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| customer data management best practices: Enterprise Master Data Management Allen Dreibelbis, Eberhard Hechler, Ivan Milman, Martin Oberhofer, Paul van Run, Dan Wolfson, 2008-06-05 The Only Complete Technical Primer for MDM Planners, Architects, and Implementers Companies moving toward flexible SOA architectures often face difficult information management and integration challenges. The master data they rely on is often stored and managed in ways that are redundant, inconsistent, inaccessible, non-standardized, and poorly governed. Using Master Data Management (MDM), organizations can regain control of their master data, improve corresponding business processes, and maximize its value in SOA environments. Enterprise Master Data Management provides an authoritative, vendor-independent MDM technical reference for practitioners: architects, technical analysts, consultants, solution designers, and senior IT decisionmakers. Written by the IBM ® data management innovators who are pioneering MDM, this book systematically introduces MDM’s key concepts and technical themes, explains its business case, and illuminates how it interrelates with and enables SOA. Drawing on their experience with cutting-edge projects, the authors introduce MDM patterns, blueprints, solutions, and best practices published nowhere else—everything you need to establish a consistent, manageable set of master data, and use it for competitive advantage. Coverage includes How MDM and SOA complement each other Using the MDM Reference Architecture to position and design MDM solutions within an enterprise Assessing the value and risks to master data and applying the right security controls Using PIM-MDM and CDI-MDM Solution Blueprints to address industry-specific information management challenges Explaining MDM patterns as enablers to accelerate consistent MDM deployments Incorporating MDM solutions into existing IT landscapes via MDM Integration Blueprints Leveraging master data as an enterprise asset—bringing people, processes, and technology together with MDM and data governance Best practices in MDM deployment, including data warehouse and SAP integration |
| customer data management best practices: Data Management at Scale Piethein Strengholt, 2020-07-29 As data management and integration continue to evolve rapidly, storing all your data in one place, such as a data warehouse, is no longer scalable. In the very near future, data will need to be distributed and available for several technological solutions. With this practical book, you’ll learnhow to migrate your enterprise from a complex and tightly coupled data landscape to a more flexible architecture ready for the modern world of data consumption. Executives, data architects, analytics teams, and compliance and governance staff will learn how to build a modern scalable data landscape using the Scaled Architecture, which you can introduce incrementally without a large upfront investment. Author Piethein Strengholt provides blueprints, principles, observations, best practices, and patterns to get you up to speed. Examine data management trends, including technological developments, regulatory requirements, and privacy concerns Go deep into the Scaled Architecture and learn how the pieces fit together Explore data governance and data security, master data management, self-service data marketplaces, and the importance of metadata |
| customer data management best practices: Master Data Management David Loshin, 2010-07-28 The key to a successful MDM initiative isn't technology or methods, it's people: the stakeholders in the organization and their complex ownership of the data that the initiative will affect.Master Data Management equips you with a deeply practical, business-focused way of thinking about MDM—an understanding that will greatly enhance your ability to communicate with stakeholders and win their support. Moreover, it will help you deserve their support: you'll master all the details involved in planning and executing an MDM project that leads to measurable improvements in business productivity and effectiveness. - Presents a comprehensive roadmap that you can adapt to any MDM project - Emphasizes the critical goal of maintaining and improving data quality - Provides guidelines for determining which data to master. - Examines special issues relating to master data metadata - Considers a range of MDM architectural styles - Covers the synchronization of master data across the application infrastructure |
| customer data management best practices: Data Management for Researchers Kristin Briney, 2015-09-01 A comprehensive guide to everything scientists need to know about data management, this book is essential for researchers who need to learn how to organize, document and take care of their own data. Researchers in all disciplines are faced with the challenge of managing the growing amounts of digital data that are the foundation of their research. Kristin Briney offers practical advice and clearly explains policies and principles, in an accessible and in-depth text that will allow researchers to understand and achieve the goal of better research data management. Data Management for Researchers includes sections on: * The data problem – an introduction to the growing importance and challenges of using digital data in research. Covers both the inherent problems with managing digital information, as well as how the research landscape is changing to give more value to research datasets and code. * The data lifecycle – a framework for data’s place within the research process and how data’s role is changing. Greater emphasis on data sharing and data reuse will not only change the way we conduct research but also how we manage research data. * Planning for data management – covers the many aspects of data management and how to put them together in a data management plan. This section also includes sample data management plans. * Documenting your data – an often overlooked part of the data management process, but one that is critical to good management; data without documentation are frequently unusable. * Organizing your data – explains how to keep your data in order using organizational systems and file naming conventions. This section also covers using a database to organize and analyze content. * Improving data analysis – covers managing information through the analysis process. This section starts by comparing the management of raw and analyzed data and then describes ways to make analysis easier, such as spreadsheet best practices. It also examines practices for research code, including version control systems. * Managing secure and private data – many researchers are dealing with data that require extra security. This section outlines what data falls into this category and some of the policies that apply, before addressing the best practices for keeping data secure. * Short-term storage – deals with the practical matters of storage and backup and covers the many options available. This section also goes through the best practices to insure that data are not lost. * Preserving and archiving your data – digital data can have a long life if properly cared for. This section covers managing data in the long term including choosing good file formats and media, as well as determining who will manage the data after the end of the project. * Sharing/publishing your data – addresses how to make data sharing across research groups easier, as well as how and why to publicly share data. This section covers intellectual property and licenses for datasets, before ending with the altmetrics that measure the impact of publicly shared data. * Reusing data – as more data are shared, it becomes possible to use outside data in your research. This chapter discusses strategies for finding datasets and lays out how to cite data once you have found it. This book is designed for active scientific researchers but it is useful for anyone who wants to get more from their data: academics, educators, professionals or anyone who teaches data management, sharing and preservation. An excellent practical treatise on the art and practice of data management, this book is essential to any researcher, regardless of subject or discipline. —Robert Buntrock, Chemical Information Bulletin |
