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| celebrity social media management: Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Management Association, Information Resources, 2021-05-28 Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool. |
| celebrity social media management: Celebrity, Social Media Influencers and Brand Performance Saloomeh Tabari, |
| celebrity social media management: Idols and Celebrity in Japanese Media Culture P. W. Galbraith, J. G. Karlin, 2012-08-30 This is the most complete and compelling account of idols and celebrity in Japanese media culture to date. Engaging with the study of media, gender and celebrity, and sensitive to history and the contemporary scene, these interdisciplinary essays cover male and female idols, production and consumption, industrial structures and fan movements. |
| celebrity social media management: Celebrity and the American Political Process Jennifer Brubaker, 2020-11-10 Integrated Marketing Communication: Celebrity and the American Political Process uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements and branding, as candidates, causes, and movements use celebrities as a strategy to reach voters. Jennifer Brubaker posits that while the relationship between celebrities and political issues is hardly new, it has evolved into a significant connection—in the past, it was a novelty to see a politically active celebrity; today, it’s becoming an expectation related to fame. Using integrated marketing communication and persuasion theory, Brubaker argues that establishing candidates’ brand identity is a critical factor in determining whether they win or lose an election, and celebrity-politics relationships are a central tool in building a candidates’ brand identity. Scholars of political science, communication, marketing, and history will find this book particularly useful. |
| celebrity social media management: A Companion to Celebrity P. David Marshall, Sean Redmond, 2015-12-14 Companion to Celebrity presents a multi-disciplinary collection of original essays that explore myriad issues relating to the origins, evolution, and current trends in the field of celebrity studies. Offers a detailed, systematic, and clear presentation of all aspects of celebrity studies, with a structure that carefully build its enquiry Draws on the latest scholarly developments in celebrity analyses Presents new and provocative ways of exploring celebrity’s meanings and textures Considers the revolutionary ways in which new social media have impacted on the production and consumption of celebrity |
| celebrity social media management: Kim Kardashian West: Selfish Kim Kardashian West, 2016-10-11 The newly updated book dedicated to the selfie photography of Kim Kardashian, featuring sixty-four new pages of the latest snaps of Kim’s children, her immediate family, and some of the world’s most prominent figures. From her early beginnings as a wardrobe stylist, Kim Kardashian has catapulted herself into becoming one of the most recognizable celebrities in Hollywood. Hailed by many (including Givenchy designer Riccardo Tisci) as the modernday Marilyn Monroe, Kim has become a true American icon. With her curvaceous style, successful reality TV show Keeping Up with the Kardashians, DASH clothing store, makeup and perfume lines, and workout DVDs, she has acquired a massive fan following in the multi-millions. Through Instagram, Twitter, and Facebook, Kim connects with her legions of fans on a daily basis, sharing details of her life with her selfie photography. Widely regarded as a trailblazer of the selfie movement—a self-portrait for the digital age—Kim has mastered the art of taking flattering and highly personal photos of herself. This updated volume presents 64 new pages of some of Kim’s favorite selfies—from her favorite throwback images and current ultra-sexy glam shots to newly snapped selfies with Serena Williams, Hillary Clinton, and President Barack Obama—Selfish provides readers with a behind-the-scenes look into this larger-than-life star. This revised and expanded edition features previously unpublished images of her children and immediate family. |
| celebrity social media management: Internet Celebrity Crystal Abidin, 2018-07-16 This book presents a framework for thinking about different forms of internet celebrity that have emerged in the last decade. Through cross-cultural case studies, the book offers a brief history of internet celebrity; analysis on recent developments in the industry; and commentary on emergent trends. |
| celebrity social media management: Social Media Measurement and Management Jeremy Harris Lipschultz, 2024-08-01 This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders. A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources. |
| celebrity social media management: Celebrity and Power P. David Marshall, 2014-08-15 Simultaneously celebrated and denigrated, celebrities represent not only the embodiment of success, but also the ultimate construction of false value. Celebrity and Power questions the impulse to become embroiled with the construction and collapse of the famous, exploring the concept of the new public intimacy: a product of social media in which celebrities from Lady Gaga to Barack Obama are expected to continuously campaign for audiences in new ways. In a new Introduction for this edition, P. David Marshall investigates the viewing public’s desire to associate with celebrity and addresses the explosion of instant access to celebrity culture, bringing famous people and their admirers closer than ever before. |
