THE RULES so you have the one thing that all lawyers should seek: autonomy to live life on your terms. THE POWER OF A SYSTEM Torts, contracts, constitutional law...you got your fill in law school of theoretical concepts that you need to pass the bar exam. But then a funny thing happened, you got out of law school, opened your new law firm and you realized something--no one ever taught you how to run your own law firm in law school. Suddenly, you're on your own with fancy new letterhead, a few clients and not much else. Your dusty law school books aren't much help. It's great to have your book smarts and fancy law degree but how do you pay the bills every Friday when your staff wants their paycheck? You pull your hair out wondering how you got yourself into this mess. This book was written for you. You are not alone. Yes, others have done the same thing before you and believe it or not, there are tried and proven recipes for success. Instead of fumbling around like the other lawyers in your town and just waiting for your phone to ring with your next case, you study the recipe and principles for a big-time injury law firm and little by little you begin implementing systems into your new law firm. You have in your hands tried and proven systems for the injury law firm of your dreams. It's not just the technical aspects of running your own law firm, but the managerial and entrepreneurial principles that you must have to keep a constant stream of new cases and clients coming down the pipe. And no, these are not law school theoretical concepts but the technical, managerial and entrepreneurial how to steps that have been tried and tested over years of trial and error. You won't find a book like this in your law school library...or anywhere else. Law school's out--no more time for theoretical concepts--it's time to get bills paid, move cases to trial, start making money and begin living life on your terms. All royalties from the sale of this book are donated to Doc to Dock, Inc., an amazing nonprofit organization based in New York that collects unused and unwanted medical supplies from around the country and ships them to hospitals and clinics in impoverished Third World nations in Africa and Haiti. Every day tons of unused medical supplies and equipment are incinerated or tossed into landfills in the U.S. Rather than letting the unused medical supplies go to waste, Doc to Dock, Inc. collects the donated medical supplies consisting of basic medical devices such as catheters and ultrasound machines, and transports them to developing countries where they are needed the most. Doc to Dock, Inc. has provided shipments to 18 different countries in the poorest regions of sub-Saharan Africa and has made a huge difference in preventing very curable and basic illnesses that are often life-threatening in Africa due to their lack of medical supplies. |
| creative marketing ideas for law firms: The Lawyers Guide to Adobe Acrobat David L. Masters, 2005 Now including information about Acrobat version 7.0 as well as 6.0, thisbook takes lawyers through the processes of working with PDFdocuments, allowing them to communicate like never before. They'lllearn how to create, control, and more securely deliver intelligent, content-rich documents that can be opened by anyone using AdobeReader. More and more court systems require electronic filing, and thisis the definitive guide to the standard for those filing systems |
| creative marketing ideas for law firms: How to Perform the Ultimate Local Seo Audit Casey Meraz, 2014-11-17 Ranking in Google's local results can be a difficult task. There are a lot of best practices to follow. If you're not doing the best in every area then your competition has a better chance of beating you in the rankings. That is why I developed The Ultimate Local SEO Audit. This book is your blueprint of every line item you need to review and fix on your website, your local listing, and even off page ranking factors. This book was written with a simple easy to use format which will show you what problems you're addressing, the desired outcome, and how to do it. It's written in a step by step guide that also corresponds to a Google Doc spreadsheet which will allow you to easily hit the ground running with an audit. Instead of focusing on the pie in the sky this is a practical book and covers specifically the areas you have control over. See What People Are Saying About The BookAmazingly awesome, ultimately complete. Wow Casey, great work! I'm sure this will be used over and over again by many. - Linda Buquet, Owner of Local Search Forum Wow. Comprehensive resource. Great for business owners that do their own seo. Thanks for all of the hard work put in. - Evan Guthrie The 8 Phases We Cover in this BookPhase 1 Google My Business Page Optimization Phase 2: Website and landing page optimizationPhase 3: Citations auditPhase 4: Organic penalty analysis and link auditPhase 5: Reviews Analysis Phase 6: Social Audit Phase 7: Competition Analysis Phase 8: Developing an on-going strategy Which Results Will This Help You WithThis book is specifically geared towards Google local results (Previously known as Google Places, Google Plus Local, etc.). This book is based off Casey Meraz's Moz.com guide tilted the same. |