| customer data management best practices: Managing Environmental Data Gerald A. Burnette, 2021-12-21 Focused on the mechanics of managing environmental data, this book provides guidelines on how to evaluate data requirements, assess tools and techniques, and implement an effective system. Moving beyond the hypothetical, Gerald Burnette illustrates the decision-making processes and the compromises required when applying environmental principles and practices to actual data. Managing Environmental Data explains the basic principles of relational databases, discusses database design, explores user interface options, and examines the process of implementation. Best practices are identified during each portion of the process. The discussion is summarized via the development of a hypothetical environmental data management system. Details of the design help establish a common framework that bridges the gap between data managers, users, and software developers. It is an ideal text for environmental professionals and students. The growth in both volume and complexity of environmental data presents challenges to environmental professionals. Developing better data management skills offers an excellent opportunity to meet these challenges. Gaining knowledge of and experience with data management best practices complements students’ more traditional science education, providing them with the skills required to address complex data requirements. |
| customer data management best practices: Performance Dashboards Wayne W. Eckerson, 2005-10-27 Tips, techniques, and trends on how to use dashboard technology to optimize business performance Business performance management is a hot new management discipline that delivers tremendous value when supported by information technology. Through case studies and industry research, this book shows how leading companies are using performance dashboards to execute strategy, optimize business processes, and improve performance. Wayne W. Eckerson (Hingham, MA) is the Director of Research for The Data Warehousing Institute (TDWI), the leading association of business intelligence and data warehousing professionals worldwide that provide high-quality, in-depth education, training, and research. He is a columnist for SearchCIO.com, DM Review, Application Development Trends, the Business Intelligence Journal, and TDWI Case Studies & Solution. |
| customer data management best practices: DAMA-DMBOK Dama International, 2017 Defining a set of guiding principles for data management and describing how these principles can be applied within data management functional areas; Providing a functional framework for the implementation of enterprise data management practices; including widely adopted practices, methods and techniques, functions, roles, deliverables and metrics; Establishing a common vocabulary for data management concepts and serving as the basis for best practices for data management professionals. DAMA-DMBOK2 provides data management and IT professionals, executives, knowledge workers, educators, and researchers with a framework to manage their data and mature their information infrastructure, based on these principles: Data is an asset with unique properties; The value of data can be and should be expressed in economic terms; Managing data means managing the quality of data; It takes metadata to manage data; It takes planning to manage data; Data management is cross-functional and requires a range of skills and expertise; Data management requires an enterprise perspective; Data management must account for a range of perspectives; Data management is data lifecycle management; Different types of data have different lifecycle requirements; Managing data includes managing risks associated with data; Data management requirements must drive information technology decisions; Effective data management requires leadership commitment. |
| customer data management best practices: The Master Guide to Controllers' Best Practices Elaine Stattler, Joyce Anne Grabel, 2020-07-08 The essential guide for today’s savvy controllers Today’s controllers are in leadership roles that put them in the unique position to see across all aspects of the operations they support. The Master Guide to Controllers’ Best Practices, Second Edition has been revised and updated to provide controllers with the information they need to successfully monitor their organizations’ internal control environments and offer direction and consultation on internal control issues. In addition, the authors include guidance to help controllers carryout their responsibilities to ensure that all financial accounts are reviewed for reasonableness and are reconciled to supporting transactions, as well as performing asset verification. Comprehensive in scope the book contains the best practices for controllers and: Reveals how to set the right tone within an organization and foster an ethical climate Includes information on risk management, internal controls, and fraud prevention Highlights the IT security controls with the key components of successful governance Examines the crucial role of the controller in corporate compliance and much more The Master Guide to Controllers’ Best Practices should be on the bookshelf of every controller who wants to ensure the well-being of their organization. In addition to their traditional financial role, today’s controllers (no matter how large or small their organization) are increasingly occupying top leadership positions. The revised and updated Second Edition of The Master Guide to Controllers’ Best Practices provides an essential resource for becoming better skilled in such areas as strategic planning, budgeting, risk management, and business intelligence. Drawing on the most recent research on the topic, informative case studies, and tips from finance professionals, the book highlights the most important challenges controllers will face. Written for both new and seasoned controllers, the Guide offers a wide range of effective tools that can be used to improve the skills of strategic planning, budgeting, forecasting, and risk management. The book also contains a resource for selecting the right employees who have the technical knowledge, analytical expertise, and strong people skills that will support the controller’s role within an organization. To advance overall corporate performance, the authors reveal how to successfully align strategy, risk management, and performance management. In addition, the Guide explains what it takes to stay ahead of emerging issues such as healthcare regulations, revenue recognition, globalization, and workforce mobility. As controllers adapt to their new leadership roles and assume more complex responsibilities, The Master Guide to Controllers’ Best Practices offers an authoritative guide to the tools, practices, and ideas controllers need to excel in their profession. |
