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| curso marketing digital online gratis: Curso de Marketing Digital Miguel Ángel Florido, 2019-09-19 CREA TU MARCA, DISEÑA TU FUTURO Con este completo curso te adentrarás en una de las profesiones más demandadas actualmente por las empresas y startups y que cuenta con un crecimiento al alza. Miguel Florido te enseñará cómo ha conseguido posicionar su blog como un referente en el mercado superando los 1,6 millones de visitas al mes y los 120 000 suscriptores. Además, dispondrás de acceso a un curso 100 % práctico y completamente gratuito en vídeo de más de 10 horas donde aprenderás a aplicar cada una de las estrategias de marketing digital descritas en el libro. También tendrás acceso un mes gratis a herramientas profesionales valoradas en más de 130 euros (SEMrush y Metricool), así como a plantillas que te serán de gran ayuda. Al acabar el curso obtendrás un certificado avalado por la Escuela Marketing and Web. Si estás pensando en trabajar en un proyecto en Internet o potenciar tu marca personal para encontrar trabajo, este es el libro que necesitas. |
| curso marketing digital online gratis: Curso de marketing digital Rosa Moreno, 2024-08-09 Con este manual aprenderás de forma práctica y sencilla las claves del marketing digital. Desde los fundamentos básicos hasta las estrategias avanzadas con las que diseñar planes efectivos en internet. Explora las técnicas de SEO, redes sociales y publicidad online con ejemplos prácticos para maximizar tu presencia online y alcanzar el éxito empresarial en la era digital. También conseguirás acceso a la descarga de plantillas gratuitas y cupones descuento de diferentes plataformas. Temas que aprenderás con este curso de marketing digital: Perspectiva actual del marketing digital. El marketing y las nuevas tecnologías. Estrategias y técnicas de marketing digital. Canales para promover la venta online. El plan de marketing digital. Herramientas para implementar las acciones de marketing. ChatGPT, la inteligencia artificial al alcance de todos. Organización de recursos para la implementación del plan de marketing Casos de éxito, tutoriales y guías que profundizan en determinados temas de marketing digital. Claves fundamentales para triunfar con tu marketing digital. Descarga de plantillas y otros recursos gratuitos. El manual cuenta con el testimonio y colaboración de referentes y expertos del marketing digital que nos ofrecen tips y recomendaciones para optimizar nuestras estrategias de marketing digital. |
| curso marketing digital online gratis: Curso Especialista en publicidad digital y embudos de venta Miguel Ángel Florido, Rubén Máñez, Cova Díaz, Carlos Pinzón, Antonio Ortega, 2021-05-20 Vivimos en una era de oportunidades por la publicidad online que nos permite aumentar las ventas de un negocio gracias al especialista en el que te convertirás con este curso superpráctico. Este curso te enseña todo lo que necesitas saber sobre publicidad online y siempre con un enfoque muy práctico. Descubrirás desde cómo crear la estrategia publicitaria hasta su ejecución y puesta en marcha, explicado todo ello paso a paso, con la ayuda de un curso en vídeo de más de 10 horas de duración. Aprenderás cómo hacer el copywriting de tus anuncios, landing page, vídeos y otros contenidos digitales, así como a crear las campañas de anuncios en Facebook Ads, Instagram Ads, Google Ads y otras plataformas publicitarias. También aprenderás cómo crear embudos de venta para todo tipo de negocios y las secuencias de email y las estrategias de email marketing más efectivas. Por último, conocerás de primera mano las mejores estrategias para captar tus primeros o mejores clientes. Contarás, además, con acceso a plantillas y herramientas profesionales valoradas en más de 300 euros. En definitiva, un curso muy práctico que te convierte en un especialista de la publicidad digital y los embudos de venta. |
| curso marketing digital online gratis: Curso de Marketing Digital. Cómo elaborar y ejecutar un plan de marketing digital Rosa María Moreno Company, 2024-04-09 Con este manual aprenderás de forma práctica y sencilla las claves del marketing digital. Desde los fundamentos básicos hasta las estrategias avanzadas con las que diseñar planes efectivos en internet. Explora las técnicas de SEO, redes sociales y publicidad online con ejemplos prácticos para maximizar tu presencia online y alcanzar el éxito empresarial en la era digital. También conseguirás acceso a la descarga de plantillas gratuitas y cupones descuento de diferentes plataformas. Temas que aprenderás con este curso de marketing digital: Perspectiva actual del marketing digital. El marketing y las nuevas tecnologías. Estrategias y técnicas de marketing digital. Canales para promover la venta online. El plan de marketing digital. Herramientas para implementar las acciones de marketing. ChatGPT, la inteligencia artificial al alcance de todos. Organización de recursos para la implementación del plan de marketing digital. Casos de éxito, tutoriales y guías que profundizan en determinados temas de marketing digital. Claves fundamentales para triunfar con tu marketing digital. Descarga de plantillas y otros recursos gratuitos. El manual cuenta con el testimonio y colaboración de referentes y expertos del marketing digital que nos ofrecen tips y recomendaciones para optimizar nuestras estrategias de marketing digital. |