| creative marketing ideas for law firms: How to Capture and Keep Clients Jennifer J. Rose, 2005 In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more. |
| creative marketing ideas for law firms: The Lawyer's Guide to Strategic Planning Thomas C. Grella, Michael L. Hudkins, 2004 Strategic planning is an integral component to the success of any business organization, including law firms and law-related entities. This practice-building resource can be your guide to planning dynamic strategic plans and implementing them at your firm. You'll learn about the strategic planning process and how to establish goals in key planning areas such as law firm governance, competition, opening a new office, financial management, technology, marketing and competitive intelligence, client development and retention, and more. Also, the accompanying CD-ROM contains a wealth of policies, statements, and questionnaires. If you're serious about improving the way your firm works, increasing productivity, making better decisions, and setting your firm on the right course, this book is the resource you need. |
| creative marketing ideas for law firms: Model Rules of Professional Conduct American Bar Association. House of Delegates, Center for Professional Responsibility (American Bar Association), 2007 The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts. |
| creative marketing ideas for law firms: Drive Daniel H. Pink, 2011-04-05 The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live. |
| creative marketing ideas for law firms: The Visible Expert Lee W. Frederiksen, Elizabeth Harr, Sylvia S. Montgomery, 2014-09-02 What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster. |
| creative marketing ideas for law firms: Clarity for Lawyers Mark Adler, Daphne Perry, 2017 Guiding the reader through the pitfalls of legal writing, Adler explains how to prevent ambiguity and mistakes, therefore saving time and getting the message across effectively. |
| creative marketing ideas for law firms: Bright Ideas E. Leigh Dance, 2009-05 Globalization of business has driven a paradigm shift in corporate legal services internationally, changing how multinational corporations, their in-house legal departments and their law firms interrelate. The demands caused by international business growth require companies to confront scores of legal issues in many different countries, at the same time. Numerous factors have converged to elevate the impact of law and compliance on global business today. Understanding and responding to these factors is paramount to the success of inside and outside counsel. In this book, E. Leigh Dance presents 26 essays written by current and past heads of legal at global companies including: Azko Nobel, EADS, Fiat, FMC Technologies, Hilton, Honeywell, Lenovo, Marsh & McLennan and Schering-Plough, as well as leaders of global law firms including DLA, Eversheds, K&L Gates, Latham & Watkins, Orrick, Paul Hastings and other top legal industry experts. This collection of 26 impressive essays, skillfully edited by Leigh Dance, creates a superb textbook for leaders as they consider current and future strategies, whether as global law firms or corporate law departments. A unique compendium of global perspectives and ideas, it makes very useful reading for all who are working to chart a course in these unprecedented times. -Ralph Baxter, Chairman and Chief Executive Officer, Orrick Leigh Dance has managed to replicate in a book the excitement of a rich roundtable discussion among industry leaders. Reading it is like sitting in on an intimate exchange of practical experience, personal insights, and critical thinking about global business law, now and into the future. I highly recommend 'Bright Ideas.' -Nino Cusimano, General Counsel, Telecom Italia The legal industry is a time machine speeding through generations of change in a blink of an eye. Leigh Dance and her collaborators understand that such movement doesn't count as progress unless it is infused with bright ideas and intelligent execution. She has collected and presented those ideas in a highly readable form. -Peter Kalis, Chairman and Global Managing Partner, K&L Gates Jump in, and profit from the many superb ideas and thought-provoking perspectives advanced in these pages, by an outstanding list of legal luminaries. -Jan Eijsbouts, former General Counsel, Akzo Nobel |
