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| crm in project management: The CRM Project Management Handbook Michael Gentle, 2002 A handbook on CRM project management. It addresses implementation, advocating an approach based in the real world and stressing the measurable goals and tactical uses of CRM. Areas covered include: critical success factors; risk factors; risk analysis; and case studies. |
| crm in project management: CRM Project Management Michael Gentle, 2005-12-03 Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies. |
| crm in project management: CRM For Dummies Lars Helgeson, 2017-07-05 Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales. Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective. Define your market segments, buyer personas, and voice Build an effective internal structure, and choose the right CRM solution Optimize leads and conduct effective email marketing Streamline processes, automate where possible, and employ analytics Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them—without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed. |
| crm in project management: Customer Relationship Management Michael Pearce, 2021-03-08 CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community stepping up their interest in the subject in the early 2000’s. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy. |
| crm in project management: Customer Relationship Management Judith W. Kincaid, 2003 An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations. |
| crm in project management: The Hidden Leader Scott Edinger, James M. KOUZES, Laurie Sain, 2015-02-04 This book helps managers recognize hidden gems in the workplace and learn how to utilize them for their greatest impact. Think you can spot the leaders in your company? Don’t assume that you can identify them by their positions. What about those employees who consistently step up: the field agent who solves a previously intractable problem; the service rep who thinks outside the box and creates unshakeable customer loyalty. These are more than “good employees”, these are “hidden leaders” and they are critical to an organization’s long-term success. Managers today need to make the most of all their resources—and The Hidden Leader shows them how to identify and cultivate these talented but under utilized employees, who: Demonstrate integrity Lead through authentic relationships Focus on results Work from clear customer purpose Fulfill the value promise of the company Don’t settle for the traditional feedback that tells you these are “good employees” who deserve a pat on the back and a 3 percent increase at the end of the year. These hidden leaders will soon be pulled out by another organization giving them the opportunity they deserve. Supported by real-world examples of hidden leaders in action--and QR codes readers can scan for instant access to online assessments--The Hidden Leader helps managers discover these secret saviors and enable them to deliver even greater value to customers. |
| crm in project management: How to Win at CRM Seth Kinnett, 2017-07-28 This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success. |
| crm in project management: Customer Relationship Management Francis Buttle, 2009 This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims. |
| crm in project management: CRM in Financial Services Bryan Foss, Merlin Stone, 2002 Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications. |
| crm in project management: Customer Relationship Management Federico Rajola, 2013-03-19 Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well. |
| crm in project management: CRM Fundamentals Scott Kostojohn, Brian Paulen, Mathew Johnson, 2011-12-13 CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM. |
| crm in project management: Risk Management for Project Driven Organizations Andy Jordan, 2013-05-13 Organizations invest a lot of time, money, and energy into developing and utilizing risk management practices as part of their project management disciplines. Yet, when you move beyond the project to the program, portfolio, PMO and even organizational level, that same level of risk command and control rarely exists. With this in mind, well-known subject matter expert and author Andy Jordan starts where most leave off. He explores risk management in detail at the portfolio, program, and PMO levels. Using an engaging and easy-to-read writing style, Mr. Jordan takes readers from concepts to a process model, and then to the application of that customizable model in the user’s unique environment, helping dramatically improve their risk command and control at the organizational level. He also provides a detailed discussion of some of the challenges involved in this process. Risk Management for Project Driven Organizations is designed to aid strategic C-level decision makers and those involved in the project, program, portfolio, and PMO levels of an organization. J. Ross Publishing offers an add-on for a nominal fee -- Downloadable tools and templates for easy customization and implementation. |
| crm in project management: Brilliant Project Management Stephen Barker, Rob Cole, 2015-01-06 The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will remain whilst the Bookshelf software is installed. eBooks are downloaded to your computer and accessible either offline through the VitalSource Bookshelf (available as a free download), available online and also via the iPad/Android app. When the eBook is purchased, you will receive an email with your access code. Simply go to http://bookshelf.vitalsource.com/ to download the FREE Bookshelf software. After installation, enter your access code for your eBook. Time limit The VitalSource products do not have an expiry date. You will continue to access your VitalSource products whilst you have your VitalSource Bookshelf installed. |
