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| central route persuasion definition psychology: Attitudes And Persuasion Richard E Petty, 2018-02-20 This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity. |
| central route persuasion definition psychology: Recent Reports , 1990 |
| central route persuasion definition psychology: The Persuasion Handbook James Price Dillard, Michael Pfau, 2002-07-23 The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges. |
| central route persuasion definition psychology: Influence Robert B. Cialdini, 1988 Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say yes. Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved. |
| central route persuasion definition psychology: Theories in Social Psychology Derek Chadee, 2022-03-14 THEORIES IN SOCIAL PSYCHOLOGY Theories in Social Psychology develops a deeper, more robust understanding of the theoretical framework underlying the field. Providing rich insights into the central theories and perspectives that continue to shape the discipline, this edited volume brings together a panel of distinguished scholars to address thirteen social psychological theories relating to social cognition, social comparison, social reinforcement, and self. In-depth critical discussions examine topics including cognitive dissonance, reactance, attribution, social comparison, relative deprivation, equity, interdependency, social identity, and more. The expanded second edition fills a substantial gap in current literature by articulating the important psychological theories rather than placing emphasis on applied research. New and revised content helps students understand the construction and complexity of key theories while inspiring researchers of social behavior to reflect on their current work and consider future areas of investigation. This comprehensive resource: Identifies and discusses the theoretical perspectives and specific theories that form the foundation of the study of social psychology Features work from leading scholars including Bertram F. Malle, Paul R. Nail, Richard E. Petty, Thomas Mussweiler, Faye J. Crosby, and Miles Hewstone Helps students move from introductory concepts to multifaceted theoretical frameworks Theories in Social Psychology, Second Edition, remains the perfect textbook for academics and students wanting to study and discuss important social psychological perspectives and theories and attain a deeper understanding of the theoretical framework. “This book will be a very valuable tool for students and professionals alike who wish to learn theories in social psychology and the role they have played in the development of the discipline. It is comprehensive in its coverage and covers the theories in an objective and engaging way.” —Robert J. Sternberg, Professor, Department of Psychology, College of Human Ecology, Cornell University, Honorary Professor of Psychology, University of Heidelberg, Germany “In this wonderful new edition of compilation of theories, at the core of modern social psychology, presented to us by Derek Chadee, we are given a special gift that enriches scholars, teachers and students of psychology in social and general psychology. We are treated to a clear exposition of these theories some of the research and controversy that each has generated, and are given some guidelines to new paths for future exploration of their implications. My research career has benefitted from working in the domains of dissonance, attribution, and social comparison theories, but my teaching and textbook writing has relied on all of the theories and their concepts so elegantly orchestrated here.” —Phillip G. Zimbardo, Ph.D., Professor Emeritus, Stanford University |
| central route persuasion definition psychology: Resistance and Persuasion Eric S. Knowles, Jay A. Linn, 2004-02-26 Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education. |
| central route persuasion definition psychology: Effective Advertising Gerard J. Tellis, 2003-11-20 Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book. --Alan G. Sawyer, University of Florida Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising, such as: * Advertising has a powerful influence on consumers and often generates consumer need * The effects of advertising persist for decades * If an ad fails initially, repetition will ensure its ultimate success * Ads need only one to three exposures to succeed * Advertising by argument is the most effective method * The best ads are unique and original * Advertising is very profitable Tellis then provides alternatives and establishes the following truths about advertising: * Advertising is vitally important for free markets, but its action is subtle and its discovery is fragile * The effects of advertising are short-lived * If ads are not initially effective, repetition will not make them more effective * Scientific principles can show which ads work, though firms often ignore advertising research and persist with ineffective ads * Advertising by emotion may have the most effective appeal * Templates can yield very effective ads * Advertising is often unprofitable Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields. |
| central route persuasion definition psychology: Attitudes and Attitude Change Gerd Bohner, Michaela Wanke, 2014-03-18 Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are attitudes, how do we form them and how can they be modified? This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes. Drawing on research from Europe and the USA it presents up-to-date coverage of the key issues that will be encountered in this area, including attitude formation and change, functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes and prediction of behaviour from attitudes. |