| creative marketing ideas for law firms: The Client-Centered Law Firm Jack Newton, 2020-01-28 The legal industry has long been risk averse, but when it comes to adapting to the experience-driven world created by companies like Netflix, Uber, and Airbnb, adherence to the old status quo could be the death knell for today's law firms. In The Client-Centered Law Firm, Clio cofounder Jack Newton offers a clear-eyed and timely look at how providing a client-centered experience and running an efficient, profitable law firm aren't opposing ideas. With this approach, they drive each other. Covering the what, why, and how of running a client-centered practice, with examples from law firms leading this revolution as well as practical strategies for implementation, The Client-Centered Law Firm is a rallying call to unlock the enormous latent demand in the legal market by providing client-centered experiences, improving internal processes, and raising the bottom line. |
| creative marketing ideas for law firms: Remaking Law Firms George Beaton, Imme Kaschner, 2016-06-07 This book provides examples of innovative and successful business models from remade law firms to inspire change that goes beyond thinking and planning, and leads straight to implementing change and better client service. |
| creative marketing ideas for law firms: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| creative marketing ideas for law firms: Marketing for Attorneys and Law Firms William Winston, 2013-04-15 Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm. This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program. Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice. For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book. |
| creative marketing ideas for law firms: The Law Firm Associate's Guide to Personal Marketing and Selling Skills Catherine Alman MacDonagh, Beth Marie Cuzzone, 2007 This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders. |
| creative marketing ideas for law firms: The LegalTech Book Sophia Adams Bhatti, Akber Datoo, Drago Indjic, 2020-06-01 Written by prominent thought leaders in the global FinTech investment space, The LegalTech Book aggregates diverse expertise into a single, informative volume. Key industry developments are explained in detail, and critical insights from cutting-edge practitioners offer first-hand information and lessons learned. Coverage includes: The current status of LegalTech, why now is the time for it to boom, the drivers behind it, and how it relates to FinTech, RegTech, InsurTech and WealthTech Applications of AI, machine learning and deep learning in the practice of law; e-discovery and due diligence; AI as a legal predictor LegalTech making the law accessible to all; online courts, online dispute resolution The Uberization of the law; hiring and firing through apps Lawbots; social media meets legal advice To what extent does LegalTech make lawyers redundant? Cryptocurrencies, distributed ledger technology and the law The Internet of Things, data privacy, automated contracts Cybersecurity and data Technology vs. the law; driverless cars and liability, legal rights of robots, ownership rights over works created by technology Legislators as innovators-- |
| creative marketing ideas for law firms: The Million-Dollar, One-Person Business, Revised Elaine Pofeldt, 2018-01-02 The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want. |
| creative marketing ideas for law firms: ABA Journal , 1995-02 The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association. |
| creative marketing ideas for law firms: The Lateral Lawyer Adam Samuel Weiss, 2014 Moving from one law firm to another is the most significant career decision an attorney can make. In this book seasoned legal recruiter Adam Weiss guides law firm partners—and aspiring partners—through the recruiting process. Using example situations and the experience gained from two decades as a lawyer and legal recruiter, the author explains how you can receive the best lateral offers by creating the perfect market: one where firms compete for your practice. |
| creative marketing ideas for law firms: The Essential Associate JAY. HARRINGTON, 2018-03-22 The Essential Associate is for young lawyers who aspire to grow, succeed, and advance on a partnership track at a law firm. It addresses the dual imperatives that young lawyers must grapple with: becoming an excellent lawyer and developing a book of business. Building mastery as a lawyer and building a book of business both take a long time. No longer can young lawyers sit back and wait for opportunities. But never before have more tools and resources been available that allow entrepreneurial-minded lawyers to stand out and succeed. From attorney, coach, and legal marketing expert Jay Harrington, The Essential Associate is a step-by-step guide that helps young