| customer data management best practices: Data Engineering Best Practices Richard J. Schiller, David Larochelle, 2024-10-11 Explore modern data engineering techniques and best practices to build scalable, efficient, and future-proof data processing systems across cloud platforms Key Features Architect and engineer optimized data solutions in the cloud with best practices for performance and cost-effectiveness Explore design patterns and use cases to balance roles, technology choices, and processes for a future-proof design Learn from experts to avoid common pitfalls in data engineering projects Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionRevolutionize your approach to data processing in the fast-paced business landscape with this essential guide to data engineering. Discover the power of scalable, efficient, and secure data solutions through expert guidance on data engineering principles and techniques. Written by two industry experts with over 60 years of combined experience, it offers deep insights into best practices, architecture, agile processes, and cloud-based pipelines. You’ll start by defining the challenges data engineers face and understand how this agile and future-proof comprehensive data solution architecture addresses them. As you explore the extensive toolkit, mastering the capabilities of various instruments, you’ll gain the knowledge needed for independent research. Covering everything you need, right from data engineering fundamentals, the guide uses real-world examples to illustrate potential solutions. It elevates your skills to architect scalable data systems, implement agile development processes, and design cloud-based data pipelines. The book further equips you with the knowledge to harness serverless computing and microservices to build resilient data applications. By the end, you'll be armed with the expertise to design and deliver high-performance data engineering solutions that are not only robust, efficient, and secure but also future-ready.What you will learn Architect scalable data solutions within a well-architected framework Implement agile software development processes tailored to your organization's needs Design cloud-based data pipelines for analytics, machine learning, and AI-ready data products Optimize data engineering capabilities to ensure performance and long-term business value Apply best practices for data security, privacy, and compliance Harness serverless computing and microservices to build resilient, scalable, and trustworthy data pipelines Who this book is for If you are a data engineer, ETL developer, or big data engineer who wants to master the principles and techniques of data engineering, this book is for you. A basic understanding of data engineering concepts, ETL processes, and big data technologies is expected. This book is also for professionals who want to explore advanced data engineering practices, including scalable data solutions, agile software development, and cloud-based data processing pipelines. |
| customer data management best practices: Best Practices R Hiebeler, T Kelly, C Ketteman, 2012-12-11 For the past five years, Arthur Andersen has been gathering, sorting, and condensing data from the world-class companies it works with to compile its Global Best Practices Database. Now, for the first time, Arthur Andersen shares its understanding of how more than forty best-practices companies focus on their customers, create growth, reduce cost and increase profits. Managers of any business in any industry can adapt and apply what those companies do best. Unlike other books based merely on limited anecdotal experience, BEST PRACTICES is backed up by 30,000 pages of active, documented data on hundreds of companies worldwide. With information being the most valuable commodity in business this is both comprehensive and cutting edge - it is without peer as an information resource. |
| customer data management best practices: Data Driven Thomas C. Redman, 2008-09-22 Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the Data Doc, shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: · The special properties that make data such a powerful asset · The hidden costs of flawed, outdated, or otherwise poor-quality data · How to improve data quality for competitive advantage · Strategies for exploiting your data to make better business decisions · The many ways to bring data to market · Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that. |
| customer data management best practices: A Practitioner's Guide to Data Governance Uma Gupta, San Cannon, 2020-07-08 Data governance looks simple on paper, but in reality it is a complex issue facing organizations. In this practical guide, data experts Uma Gupta and San Cannon look to demystify data governance through pragmatic advice based on real-world experience and cutting-edge academic research. |
| customer data management best practices: Master Data Management in Practice Dalton Cervo, Mark Allen, 2011-07-05 In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM. |
| customer data management best practices: Executing Data Quality Projects Danette McGilvray, 2021-05-27 Executing Data Quality Projects, Second Edition presents a structured yet flexible approach for creating, improving, sustaining and managing the quality of data and information within any organization. Studies show that data quality problems are costing businesses billions of dollars each year, with poor data linked to waste and inefficiency, damaged credibility among customers and suppliers, and an organizational inability to make sound decisions. Help is here! This book describes a proven Ten Step approach that combines a conceptual framework for understanding information quality with techniques, tools, and instructions for practically putting the approach to work – with the end result of high-quality trusted data and information, so critical to today's data-dependent organizations. The Ten Steps approach applies to all types of data and all types of organizations – for-profit in any industry, non-profit, government, education, healthcare, science, research, and medicine. This book includes numerous templates, detailed examples, and practical advice for executing every step. At the same time, readers are advised on how to select relevant steps and apply them in different ways to best address the many situations they will face. The layout allows for quick reference with an easy-to-use format highlighting key concepts and definitions, important checkpoints, communication activities, best practices, and warnings. The experience of actual clients and users of the Ten Steps provide real examples of outputs for the steps plus highlighted, sidebar case studies called Ten Steps in Action. This book uses projects as the vehicle for data quality work and the word broadly to include: 1) focused data quality improvement projects, such as improving data used in supply chain management, 2) data quality activities in other projects such as building new applications and migrating data from legacy systems, integrating data because of mergers and acquisitions, or untangling data due to organizational breakups, and 3) ad hoc use of data quality steps, techniques, or activities in the course of daily work. The Ten Steps approach can also be used to enrich an organization's standard SDLC (whether sequential or Agile) and it complements general improvement