| central route persuasion definition psychology: Handbook of the History of Social Psychology Arie W. Kruglanski, Wolfgang Stroebe, 2012-10-12 For the first time in the history of social psychology, we have a handbook on the history of social psychology. In it, leading luminaries in the field present their take on how research in their own domains has unfolded, on the scientists whose impact shaped the research agendas in the different areas of social psychology, and on events, institutions and publications that were pivotal in determining the field’s history. Social psychology’s numerous subfields now boast a rich historical heritage of their own, which demands special attention. The Handbook recounts the intriguing and often surprising lessons that the tale of social psychology’s remarkable ascendance has to offer. The historical diversity is the hallmark of the present handbook reflecting each of this field’s domains unique evolution. Collectively, the contributions put a conceptual mirror to our field and weave the intricate tapestry of people, dynamics and events whose workings combined to produce what the vibrant discipline of social psychology is today. They allow the contemporary student, scholar and instructor to explore the historical development of this important field, provide insight into its enduring aims and allow them to transcend the vicissitudes of the zeitgeist and fads of the moment. The Handbook of the History of Social Psychology provides an essential resource for any social psychologist’s collection. |
| central route persuasion definition psychology: Cognitive Responses in Persuasion Richard Petty, T. M. Ostrom, T. C. Brock, 2014-06-17 First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps the products of this mainstream tradition of experimental social psychology. It represents experimental social psychology at its best. It does not try to establish contact with the content-oriented strategies of survey research, which have developed in regrettable independence of the laboratory study of persuasion processes. |
| central route persuasion definition psychology: The SAGE Handbook of Persuasion James Price Dillard, Lijiang Shen, 2013 The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. |
| central route persuasion definition psychology: Persuasion Robert H Gass, John S Seiter, 2015-07-17 First Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company. |
| central route persuasion definition psychology: The Oxford Handbook of Social Influence Stephen G. Harkins, Kipling D. Williams, Jerry M. Burger, 2017 The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. Editors Harkins, Williams, and Burger lead a team of leading scholars as they explore a variety of topics within social influence, seamlessly incorporating a range of analyses (including intrapersonal, interpersonal, and intragroup), and examine critical theories and the role of social influence in applied settings today. |
| central route persuasion definition psychology: Persuasion Daniel J. O′Keefe, 2015-02-18 Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced. |
| central route persuasion definition psychology: Design for the Mind Victor Yocco, 2016-06-13 Summary Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Designers and design team members need to think about more than just aesthetics. How do you handle short attention spans. How does your design encourage users to engage, browse, or buy? Fortunately, there are psychological principles that you can use in your design to anticipate and benefit from how humans think, behave, and react. About the Book Design for the Mind: Seven Psychological Principles of Persuasive Design teaches you to recognize how websites and applications can benefit from an awareness of our innate, natural responses as humans, and to apply the same principles to your own designs. This approachable book introduces the psychological principles, deconstructs each into easily digestible concepts, and then shows how you can apply them. The idea is to deepen your understanding of why people react in the ways they do. After reading the book, you'll be ready to make your work more psychologically friendly, engaging, and persuasive. What's Inside Making design persuasive Encouraging visitors to take action Creating enduring messages Meeting the needs of both engaged and disengaged visitors Becoming a strategic influencer Applying theory, with case studies and real-world examples About the Reader This book is for web and UX designers and developers as well as anyone involved in customer-facing digital products. About the Author Victor Yocco, PhD, is a research director at a Philadelphia-based digital design firm. He received his PhD from The Ohio State University, where his research focused on psychology and communication in informal learning settings. Victor regularly writes and speaks on topics related to the application of psychology to design and addressing the culture of alcohol use in design and technology. He can be found at www.victoryocco.com or @victoryocco on Twitter. Table of Contents PART 1 INTRODUCING THE APPLICATION OF PSYCHOLOGY TO DESIGN Meeting users' needs: including psychology in design PART 2 WHY DO FOLKS ACT LIKE THAT? PRINCIPLES OF BEHAVIOR Designing for regular use: addressing planned behavior Risky decisions and mental shortcuts Motivation, ability, and trigger-boom! PART 3 PRINCIPLES OF INFLUENCE AND PERSUASION: NOT AS EVIL AS YOU'D THINK Influence: getting people to like and use your design Using family, friends, and social networks to influence users It's not what you say; it's how you say it! Persuasion: the deadliest art PART 4 USER EXPERIENCE DESIGN: PUTTING IT ALL TOGETHER Case study: KidTech Design Co.'s Good Choice app The next step: getting up and running |