| crm in project management: Customer Relationship Management and the Social and Semantic Web Ricardo Colomo-Palacios, Joao Varajao, Pedro Soto-Acosta, 2012 This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0--Provided by publisher. |
| crm in project management: Mastering Microsoft Dynamics 365 Implementations Eric Newell, 2021-04-27 Confidently shepherd your organization’s implementation of Microsoft Dynamics 365 to a successful conclusion In Mastering Microsoft Dynamics 365 Implementations, accomplished executive, project manager, and author Eric Newell delivers a holistic, step-by-step reference to implementing Microsoft’s cloud-based ERP and CRM business applications. You’ll find the detailed and concrete instructions you need to take your implementation project all the way to the finish line, on-time, and on-budget. You’ll learn: The precise steps to take, in the correct order, to bring your Dynamics 365 implementation to life What to do before you begin the project, including identifying stakeholders and building your business case How to deal with a change management throughout the lifecycle of your project How to manage conference room pilots (CRPs) and what to expect during the sessions Perfect for CIOs, technology VPs, CFOs, Operations leaders, application directors, business analysts, ERP/CRM specialists, and project managers, Mastering Microsoft Dynamics 365 Implementations is an indispensable and practical reference for guiding your real-world Dynamics 365 implementation from planning to completion. |
| crm in project management: Implementing SAP® CRM Vivek Kale, 2014-12-03 In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in large part to the lack of a single-point resource on implementing a CRM system. This book attempts to fill that gap. Implementing SAP® CRM will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation. CRM implementations can add significant benefit to the company’s bottom line only if the company first transforms itself into a customer-centric and customer-responsive enterprise. This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It further spells out business process reengineering (BPR) strategies to configure internal business processes and operations with SAP CRM to improve customer-facing strategies, services, and relationships. |
| crm in project management: Designing a Data Warehouse Chris Todman, 2001 PLEASE PROVIDE COURSE INFORMATION PLEASE PROVIDE |
| crm in project management: CRM in Real Time Barton J. Goldenberg, 2008 This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20 plus years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer for executives who need to get quickly up-to-speed on CRM, the book covers a full range of critical issues including integration challenges and security concerns, and illuminates CRMs key role in the 24/7/365 real-time business revolution. CRM in Real Time is an essential guide for any organization seeking to maximize customer relationships, coordinate customer-facing functions, and leverage the power of the Internet as business goes real time. |
| crm in project management: Customer Relationship Management Daniel D. Prior, Francis Buttle, Stan Maklan, 2024-01-23 This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM. The fifth edition has been fully updated to include: A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprises A series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environments A greater emphasis on managerial applications of CRM through new content to help guide managers An updated account of new and emerging technologies relevant to CRM Expanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM) Customer Relationship Management is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructor’s Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions. |
| crm in project management: Customer Relationship Management Jon Anton, Natalie L. Petouhoff, 2002 This work recommends initiatives for improving customer service and managing change, describing methodologies geared toward building relationships through customer-perceived value instruments, monitoring customer relationship indices, and changing the corporate culture and the way people work. Anton is director of benchmark research at Purdue University's Center for Customer-Driven Quality. Petouhoff works in the private sector. Annotation copyrighted by Book News, Inc., Portland, OR. |
| crm in project management: Stop IT Project Failures Dan Remenyi, 2010-02-17 This book is about information systems development failures and how to avoid them. It considers what goes wrong with information systems development projects and what actions may be taken to avoid potential difficulties.The reduction of the impact,or even the elimination of the problems,is discussed in terms of an information systems risk management programme. Stop I.T.Project failure helps to ensure that IS project managers are successful in helping to deliver application systems. However, IS development risk can never be entirely eliminated and consequently the practitioner needs to bear in mind that an IS development project is never without risk, and hence there is a continuing potential for something to go wrong. The book covers the key issues and variables and makes specific practical suggestions about the good management practice that is required to implement IS project risk processes. Dr. Dan Remenyi has spent more than 25 years working in the field of corporate computers and information systems. He has worked with computers as an IS professional, business consultant and user. In all these capacities he has been primarily concerned with benefit realisation and obtaining the maximum value for money from the organisations' information systems investment and effort. He has worked extensively in the field of information systems project management, specialising in the area of project risk identification and management. He has written a number of books and papers in the field of IT management and regularly conducts courses and seminars as well as working as a consultant in this area. Dr.Dan Remenyi holds a B.Soc.Sc., an MBA and a PhD. He is a Visiting Professor at Chalmers University of Technology in Gothenberg, Sweden and an associate member of faculty at Henley Management College in the United Kingdom. |