methodologies such as six sigma or lean. No two data quality projects are the same but the flexible nature of the Ten Steps means the methodology can be applied to all. The new Second Edition highlights topics such as artificial intelligence and machine learning, Internet of Things, security and privacy, analytics, legal and regulatory requirements, data science, big data, data lakes, and cloud computing, among others, to show their dependence on data and information and why data quality is more relevant and critical now than ever before. - Includes concrete instructions, numerous templates, and practical advice for executing every step of The Ten Steps approach - Contains real examples from around the world, gleaned from the author's consulting practice and from those who implemented based on her training courses and the earlier edition of the book - Allows for quick reference with an easy-to-use format highlighting key concepts and definitions, important checkpoints, communication activities, and best practices - A companion Web site includes links to numerous data quality resources, including many of the templates featured in the text, quick summaries of key ideas from the Ten Steps methodology, and other tools and information that are available online |
| customer data management best practices: Strategic Information Management Robert Galliers, Dorothy E. Leidner, 2003 The editors include a wide range of contemporary and classic articles from North America and the UK on key information systems management themes, including IT developments in business and outsourcing information systems services. |
| customer data management best practices: Data Governance Dimitrios Sargiotis, |
| customer data management best practices: MANAGEMENT INFORMATION SYSTEMS BEST PRACTICES AND APPLICATIONS IN BUSINESS T. ADIKESAVAN, 2014-08-21 This substantially enriched second edition of the book includes evolution of IT applications in business over last five decades, to enable readers in understanding how IT offers newer solutions to modern business. It also discusses the knowledge management systems, various e-business models including e-marketing, Internet architecture and business technology management (BTM), where the focus is on strategic exploitation of IT. The unique arrangement of the contents in the book exposes the readers from the basics of IT (hardware, software and data) to all potential IT applications viz., data and transaction processing, MIS and EIS, business integration, CRM, business intelligence, decisions support systems, data warehouse and data mining, which bring tactical and strategic benefits to business. How technology benefits business, is the core of this book. The book also explains generic contributions of IT to business, enormity of business processes and management functions, what the business expects from the technology, systems audit and controls and software engineering and various techniques which lead to reliable, accurate, and secured deployment of IT applications in business. The text is highly practice oriented and is illustrated with a number of real-life examples and case studies. How IT resources are to be acquired and managed, are also discussed, in great detail. The book is designed for the postgraduate students pursuing business management and computer applications. Besides, the managers in all business verticals and functions will also find this book of immense use to them. |
| customer data management best practices: The Practitioner's Guide to Data Quality Improvement David Loshin, 2010-11-22 The Practitioner's Guide to Data Quality Improvement offers a comprehensive look at data quality for business and IT, encompassing people, process, and technology. It shares the fundamentals for understanding the impacts of poor data quality, and guides practitioners and managers alike in socializing, gaining sponsorship for, planning, and establishing a data quality program. It demonstrates how to institute and run a data quality program, from first thoughts and justifications to maintenance and ongoing metrics. It includes an in-depth look at the use of data quality tools, including business case templates, and tools for analysis, reporting, and strategic planning. This book is recommended for data management practitioners, including database analysts, information analysts, data administrators, data architects, enterprise architects, data warehouse engineers, and systems analysts, and their managers. - Offers a comprehensive look at data quality for business and IT, encompassing people, process, and technology. - Shows how to institute and run a data quality program, from first thoughts and justifications to maintenance and ongoing metrics. - Includes an in-depth look at the use of data quality tools, including business case templates, and tools for analysis, reporting, and strategic planning. |
| customer data management best practices: Data Governance: The Definitive Guide Evren Eryurek, Uri Gilad, Valliappa Lakshmanan, Anita Kibunguchy-Grant, Jessi Ashdown, 2021-03-08 As your company moves data to the cloud, you need to consider a comprehensive approach to data governance, along with well-defined and agreed-upon policies to ensure you meet compliance. Data governance incorporates the ways that people, processes, and technology work together to support business efficiency. With this practical guide, chief information, data, and security officers will learn how to effectively implement and scale data governance throughout their organizations. You'll explore how to create a strategy and tooling to support the democratization of data and governance principles. Through good data governance, you can inspire customer trust, enable your organization to extract more value from data, and generate more-competitive offerings and improvements in customer experience. This book shows you how. Enable auditable legal and regulatory compliance with defined and agreed-upon data policies Employ better risk management Establish control and maintain visibility into your company's data assets, providing a competitive advantage Drive top-line revenue and cost savings when developing new products and services Implement your organization's people, processes, and tools to operationalize data trustworthiness. |
| customer data management best practices: CIO Best Practices Joe Stenzel, Gary Cokins, Bill Flemming, Anthony Hill, Michael H. Hugos, Paul R. Niven, Karl D. Schubert, Alan Stratton, 2010-05-28 Are you a seasoned information technology (IT) executive looking for options available on leadership structures within your IT organization? Look no further. Now in a Second Edition, CIO Best Practices is an invaluable resource that provides a comprehensive, practical guide for CIOs and their executive team peers giving real-world examples of CIOs who have succeeded in mastering the blend of business and technology responsibilities and giving their companies a sound return on investment of technology dollars |
| customer data management best practices: Customer Data Platforms Martin Kihn, Christopher B. O'Hara, 2020-11-05 Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers. |
| customer data management best practices: Customer Management Scorecard Neil Woodcock, 2005-12-03 This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark best practice standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from managing customers well and include: BP; Barclaycard; BskyB; Hyundai; Mobil; Prudential; Smithkline Beecham; John Lewis; NatWest Bank; and Rolls Royce. The accompanying free CD-ROM contains a mini version of CMAT. |