| central route persuasion definition psychology: Techniques of Social Influence Dariusz Dolinski, 2015-07-03 Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and explores the research behind them, considering questions such as: How do we know that they work? Under what conditions are they more or less likely to be effective? How might individuals successfully resist attempts by others to influence them? The book groups social influence techniques according to a common characteristic: for instance, early chapters describe sequential techniques, and techniques involving egotistic mechanisms, such as using the name of one’s interlocutor. Later chapters present techniques based on gestures and facial movements, and others based on the use of specific words, re-examining on the way whether please really is a magic word. In every case, author Dariusz Dolinski discusses the existing experimental studies exploring their effectiveness, and how that effectiveness is enhanced or reduced under certain conditions. The book draws on historical material as well as the most up-to-date research, and unpicks the methodological and theoretical controversies involved. The ideal introduction for psychology graduates and undergraduates studying social influence and persuasion, Techniques of Social Influence will also appeal to scholars and students in neighbouring disciplines, as well as interested marketing professionals and practitioners in related fields. |
| central route persuasion definition psychology: Personality and Persuasibility Irving Lester Janis, 1982-10-21 General persuasibility--a person's readiness to accept social influence from others irrespective of what he or she knows about the communicator or what it is that the communicator is advocating--is studied. Significant contributions on individual differences in persuasibility made by a number of psychologists associated with the Yale Communication and Attitude Change Program are brought together in this volume. |
| central route persuasion definition psychology: Webs of Influence Nathalie Nahai, 2012-12-14 As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results. |
| central route persuasion definition psychology: Encyclopedia of Social Psychology Roy F. Baumeister, Kathleen D. Vohs, 2007-08-29 The set offers clear descriptions of commonly used and sometimes misunderstood terms, e.g., cultural differences, authoritarian personality, and neuroticism. The field has expanded since publication of The Blackwell Encyclopedia of Social Psychology, ed. by A. Manstead and M. Hewstone et al. (CH, Jan ′96, 33-2457), and this work is a valuable response to that. Summing Up: Recommended. All levels. —CHOICE Not long ago, social psychology was a small field consisting of creative, energetic researchers bent on trying to study a few vexing problems in normal adult human behavior with rigorous scientific methods. In a few short decades, the field has blossomed into a major intellectual force, with thousands of researchers worldwide exploring a stunningly diverse set of fascinating phenomena with an impressive arsenal of research methods and ever more carefully honed theories. The Encyclopedia of Social Psychology is designed as a road map to this rapidly growing and important field and provides individuals with a simple, clear, jargon-free introduction. These two volumes include more than 600 entries chosen by a diverse team of experts to comprise an exhaustive list of the most important concepts. Entries provide brief, clear, and readable explanations to the vast number of ideas and concepts that make up the intellectual and scientific content in the area of social psychology. Key Features Provides background to each concept, explains what researchers are now doing with it, and discusses where it stands in relation to other concepts in the field Translates jargon into plain, clear, everyday language rather than speaking in the secret language of the discipline Offers contributions from prominent, well-respected researchers extending over the many subfields of social psychology that collectively have a truly amazing span of expertise Key Themes Action Control Antisocial Behaviors Attitude Culture Emotions Evolution Groups Health History Influence Interpersonal Relationships Judgment and Decision Making Methods Personality Prejudice Problem Behaviors Prosocial Behaviors Self Social Cognition Subdisciplines The Encyclopedia of Social Psychology is the first resource to present students, researchers, scholars, and practitioners with state-of-the-art research and ready-to-use facts from this fascinating field. It is a must have resource for all academic libraries. |
| central route persuasion definition psychology: Attitude Strength Richard E. Petty, Jon A. Krosnick, 2014-01-14 Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena. |
| central route persuasion definition psychology: Persuasion Charles U. Larson, 1989 |