lawyers, and law students preparing for a career in the law, not just survive, but thrive in today's competitive law firm environment. It includes insights from dozens of successful lawyers at firms across the country, general counsel at Fortune 500 companies, and top consultants to the legal industry. The Essential Associate has been praised by successful lawyers at law firms of all sizes. Foley & Lardner partner William McKenna calls it, A must-read for every new Biglaw associate and, for that matter, young associates at every size firm. McKenna believes that, If every young associate reads this book within the first six months of beginning practice, and put its lessons to work in their daily practice, their careers will benefit immeasurably. The Essential Associate is an indispensable tool for any young lawyer hoping to achieve success in today's competitive legal marketplace. PRAISE FOR THE ESSENTIAL ASSOCIATE Jay Harrington's insights on how to become an Essential Associate are spot on. He provides practical advice on what action steps to take to succeed in becoming a valuable team member and a better lawyer. Brian McCarthy, Managing Partner L.A. Office, Skadden, Arps, Slate, Meagher & Flom Jay has been there, done it, and learned from it. His gift is succinctly communicating his and others' lessons learned. An enjoyable read that will help you succeed. Scott Wolfson, Partner at Wolfson Bolton The Essential Associate is a must-read for anyone starting a legal career or hoping to take their career to the next level. It's highly practical, and brimming with concrete advice from high-performing law firm partners on the qualities they are looking for in young lawyers. The first step to a successful legal career is graduating from law school. The next is reading The Essential Associate. Felicia Perlman, Partner at Skadden, Arps, Slate, Meagher & Flom Making the transition from a legal philosopher (law school) to a legal practitioner is the hardest step every lawyer must make. The Essential Associate is a vital resource to facilitate that process. Paul H. Burton, Founder of QuietSpacing, LLC The Essential Associate combines a wealth of practical insights into a readable story well attributed to interesting historical figures, giants of industry, and hands-on practitioners who have been in the trenches in recent years dealing with a profession that has become a business. William Gilbride, Partner at Abbott Nicholson If you're a new associate looking for fundamental advice on how to get ahead, The Essential Associate is a great place to start. Keith Lee, Attorney, Author, and Founder of Associate's Mind and LawyerSmack The Essential Associate is a must read for every new BigLaw associate and, for that matter, young associates at every size firm. It combines clear guidelines and action steps with real-life insights from a wide range of attorneys who have spent years navigating the shoals of legal practice. If every young associate reads this book within the first six months of beginning practice, and put its lessons to work in their daily practice, their careers will benefit immeasurably. William McKenna, Partner at Foley & Lardne |
| creative marketing ideas for law firms: Women Rainmakers' Best Marketing Tips Theda C. Snyder, 2010 Success depends on innovative planning, but brainstorming for new ideas takes valuable time. In one quick read you can get dynamic, creative, and practical ideas that can work for you and your practice. Women Rainmakers Best Marketing Tips, Third Edition, is the updated collection of easy-to-read helpful hints and strategies from Theda Snyder, one of the recognized leaders of women rainmakers nationwide, and the ABA Women Rainmakers of the ABA Law Practice Management Section. |
| creative marketing ideas for law firms: Longstreet Highroad Guide to the Vermont Mountains Rick Strimbeck, Nancy Bazilchuk, 1999-04-25 The indispensable guide to the best the Vermont mountains have to offer. |
| creative marketing ideas for law firms: Beyond Smart Ronda Muir, 2017 Everyone is familiar with IQ--intelligence quotient. Most lawyers put their IQ scores up there with their SAT and LSAT scores as generally acknowledged evidence of their competence. But what is your emotional intelligence quotient? And why should you care?Emotional intelligence (EI) is the ability to recognize, understand, and regulate our own and others' emotions. Industries worldwide have incorporated EI into their education, hiring, training, and management programs to maximize performance. BEYOND SMART: LAWYERING WITH EMOTIONAL INTELLIGENCE is the first comprehensive guide to understanding and raising emotional intelligence in the unique context of law practice. It explains the origins of EI, a lawyer's historic role in developing the concept, how lawyers compare in EI to other professionals and