| celebrity reputation management services: Reputation Kenneth H. Craik, 2009 This book argues that a network interpretation of reputation advances our understanding of an essential and inescapable feature of social life and integrates many of its' varied facets. Craik argues that reputation is not simply a topic for the study of social life. Rather, it holds the potential to sustain an interdisciplinary field of inquiry in its own right. |
| celebrity reputation management services: Adcreep Mark Bartholomew, 2017-05-23 Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, adcreep—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives. |
| celebrity reputation management services: Celebrity and the Environment Dan Brockington, 2013-07-04 The battle to save the world is being joined by a powerful new group of warriors. Celebrities are lending their name to conservation causes, and conservation itself is growing its own stars to fight and speak for nature. In this timely and essential book, Dan Brockington argues that this alliance grows from the mutually supportive publicity celebrity and conservation causes provide for each other, and more fundamentally, that the flourishing of celebrity and charismatic conservation is part of an ever-closer intertwining of conservation and corporate capitalism. Celebrity promotions, the investments of rich executives, and the wealthy social networks of charismatic conservationists are producing more commodified and commercial conservation strategies; conservation becomes an ever more important means of generating profit. Celebrity and the Environment provides vital critical analysis of this new phenomena and argues that, ironically, there may be a hidden cost to celebrity power to individual's relationships with the wild. The author argues that whilst wildlife television documentaries flourish, there is a significant decline in visits to national parks in many countries around the world and this is evidence that t a time when conservationists are calling for us to restore our relationships with the wild, many people are doing so simply by following the exploits of celebrity conservationists. |
| celebrity reputation management services: From Products to Services Laurie Young, 2008-05-05 During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gerstener’s ‘big bet’; at GE it was one of former CEO Jack Welch’s ‘four major strategies’ and, at General Motors, the financial services arm was its most profitable business for many years. Yet very little has been published on this profound transition. As a result, myths and idiocies abound. Some routinely claim that the ‘evolution from products through services to solutions’ is inevitable. Others think that manufacturing is being outsourced to China and India while American or European teenagers face a career in hamburger stalls. The truth is much more fascinating. To succeed in a service business, most functions of a product company need to change. Operations, management, recruitment, finance, sales, new product development and marketing must all be adjusted. So the move into service therefore involves huge risk caused by disruptive and radical change. What has pushed realistic business people in such widely different industrial sectors to take so large a risk? Does their experience contain lessons or warnings for others? Is the trend likely to continue and affect other parts of the world as their economies develop? Will India, China or other developing economies need to learn how to export service once their manufacturing industries mature? Written by a successful businessman who has been at the heart of these changes in several companies and, with case studies from companies like IBM, Unilever, BT, Michelin, Ericsson and Nokia, this book explores the experience of those who have made the transition; and some who have resisted it. It covers in depth subjects such as: strategic focus, change management, service operations, branding a service business, service sales and service marketing. It is the first major work on this subject. This book is a ‘must read’ for those considering the plunge into service growth and innovation. Even those companies that have already taken the plunge will gain fresh perspective —Jim Spohrer, Director, IBM Almaden Research Centre, USA Laurie Young details in very practical ways the reasons and methodologies for change … I would recommend this book to every one of my customers. —Douglas Morse, Managing Principal for the Services Transformation and Innovation Group LLC I am thrilled with the publication of this much needed book. In my work with businesses around the globe, I find that grappling with the challenge of transforming a company from products to services is a compelling priority for increasing numbers of firms. —Stephen W. Brown, PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University |
| celebrity reputation management services: Online Reputation Management in Destination and Hospitality Riccardo Rialti, Zuzana Kvítková, Tomáš Makovník, 2023-02-09 Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation. |
| celebrity reputation management services: Reputation Management Techniques in Public Relations Erdemir, Ayse, 2018-01-26 Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management. |
| celebrity reputation management services: Character Assassination and Reputation Management Eric B. Shiraev, Jennifer Keohane, Martijn Icks, Sergei A. Samoilenko, 2021-08-16 This lively book offers the first comprehensive examination of character assassination. In modern politics as well as in historical times, character attacks abound. Words and images, like psychological weapons, have sullied or destroyed numerous individual reputations. How does character assassination work and when or why does it not? Are character attacks getting worse in the age of social media? Why do many people fail when they are under character attack? How should they prevent attacks and defend against them? Moving beyond discussions about corporate reputation management and public relations canons, Character Assassination and Reputation Management is designed to help understand, critically analyze, and effectively defend against such attacks. Written by an international and interdisciplinary team of experts, the book begins with a discussion of theoretical and applied features of the five pillars of character assassination: (1) the attacker, (2) the target, (3) the media, (4) the audience, and (5) the context. The remaining chapters present engaging in-depth discussions and case studies suitable for homework and class discussion. These cases include: Historic figures Leaders from modern times Women in politics U.S. presidents World leaders Political autocrats Democratic leaders Scientists Celebrities Featuring an extensive glossary of key terms, critical thinking exercises, and summaries to encourage problem-based learning, Character Assassination and Reputation Management will prove invaluable to the undergraduate and postgraduate students in communication, political science, global affairs, history, sociology, and psychology departments. |