| customer data management best practices: Managing and Sharing Research Data Louise Corti, Veerle Van den Eynden, Libby Bishop, Matthew Woollard, 2014-02-04 Research funders in the UK, USA and across Europe are implementing data management and sharing policies to maximize openness of data, transparency and accountability of the research they support. Written by experts from the UK Data Archive with over 20 years experience, this book gives post-graduate students, researchers and research support staff the data management skills required in today’s changing research environment. The book features guidance on: how to plan your research using a data management checklist how to format and organize data how to store and transfer data research ethics and privacy in data sharing and intellectual property rights data strategies for collaborative research how to publish and cite data how to make use of other people’s research data, illustrated with six real-life case studies of data use. |
| customer data management best practices: The Modern Data Warehouse in Azure Matt How, 2020-06-15 Build a modern data warehouse on Microsoft's Azure Platform that is flexible, adaptable, and fast—fast to snap together, reconfigure, and fast at delivering results to drive good decision making in your business. Gone are the days when data warehousing projects were lumbering dinosaur-style projects that took forever, drained budgets, and produced business intelligence (BI) just in time to tell you what to do 10 years ago. This book will show you how to assemble a data warehouse solution like a jigsaw puzzle by connecting specific Azure technologies that address your own needs and bring value to your business. You will see how to implement a range of architectural patterns using batches, events, and streams for both data lake technology and SQL databases. You will discover how to manage metadata and automation to accelerate the development of your warehouse while establishing resilience at every level. And you will know how to feed downstream analytic solutions such as Power BI and Azure Analysis Services to empower data-driven decision making that drives your business forward toward a pattern of success. This book teaches you how to employ the Azure platform in a strategy to dramatically improve implementation speed and flexibility of data warehousing systems. You will know how to make correct decisions in design, architecture, and infrastructure such as choosing which type of SQL engine (from at least three options) best meets the needs of your organization. You also will learn about ETL/ELT structure and the vast number of accelerators and patterns that can be used to aid implementation and ensure resilience. Data warehouse developers and architects will find this book a tremendous resource for moving their skills into the future through cloud-based implementations. What You Will LearnChoose the appropriate Azure SQL engine for implementing a given data warehouse Develop smart, reusable ETL/ELT processes that are resilient and easily maintained Automate mundane development tasks through tools such as PowerShell Ensure consistency of data by creating and enforcing data contracts Explore streaming and event-driven architectures for data ingestionCreate advanced staging layers using Azure Data Lake Gen 2 to feed your data warehouse Who This Book Is For Data warehouse or ETL/ELT developers who wish to implement a data warehouse project in the Azure cloud, and developers currently working in on-premise environments who want to move to the cloud, and for developers with Azure experience looking to tighten up their implementation and consolidate their knowledge |
| customer data management best practices: Information Technology Strategy and Management: Best Practices Chew, Eng K., Gottschalk, Petter, 2009-01-31 Describes the principles and methodologies for crafting and executing a successful business-aligned IT strategy to provide businesses with value delivery. |
| customer data management best practices: Data Management Strategy at Microsoft Aleksejs Plotnikovs, 2024-07-19 Leverage your data as a business asset, from readiness to actionable insights, and drive exceptional performance Key Features Learn strategies to create a data-driven culture and align data initiatives with business goals Navigate the ever-evolving business landscape with a modern data platform and unique Data IP Surpass competitors by harnessing the true value of data and fostering data literacy in your organization Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionMicrosoft pioneered data innovation and investment ahead of many in the industry, setting a remarkable standard for data maturity. Written by a data leader with over 15 years of experience following Microsoft’s data journey, this book delves into every crucial aspect of this journey, including change management, aligning with business needs, enhancing data value, and cultivating a data-driven culture. This book emphasizes that success in a data-driven enterprise goes beyond relying solely on modern technology and highlights the importance of prioritizing genuine business needs to propel necessary modernizations through change management practices. You’ll see how data-driven innovation does not solely reside within central IT engineering teams but also among the data's business owners who rely on data daily for their operational needs. This guide empower these professionals with clean, easily discoverable, and business-ready data, marking a significant breakthrough in how data is perceived and utilized throughout an enterprise. You’ll also discover advanced techniques to nurture the value of data as unique intellectual property, and differentiate your organization with the power of data. Its storytelling approach and summary of essential insights at the end of each chapter make this book invaluable for business and data leaders to advocate for crucial data investments.What you will learn Develop a data-driven roadmap to achieve significant and quantifiable business goals Discover the ties between data management and change management Explore the data maturity curve with essential technology investments Build, safeguard, and amplify your organization's unique Data Intellectual Property Equip business leaders with trustworthy and high value data for informed decision-making Unleash the value of data management and data governance to uplift your data investments Who this book is for This book is for data leaders, CDOs, CDAOs, data practitioners, data stewards, and enthusiasts, as well as modern business leaders intrigued by the transformative potential of data. While a technical background isn't essential, a basic understanding of data management and quality concepts will be helpful. The book avoids twisted technical, engineering, or data science aspects, making it accessible and insightful for data engineers and data scientists to gain a wider understanding of enterprise data needs and challenges. |