| celebrity social media management: Status Update Alice E. Marwick, 2013-11-26 Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits. |
| celebrity social media management: Strategic Social Media Management Karen E. Sutherland, |
| celebrity social media management: Celebrity, Convergence and Transformation Douglas Brownlie, Paul Hewer, Finola Kerrigan, 2017-07-28 Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management. |
| celebrity social media management: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| celebrity social media management: Social Media Management Amy Van Looy, 2022-05-03 This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach by embracing IT, marketing, HR, and many other fields. While the first edition was inspired by the rise of social media tools, the second edition is characterized by a digital economy with increasing digitalization efforts due to newly emerging technologies in Industry 4.0 and the COVID-19 pandemic. Readers will benefit from a comprehensive selection of extended topics, including strategies and business models for social media, influencer marketing, viral campaigns, social CRM, employer branding, e-recruitment, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. Each chapter starts with one or more teaser questions to arouse the readers’ interest, which will be clarified per topic. The second edition also provides ample self-test materials and reflection exercises. |
| celebrity social media management: Contemporary Issues in Social Media Marketing Bikramjit Rishi, Subir Bandyopadhyay, 2017-07-28 In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands. |
| celebrity social media management: Nexus Yuval Noah Harari, 2024-09-10 From the #1 New York Times bestselling author of Sapiens comes the groundbreaking story of how information networks have made, and unmade, our world. For the last 100,000 years, we Sapiens have accumulated enormous power. But despite all our discoveries, inventions, and conquests, we now find ourselves in an existential crisis. The world is on the verge of ecological collapse. Misinformation abounds. And we are rushing headlong into the age of AI—a new information network that threatens to annihilate us. For all that we have accomplished, why are we so self-destructive? Nexus looks through the long lens of human history to consider how the flow of information has shaped us and our world. Taking us from the Stone Age, through the canonization of the Bible, early modern witch hunts, Stalinism, Nazism, and the resurgence of populism today, Yuval Noah Harari asks us to consider the complex relationship between information and truth, bureaucracy and mythology, wisdom and power. He explores how different societies and political systems throughout history have wielded information to achieve their goals, for good and ill. And he addresses the urgent choices we face as non-human intelligence threatens our very existence. Information is not the raw material of truth, nor is it a mere weapon. Nexus explores the hopeful middle ground between these extremes, and in doing so, rediscovers our shared humanity. |
| celebrity social media management: Driving Customer Appeal Through the Use of Emotional Branding Garg, Ruchi, Chhikara, Ritu, Panda, Tapan Kumar, Kataria, Aarti, 2017-09-13 The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academicians, students, and researchers that are interested in discovering more effective and efficient methods for driving business. |
| celebrity social media management: Managing Social Media and Consumerism . Rajagopal, 2013-09-20 Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. |
| celebrity social media management: Social Media, Youth, and the Global South Emmanuel K. Ngwainmbi, 2024 Zusammenfassung: This book illuminates the complex relationship between social media, identity, and youth in the Global South. By examining the profound impact on the psychosocial well-being and economic prospects of young people across diverse regions, the collection present empirical evidence from scholars spanning Asia, Africa, North America, Central, and South America. Contributors show how young people experience adverse side-effects online, such as social withdrawal, or animosity to others, and how good social health and social media use can help young people develop economic resources, become independent, and socially responsible. Additionally, the book explores the role of social media channels, such as Facebook and Instagram, in the rise of cyberbullying, sexting, and online radicalization; how these platforms re-negotiate identity in developing countries and compromise productivity; and how the behaviour of celebrities on said platforms influence youth behaviour. Structured into five thematic sections, this book presents a nuanced understanding of the well-being implications arising from social media use among young people hailing from diverse socio-cultural and economic backgrounds and political exigencies. Emmanuel Ngwainmbi is a Professor of International Communication, former Chair & Graduate School Professor, Department of Mass Communication, Jackson State University, MS., and a member of the International Association for Media, Communication, and Research, the International Association of Intercultural Communication Studies, the National Communication Association, International Conference on Social Sciences. He has authored 23 books; serves on the Editorial boards of 15 peer-review journals worldwide |