| crm in project management: The Customer Relationship Management Survival Guide Dick Lee, Richard A. Lee, 2000 |
| crm in project management: The CRM Handbook Jill Dyché, 2002 CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy. |
| crm in project management: CRM Automation Barton J. Goldenberg, 2002 In CRM Automation, one of the world's leading CRM experts delivers hands-on guidance for every phase of your CRM initiative: goal-setting, process review, vendor selection, implementation, rollout, support, and administration. Drawing on 18 years of experience with more than 300 enterprise deployments, Barton Goldenberg offers a start-to-finish implementation blueprint covering every customer-focused business function: marketing, sales, customer service, field support, and beyond. |
| crm in project management: Start with No Jim Camp, 2011-12-07 Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation—the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner. Think a win-win solution is the best way to make the deal? Think again. For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you can’t really control, and how to focus instead on the activities and behavior that you can and must control in order to successfully negotiate with the pros. The best negotiators: * aren’t interested in “yes”—they prefer “no” * never, ever rush to close, but always let the other side feel comfortable and secure * are never needy; they take advantage of the other party’s neediness * create a “blank slate” to ensure they ask questions and listen to the answers, to make sure they have no assumptions and expectations * always have a mission and purpose that guides their decisions * don’t send so much as an e-mail without an agenda for what they want to accomplish * know the four “budgets” for themselves and for the other side: time, energy, money, and emotion * never waste time with people who don’t really make the decision Start with No is full of dozens of business as well as personal stories illustrating each point of the system. It will change your life as a negotiator. If you put to good use the principles and practices revealed here, you will become an immeasurably better negotiator. |
| crm in project management: Project Management Metrics, KPIs, and Dashboards Harold Kerzner, 2017-08-30 Harold Kerzner’s essential strategies on measuring project management performance With the growth of complex projects, stakeholder involvement, and advancements in visual-based technology, metrics and KPIs (key performance indicators) are key factors in evaluating project performance. Dashboard reporting systems provide accessible project performance data, and sharing this vital data in a concise and consistent manner is a key communication responsibility of all project managers. This third edition of Kerzner's groundbreaking work, Project Management Metrics, KPIs, and Dashboards: A Guide to Measuring and Monitoring Project Performance, helps functional managers gain a thorough grasp of what metrics and KPIs are and how to use them. Plus, this edition includes new sections on processing dashboard information, portfolio management PMO and metrics, and BI tool flexibility. • Offers comprehensive coverage of the different dashboard types, design issues, and applications Provides full-color dashboards from some of the most successful project management companies, including IBM, Microsoft, and others Aligns with PMI’s PMBOK® Guide and stresses value-driven project management PPT decks are available by chapter and a test bank will be available for use in seminar presentations and courses Get ready to bolster your awareness of what good metrics management really entails today—and be armed with the knowledge to measure performance more effectively. |
| crm in project management: Customer Relationship Management (CRM) for Medium and Small Enterprises Antonio Specchia, 2022-04-07 Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes. Teams of salespeople must have a system to run their daily activities, and small businesses and solopreneurs must track their marketing effort, a functioning structure for maintaining their contacts with prospects and clients to improve the effectiveness of their sales effort. CRM, once only available to large corporations, is now powerful technology for small and medium businesses. Small and medium businesses are now able to implement CRM solutions under a more cost-effective balance as an alternative to traditional tools like Salesforce, Dynamics, or Oracle. The reason for the success is mainly the simplicity of the new tools and solutions that have been developed for the management of sales processes. This book discusses how to implement a CRM from the perspective of the businessperson—not the more typical IT consultant or the technical staff. It benefits business development, sales management, and sales process control. Small business owners must understand why and how implementing a CRM will create value for their business—how it will focus on business development, sales management, and how sales leads develop into happy customers. Small business owners must first understand what a CRM system is, how it works, what its main functions are, and how it serves to manage workflows in the company’s sales department. Generally, entrepreneurs struggle to find the time to read and study complex and fully comprehensive books. This book provides direct operational guidelines to those who need easy-to-read information about how to use CRM effectively. Business professionals must be able to set up CRM systems and avoid mistakes and wasting time. This book provides an overview of what can be done with CRM and how it happens to empower businesspeople to find new customers and win business opportunities. This book discusses the logic of CRM in sales, giving tips and explanations on why and what happens when CRM is implemented in a specific way. Essentially, this book gives the entrepreneur the know-how behind CRM in sales in general terms, supporting enhanced customer relationships. |