| customer data management best practices: Data-Driven Modelling and Predictive Analytics in Business and Finance Alex Khang, Rashmi Gujrati, Hayri Uygun, R. K. Tailor, Sanjaya Gaur, 2024-07-24 Data-driven and AI-aided applications are next-generation technologies that can be used to visualize and realize intelligent transactions in finance, banking, and business. These transactions will be enabled by powerful data-driven solutions, IoT technologies, AI-aided techniques, data analytics, and visualization tools. To implement these solutions, frameworks will be needed to support human control of intelligent computing and modern business systems. The power and consistency of data-driven competencies are a critical challenge, and so is developing explainable AI (XAI) to make data-driven transactions transparent. Data- Driven Modelling and Predictive Analytics in Business and Finance covers the need for intelligent business solutions and applications. Explaining how business applications use algorithms and models to bring out the desired results, the book covers: Data-driven modelling Predictive analytics Data analytics and visualization tools AI-aided applications Cybersecurity techniques Cloud computing IoT-enabled systems for developing smart financial systems This book was written for business analysts, financial analysts, scholars, researchers, academics, professionals, and students so they may be able to share and contribute new ideas, methodologies, technologies, approaches, models, frameworks, theories, and practices. |
| customer data management best practices: Big Data James Warren, Nathan Marz, 2015-04-29 Summary Big Data teaches you to build big data systems using an architecture that takes advantage of clustered hardware along with new tools designed specifically to capture and analyze web-scale data. It describes a scalable, easy-to-understand approach to big data systems that can be built and run by a small team. Following a realistic example, this book guides readers through the theory of big data systems, how to implement them in practice, and how to deploy and operate them once they're built. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Book Web-scale applications like social networks, real-time analytics, or e-commerce sites deal with a lot of data, whose volume and velocity exceed the limits of traditional database systems. These applications require architectures built around clusters of machines to store and process data of any size, or speed. Fortunately, scale and simplicity are not mutually exclusive. Big Data teaches you to build big data systems using an architecture designed specifically to capture and analyze web-scale data. This book presents the Lambda Architecture, a scalable, easy-to-understand approach that can be built and run by a small team. You'll explore the theory of big data systems and how to implement them in practice. In addition to discovering a general framework for processing big data, you'll learn specific technologies like Hadoop, Storm, and NoSQL databases. This book requires no previous exposure to large-scale data analysis or NoSQL tools. Familiarity with traditional databases is helpful. What's Inside Introduction to big data systems Real-time processing of web-scale data Tools like Hadoop, Cassandra, and Storm Extensions to traditional database skills About the Authors Nathan Marz is the creator of Apache Storm and the originator of the Lambda Architecture for big data systems. James Warren is an analytics architect with a background in machine learning and scientific computing. Table of Contents A new paradigm for Big Data PART 1 BATCH LAYER Data model for Big Data Data model for Big Data: Illustration Data storage on the batch layer Data storage on the batch layer: Illustration Batch layer Batch layer: Illustration An example batch layer: Architecture and algorithms An example batch layer: Implementation PART 2 SERVING LAYER Serving layer Serving layer: Illustration PART 3 SPEED LAYER Realtime views Realtime views: Illustration Queuing and stream processing Queuing and stream processing: Illustration Micro-batch stream processing Micro-batch stream processing: Illustration Lambda Architecture in depth |
| customer data management best practices: Exceeding Expectations Ron Legarski, Patrick Oborn, Ned Hamzic, Steve Sramek, Bryan Clement, Mark Prudell, Mark Radford, 2024-09-22 Exceeding Expectations: Mastering Customer Experience in the Modern Marketplace is a comprehensive guide for understanding and elevating Customer Experience (CX). This book explores the essential components of CX, from its evolution and the importance of customer psychology to designing seamless digital and omnichannel strategies. It delves into advanced metrics, data analytics, and the role of technology in transforming CX. With real-world case studies, the book offers actionable insights on how businesses can harness CX to drive loyalty, satisfaction, and long-term success. It’s a valuable resource for professionals looking to exceed customer expectations in today’s competitive market. |
| customer data management best practices: Customer Data Integration Jill Dyché, Evan Levy, 2011-01-31 Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI. -Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been. -Jack Trout, author, Differentiate or Die Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way. -Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI. |
| customer data management best practices: Java Database Best Practices George Reese, 2003-05-14 When creating complex Java enterprise applications, do you spend a lot of time thumbing through a myriad of books and other resources searching for what you hope will be the API that's right for the project at hand?Java Database Best Practices rescues you from having to wade through books on each of the various APIs before figuring out which method to use! This comprehensive guide introduces each of the dominant APIs (Enterprise JavaBeans, Java Data Objects, the Java Database Connectivity API (JDBC) as well as other, lesser-known options), explores the methodology and design components that use those APIs, and then offers practices most appropriate for different types and makes of databases, as well as different types of applications.Java Database Practices also examines database design, from table and database architecture to normalization, and offers a number of best practices for handling these tasks as well. Learn how to move through the various forms of normalization, understand when to denormalize, and even get detailed instructions on optimizing your SQL queries to make the best use of your database structure. Through it all, this book focuses on practical application of these techniques, giving you information that can immediately be applied to your own enterprise projects.Enterprise applications in today's world are about data-- whether it be information about a product to buy, a user's credit card information, or the color that a customer prefers for their auto purchases. And just as data has grown in importance, the task of accessing that data has grown in complexity. Until now, you have been left on your own to determine which model best suits your application, and how best to use your chosen API. Java Database Practices is the one stop reference book to help you determine what's appropriate for your specific project at hand. Whether it's choosing between an alphabet soup of APIs and technologies--EJB, JDO, JDBC, SQL, RDBMS, OODBMS, and more on the horizon, this book is an indispensable resource you can't do without. |