| celebrity social media management: Circular Economy and Re-Commerce in the Fashion Industry Shrivastava, Archana, Jain, Geetika, Paul, Justin, 2020-06-19 The apparel industry has the scale, reach, and technical expertise to deliver on-target sustainable development goals within the industry’s sphere of influence in its interconnected global and local value chains. From the farm to the consumer, the textile, retail, and apparel production industry has an array of economic, environmental, social, and governance impacts. In order to meet sustainable goals, the industry is challenged to buy and produce goods and services that do not harm the environment, society, and the economy. Circular Economy and Re-Commerce in the Fashion Industry is a pivotal reference source that explores and proposes solutions for best practices to meet sustainable development goals in the fashion industry and provides guidelines for assessing the technological landscape and modeling sustainable business practices. Highlighting a wide range of topics including digital marking, consumer behavior, and social and legal perspectives, this book is ideally designed for suppliers, brand managers, retailers, multinational investors, marketers, executives, designers, manufacturers, policymakers, researchers, academicians, and students. |
| celebrity social media management: Encyclopedia of E-Commerce Development, Implementation, and Management Lee, In, 2016-03-31 The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. . |
| celebrity social media management: DISCURSIVE CONSTRUCTION OF ONLINE IDENTITIES BY CHINESE CELEBRITIES ON SINA WEIBO MINFEN LIN, 2020-05-28 Weibo, a hybrid of Twitter and Facebook, a popular microblogging service platform originated from China, has become one of the leading SNSs in Greater China Region. It features huge numbers of active users as well as verified high-profiled celebrity users and corporate users. Incorporating the insights from socio-psychology field to build an integrated framework of analysis for describing and explaining the processes and products of online identity construction by Chinese celebrities, the book represents an attempt to investigates how Chinese celebrities discursively construct their personal and social identities on Sina Weibo. The book can serve as a reference to the research on identity construction with its significant insights regarding the multi-faceted nature and relational dynamics of identity construction on social media and the uncovering of linguistic acts and features constituting relational identity. In addition, the insights from the study could be a reference to provide practical implications for personal branding and personal rapport management in the new Web 2.0 era. |
| celebrity social media management: The Social Media Management Handbook Robert Wollan, Nick Smith, Catherine Zhou, 2011-01-04 How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook. |
| celebrity social media management: Elgar Encyclopedia of Nonprofit Management, Leadership and Governance Kevin P. Kearns, Wenjiun Wang, 2023-12-11 The Elgar Encyclopedia of Nonprofit Management, Leadership and Governance is the ultimate reference guide for those interested in the rapidly growing nonprofit sector. Each insightful entry includes a definition of the concept, practical applications in nonprofit organizations, and discussion of current issues and future directions. |
| celebrity social media management: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2018-01-05 Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry. |
| celebrity social media management: Understanding Celebrity Graeme Turner, 2004-06-05 The first comprehensive survey of celebrity in the contemporary media. |
| celebrity social media management: Celebrity Fashion Marketing Fykaa Caan, Angela Lee, 2023-02-21 This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a ‘Human Fashion Brand Model’, which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian, Beyoncé, and Madonna. Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management, and Consumer Behaviour. |
| celebrity social media management: The Kim Kardashian Principle Jeetendr Sehdev, 2017-03-21 In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through? Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch. From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them. |
| celebrity social media management: Strategic Corporate Communication in the Digital Age Mark Anthony Camilleri, 2021-02-19 Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. |
| celebrity social media management: Management in Marketing Communications , 2024-10-09 This book provides a comprehensive overview of the essential topics in the field of management in marketing communication. These substantial topics are examined and addressed by scholars from the marketing and management discipline. Beginning with the role of culture as a crucial element in marketing communication, the book delves into various matters within the scope of marketing communication. Consequently, social media and its significance in modern marketing strategies are examined together with the topic of transition from offline to online marketing, emphasizing the impact of accelerated digitalization and its onset during the third decade of the twenty-first century. Furthermore, the book discusses the rapid digital transformation stimulated by the COVID-19 pandemic and thus creates room for further exploration and research. Throughout the book, the evolving dynamics of marketing communication in a digitalized world are examined, providing a resource base for scholars conducting research in the context of modern marketing management. |