| curso marketing digital online gratis: Curso de Marketing Online Ángel Arias, Alicia Durango, Marcos Socorro , 2014-06-01 Marketing online es la aplicación de tecnologías digitales que forman canales online para contribuir a las actividades de marketing dirigidas a lograr la adquisición y retención rentable de consumidores. En otras palabras, marketing online es un sistema para vender productos y servicios a un público seleccionado que utiliza Internet y los servicios comerciales en línea mediante herramientas y servicios de forma estratégica y congruente con el programa general de Marketing de la empresa. En este curso se tratarán los temas: - Tecnologías del Marketing Online - Las Redes Sociales y el Marketing - El Marketing Digital - El Video Marketing - El Social Media Marketing |
| curso marketing digital online gratis: Gana Dinero por internet sin morir en el intento S. Alexander Canales, A pesar de lo que podrás leer por ahí, no es oro todo lo que reluce en los negocios online.Algunos tienen costes ocultos elevadísimos, mientras que otros requieren un esfuerzo y dedicación personal que aumenta exponencialmente con el tiempo y cuando esto no estaba previsto, puede suponer el fin de cualquier proyecto.Pero, como verás en este Libro, también existen negocios online extremadamente rentables que puedes empezar con muy pocos recursos y conocimientos previos. Tan solo necesitas una buena estrategia y tomar las decisiones acertadas las cuales tambien te mostrare para que empieces a ganar dinero por intenet y no mueras en el intento. |
| curso marketing digital online gratis: Contagious Jonah Berger, 2016-05-03 Upper Saddle River, N.J. : Creative Homeowner, |
| curso marketing digital online gratis: Curso de marketing hotelero Oliver Espinosa Sorensen, 2022-05-12 Curso de marketing hotelero es una completa obra para navegar por la complejidad y la ambigüedad de la distribución, el marketing digital y el revenue management hoteleros. Su propósito es ayudarte a dominar los conceptos básicos y las prácticas de marketing de forma sencilla y eficaz. La industria hotelera -y turística en general- está experimentando grandes cambios que requieren preparación de los que formamos parte de ella. Algunos aprendizajes del curso serán de utilidad inmediata y otros lo serán en fases avanzadas de tu carrera profesional, lo que te proporciona una ventaja al mejorar tu capacidad de análisis, de toma de decisiones y resolutiva. El curso incluye ejemplos de aplicación práctica y específica de los conceptos fundamentales de marketing hotelero, fuentes de información, casos prácticos y figuras y tablas que facilitan y aceleran el aprendizaje. Bienvenido a la creación de valor. Para el huésped. Para el hotel. Y para ti. |
| curso marketing digital online gratis: Marketing in a Digital World Aric Rindfleisch, Alan J. Malter, 2019-09-19 Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world. |
| curso marketing digital online gratis: Market Leader. Marketing. Per Le Scuole Superiori Nina O'Driscoll, 2010-01 The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business. |
| curso marketing digital online gratis: Machine, Platform, Crowd: Harnessing Our Digital Future Andrew McAfee, Erik Brynjolfsson, 2017-06-27 “A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments. |
| curso marketing digital online gratis: Learning How to Learn Barbara Oakley, PhD, Terrence Sejnowski, PhD, Alistair McConville, 2018-08-07 A surprisingly simple way for students to master any subject--based on one of the world's most popular online courses and the bestselling book A Mind for Numbers A Mind for Numbers and its wildly popular online companion course Learning How to Learn have empowered more than two million learners of all ages from around the world to master subjects that they once struggled with. Fans often wish they'd discovered these learning strategies earlier and ask how they can help their kids master these skills as well. Now in this new book for kids and teens, the authors reveal how to make the most of time spent studying. We all have the tools to learn what might not seem to come naturally to us at first--the secret is to understand how the brain works so we can unlock its power. This book explains: Why sometimes letting your mind wander is an important part of the learning process How to avoid rut think in order to think outside the box Why having a poor memory can be a good thing The value of metaphors in developing understanding A simple, yet powerful, way to stop procrastinating Filled with illustrations, application questions, and exercises, this book makes learning easy and fun. |