| customer data management best practices: Building the Customer-Centric Enterprise Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger, 2001-02-19 Strategies for leveraging information technologies to improve customer relationships With E-business comes the opportunity for companies to really get to know their customers--who they are and their buying patterns. Business managers need an integrated strategy that supports customers from the moment they enter the front door--or Web site--right through to fulfillment, support, and promotion of new products and services. Along the way, IT managers need an integrated set of technologies--from Web sites to databases and data mining tools--to make all of this work. This book shows both IT and business managers how to match business strategies to the technologies needed to make them work. Claudia Imhoff helped pioneer this set of technologies, called the Corporate Information Factory (CIF). She and her coauthors take readers step-by-step through the process of using the CIF for creating a customer-focused enterprise in which the end results are increased market share and improved customer satisfaction and retention. They show how the CIF can be used to ensure accuracy, identify customer needs, tailor promotions, and more. |
| customer data management best practices: Site Reliability Engineering Niall Richard Murphy, Betsy Beyer, Chris Jones, Jennifer Petoff, 2016-03-23 The overwhelming majority of a software system’s lifespan is spent in use, not in design or implementation. So, why does conventional wisdom insist that software engineers focus primarily on the design and development of large-scale computing systems? In this collection of essays and articles, key members of Google’s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. You’ll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficient—lessons directly applicable to your organization. This book is divided into four sections: Introduction—Learn what site reliability engineering is and why it differs from conventional IT industry practices Principles—Examine the patterns, behaviors, and areas of concern that influence the work of a site reliability engineer (SRE) Practices—Understand the theory and practice of an SRE’s day-to-day work: building and operating large distributed computing systems Management—Explore Google's best practices for training, communication, and meetings that your organization can use |
| customer data management best practices: M&A Information Technology Best Practices Janice M. Roehl-Anderson, 2013-09-20 Add value to your organization via the mergers & acquisitions IT function As part of Deloitte Consulting, one of the largest mergers and acquisitions (M&A) consulting practice in the world, author Janice Roehl-Anderson reveals in M&A Information Technology Best Practices how companies can effectively and efficiently address the IT aspects of mergers, acquisitions, and divestitures. Filled with best practices for implementing and maintaining systems, this book helps financial and technology executives in every field to add value to their mergers, acquisitions, and/or divestitures via the IT function. Features a companion website containing checklists and templates Includes chapters written by Deloitte Consulting senior personnel Outlines best practices with pragmatic insights and proactive strategies Many M&As fail to meet their expectations. Be prepared to succeed with the thorough and proven guidance found in M&A Information Technology Best Practices. This one-stop resource allows participants in these deals to better understand the implications of what they need to do and how |
| customer data management best practices: Handbook of Data Management Sanjiv Purba, 2019-07-23 Packed with dozens of no-nonsense chapters written by leading professionals, Handbook of Data Management, 1999 Edition shows your students how to design, build, and maintain high-performance, high-availability databases in multiple environments. Handbook of Data Management, 1999 Edition is the most comprehensive, single-volume guide of its kind. The book provides the latest, most innovative solutions for planning, developing, and running a powerful data management function. Here students will find exhaustive coverage of the range of data repositories (from legacy indexed files to object data bases and data warehouses) as well as details on everything from strategic planning to maximizing database performance. Completely revised and updated to reflect latebreaking technologies, Handbook of Data Management, 1999 Edition includes extensive case studies and straightforward descriptions showing students how to: implement Web-enabled data warehouses build multimedia databases master data mining use enterprise database modeling stay up-to-date with data conversion and migration maximize OLAP architectures and tools Handbook of Data Management, 1999 Edition also provides ongoing coverage of the latest tools and techniques regarding: organization for quality information systems data definition database design and management object and hybrid databases and more Each contributor to Handbook of Data Management, 1999 Edition is an expert with first-hand experience in database and data management. These contributors provide a depth and breadth of coverage you and your students simply won't find anywhere else. Prepare your students for real-world business computing. Start them off with Handbook of Data Management, 1999 Edition. |
| customer data management best practices: Best Practices in Data Cleaning Jason W. Osborne, 2013 Many researchers jump straight from data collection to data analysis without realizing how analyses and hypothesis tests can go profoundly wrong without clean data. This book provides a clear, step-by-step process of examining and cleaning data in order to decrease error rates and increase both the power and replicability of results. Jason W. Osborne, author of Best Practices in Quantitative Methods (SAGE, 2008) provides easily-implemented suggestions that are research-based and will motivate change in practice by empirically demonstrating, for each topic, the benefits of following best practices and the potential consequences of not following these guidelines. If your goal is to do the best research you can do, draw conclusions that are most likely to be accurate representations of the population(s) you wish to speak about, and report results that are most likely to be replicated by other researchers, then this basic guidebook will be indispensible. |
| customer data management best practices: The Comprehensive Guide to Databases Ron Legarski, Patrick Oborn, Ned Hamzic, Steve Sramek, Bryan Clement, 2024-09-22 The Comprehensive Guide to Databases offers an in-depth exploration into the dynamic world of database technology. This guide is designed for a wide audience, from beginners to seasoned professionals, aiming to enhance their understanding of database management. It covers the foundations of database technology, including relational databases, NoSQL solutions, and advanced topics such as distributed systems, big data analytics, and the role of AI and machine learning in database management. With detailed explanations of key concepts, practical applications, and real-world case studies, this book provides readers with the skills necessary to design, implement, and manage database systems effectively. The guide also looks toward the future of database technology, examining emerging trends like cloud databases, data security, and regulatory compliance, making it an essential resource for anyone looking to master the art of database management in the modern digital landscape. |