| celebrity social media management: Audience Interactions in Contemporary Celebrity Culture Gaëlle Ouvrein, Ana Jorge, Hilde Van den Bulck, 2024-05-15 Audience Interactions in Contemporary Celebrity Culture: Approaches from across Disciplines explores current understandings of celebrity-audience relationships in the context of digitalization and the ongoing celebritization of all aspects of culture and society. Focusing on the themes of celebrity and health, celebrity and identity, and celebrity and scandal, this volume presents chapters authored by experts from across the globe that deal with celebrity-audience relationships in different historical, cultural, and social settings, tackling the topics from social-psychological, critical/cultural, and persuasive perspectives. In doing so, this book highlights the broadening of disciplinary, paradigmatic, theoretical, and methodological approaches to celebrity studies research. By bringing these different approaches together in one book and drawing overall conclusions across chapters, the editors and contributors of this volume promote and facilitate cross-fertilization in ongoing efforts to grasp the fascinating complexity of celebrity-audiences relationships. Scholars of media, pop culture, and celebrity studies will find this collection particularly useful. |
| celebrity social media management: Mindful Media: Mental Health Challenges in the Digital Age Dr. Arun Kumar, Anchal Sharma, 2024-09-20 In today's fast-paced digital world, where social media updates, news alerts, and a deluge of digital content vie for our attention, the profound impact on our mental well-being cannot be overstated. Mindful Media: Navigating Mental Health Challenges in the Digital Age dives deep into the psychological effects of our digital habits, shedding light on issues such as anxiety, depression, and addiction that can stem from our relationship with media. Backed by extensive research, personal narratives, and expert insights, Mindful Media offers a nuanced understanding of how our digital behaviors can shape our mental health. This book provides practical strategies and actionable advice to empower readers to navigate their digital lives with greater mindfulness and intentionality. By fostering a conscious approach to media consumption, the book helps individuals reclaim control over their well-being in the digital age. Furthermore, it emphasizes the importance of cultivating a balanced digital environment that promotes mental health. Through compelling case studies and real-life examples, the book vividly illustrates how digital media can either harm or heal, depending on how it is utilized. |
| celebrity social media management: Culture and Consumption Grant David McCracken, 1990-11-22 This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior. —Journal of Consumer Affairs . . . fascinating . . . ambitious and interesting . . . —Canadian Advertising Foundation Newsletter . . . an anthropological dig into consumerism brimming with original thought . . . —The Globe and Mail Grant McCracken has written a provocative book that puts consumerism in its place in Western society—at the centre. —Report on Business Magazine . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption. —Choice [McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking. —Maryland Historian The book offers a fresh and much needed cultural interpretation of consumption. —Journal of Consumer Policy The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior. —Journal of Marketing Research . . . broad scope, enthusiasm and imagination . . . a significant contribution to the literature on consumption history, consumer behavior, and American material culture. —Winterhur Portfolio For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature. —American Journal of Sociology McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute. —Journal of American Folklore This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society. |
| celebrity social media management: Paparazzi Kim McNamara, 2015-12-22 Paparazzi photography has emerged as a key element in today’s media landscape. This book charts the historical and cultural significance of the industry, profiles its protagonists and discusses how its imagery of celebrity have become a major part of media consumption. Kim McNamara examines the various ways in which the controversial paparazzi industry is structured, including its workforce practices, development of image markets, and how it has been reconfigured during the transition from analogue paper-based photography to digital platforms. It adds to the literature on celebrity studies, unraveling the importance of the paparazzi to celebrities, and the integral nature of images - both spontaneous and staged to public relations and marketing content. Based on interviews worldwide with key industry players, including agency managers, photo editors and photographers, from Los Angeles to London, the book argues that the paparazzi should be given central importance in any analysis of media culture. |