| crm in project management: Quality Software Project Management Robert T. Futrell, Donald F. Shafer, Linda Shafer, 2002 The book is based on the best practices of the UT Software Quality Institute Software Project Management certificates program. Quality Software Project Management identifies and teaches 34 essential project management competencies project managers can use to minimize cost, risk, and time-to-market. Covers the entire project lifecycle: planning. initiation, monitoring/control, and closing. Illuminates its techniques with real-world software management case studies. Authors (leading practitioners) address the pillars of any successful software venture: process, project, and people. Endorsed by the Software Quality Institute. |
| crm in project management: CUSTOMER RELATIONSHIP MANAGEMENT KAUSHIK MUKERJEE, 2007-07-25 This textbook on CRM, a new approach to marketing, is comprehensive and managerially very useful. Its case studies with a mixture of Indian and non-Indian cases, are extremely interesting and will be fun for students to learn and for instructors to teach. JAGDISH N. SHETH, Professor of Marketing,Emory University This straightforward and easy-to-read text provides students of manage-ment and business studies with a thorough understanding of fundamental abilities and strategies that lead to the successful implementation of practice of CRM (Customer Relationship Management), regarded as the wonder solution to all the problems encountered by marketers. To cope with the increasing intensity of competition, necessitating a drive towards enhancement of customer satisfaction, the book emphasizes the need for integration and coordination along the value chain to effectively and efficiently manage customers. The book focuses on best practices in CRM and illustrates along the way through several interesting case studies how CRM has been used in various industries to build relationships with customers. The book also provides a solid grounding in tools, techniques and technologies used in CRM and explains in detail the power of eCRM to help companies make their vision of CRM a reality. The text is intended for students of MBA, PGDM (Postgraduate Diploma in Management), and PGPBA (Postgraduate Programme in Business Administration). Besides, this book is a useful reference for managerial and marketing professionals. KEY FEATURES Provides insight into contemporary developments in CRM Cites Indian as well as global examples Offers case studies on Indian and global companies to highlight the use of CRM |
| crm in project management: Frontier Computing Jason C Hung, Neil Y. Yen, Kuan-Ching Li, 2016-07-28 This volume contains the proceedings of the 4th International Conference on Frontier Computing (FC 2015), Bangkok, Thailand, September 9-11, 2015, and brings together state-of-the-art results covering many aspects of emerging computer science and information technology from international academic and industrial researchers. FC 2015 aimed at providing an open forum to reach a comprehensive understanding of the recent advances and developing trends in information technology, computer science and engineering, with themes under the scope of communication networks, business intelligence and knowledge management, web intelligence, and any related fields that prompt the development of information technology. Contributions cover a wide spectrum of topics: database and data mining, networking and communications, web and internet of things, embedded system, soft computing, social network analysis, security and privacy, optics communication, and ubiquitous/pervasive computing. Many papers have shown great academic potential and value, and in addition indicate promising directions of research in the focused realm of this conference series. Readers, including students, researchers, and industry professionals, will benefit from the results presented in this book, and it provides indicators for emerging trends for those starting their research careers. |
| crm in project management: Customer Relationship Management in the Financial Industry Federico Rajola, 2014-07-08 An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack of complete business integration. Increased exchange of knowledge between customers and the amount of such data available is steadily becoming a challenge for companies, especially in extending internal systems to global information systems with the purpose to collect and update data on a global scale. In this book, Prof. Rajola analyses different aspects of CRM systems taking both an organizational and a technological perspective. He adopts a theoretical framework to unpack issues associated with the need for companies to integrate operations and business processes. The emphasis is then drawn to development of effective CRM (and CRM 2.0) initiatives by making use of illustrative case studies of successful CRM systems implementation in the financial industry. The framework adopted in this book can be used by both scholars and managers to evaluate the interdependencies between operations, business processes, and CRM systems. . |
| crm in project management: Customer Relationship Management: A Step H. Peeru Mohamed, 2003-01-01 This book succinctly explains the cardinal principles of effective customer relationship management (CRM) acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization. |
| crm in project management: Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies Eid, Riyad, 2013-03-31 Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technologys involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field. |