| customer data management best practices: Information Governance Principles and Practices for a Big Data Landscape Chuck Ballard, Cindy Compert, Tom Jesionowski, Ivan Milman, Bill Plants, Barry Rosen, Harald Smith, IBM Redbooks, 2014-03-31 This IBM® Redbooks® publication describes how the IBM Big Data Platform provides the integrated capabilities that are required for the adoption of Information Governance in the big data landscape. As organizations embark on new use cases, such as Big Data Exploration, an enhanced 360 view of customers, or Data Warehouse modernization, and absorb ever growing volumes and variety of data with accelerating velocity, the principles and practices of Information Governance become ever more critical to ensure trust in data and help organizations overcome the inherent risks and achieve the wanted value. The introduction of big data changes the information landscape. Data arrives faster than humans can react to it, and issues can quickly escalate into significant events. The variety of data now poses new privacy and security risks. The high volume of information in all places makes it harder to find where these issues, risks, and even useful information to drive new value and revenue are. Information Governance provides an organization with a framework that can align their wanted outcomes with their strategic management principles, the people who can implement those principles, and the architecture and platform that are needed to support the big data use cases. The IBM Big Data Platform, coupled with a framework for Information Governance, provides an approach to build, manage, and gain significant value from the big data landscape. |
| customer data management best practices: Analytics Best Practices Prashanth Southekal, 2020-04-22 Deliver enterprise data analytics success by following Prashanth's prescriptive and practical techniques. Today, organizations across the globe are looking at ways to glean insights from data analytics and make good business decisions. However, not many business enterprises are successful in data analytics. According to Gartner, 80% of analytics programs do not deliver business outcomes. Mckinsey consulting says, less than 20% of the companies have achieved analytics at scale. So, how can a business enterprise avoid analytics failure and deliver business results? This book provides ten key analytics best practices that will improve the odds of delivering enterprise data analytics solutions successfully. It is intended for anyone who has a stake and interest in deriving insights from data analytics. The three key differentiating aspects of this book are: Practicality. This book offers prescriptive, superior, and practical guidance. Completeness. This book looks at data analytics holistically across the four key data analytics domains - data management, data engineering, data science, and data visualization. Neutrality. This book is technologically agnostic and looks at analytics concepts without any reference to commercial analytics products and technologies. Dr. Southekal proves why he is one of the leading thinkers on data and analytics today. 'Analytics Best Practices' is an indispensable guide for business leaders and those looking to get into the analytics field on the nuances, challenges, and immense opportunities with data. Douglas B. Laney Principal, Data & Analytics Strategy, Caserta, and author of Infonomics |
| customer data management best practices: Best Practices in Planning and Performance Management David A. J. Axson, 2007 Praise for Best Practices in Planning and Performance Management Having worked closely with David Axson, I have seen his strategic brilliance firsthand. The integrated approach he takes in practice synthesizes external dynamics, business process, planning, systems, and management for effective execution. Best Practices in Planning and Performance Management, Second Edition brings his keen insight to life, presenting a comprehensive approach to managing business dynamics in comprehensible language. This should be required reading for anyone engaged in the management of a complex business. —Greg Horn CEO, Garden of Life; former CEO, General Nutrition Centers Once again, David Axson has delivered a provocative read. Best Practices in Planning and Performance Management, Second Edition showcases the 'age of convergence' in business technology as companies begin to renew systems and transform business processes to align execution with strategy, improve decision making, and gain competitive advantage . . . Winning companies follow Axson's prescription of combining leadership, quality process design, and the functionality of proven performance management systems. —Rob Ashe CEO, Cognos Best Practices in Planning and Performance Management, Second Edition is an insightful guide for any organization seeking to transform its management processes. David Axson provides practical and thought-provoking perspectives on the practices needed to effectively manage performance in today's competitive and volatile markets. —Michael Geltzeiler CFO, Reader's Digest Make better business decisions faster If you are looking to significantly upgrade your management practices to better meet the needs of today's increasingly volatile, complex, competitive, and global markets, look no further. Best Practices in Planning and Performance Management, Second Edition provides an accessible framework to help any business unite its reporting and budgeting functions to achieve its strategic objectives. Updated to reflect changes in the market, the implications of Sarbanes-Oxley, new technologies, emerging best practices, risk management, planning in a turbulent world, and global uncertainty, Best Practices in Planning and Performance Management, Second Edition is a must-read for anyone looking to leverage technology to better meet the needs of today's global environment. |
consumer、customer、client 有何区别？ - 知乎
对于customer和consumer，我上marketing的课的时候区分过这两个定义。 customer behavior：a broad term that covers individual consumers who buy goods and services for their own use …
Consumer与customer有区别吗？具体作什么区别？ - 知乎
Mar 18, 2014 · 一般把 customer 翻译做 “客户“ 比如你是杜蕾斯的生产商，那么中国总代，上海曼伦商贸有限公司，就是你的customer，然后从曼伦进货的全家就是曼伦的customer，然后隔壁小张买了一盒和妹 …
Windows 10 business 和 consumer 中的专业版有什么不同…
Mar 14, 2020 · Windows10 有business editions 和 consumer editions 版。其中每个都有 专业工作站版，可这2个专业工作…
想问一下大家web of science文献检索点不动 只能用作者检索怎么办呀 …
手机电脑打开都是这样 我想用文献检索 不想用作者检索啊啊啊啊啊
什么是CRM系统？它的作用是什么？ - 知乎
CRM（Customer Relationship Management），即客户关系管理系统.。 是指利用软件、硬件和网络技术，为企业建立一个客户信息收集、管理、分析和利用的信息系统。通俗地讲， CRM就是帮助企业管理客 …
consumer、customer、client 有何区别？ - 知乎
对于customer和consumer，我上marketing的课的时候区分过这两个定义。 customer behavior：a broad term that covers individual consumers who buy goods and services for their own use …
Consumer与customer有区别吗？具体作什么区别？ - 知乎
Mar 18, 2014 · 一般把 customer 翻译做 “客户“ 比如你是杜蕾斯的生产商，那么中国总代，上海曼伦商贸有限公司，就是你的customer，然后从曼伦进货的全家就是曼伦的customer，然后隔 …
Windows 10 business 和 consumer 中的专业版有什么不同？ - 知乎
Mar 14, 2020 · Windows10 有business editions 和 consumer editions 版。其中每个都有 专业工作站版，可这2个专业工作…
想问一下大家web of science文献检索点不动 只能用作者检索怎么 …
手机电脑打开都是这样 我想用文献检索 不想用作者检索啊啊啊啊啊
什么是CRM系统？它的作用是什么？ - 知乎
CRM（Customer Relationship Management），即客户关系管理系统.。 是指利用软件、硬件和网络技术，为企业建立一个客户信息收集、管理、分析和利用的信息系统。通俗地讲， CRM就 …
请问金融系统中提到的KYC是做什么用的？ - 知乎
KYC看着高端，其实我们每个人都经历过。例如，当你去银行开户的时候，都必须要提交身份证件，甚至有时候还要提交家庭住址证明。这便是一个最简单的KYC。(也叫做CIP - Customer …
什么是SCRM？为什么企业要做SCRM？ - 知乎
SCRM翻译后的全程是：Social Customer Relationship Management ，可以看到这里的“S”原来是“Social”，也就是“社交”的意思。 尽管只是多了一个S，却将原先CRM呈现的客户管理行为转 …
什么是跨境电商，你们了解多少？ - 知乎
跨境电子商务是指不同国度或地域的买卖双方经过互联网以邮件或者快递等方式通关，将传统贸易中的展现、洽谈和成交环节数字化，完成产品进口的的新型贸易方式，当前主流的跨境电商形 …
有大神公布一下Nature Communications从投出去到Online的审稿 …
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业 …
新媒体的KOL、KOC是什么? - 知乎
KOC有双重身份，即Customer和Creator，KOC是消费者的同时也是创作者，是对消费者的消费决策起到关键作用的群体。 KOL与KOC在本质上截然不同，是两个群体。前者是推，而KOC是 …