| curso marketing digital online gratis: Building a Second Brain Tiago Forte, 2022-06-14 Building a second brain is getting things done for the digital age. It's a ... productivity method for consuming, synthesizing, and remembering the vast amount of information we take in, allowing us to become more effective and creative and harness the unprecedented amount of technology we have at our disposal-- |
| curso marketing digital online gratis: Tecnología digital para la salud y la actividad física Arian Ramón Aladro-Gonzalvo, Félix Arbinaga Ibarzábal, 2019-10-10 Nos encontramos en una sociedad en la que puede decirse que la tecnología y la salud están de moda. La tecnología ofrece unas herramientas que ayudan a los profesionales a incrementar su eficacia y eficiencia a la hora de instaurar y consolidar hábitos de comportamiento con efectos saludables para las personas e indirectamente para la sociedad. Desde otra perspectiva, debido a la generalización, al bajo coste económico de acceso y al fácil manejo de la tecnología, los conocimientos derivados del trabajo que se presenta en esta obra pueden resultar útiles a una extensa y amplia parte de la población no profesional. En esta obra se ofrece, a todos los profesionales que dedican sus esfuerzos a la búsqueda de mejoras en la salud y el bienestar de su población, una herramienta para el desarrollo de su actividad en la que el uso de la tecnología aplicada a la salud, y específicamente al ejercicio, se convierte en el elemento vertebrador de una nueva perspectiva de trabajo con amplia capacidad y diversificación en el futuro. Por otra parte, el hecho de ahondar en esta temática puede ser útil para identificar posibles áreas de actuación que faciliten el incremento de la salud y el bienestar; valorar el uso de intervenciones conductuales basadas y desarrolladas a través de Internet; generar conocimientos sobre el diseño de mecanismos y estrategias para la mejora de la motivación con la pretensión de un cambio en el estilo de vida de las personas; analizar el éxito de programas en línea destinados a incrementar los niveles de actividad física y salud; evaluar la adopción de los niveles de actividad física recomendados para la salud, e informar de las propiedades de medición de los dispositivos portátiles para guiar su uso en la práctica profesional y en entornos de investigación, entre otros muchos aspectos. |
| curso marketing digital online gratis: Bitcoin and Cryptocurrency Technologies Arvind Narayanan, Joseph Bonneau, Edward Felten, Andrew Miller, Steven Goldfeder, 2016-07-19 An authoritative introduction to the exciting new technologies of digital money Bitcoin and Cryptocurrency Technologies provides a comprehensive introduction to the revolutionary yet often misunderstood new technologies of digital currency. Whether you are a student, software developer, tech entrepreneur, or researcher in computer science, this authoritative and self-contained book tells you everything you need to know about the new global money for the Internet age. How do Bitcoin and its block chain actually work? How secure are your bitcoins? How anonymous are their users? Can cryptocurrencies be regulated? These are some of the many questions this book answers. It begins by tracing the history and development of Bitcoin and cryptocurrencies, and then gives the conceptual and practical foundations you need to engineer secure software that interacts with the Bitcoin network as well as to integrate ideas from Bitcoin into your own projects. Topics include decentralization, mining, the politics of Bitcoin, altcoins and the cryptocurrency ecosystem, the future of Bitcoin, and more. An essential introduction to the new technologies of digital currency Covers the history and mechanics of Bitcoin and the block chain, security, decentralization, anonymity, politics and regulation, altcoins, and much more Features an accompanying website that includes instructional videos for each chapter, homework problems, programming assignments, and lecture slides Also suitable for use with the authors' Coursera online course Electronic solutions manual (available only to professors) |
| curso marketing digital online gratis: Google Analytics Ronan Chardonneau, 2017 |
| curso marketing digital online gratis: Negotiating for Success: Essential Strategies and Skills George J. Siedel, 2014-10-04 We all negotiate on a daily basis. We negotiate with our spouses, children, parents, and friends. We negotiate when we rent an apartment, buy a car, purchase a house, and apply for a job. Your ability to negotiate might even be the most important factor in your career advancement. Negotiation is also the key to business success. No organization can survive without contracts that produce profits. At a strategic level, businesses are concerned with value creation and achieving competitive advantage. But the success of high-level business strategies depends on contracts made with suppliers, customers, and other stakeholders. Contracting capability—the ability to negotiate and perform successful contracts—is the most important