| central route persuasion definition psychology: The Social Psychology of Science William R. Shadish, Steve Fuller, 1994-01-01 The social psychology of science is a compelling new area of study whose shape is still emerging. This erudite and innovative book outlines a theoretical and methodological agenda for this new field, and bridges the gap between the individually focused aspects of psychology and the sociological elements of science studies. Presenting a side of social psychology that, until now, has received almost no attention in the social sciences literature, this volume offers the first detailed and comprehensive study of the social psychology of science, complete with a large number of empirical and theoretical examples. The volume's introductory section provides a detailed analysis of how modern social psychology might apply to the study of science. Chapters show how to analyze science in terms of social cognition, attribution theory, attitudes and attitude change, social motivation, social influence and social conformity, and intergroup relations, weaving extensive illustrations from the science studies literature into the theoretical analysis. The nature and role of experimentation are discussed, as are metaanalytic methods for summarizing the results of multiple studies. Ways to facilitate the generalization of causal inferences from experimental work are also examined. The book focuses on such topics as interactions among small groups of scientists, and the impact of social motivation, influence, and conformity on scientific work. Also covered are scientists' responses to ethical issues in research, differences in cognitive style distribution, creativity in research and development, and the sociologists's view of the social psychology of science and technology. In addition, the book provides two annotated bibliographies, one on the philosophy of science and the other on social psychology, to guide readers in both disciplines to salient recent works. Valuable to the entire science studies community, this text will be of special interest to philosophers, sociologists, psychologists, and historians of science interested in the nature of knowledge development in science. Because of its novel application of social psychological theories and methods, this book will be useful as a primary text or a secondary text in courses on science studies in psychology, sociology, or philosophy departments. |
| central route persuasion definition psychology: Conceptions of Leadership Scott T. Allison, David M. Messick, 2014-12-04 An exploration of both classic and contemporary conceptions of leadership, focusing on social psychological approaches to central questions such as the way people think about leaders and leadership, the personality attributes of leaders, power and influence, trust, and the qualities that sustain positive relationships between leaders and followers. |
| central route persuasion definition psychology: The SAGE Handbook of Social Psychology Michael A Hogg, Joel Cooper, 2007-03-26 `This Volume is everything one would want from a one-volume handbook′ - Choice Magazine In response to market demand, The SAGE Handbook of Social Psychology: Concise Student Edition has been published and represents a slimmer (16 chapters in total), more course focused and student-friendly volume. The editors and authors have also updated all references, provided chapter introductions and summaries and a new Preface outlining the benefits of using the Handbook as an upper level teaching resource. It will prove indispensable reading for all upper level and graduate students studying social psychology. |
| central route persuasion definition psychology: The Great American Values Test Sandra Ball-Rokeach, Milton Rokeach, Joel W. Grube, 1984 |
| central route persuasion definition psychology: Persuasion: Social Influence, and Compliance Gaining Robert H. Gass, John S. Seiter, 2013-08-01 A comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. |
| central route persuasion definition psychology: The Handbook of Attitudes Dolores Albarracin, Blair T. Johnson, Mark P. Zanna, 2014-04-04 This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications, the handbook also features an innovative chapter on implicit versus explicit attitudes. With contributions from the top specialists, this handbook features unique collaborations between researchers, some who have never before worked together. Every writer was encouraged to work from as unbiased a perspective as possible. A must have for researchers in the areas of social, political, health, clinical, counseling, and consumer psychology, marketing, and communication, the handbook will also serve as an excellent reference for advanced courses on attitudes in a variety of departments. |
| central route persuasion definition psychology: The Dynamics of Persuasion Richard M. Perloff, 1993 Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Attempting to show students how these theories can deepen our understanding of how persuasion is practiced in a variety of real-life situations, it is designed as a text for undergraduate students who wish to know more about concepts of attitude and persuasion, as well as introducing graduate students to theory and research in the field of persuasion. With a broad look at persuasion research, this volume examines psychological approaches to persuasion, interpersonal communication theories, and the interface between persuasion and mass communication, in particular mass media information campaigns. It examines research on cognitive processing of persuasive messages, compliance-gaining in interpersonal contexts, and the effects of large-scale health communication campaigns. |
| central route persuasion definition psychology: The Oxford Handbook of Psychological Situations John F. Rauthmann, Ryne Sherman, David C. Funder, 2020-07-01 Situations matter. They let people express their personalities and values; provoke motivations, emotions, and behaviors; and are the contexts in which people reason and act. The psychological assessment of situations is a new and rapidly developing area of research, particularly within the fields of personality and social psychology. This volume compiles state-of-the-art knowledge on psychological situations in chapters written by experts in their respective research areas. Bringing together historical reviews, theoretical pieces, methodological descriptions, and empirical applications, this volume is the definitive, go-to source for a psychology of situations. |