how to determine your level of EI. Beyond Smart also outlines how: - Emotionally intelligent lawyers are smarter, better practitioners--as negotiators, litigators and judges, make more money, and are physically and mentally healthier;- Emotionally intelligent law departments and law firms profit from more effective leadership, greater performance, enhanced teamwork, and increased client satisfaction, as well as lower attrition, healthcare and professional liability costs;- Emotionally intelligent practices can thrive in an increasingly competitive and technologically complex marketplace, even outperforming artificial intelligence; and- Individuals, workplaces and law schools can take steps to raise emotional intelligence.This user-friendly, practical resource is designed for today's legal professional who desires to improve their communication, client service and leadership skills and create a high performance, high functioning workplace. |
| creative marketing ideas for law firms: The Game Changing Attorney Michael Mogill, 2018-10-18 These days, even if you're an outstanding lawyer, you're getting lost in the shuffle. The legal landscape is saturated with over 1.3 million attorneys. In The Game Changing Attorney, marketing expert Michael Mogill teaches actionable strategies to help you break through the noise, gain your ideal client's attention, and land the best cases. |
| creative marketing ideas for law firms: The 22 Immutable Laws of Marketing Al Ries, Jack Trout, 1994 Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. |
| creative marketing ideas for law firms: The Elements of Legal Style Bryan A. Garner, 2002 Focusing on the argumentative, narrative, and descriptive style found in legal briefs and judicial opinions, this text should be a thought provoking examination of effective argumentation in law. |
| creative marketing ideas for law firms: The Sales Enablement Playbook Cory Bray, Hilmon Sorey, 2017-06-23 In The Sales Enablement Playbook, sales veterans Cory Bray and Hilmon Sorey provide insights into creating a culture of sales enablement throughout your organization. This book provides a series of stand-alone chapters with frameworks and tactics that you can immediately implement, regardless of company size or industry. Whether you are a sales executive, sales practitioner, or a non-sales executive looking for ways to impact growth, The Sales Enablement Playbook will help you identify your role in a thriving enablement ecosystem. |
| creative marketing ideas for law firms: Social PR Secrets Lisa Buyer, 2013-10-07 Whether it's media relations, social strategy, or internal communications, companies are looking for more efficient and effective ways to use emerging and established technologies. ... Social PR secrets [is] the communication professional's modern-day beginner's handbook. ... [The author] thoughtfully lays out some of the more common roles the PR person of today plays, from the editorial to managing online communities to reporting results. At the very least, the book provides you with a realistic view of the communications landscape and at the most, shares some of the most valuable information you can use.--Foreword, by Sarah Evans, p. [xii]. |
| creative marketing ideas for law firms: The Lawyer's Guide to Summation Thomas J. O'Connor, 2004 Author and noted technologist Tom O'Connor has developed this easy-to-understand guide, designed to quickly get you up and running on Summation software. |
| creative marketing ideas for law firms: Top Floor Kis Kiss, 2021-11-17 Kerstin Huebner (pseudonym Kis Kiss), author of a series of novels set in New York City, successfully spins a tale of five big-city women in this turbulent, contemporary novel full of emotion. They all have the same goal: They want to get to the top both professionally and personally, living their best life at that elusive TOP FLOOR of life. As fast-paced as a movie, this three-week adventure sweeps you up and places you squarely under the spell of these women. Isabel Schickinger, Managing Director of Germany's leading literary agency, Lianne Kolf. This is a very tantalizing read. M. C., New York, (Literary Scout) Now read the 1st episode of this series of novels set in New York City and dive into the world of Sally, Bea, Celine, Jil and Jane. |
| creative marketing ideas for law firms: Big Marketing Ideas for Small Service Businesses Marilyn Heimberg Ross, Tom Ross, 1990 |
| creative marketing ideas for law firms: How Good Attorneys Become Great Rainmakers Mark Powers, Shawn McNalis, 2009-01-01 |
Creative Labs (United States) | Sound Blaster Sound Cards, Super …
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CREATIVE Definition & Meaning - Merriam-Webster
The meaning of CREATIVE is marked by the ability or power to create : given to creating. How to use creative in a sentence.