| celebrity reputation management services: Corporate Reputation Ronald J. Burke, Graeme Martin, Cary L. Cooper, |
| celebrity reputation management services: CEO Branding Marc Fetscherin, 2015-06-19 CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the 4Ps of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit www.ceobranding.org |
| celebrity reputation management services: Impression Management in the Workplace Andrew J. DuBrin, 2010-10-04 In this book, Andrew J. DuBrin skillfully provides a guide to the effective use of impression management based on scholarly research and theory, with particular attention to practical application. |
| celebrity reputation management services: The Identity Trade Nora A. Draper, 2019-02-19 The successes and failures of an industry that claims to protect and promote our online identities What does privacy mean in the digital era? As technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer. Our every web view, click, and online purchase can be sold to anyone to store and use as they wish. At the same time, our online reputation has become an important part of our identity—a form of cultural currency. The Identity Trade examines the relationship between online visibility and privacy, and the politics of identity and self-presentation in the digital age. In doing so, Nora Draper looks at the revealing two-decade history of efforts by the consumer privacy industry to give individuals control over their digital image through the sale of privacy protection and reputation management as a service. Through in-depth interviews with industry experts, as well as analysis of media coverage, promotional materials, and government policies, Draper examines how companies have turned the protection and promotion of digital information into a business. Along the way, she also provides insight into how these companies have responded to and shaped the ways we think about image and reputation in the digital age. Tracking the successes and failures of companies claiming to control our digital ephemera, Draper takes us inside an industry that has commodified strategies of information control. This book is a discerning overview of the debate around who controls our data, who buys and sells it, and the consequences of treating privacy as a consumer good. |
| celebrity reputation management services: Political Reputation Management Christian Schnee, 2014-12-17 It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator’s control, taking over the news agenda andchanging the political narrative. Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and a reactive, tactical one. The interviewees, who over the past 15 years have been instrumental in presenting and shaping the public persona of party leaders and Prime Ministers, include, amongst others, William Hague, Ian Duncan-Smith, Michael Howard, David Cameron, Tony Blair and Gordon Brown.It draws a unique picture of how political reputations are managed and, ultimately, confirms the discrepancy between what political communications management is thought to be, and how communications practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communications management. This will be essential reading for researchers, educators and advanced students in public relations, communications studies and marketing. |
| celebrity reputation management services: Public Relations Melanie James, 2006 This book will launch you into a career in PR. Get the insider's viewpoint from marketing managers, media advisers, communications consultants and others and find out how to get your foot in the door of the dynamic communications industry. |
| celebrity reputation management services: Commercialising Celebrity Persona Emma Perot, 2023-09-07 This book investigates the commercialisation of celebrity persona in the UK, New York, and California. Interviews with 68 practitioners across the advertising, merchandising, film, and video game industries provide insight on the differences in approaches across jurisdictions, as well as the similarities caused by non-legal factors. Furthermore, the book addresses the developments in technology, social media, and social norms that have made collaboration attractive to maintain favour with fans. The book considers how the extension of passing off in the UK to include persona rights impacts the dispute resolution and transactional spheres involved in the commercialisation of persona. It compares the industry landscape to that of the US where the right of publicity has been recognised since 1953 and has gone as far as to protect 'identity'. The book argues that nonlegal factors significantly impact the commercialisation of persona across the jurisdictions and interact with the law to encourage permission-based behaviours. However, there remains a divergence in the dispute resolution sphere. Anyone who is interested in the multi-million dollar business of celebrities as assets will benefit from this book. |
| celebrity reputation management services: Business Transformation Strategies Oswald A J Mascarenhas, 2011-02-14 A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession. It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. Each chapter in the book is appended with transformation exercises that further explicate the concepts. |
| celebrity reputation management services: Corporate Reputations, Branding and People Management Graeme Martin, Susan Hetrick, 2006 The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland. |