| crm in project management: Customer Relationship Management Dr. L. Senthil Kumar, Dr. M. Vimalarani, 2023-06-07 Dr. L. Senthil Kumar, Associate Professor, Department of Commerce, Dr.N.G.P Arts and Science College, Coimbatore, Tamil Nadu, India. Dr. M. Vimalarani, Assistant Professor, Department of Commerce, KG College of Arts and Science, Coimbatore, Tamil Nadu, India. |
| crm in project management: The The Art of CRM Max Fatouretchi, 2019-05-22 This CRM masterclass gives you a proven approach to modern customer relationship management Key FeaturesProven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many yearsCombines technical knowledge and business experience to provide a powerful guide to CRM implementationCovers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR complianceBook Description CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you. What you will learnDeliver CRM systems that are on time, on budget, and bring lasting value to organizationsBuild CRM that excels at operations, analytics, and collaborationGather requirements effectively: identify key pain points, objectives, and functional requirementsDevelop customer insight through 360-degree client view and client profilingTurn customer requirements into a CRM design specArchitect your CRM platformBring machine learning and artificial intelligence into your CRM systemEnsure compliance with GDPR and other critical regulationsChoose between on-premise, cloud, and hybrid hosting solutionsWho this book is for CRM practitioners who want to update their work with new, proven techniques and approaches |
| crm in project management: Customer Relationship Management SCN Education, 2013-11-11 This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition. |
| crm in project management: The Marketing Book Michael Baker, Susan Hart, 2008-09-10 The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing. |
| crm in project management: Case Studies in Knowledge Management Jennex, Murray E., 2005-04-30 Case Studies in Knowledge Management provides rich, case-based lessons learned from several examples of actual applications of knowledge management in a variety of organizational and global settings. A variety of KM issues are explored, including issues associated with building a KMS, organizational culture and its effect on knowledge capture, sharing, re-use, strategy, and implementation of KM initiatives and a KMS. The benefit of focusing on case and action research is that this research provides an extensive and in-depth background and analysis on the subjects, providing readers with greater insight into the issues discussed. |
| crm in project management: Customer Relationship Management Systems Handbook Duane E. Sharp, 2002-07-19 This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy. |
| crm in project management: Electronic Customer Relationship Management Jerry Fjermestad, Nicholas C Robertson Jr, 2015-05-15 This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce. |
CRM Planning Guide - QIEM
CRM is the business strategy, process, culture and technology that enables organizations to optimize revenue and increase value through a more complete understanding and fulfillment of …
Planning and implementing customer relationship …
CRM projects vary in their scope and can touch on one or more customer-facing parts of your business – sales, marketing or service. Clear priorities for action, normally focused on cost …
THE 7 STEPS TO A SUCCESSFUL CRM IMPLEMENTATION
In this briefing we outline what those steps are and, based on our extensive experience, the requirements for a successful next-generation CRM deployment. The 7 steps to a successful …
THE PLANNING OF A CUSTOMER RELATIONSHIP …
CRM project launching is the definition of the factors that assure its success. A research managed by Yancy Oshita, Senior Manager of Oracle and Professor of Dayton University, U.S.A., …
The Implementation of a Cloud-based CRM for a Small …
The report reviews theory about customer relationship management, the functionalities and benefits of the SAP CRM system, the project management method of SAP as well as the …
CRM PROJECT SCOPE - Smartsheet
Acquisition and Lead Generation, Customer Retention, and CRM Database Management.
B.B.A. V Sem Subject- Customer Relationship Management
CRM Process is the systematic determination of the methods by which a project is to be implemented, economically and competitively. Process planning is the intermediate stage …
Safeguarding CRM Project Success with Change Management
Whether you are looking to introduce a CRM system for the first time, upgrade an existing CRM system or simply drive adoption, managing the human side of change is critical to project …
Implementing Agile Methodologies in CRM Project …
Ultimately, Agile methodologies in CRM project management help organizations stay competitive by delivering high-quality solutions that are better aligned with both business goals and …
CRM: Transformation for an on demand World - IBM
In this briefing document, IBM presents insights and lessons learned on how to successfully plan and execute a CRM initia-tive. We identify a number of prerequisites for successful CRM. We …
Zoho CRM Implementation Guide for Small and Medium …
Zoho CRM can help you set definite goals and run reports to measure your success and failures and make data-driven decisions. Setting up CRM for your company is only finished when the …
Managing Your CRM Project
Table 9-1 lists a series of considerations to be aware of before moving forward with CRM development. Make sure each of these items has been at least considered at your company, …
Get In Touch, Stay In Touch - CRM Project Management Works!
Using effective project management and CRM techniques, you can develop a VIP campaign for not only getting in touch with your customers, but also staying in touch.
10 STEPS TO SUCCESSFUL CRM IMPLEMENTATION - CRM …
Implementing a Customer Relationship Management (CRM) system is a crucial step for any business looking to improve its customer engagement and overall performance.