| central route persuasion definition psychology: Applying Social Psychology Abraham P Buunk, Mark Van Vugt, 2007-11-15 `I think this is a wonderful book. The social psychological theories are exceptionally well presented for practical use. Anyone studying social psychology will find this book extremely relevant and accessible' - Gerjo Kok, Professor of Applied Psychology, Department of Work and Social Psychology, Maastricht University `This is a highly readable book dealing with an exciting topic, applied social psychology, which is at the heart of many urgent problems of the new millennium. It is well suited for curing the disease of those who still believe there is an opposition between fundamental and applied research, between theories and practice. The major asset of this volume lies in the originality and strength of the PATH concept -- from problem definition, over analysis, and test, to helping. I like the idea to implement and institutionalize this framework in teaching and in education' - Klaus Fiedler, University of Heidelberg Introducing a new methodological approach for doing applied psychology, the PATH model, this book offers a simple, systematic, step-by-step, easy-to-use methodology for applying primarily social psychological theory to a wide range of social problems, from tackling crime and prejudice to fostering environmental conservation and team performance. It helps and guides students to define a problem, conduct a theory-based analysis, develop an explanatory model, set up and execute a research project to test the model, and develop an intervention. Applying Social Psychology is a highly practical text, which can be used by introductory and advanced level students who want to learn how to analyze practical problems and develop solutions for these problems based upon social psychological theory and research. Written in an engaging and accessible way, this book offers: 1. A new methodological model put forward by the authors (PATH model); 2. Real world case studies; 3. End of chapter exercises; 4. Interviews with leading social psychologists; 5.Glossary of key theories and concepts in social psychology; 6. Recommended further reading. |
| central route persuasion definition psychology: The Handbook of Behavior Change Martin S. Hagger, Linda D. Cameron, Kyra Hamilton, Nelli Hankonen, Taru Lintunen, 2020-07-15 Social problems in many domains, including health, education, social relationships, and the workplace, have their origins in human behavior. The documented links between behavior and social problems have compelled governments and organizations to prioritize and mobilize efforts to develop effective, evidence-based means to promote adaptive behavior change. In recognition of this impetus, The Handbook of Behavior Change provides comprehensive coverage of contemporary theory, research, and practice on behavior change. It summarizes current evidence-based approaches to behavior change in chapters authored by leading theorists, researchers, and practitioners from multiple disciplines, including psychology, sociology, behavioral science, economics, philosophy, and implementation science. It is the go-to resource for researchers, students, practitioners, and policy makers looking for current knowledge on behavior change and guidance on how to develop effective interventions to change behavior. |
| central route persuasion definition psychology: The Oxford Handbook of Language and Social Psychology Thomas M. Holtgraves, 2014-09-02 Language pervades everything we do as social beings. It is, in fact, difficult to disentangle language from social life, and hence its importance is often missed. The emergence of new communication technologies makes this even more striking. People come to know one another through these interactions without ever having met face-to-face. How? Through the words they use and the way they use them. The Oxford Handbook of Language and Social Psychology is a unique and innovative compilation of research that lies at the intersection of language and social psychology. Language is viewed as a social activity, and to understand this complex human activity requires a consideration of its social psychological underpinnings. Moreover, as a social activity, the use and in fact the existence of language has implications for a host of traditional social psychological processes. Hence, there is a reciprocal relationship between language and social psychology, and it is this reciprocal relationship that defines the essence of this handbook. The handbook is divided into six sections. The first two sections focus on the social underpinnings of language, that is, the social coordination required to use language, as well as the manner in which language and broad social dimensions such as culture mutually constitute one another. The next two sections consider the implications of language for a host of traditional social psychological topics, including both intraindividual (e.g., attribution) and interindividual (e.g., intergroup relations) processes. The fifth section examines the role of language in the creation of meaning, and the final section includes chapters documenting the importance of the language-social psychology interface for a number of applied areas. |
| central route persuasion definition psychology: The Power of Persuasion Robert Levine, 2006-01-23 An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn. --Slashdot.org If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches. --The Globe and Mail Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation. --The Wall Street Journal This wonderful book will change the way you think and act in many realms of your life. --Philip Zimbardo former president, American Psychological Association |