| celebrity reputation management services: Proceedings of the 6th International Conference on Economic Management and Green Development Xiaolong Li, Chunhui Yuan, John Kent, 2023-06-27 This proceedings book, together with the conference, looks forward to spark inspirations and promote collaborations. International Conference on Economic Management and Green Development (ICEMGD) is an annual conference aiming at bringing together researchers from the fields of economics, business management, public administration, and green development for the sharing of research methods and theoretical breakthroughs. The proceedings consist of papers accepted by the 6th ICEMGD, which are carefully selected and reviewed by professional reviewers from corresponding research fields and the editing committee of the conference. The papers have a diverse range of topics situated at the intersecting field of economic management, public administration, and green development. ICEMGD is working to provide a platform for international participants from fields like macro- and microeconomics, international economics, finance, agricultural economics, health economics, business management and marketing strategies, regional development studies, social governance, and sustainable development. The proceedings will be of interest to researchers, academics, professionals, and policy makers in the field of economic management, public administration, and development studies. |
| celebrity reputation management services: International Human Resource Management Mustafa F. Özbilgin, Mustafa Özbilgin, Dimitria Groutsis, William S. Harvey, 2014-03-07 International Human Resource Management offers a contemporary and multilayered introduction to international and comparative human resource management for university study. It critically analyses the core issues and emerging trends in the field, with a consistent emphasis on real-world scenarios and concerns. At the macro level, the book examines how IHRM fits within and adapts to the ever-changing environment of international relations and global development. At the firm level, it elucidates the strategic goals served by IHRM, and the processes used to achieve them. At the individual level, the analysis extends beyond the traditional focus on expatriates to encompass the various IHRM actors and their motivations. Each chapter features a case study, a media article, tutorial activities, discussion questions and links to further reading. The book concludes with three extended case studies, each based on a specific region, to help students consolidate their understanding. |
| celebrity reputation management services: Applied Marketing Daniel Padgett, Andrew Loos, 2023-10-24 |
| celebrity reputation management services: Personal Brand Management Talaya Waller, 2020-04-15 This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice. |
| celebrity reputation management services: The Authority Guide to PR for Small Businesses Steve Bustin, 2017-04-03 Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story. |
| celebrity reputation management services: Crisis, Issues and Reputation Management Andrew Griffin, 2014-04-03 Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business. Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business. Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur. |
| celebrity reputation management services: The Oxford Handbook of Professional Service Firms Laura Empson, Daniel Muzio, Joseph Broschak, Bob Hinings, 2015-08-13 Over the past three decades the Professional Service Firm (PSF) sector has emerged as one of the most rapidly growing, profitable, and significant in the global economy. In 2013 the accountancy, management consulting, legal, and architectural sectors alone generated revenues of US$ 1.6 trillion and employed 14 million people. PSFs play an important role in developing human capital, creating innovative business services, reshaping government institutions, establishing and interpreting the rules of financial markets, and setting legal, accounting and other professional standards. The study of PSFs can offer insights into the contemporary challenges facing organizations within the knowledge economy, and deepen understanding of more conventional organizations. Despite their significance, however, PSFs have until recently remained very much in the shadows of organizational and management research. The Oxford Handbook of Professional Service Firms marks the coming of age of PSF scholarship with a comprehensive and integrative exploration of current research and thinking on PSFs, featuring contributions from internationally renowned scholars in the fields of organizational and management studies. It is divided into three distinct sections - the professions, the firms, and the professionals that work within them - and covers subjects from governance and leadership to regulation, entrepreneurship, and diversity. Bringing together a broad range of empirical and theoretical perspectives, the Handbook offers many potentially important insights into the contemporary challenges of organizations in the knowledge economy and suggests new lines of inquiry that may shed further light on the activities and performance of PSFs and the professionals who work within them. |
| celebrity reputation management services: Gender and Public Relations Christine Daymon, Kristin Demetrious, 2013-08-15 Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations’, it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experiences of people working in the occupation of public relations. There are many previously unexplored areas within and through public relations which the book examines. These include: the production of social meaning and power relations advocacy and activist campaigns for social and political change the negotiation of identity, diversity and cultural practice celebrity, bodies, fashion and harassment in the workplace notions of managing reputation and communicating policy. In extending the field of inquiry, this edited collection highlights how gender is accomplished and transformed, and, thus how power is exercised and inequality (re)produced or challenged in public relations. The book will expand thinking about power relations and privilege for both women and men and how these are affected by the interplay of social, cultural and institutional practices. Winner of the Outstanding Book PRide Award, awarded by the National Communication Association (NCA). |
| celebrity reputation management services: Vault College Career Bible , 2004 A job guide for college students. |