function in any organization. This book is designed to help you achieve success in your personal negotiations and in your business transactions. The book is unique in two ways. First, the book not only covers negotiation concepts, but also provides practical actions you can take in future negotiations. This includes a Negotiation Planning Checklist and a completed example of the checklist for your use in future negotiations. The book also includes (1) a tool you can use to assess your negotiation style; (2) examples of “decision trees,” which are useful in calculating your alternatives if your negotiation is unsuccessful; (3) a three-part strategy for increasing your power during negotiations; (4) a practical plan for analyzing your negotiations based on your reservation price, stretch goal, most-likely target, and zone of potential agreement; (5) clear guidelines on ethical standards that apply to negotiations; (6) factors to consider when deciding whether you should negotiate through an agent; (7) psychological tools you can use in negotiations—and traps to avoid when the other side uses them; (8) key elements of contract law that arise during negotiations; and (9) a checklist of factors to use when you evaluate your performance as a negotiator. Second, the book is unique in its holistic approach to the negotiation process. Other books often focus narrowly either on negotiation or on contract law. Furthermore, the books on negotiation tend to focus on what happens at the bargaining table without addressing the performance of an agreement. These books make the mistaken assumption that success is determined by evaluating the negotiation rather than evaluating performance of the agreement. Similarly, the books on contract law tend to focus on the legal requirements for a contract to be valid, thus giving short shrift to the negotiation process that precedes the contract and to the performance that follows. In the real world, the contracting process is not divided into independent phases. What happens during a negotiation has a profound impact on the contract and on the performance that follows. The contract’s legal content should reflect the realities of what happened at the bargaining table and the performance that is to follow. This book, in contrast to others, covers the entire negotiation process in chronological order beginning with your decision to negotiate and continuing through the evaluation of your performance as a negotiator. A business executive in one of the negotiation seminars the author teaches as a University of Michigan professor summarized negotiation as follows: “Life is negotiation!” No one ever stated it better. As a mother with young children and as a company leader, the executive realized that negotiations are pervasive in our personal and business lives. With its emphasis on practical action, and with its chronological, holistic approach, this book provides a roadmap you can use when navigating through your life as a negotiator. |
| curso marketing digital online gratis: The Culting of Brands Douglas Atkin, 2004 Marketing expert Douglas Atkin has spent years re- searching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cult members to discover what makes them tick. And he explains exactly how brands like Harley-Davidson and Apple make their customers feel unique, important and part of an exclusive group - and how that leads to solid, long-term relationships between a company and its customers. In addition to describing a fascinating phenom- enom, it will be of enormous value to businesses as it reveals the secret to customer loyalty. |
| curso marketing digital online gratis: Mientras espero Melisa Baró, 2022-07-19 «¿Qué te pasa, Sofía?, me dijiste. Te respondí que nada, que estaba todo bien. Me esforcé en fingir una sonrisa, de verdad deseaba que mis palabras fueran ciertas.» Sofía busca fervientemente ser madre pero la vida le pone varios obstáculos que truncan su posibilidad de lograrlo. De esa manera, el deseo de una dulce espera se transforma en un mientras espera, durante el cual la narradora recorre los sinuosos caminos de aquellas mujeres que luchan por la maternidad. A lo largo de estas páginas, le habla a su pareja, a sus amigas y se habla a sí misma, mientras transita un tratamiento de fertilidad, a la vez que enfrenta duelos, problemas laborales y muchas dudas más. Mientras espero es un libro que propone no quedarse de brazos cruzados a que algún proyecto o sueño se concrete. Es una invitación a una espera activa, a la dualidad de una espera que se transforma en una no-espera. La vida es una aventura llena de experiencias que no empiezan y terminan solo en un deseo, y los caminos pueden disfrutarse más allá del destino y el resultado final. |