| central route persuasion definition psychology: The Psychology of Attitudes and Attitude Change Joseph P. Forgas, Joel Cooper, William D. Crano, 2011-01-07 Attitudes are central to understanding human beings' unique ability to create elaborate predispositions and evaluations based on their social experiences. This volume reviews cutting-edge research on attitudes by leading scholars and is essential reading for social psychologists, and practitioners in clinical, counseling, organizational, marketing, forensic, and developmental psychology. |
| central route persuasion definition psychology: Encyclopedia of the Sciences of Learning Norbert M. Seel, 2011-10-05 Over the past century, educational psychologists and researchers have posited many theories to explain how individuals learn, i.e. how they acquire, organize and deploy knowledge and skills. The 20th century can be considered the century of psychology on learning and related fields of interest (such as motivation, cognition, metacognition etc.) and it is fascinating to see the various mainstreams of learning, remembered and forgotten over the 20th century and note that basic assumptions of early theories survived several paradigm shifts of psychology and epistemology. Beyond folk psychology and its naïve theories of learning, psychological learning theories can be grouped into some basic categories, such as behaviorist learning theories, connectionist learning theories, cognitive learning theories, constructivist learning theories, and social learning theories. Learning theories are not limited to psychology and related fields of interest but rather we can find the topic of learning in various disciplines, such as philosophy and epistemology, education, information science, biology, and – as a result of the emergence of computer technologies – especially also in the field of computer sciences and artificial intelligence. As a consequence, machine learning struck a chord in the 1980s and became an important field of the learning sciences in general. As the learning sciences became more specialized and complex, the various fields of interest were widely spread and separated from each other; as a consequence, even presently, there is no comprehensive overview of the sciences of learning or the central theoretical concepts and vocabulary on which researchers rely. The Encyclopedia of the Sciences of Learning provides an up-to-date, broad and authoritative coverage of the specific terms mostly used in the sciences of learning and its related fields, including relevant areas of instruction, pedagogy, cognitive sciences, and especially machine learning and knowledge engineering. This modern compendium will be an indispensable source of information for scientists, educators, engineers, and technical staff active in all fields of learning. More specifically, the Encyclopedia provides fast access to the most relevant theoretical terms provides up-to-date, broad and authoritative coverage of the most important theories within the various fields of the learning sciences and adjacent sciences and communication technologies; supplies clear and precise explanations of the theoretical terms, cross-references to related entries and up-to-date references to important research and publications. The Encyclopedia also contains biographical entries of individuals who have substantially contributed to the sciences of learning; the entries are written by a distinguished panel of researchers in the various fields of the learning sciences. |
| central route persuasion definition psychology: Essential Social Psychology Richard J Crisp, Rhiannon N Turner, 2007-02-22 Essential Social Psychology introduces students to the core theories, approaches, and findings that are the necessary foundations for developing an understanding of social psychology. Aimed at students taking social psychology for the first time, whether as part of a degree course in psychology or as a subsidiary option within other degree programmes, this textbook will make studying social psychology enjoyable and memorable. Key features of this book include: Theory and basic level empirical demonstrations of social psychological phenomena, to ensure that important concepts are as accessible as possible, Extensive pedagogy - chapter overviews; textboxes summarising research studies; 'mental maps' to help reinforce understanding; key concepts highlighted in the text and glossary, A Companion Website delivering a range of lecturer and student-friendly features. The URL for this website is www.sagepub.co.uk/crispandturner. Book jacket. |
| central route persuasion definition psychology: Utilitarianism - Ed. Heydt John Stuart Mill, 2010-08-06 John Stuart Mill’s Utilitarianism is a philosophical defense of utilitarianism, a moral theory stating that right actions are those that tend to promote overall happiness. The essay first appeared as a series of articles published in Fraser’s Magazine in 1861; the articles were collected and reprinted as a single book in 1863. Mill discusses utilitarianism in some of his other works, including On Liberty and The Subjection of Women, but Utilitarianism contains his only sustained defence of the theory. In this Broadview Edition, Colin Heydt provides a substantial introduction that will enable readers to understand better the polemical context for Utilitarianism. Heydt shows, for example, how Mill’s moral philosophy grew out of political engagement, rather than exclusively out of a speculative interest in determining the nature of morality. Appendices include precedents to Mill’s work, reactions to Utilitarianism, and related writings by Mill. |