| celebrity reputation management services: International Management in Service Firms Dirk Klimkeit, Pengji Wang, Huiping Zhang, 2024 Zusammenfassung: This textbook examines how service firms manage their international operations. For the first time, it brings together insights from the fragmented literature on this subject into an accessible textbook. Further, it is unique in its focus on service firms' internationalization and international management. Beginning with an overview of the international environment in which service firms operate, it subsequently describes multinational service firms and their internationalization processes, strategies and organization. Unlike most texts on international services, the book goes beyond internationalization to address the ongoing management of service firms. It not only addresses functions such as global service marketing, financial management and human resource management, but also discusses aspects such as global account management, global service delivery and international project management, as well as the topical issue of managing distributed virtual teams. A dedicated chapter focuses on offshore shared services and business process outsourcing. These chapters are complemented by a discussion on international corporate governance and corporate social responsibility. The book is intended for students preparing for international careers in the service sector. Each chapter includes case studies, illustrations, highlighted definitions, a chapter summary and exercises |
| celebrity reputation management services: Tourism Management Arch G. Woodside, Drew Martin, 2008 This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index. |
| celebrity reputation management services: Building Corporate Identity, Image and Reputation in the Digital Era T C Melewar, Charles Dennis, Pantea Foroudi, 2021-07-29 Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world. |
| celebrity reputation management services: BEST'S REVIEW , 1988 |
| celebrity reputation management services: The 18 Immutable Laws of Corporate Reputation Ronald J. Alsop, 2006 Indispensable insights into creating and maintaining a good corporate reputation. The writing is straightforward and refreshingly free of jargon, and the company examples are timely, relevant, and revealing. Paul Danos, Dean, Tuck School of Business at Dartmouth.Every executive will benefit from reading this expertly written guide - Ronald Sargent, President and CEO, Staples, Inc.A unique combination of expert journalistic insight and knowledge gained from quantitative research into how people perceive corporations. Joy Marie Sever, Senior VP, The Reputation Practice at Harris InteractiveIn this topical and up-to-date book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organization, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, BP, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co. and Enron. |
| celebrity reputation management services: Digital Media, Denunciation and Shaming Daniel Trottier, Qian Huang, Rashid Gabdulhakov, 2024-06-20 This book offers a common set of concepts to help make sense of online shaming practices, accounting for instances of discrimination and injury that morally divide readers and at times risk unjust and disproportionate harm to those under scrutiny. Digital media denunciation has become a primary form of expression and entertainment across media environments, with new socially desirable forms of accountability under movements such as #MeToo and #BlackLivesMatter addressing longstanding forms of systematic and interpersonal abuse. Building on recent scholarship on shaming, surveillance and denunciation in fixed contexts, this study generates a cross-contextual and multi-actor account of practices like ‘cancel culture’, ‘doxing’ and ‘status degradation ceremonies’. It addresses instances of moral ambivalence by discussing how digital shaming becomes normalised and embedded across socio-cultural and institutional settings. The authors establish key actors and practices in online denunciations of individuals in a range of cases and contexts, including responses to COVID-19, political polarisation, and social justice movements, as well as more local and quotidian circumstances. They draw from empirical data including interviews with nearly 100 individuals targeted by mediated shaming and/or involved in these practices, as well as ethnographic observations of digital vigilantism and discourse analysis of press coverage and online comments relating to online shaming. Diverse applications and contexts, including China, the UK, Russia, and Central Asia, are considered, advancing an ambivalent understanding of media and denunciation that reconciles progressive and regressive practices, as well as celebratory and critical accounts of these practices. This book is recommended reading for advanced students and researchers of online visibility and harm across media studies, cultural studies and sociology. |
| celebrity reputation management services: Crisis Communication Peter Anthonissen, 2008-09-03 Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. Crisis Communication provides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, Crisis Communication is a thorough guide to help prepare your organisation for any future calamities. Including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis. |
| celebrity reputation management services: The Handbook of Communication and Corporate Reputation Craig E. Carroll, 2015-06-22 With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation |
| celebrity reputation management services: Lie-Ability Alan Watkins, Simon Jones, 2022-11-30 Business success depends on the ability to build trust. Trusted brands succeed and sustain. Trusted leaders inspire followers, grow companies, revenues and futures. But sadly, deceit has infected business and become widespread. Far too many leaders now use their own alternative facts, to mislead and misinform their customers, colleagues and communities. The skilfulness and ease with which some leaders now lie has become a Lie-Ability. And when customers stop trusting the products, services or the stories a leader tells, then the business suffers. If business leaders don’t lead a truth renaissance, we are all lost. People no longer trust politicians or the media. And many of the institutions and professions we used to turn to have also lost trust. The only people that can really save us now are business leaders. We need to become truth advocates and activists. We must re-establish a new norm where we tell the truth to ourselves, to our employees, to our shareholders, to our customers and to society at large. This book explores the 7 Deadly Lies that business tells itself, the 7 Dark Arts of Deception that are still used with monotonous regularity to manipulate the narrative. It offers C-suite leaders and senior managers a clear path out of deceit. It provides a solution to the Lie-Ability of some leaders by developing a deeper understanding of truth, how to reclaim it and how to build back trust. |