| curso marketing digital online gratis: Me Conozco Luego Emprendo Laly Fernández, 2020-01-02 “Es tanto lo que queremos cumplir, que muchas veces nuestra mente se queda conectada allá en el largo plazo, en esa visión y misión que nos inspira, mientras que en el aquí y el ahora, empieza la duda de ¿por dónde empiezo?” ¿Sientes gratificación en tu trabajo? ¿Sientes que tu jefe te valora? ¿Necesitas un cambio? ¿Quieres independizarte? ¿Quieres ganar dinero y tener calidad de vida? ¿Es posible sumar trabajo, éxito, prosperidad? ¿Tienes una idea pero necesitas organización, información y un plan de negocio? En Me conozco luego emprendo encontrarás estas y muchas otras respuestas y una guía emocional, espiritual y también muy práctica que te ayudará a descubrir, traer a la conciencia y poner en acción con un fin económico ese don especial que sin duda tienes. “La consigna siempre es ESCÚCHATE, CONFÍA Y HAZLO.” Me conozco luego emprendo te enseñará a conocerte y conectarte con tu sueño, con aquello cuya práctica no es para ti un trabajo, sino un motivo de felicidad, aquello a lo que siempre quisiste dedicarte quizá sin darte cuenta. También encontrarás una guía para materializar tu idea a través de un plan de negocios concreto que te permitirá potenciar y compartir tus talentos contribuyendo a mejorar tu economía personal y de tu entorno. “EL PODER DE TRASCENDER EL MIEDO ES TUYO.” |
| curso marketing digital online gratis: AnyLogic 7 in Three Days Ilya Grigoryev, 2015-03-20 THE NEW EDITION OF THE BOOK, COMPLETELY UP-TO-DATE (FOR ANYLOGIC 8.3.2) IS AVAILABLE HERE: https://www.amazon.com/AnyLogic-Three-Days-Simulation-Modeling-ebook/dp/B07FYP8Y3C |
| curso marketing digital online gratis: Python for Everybody Charles R. Severance, 2016-04-09 Python for Everybody is designed to introduce students to programming and software development through the lens of exploring data. You can think of the Python programming language as your tool to solve data problems that are beyond the capability of a spreadsheet.Python is an easy to use and easy to learn programming language that is freely available on Macintosh, Windows, or Linux computers. So once you learn Python you can use it for the rest of your career without needing to purchase any software.This book uses the Python 3 language. The earlier Python 2 version of this book is titled Python for Informatics: Exploring Information.There are free downloadable electronic copies of this book in various formats and supporting materials for the book at www.pythonlearn.com. The course materials are available to you under a Creative Commons License so you can adapt them to teach your own Python course. |
| curso marketing digital online gratis: Curso de Marketing Online Ángel Arias, Alicia Durango, Marcos Socorro Navarro, 2016-02-17 Marketing online es la aplicación de tecnologías digitales que forman canales online para contribuir a las actividades de marketing dirigidas a lograr la adquisición y retención rentable de consumidores. En otras palabras, marketing online es un sistema para vender productos y servicios a un público seleccionado que utiliza Internet y los servicios comerciales en línea mediante herramientas y servicios de forma estratégica y congruente con el programa general de Marketing de la empresa. En este curso se tratarán los temas: - Tecnologías del Marketing Online - Las Redes Sociales y el Marketing - El Marketing Digital - El Video Marketing - El Social Media Marketing |
| curso marketing digital online gratis: Marketing 4.0 Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, 2016-11-17 Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a new marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before. |
| curso marketing digital online gratis: Emprendedor Digital: 7 formas de ganar dinero online Daniel Paz, Si quieres iniciar en en mundo del emprendimiento digital y todavia no encontraste el camino correcto, ¡Este es un libro ideal para ti! Descubriras 7 formas totalmente diferentes una de otra para que puedas decidir cual se adapta mejor a ti Tienes opciones con ingresos ganados y otras para que puedas generar ingresos pasivos. Con cualquiera de las opciones podrás dar tus primeros pasos y te guiaré de la mejor forma para que puedas iniciar lo antes posible. En las primeras paginas tendras un resumen de que es y como funciona cada una de las opciones para que te decidas por cual quieres empezar En las paginas siguientes podras profindizar mas cada una, te enseño como empezar en cada caso y te doy consejos para que no cometas errores comunes. |
| curso marketing digital online gratis: Teach Your Kids to Code Bryson Payne, 2015-04-01 Teach Your Kids to Code is a parent's and teacher's guide to teaching kids basic programming and problem solving using Python, the powerful language used in college courses and by tech companies like Google and IBM. Step-by-step explanations will have kids learning computational thinking right away, while visual and game-oriented examples hold their attention. Friendly introductions to fundamental programming concepts such as variables, loops, and functions will help even the youngest programmers build the skills they need to make their own cool games and applications. Whether you've been coding for years or have never programmed anything at all, Teach Your Kids to Code will help you show your young programmer how to: –Explore geometry by drawing colorful shapes with Turtle graphics –Write programs to encode and decode messages, play Rock-Paper-Scissors, and calculate how tall someone is in Ping-Pong balls –Create fun, playable games like War, Yahtzee, and Pong –Add interactivity, animation, and sound to their apps Teach Your Kids to Code is the perfect companion to any introductory programming class or after-school meet-up, or simply your educational efforts at home. Spend some fun, productive afternoons at the computer with your kids—you can all learn something! |