CREATIVE | definition in the Cambridge English Dictionary
CREATIVE meaning: 1. producing or using original and unusual ideas: 2. describing or explaining things in unusual…. Learn more.
CREATIVE definition and meaning | Collins English Dictionary
A creative person has the ability to invent and develop original ideas, especially in the arts.
Creative - definition of creative by The Free Dictionary
Define creative. creative synonyms, creative pronunciation, creative translation, English dictionary definition of creative. adj. 1. Having the ability or power to create: Human beings are creative …
Creativity | Definition, Types, Skills, & Facts | Britannica
May 27, 2025 · Creativity, the ability to make or otherwise bring into existence something new, whether a new solution to a problem, a new method or device, or a new artistic object or form. A …
creative | meaning of creative in Longman Dictionary of …
creative meaning, definition, what is creative: involving the use of imagination to prod...: Learn more.
Creative Definition & Meaning - YourDictionary
He was not a great original thinker; he lacked the creative faculty and the creative impulse. Polycarp had no creative genius. The creative thought of the middle ages is clerical thought.
How to Be More Creative: 13 Proven Methods – Mendi.io
4 days ago · So, if this is your goal, we have the answer! In this article, we'll share 13 proven tips on how to be more creative (with real-life examples to inspire you!). Key Takeaways. Creativity is a …
CREATIVE Definition & Meaning | Dictionary.com
having the power to bring something new into being, as a creature, or to evolve something original from one’s own thought or imagination, as a work of art or invention: In the mythologies of the …
Creative Labs (United States) | Sound Blaster Sound Cards, …
Shop online at creative.com for wireless speakers and computer soundbars, Bluetooth headphones, Sound Blaster sound cards, gaming headsets. Free shipping on orders over $35.
CREATIVE Definition & Meaning - Merriam-Webster
The meaning of CREATIVE is marked by the ability or power to create : given to creating. How to use creative in a sentence.
CREATIVE | definition in the Cambridge English Dictionary
CREATIVE meaning: 1. producing or using original and unusual ideas: 2. describing or explaining things in unusual…. Learn more.
CREATIVE definition and meaning | Collins English Dictionary
A creative person has the ability to invent and develop original ideas, especially in the arts.
Creative - definition of creative by The Free Dictionary
Define creative. creative synonyms, creative pronunciation, creative translation, English dictionary definition of creative. adj. 1. Having the ability or power to create: Human beings are creative …
Creativity | Definition, Types, Skills, & Facts | Britannica
May 27, 2025 · Creativity, the ability to make or otherwise bring into existence something new, whether a new solution to a problem, a new method or device, or a new artistic object or form. …
creative | meaning of creative in Longman Dictionary of …
creative meaning, definition, what is creative: involving the use of imagination to prod...: Learn more.
Creative Definition & Meaning - YourDictionary
He was not a great original thinker; he lacked the creative faculty and the creative impulse. Polycarp had no creative genius. The creative thought of the middle ages is clerical thought.
How to Be More Creative: 13 Proven Methods – Mendi.io
4 days ago · So, if this is your goal, we have the answer! In this article, we'll share 13 proven tips on how to be more creative (with real-life examples to inspire you!). Key Takeaways. Creativity …
CREATIVE Definition & Meaning | Dictionary.com
having the power to bring something new into being, as a creature, or to evolve something original from one’s own thought or imagination, as a work of art or invention: In the mythologies of the …