| celebrity reputation management services: The SAGE Encyclopedia of Corporate Reputation Craig E. Carroll, 2016-05-04 What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities |
| celebrity reputation management services: Evolving Paradigms in Tourism and Hospitality in Developing Countries Bindi Varghese, 2018-09-07 This volume highlights a broad selection of valuable research work by renowned professionals and scientists from academia and the travel industry, bridging academic perspectives and research with practical applications. It provides a wide-ranging vision of a multitude of trends in the global travel and tourism industry today and in the future. Adopting an integrated and interdisciplinary approach, the contributors examine a diverse selection of topics and share their research and exploratory investigations to frame their implications and outcomes. The volume reflects upon the wide-ranging conceptual approaches to the subject of tourism and includes varying paradigms and perspectives on the core elements of the tourism sector. The overall thrust of the book is to provide a required critical depth to tourism studies and to guide the reader through the fundamental themes of tourism, destination marketing, branding, and management. |
| celebrity reputation management services: The SAGE Encyclopedia of Corporate Reputation Craig E. Carroll, 2016-05-31 What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities |
| celebrity reputation management services: Secrets of Working Across Five Continents Meltem Etcheberry, Bettina von Stamm, 2020-11-20 As technology erodes the impact of time and distance, more and more people live and work across cultures. This book equips readers with the tools to embrace the richness and beauty brought by cultural diversity, and ultimately engage with the key skills for thriving in today’s fast-paced, highly interconnected and interdependent world. |
| celebrity reputation management services: Digital Public Relations and Marketing Communication Trends in Africa Anne W. Njathi, Brandi Watkins, 2024-06-07 The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is among the first to present an edited collection of chapters on digital and influencer marketing authored by many who are either from or have close ties to Africa. This book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent. With this in mind, the contributors seek to interrogate digital marketing trends in two stages: the status of digital marketing on the African continent, including cases from Nigeria, Egypt, Uganda and Kenya, and an analysis of the rise of influencer marketing, including cases from Nigeria and Uganda. This book will explore factors driving the increase in digital media platforms in Africa as well as an analysis of the implications of the growth in digital marketing, using various theoretical and methodological underpinnings to probe trends. Digital Public Relations and Marketing Communication Trends in Africa provides significant implications for marketing scholars and researchers and will be relevant to those looking to understand the opportunities and challenges ahead. |
| celebrity reputation management services: Luxury and Fashion Marketing Satyendra Singh, 2020-12-06 The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management. |
Celebrity Reputation Management Services (Download Only)
Celebrity Reputation Management Services: Reputation Kenneth H. Craik,2009 This book argues that a network interpretation of reputation advances our understanding of an essential and …
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Researchers from the University of Connecticut and Free University of Berlin published new research in the INFORMS journal Management Science that provides companies with …
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Drawing on social psychology and mass com-munications research, we explicate a three-step process through which organizational celebrity is gained, maintained, and lost. In step one, we …
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Studies at the marketing–finance interface investigate how negative publicity surrounding a celebrity endorser affects firm value, though without determining how such events might spill …
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The present paper attempts to assess the effect of celebrity’s credibility on consumer’s attitude towards advertisement, brand and purchase intention in the context of green advertising.
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Celebrity Reputation Management Services: Reputation Kenneth H. Craik,2009 This book argues that a network interpretation of reputation advances our understanding of an essential and …
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organizations are limited to organizational celebrity (Rindova, Pollock, & Hayward, 2006) and stigma (Devers, Dewett, Mishina, & Belsito, 2009), therefore, may underestimate the emotional …
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2019). Detecting fraudulent reviews is crucial for corporate reputation management, as they can significantly impact a company's public image and financial success (Loke & Kisoen, 2022). The …
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Reputation management, on the other hand, is the examination and measurement of this intangible ... According to the RepTrak 2021 report, there are 7 main areas that shape corporate reputation; …
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reputation for the organization globally. Further with social media being active, organizations cannot escape from the clutches of negative publicity (Kotler, 2011). One example of failure of …
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Celebrities promote products and services in ways that help in building credibility and brand awareness among customers. Featuring celebrities in advertising campaigns brings immediate …
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