Key Success Factors for Customer Relationship Management …
In this review paper, it is posited that early identification of the CSFs could allow key CRM project stakeholders to focus on ingredients that are essential to successful CRM project delivery and …
CUSTOMER RELATIONSHIP MANAGEMENT FROM THEORY …
Summarizing the CRM literature on this issue, it will articulate the three major steps in the implementation process and address specific issues within each step.
Customer Relationship Management (CRM) System
Scope of this project is to deliver a customer relationship management (CRM) system to track the customers’ status. This CRM system will include the module such as analysis, emailing, user …
Managing CRM Risk
To manage and mitigate risk, we advocate a structured approach to CRM implementation based on a risk management-based foundation. The use of risk management techniques supplies …
CHAPTER NINE Managing Your CRM Project - TechTarget
Table 9-1 lists a series of considerations to be aware of before moving forward with CRM development. Make sure each of these items has been at least considered at your company, …
An Overview to Customer Relationship Management
Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company's customers. It is an inte grated approach to managing …
CRM Planning Guide - QIEM
CRM is the business strategy, process, culture and technology that enables organizations to optimize revenue and increase value through a more complete understanding and fulfillment of …
Planning and implementing customer relationship …
CRM projects vary in their scope and can touch on one or more customer-facing parts of your business – sales, marketing or service. Clear priorities for action, normally focused on cost …
THE 7 STEPS TO A SUCCESSFUL CRM IMPLEMENTATION
In this briefing we outline what those steps are and, based on our extensive experience, the requirements for a successful next-generation CRM deployment. The 7 steps to a successful …
THE PLANNING OF A CUSTOMER RELATIONSHIP …
CRM project launching is the definition of the factors that assure its success. A research managed by Yancy Oshita, Senior Manager of Oracle and Professor of Dayton University, U.S.A., …
The Implementation of a Cloud-based CRM for a Small …
The report reviews theory about customer relationship management, the functionalities and benefits of the SAP CRM system, the project management method of SAP as well as the …
CRM PROJECT SCOPE - Smartsheet
Acquisition and Lead Generation, Customer Retention, and CRM Database Management.
B.B.A. V Sem Subject- Customer Relationship Management
CRM Process is the systematic determination of the methods by which a project is to be implemented, economically and competitively. Process planning is the intermediate stage …
Safeguarding CRM Project Success with Change Management
Whether you are looking to introduce a CRM system for the first time, upgrade an existing CRM system or simply drive adoption, managing the human side of change is critical to project …
Implementing Agile Methodologies in CRM Project …
Ultimately, Agile methodologies in CRM project management help organizations stay competitive by delivering high-quality solutions that are better aligned with both business goals and …
CRM: Transformation for an on demand World - IBM
In this briefing document, IBM presents insights and lessons learned on how to successfully plan and execute a CRM initia-tive. We identify a number of prerequisites for successful CRM. We …
Zoho CRM Implementation Guide for Small and Medium …
Zoho CRM can help you set definite goals and run reports to measure your success and failures and make data-driven decisions. Setting up CRM for your company is only finished when the …
Managing Your CRM Project
Table 9-1 lists a series of considerations to be aware of before moving forward with CRM development. Make sure each of these items has been at least considered at your company, …
Get In Touch, Stay In Touch - CRM Project Management …
Using effective project management and CRM techniques, you can develop a VIP campaign for not only getting in touch with your customers, but also staying in touch.
10 STEPS TO SUCCESSFUL CRM IMPLEMENTATION - CRM …
Implementing a Customer Relationship Management (CRM) system is a crucial step for any business looking to improve its customer engagement and overall performance.
Key Success Factors for Customer Relationship Management …
In this review paper, it is posited that early identification of the CSFs could allow key CRM project stakeholders to focus on ingredients that are essential to successful CRM project delivery and …
CUSTOMER RELATIONSHIP MANAGEMENT FROM THEORY …
Summarizing the CRM literature on this issue, it will articulate the three major steps in the implementation process and address specific issues within each step.
Customer Relationship Management (CRM) System
Scope of this project is to deliver a customer relationship management (CRM) system to track the customers’ status. This CRM system will include the module such as analysis, emailing, user …
Managing CRM Risk
To manage and mitigate risk, we advocate a structured approach to CRM implementation based on a risk management-based foundation. The use of risk management techniques supplies …
CHAPTER NINE Managing Your CRM Project - TechTarget
Table 9-1 lists a series of considerations to be aware of before moving forward with CRM development. Make sure each of these items has been at least considered at your company, …
An Overview to Customer Relationship Management
Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company's customers. It is an inte grated approach to managing …