| celebrity social media management: Brand Management Jaywant Singh, Paurav Shukla, 2024-05-03 How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm & Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides, video links and an instructors' manual containing further case studies and exercises. This is an indispensable textbook for undergraduate and postgraduate students of brand management. |
| celebrity social media management: Digital Marketing Dave Chaffey, Fiona Ellis-Chadwick, 2019-02-05 Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. |
| celebrity social media management: Influencer Marketing Sevil Yesiloglu, Joyce Costello, 2020-11-29 This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists. |
| celebrity social media management: Pandemics and Travel Cláudia Seabra, Odete Paiva, Carla Silva, José Luís Abrantes, 2021-09-03 Pandemics and Travel: COVID-19 Impacts in the Tourism Industry analyses the wider impacts of epidemics, diseases and virus outbreaks on tourism and mobility. Chapters examine a wide range of issues, including the concept of Health Risk and Tourism and the impacts of the COVID-19 crisis. |
| celebrity social media management: Current Marketing and Production Studies Selçuk ÇOLAK, Mehmet Ali Burak NAKIBOĞLU, 2020-03-01 |
| celebrity social media management: Televised Presidential Debates in a Changing Media Environment Edward A. Hinck, 2018-11-26 This two-volume set examines recent presidential and vice presidential debates, addresses how citizens make sense of these events in new media, and considers whether the evolution of these forms of consumption is healthy for future presidential campaigns—and for democracy. The presidential debates of 2016 underscored how television highlights candidates' and campaigns' messages, which provide fodder for citizens' widespread use of new media to talk back to campaigns and other citizens. Social media will continue to affect the way that campaign events like presidential debates are consumed by audiences and how they shape campaign outcomes. This two-volume study is one of the first to examine the relationship between debates as televised events and events consumed by citizens through social media. It also assesses the town hall debate format from 1992 to 2016, uses the lens of civil dialogue to consider how citizens watch the debates, and considers the growing impact of new media commentary on candidate images that emerge in presidential and vice presidential debates. Televised Presidential Debates in a Changing Media Environment features contributions from leading political communication scholars that illuminate how presidential debates are transforming from events that are privately contemplated by citizens, to events that are increasingly viewed and discussed by citizens through social media. The first volume focuses on traditional studies of debates as televised campaign events, and the second volume examines the changing audiences for debates as they become consumed and discussed by viewers outside the traditional channels of newspapers, cable news channels, and campaign messaging. Readers will contemplate questions of new forms, problems, and possibilities of political engagement that are resulting from citizens producing and consuming political messages in new media. |
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Page Six: Latest Celebrity News, Entertainment News & Gossip
Your source for the latest celebrity news, entertainment headlines and celeb gossip, with exclusive stories, photos, video, and more.
Celebrities | CNN
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Cruises: Award-Winning Premium Cruise Line | Celebrity Cruises
Celebrity Cruises delivers an elevated premium vacation experience across our fleet of ships traveling to nearly 300 destinations across more than 70 countries spanning all seven continents.
Celebrity - People.com
Get the latest celebrity news and features from PEOPLE.com, including exclusive interviews with stars and breaking news about everyone from the Kardashians to Brad Pitt.
Us Weekly: Latest Celebrity News, Pictures & Entertainment
3 days ago · Get today's top celebrity news, celebrity photos, style tips, exclusive video, and more on UsMagazine.com, the official website of Us Weekly
Celebrity News - Latest Headlines on Hollywood, Relationships, …
The latest and breaking celebrity news from Yahoo Entertainment including relationship coverage, divorce, legal issues, fashion, photos and more
Celebrity - Wikipedia
Celebrity is a condition of fame and broad public recognition of a person or group due to the attention given to them by mass media. The word is also used to refer to famous individuals.
Entertainment News, Celebrity News, Celebrity Gossip - E! Online
Your source for entertainment news, celebrities, celeb news, and celebrity gossip. Check out the hottest fashion, photos, movies and TV shows!
Celebrities - Parade
Stay updated with the latest celebrity news, exclusive interviews, and behind-the-scenes insights into Hollywood’s biggest stars.
Celebrity news, fashion, gossip, rumors - Sports Illustrated Lifestyle
Learn news about trending celebrities, including career announcements, fashion moments, dating rumors, general gossip and more.
Page Six: Latest Celebrity News, Entertainment News & Gossip
Your source for the latest celebrity news, entertainment headlines and celeb gossip, with exclusive stories, photos, video, and more.
Celebrities | CNN
Celebrity Tech Innovate Foreseeable Future Mission: Ahead Work Transformed Innovative Cities Style Arts