| central route persuasion definition psychology: Persuasive Technology Yvonne de Kort, Wijnand IJsselsteijn, Cees Midden, Berry Eggen, B.J. Fogg, 2007-11-24 This book constitutes the thoroughly refereed post-proceedings of the Second International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2007, held in Palo Alto, CA, USA, in April 2007. The 37 revised full papers presented were carefully reviewed and selected from numerous submissions for inclusion in the book. The papers are organized in topical sections and cover a broad range of subjects. |
| central route persuasion definition psychology: Attitudes, Behavior, and Social Context Deborah J. Terry, Michael A. Hogg, 1999-11-01 The reasons why people do not always act in accord with their attitudes has been the focus of much social psychological research, as have the factors that account for why people change their attitudes and are persuaded by such influences as the media. There is strong support for the view that attitude-behavior consistency and persuasion cannot be well understood without reference to the wider social context in which we live. Although attitudes are held by individuals, they are social products to the extent that they are influenced by social norms and the expectations of others. This book brings together an international group of researchers discussing private and public selves and their interaction through attitudes and behavior. The effects of the social context on attitude-behavior relations and persuasion is the central theme of this book, which--in its combination of theoretical exposition, critique, and empirical research--should be of interest to both basic and applied social psychologists. |
| central route persuasion definition psychology: Handbook of Theories of Social Psychology Paul A M Van Lange, Arie W Kruglanski, E Tory Higgins, 2011-08-31 Providing a comprehensive exploration of the major developments of social psychological theories that have taken place over the past half century, this innovative two-volume handbook is a state of the art overview of the primary theories and models that have been developed in this vast and fascinating field. Authored by leading international experts, each chapter represents a personal and historical narrative of the theory′s development including the inspirations, critical junctures, and problem-solving efforts that effected theoretical choices and determined the theory′s impact and its evolution. Unique to this handbook, these narratives provide a rich background for understanding how theories are created, nurtured, and shaped over time, and examining their unique contribution to the field as a whole. To examine its societal impact, each theory is evaluated in terms of its applicability to better understanding and solving critical social issues and problems. |
Dual Process Models of Persuasion Andrew Luttrell Ball State …
(Petty, Cacioppo, & Goldman, 1981). route is the central route. To be persuaded via the central route is be sold on the strength and cogency of the arguments in the message. As Petty and …
Myers’ Psychology for AP*
Peripheral Route Persuasion = attitude change path in which people are influenced by incidental cues, such as a speaker’s attractiveness.
Towards the Model of Central and Peripheral Arguments
The central route to persuasion (CR) is related to content-based arguments, while the peripheral route (PR) is related to unsubstan-tial kind of impact, such as credibility or attractiveness of the …
Central and Peripheral Routes to Persuasion: An Individual …
Apr 10, 2018 · When people are relatively unmotivated or unable to process issue-relevant arguments, at- titude changes may still occur if peripheral cues are present in the persuasion …
Unit 14 Social Psychology - lccpsych.weebly.com
2. Define attitude, and explain how attitudes and actions affect each other. Use mnemonics, real life application or personal definition for the following terms: Attitude: Central Route …
Central Route Persuasion Psychology Definition
Central Route Persuasion Psychology Definition: Attitudes And Persuasion Richard E Petty,2018-02-20 This book provides a needed survey of a truly remarkable number of different …
Peripheral route persuasion definition psychology
The central route involves logical thinking, while the peripheral route involves intuition and less accuracy. Certain messages and situations can promote us to think with the faster system, …
ap_psychology_student samples - College Board
POINT 2: Central Route to Persuasion one The answer must include of the following: factual Via Content: Zoey must consider or be presented with information about the car (or something …
Experiment Report: Peripheral and Central Persuasion Name
The central route of persuasion is based on persuading the individual towards something through facts and figures, while the peripheral route of persuasion involves using cues to persuade a …
Central route to persuasion definition psychology
The central path to persuasion is to take careful consideration of the arguments (ideas, content) of the message. When a receiver is doing central processing, he or she is an active participant in …
Central Route To Persuasion Ap Psychology Definition (PDF)
Central Route To Persuasion Ap Psychology Definition: Cracking the AP Psychology Exam, 2017 Edition Princeton Review (Firm),2016-08 Proven techniques to help you score a 5 Cover …
AP® PSYCHOLOGY - College Board
For the central route to persuasion, students could discuss active processing of information, such as John’s proposal or thinking about facts (e.g., data or statistics) that influence a reader.