| curso marketing digital online gratis: GED Test Prep , 2008 GED Test Prep is a comprehensive guide to excelling on the GED as well as guidance on new topics, such as business documents and number grids. This guide also provides a diagnostic exam and a complete online test for each of the five subject areas. |
| curso marketing digital online gratis: Storynomics Robert Mckee, Thomas Gerace, 2018-03-20 Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer. |
| curso marketing digital online gratis: La primera , 2000 |
| curso marketing digital online gratis: The Art of SEO Eric Enge, Stephan Spencer, Jessie Stricchiola, 2015-08-17 Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com. |
| curso marketing digital online gratis: The Product Book: How to Become a Great Product Manager Product School, Josh Anon, 2017-05 Nobody asked you to show up. Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed! |
| curso marketing digital online gratis: Web Copy That Sells Maria Veloso, 2013-02-15 Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch. |
| curso marketing digital online gratis: International Luxury Brand Strategy Pierre Xiao Lu, 2021-11-21 This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game. |
| curso marketing digital online gratis: Value Proposition Design Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, 2015-01-28 The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models. |
| curso marketing digital online gratis: Market Your Way to Growth Philip Kotler, Milton Kotler, 2012-12-26 Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by the 4 Ps of marketing and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press |
| curso marketing digital online gratis: Algorithms, Part II Robert Sedgewick, Kevin Wayne, 2014-02-01 This book is Part II of the fourth edition of Robert Sedgewick and Kevin Wayne’s Algorithms, the leading textbook on algorithms today, widely used in colleges and universities worldwide. Part II contains Chapters 4 through 6 of the book. The fourth edition of Algorithms surveys the most important computer algorithms currently in use and provides a full treatment of data structures and algorithms for sorting, searching, graph processing, and string processing -- including fifty algorithms every programmer should know. In this edition, new Java implementations are written in an accessible modular programming style, where all of the code is exposed to the reader and ready to use. The algorithms in this book represent a body of knowledge developed over the last 50 years that has become indispensable, not just for professional programmers and computer science students but for any student with interests in science, mathematics, and engineering, not to mention students who use computation in the liberal arts. The companion web site, algs4.cs.princeton.edu contains An online synopsis Full Java implementations Test data Exercises and answers Dynamic visualizations Lecture slides Programming assignments with checklists Links to related material The MOOC related to this book is accessible via the Online Course link at algs4.cs.princeton.edu. The course offers more than 100 video lecture segments that are integrated with the text, extensive online assessments, and the large-scale discussion forums that have proven so valuable. Offered each fall and spring, this course regularly attracts tens of thousands of registrants. Robert Sedgewick and Kevin Wayne are developing a modern approach to disseminating knowledge that fully embraces technology, enabling people all around the world to discover new ways of learning and teaching. By integrating their textbook, online content, and MOOC, all at the state of the art, they have built a unique resource that greatly expands the breadth and depth of the educational experience. |
| curso marketing digital online gratis: Design Karl T. Ulrich, 2011 |
| curso marketing digital online gratis: Buyology Martin Lindstrom, 2010-02-02 NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds. |
| curso marketing digital online gratis: Curso de marketing digital Miguel Florido, 2019 |
| curso marketing digital online gratis: Business Model Generation Alexander Osterwalder, Yves Pigneur, 2013-02-01 Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 Business Model Canvas practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to the business model generation! |
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