Central Route Persuasion Definition Psychology
Central Route Persuasion Definition Psychology: Attitudes And Persuasion Richard E Petty,2018-02-20 This book provides a needed survey of a truly remarkable number of different …
Central Route Persuasion Definition Psychology [PDF]
Central Route Persuasion Definition Psychology: Attitudes And Persuasion Richard E Petty,2018-02-20 This book provides a needed survey of a truly remarkable number of different …
Central Route Psychology Definition - old.icapgen.org
Attitudes And Persuasion Richard E Petty,2018-02-20 This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of …
Central Route To Persuasion Psychology Definition (2024)
Attitudes And Persuasion Richard E Petty,2018-02-20 This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of …
Central Route To Persuasion Psychology Definition
Central Route To Persuasion Psychology Definition: Attitudes And Persuasion Richard E Petty,2018-02-20 This book provides a needed survey of a truly remarkable number of …
Central Route Persuasion Definition Psychology Copy
Central Route Persuasion Definition Psychology: Attitudes And Persuasion Richard E Petty,2018-02-20 This book provides a needed survey of a truly remarkable number of different …
Central Route Persuasion Definition Psychology (book)
Central Route Persuasion Definition Psychology: Attitudes And Persuasion Richard E Petty,2018-02-20 This book provides a needed survey of a truly remarkable number of different …
Routes to Persuasion, Central and Peripheral - WordPress.com
In the ELM, persuasion based on relatively high degrees of thinking is called the central route to persuasion, whereas persuasion that occurs with relatively little thinking is called the …
Dual Process Models of Persuasion Andrew Luttrell Ball State …
(Petty, Cacioppo, & Goldman, 1981). route is the central route. To be persuaded via the central route is be sold on the strength and cogency of the arguments in the message. As Petty and …
Myers’ Psychology for AP*
Peripheral Route Persuasion = attitude change path in which people are influenced by incidental cues, such as a speaker’s attractiveness.
Towards the Model of Central and Peripheral Arguments
The central route to persuasion (CR) is related to content-based arguments, while the peripheral route (PR) is related to unsubstan-tial kind of impact, such as credibility or attractiveness of the …
Central and Peripheral Routes to Persuasion: An Individual …
Apr 10, 2018 · When people are relatively unmotivated or unable to process issue-relevant arguments, at- titude changes may still occur if peripheral cues are present in the persuasion …
Unit 14 Social Psychology - lccpsych.weebly.com
2. Define attitude, and explain how attitudes and actions affect each other. Use mnemonics, real life application or personal definition for the following terms: Attitude: Central Route …
Central Route Persuasion Psychology Definition
Central Route Persuasion Psychology Definition: Attitudes And Persuasion Richard E Petty,2018-02-20 This book provides a needed survey of a truly remarkable number of different …
Peripheral route persuasion definition psychology
The central route involves logical thinking, while the peripheral route involves intuition and less accuracy. Certain messages and situations can promote us to think with the faster system, …
ap_psychology_student samples - College Board
POINT 2: Central Route to Persuasion one The answer must include of the following: factual Via Content: Zoey must consider or be presented with information about the car (or something …
Experiment Report: Peripheral and Central Persuasion Name
The central route of persuasion is based on persuading the individual towards something through facts and figures, while the peripheral route of persuasion involves using cues to persuade a …
Central route to persuasion definition psychology
The central path to persuasion is to take careful consideration of the arguments (ideas, content) of the message. When a receiver is doing central processing, he or she is an active participant in …
Central Route To Persuasion Ap Psychology Definition (PDF)
Central Route To Persuasion Ap Psychology Definition: Cracking the AP Psychology Exam, 2017 Edition Princeton Review (Firm),2016-08 Proven techniques to help you score a 5 Cover …
AP® PSYCHOLOGY - College Board
For the central route to persuasion, students could discuss active processing of information, such as John’s proposal or thinking about facts (e.g., data or statistics) that influence a reader.
Central Route Persuasion Definition Psychology
Central Route Persuasion Definition Psychology: Attitudes And Persuasion Richard E Petty,2018-02-20 This book provides a needed survey of a truly remarkable number of different …
Central Route Persuasion Definition Psychology [PDF]
Central Route Persuasion Definition Psychology: Attitudes And Persuasion Richard E Petty,2018-02-20 This book provides a needed survey of a truly remarkable number of different …
Central Route Psychology Definition - old.icapgen.org
Attitudes And Persuasion Richard E Petty,2018-02-20 This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of …
Central Route To Persuasion Psychology Definition (2024)
Attitudes And Persuasion Richard E Petty,2018-02-20 This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of …
Central Route To Persuasion Psychology Definition
Central Route To Persuasion Psychology Definition: Attitudes And Persuasion Richard E Petty,2018-02-20 This book provides a needed survey of a truly remarkable number of …
Central Route Persuasion Definition Psychology Copy
Central Route Persuasion Definition Psychology: Attitudes And Persuasion Richard E Petty,2018-02-20 This book provides a needed survey of a truly remarkable number of different …
Central Route Persuasion Definition Psychology (book)
Central Route Persuasion Definition Psychology: Attitudes And Persuasion Richard E Petty,2018-02-20 This book provides a needed survey of a truly remarkable number of different …
