Customer Segmentation Analysis Python

  customer segmentation analysis python: Python Machine Learning Cookbook Prateek Joshi, 2016-06-23 100 recipes that teach you how to perform various machine learning tasks in the real world About This Book Understand which algorithms to use in a given context with the help of this exciting recipe-based guide Learn about perceptrons and see how they are used to build neural networks Stuck while making sense of images, text, speech, and real estate? This guide will come to your rescue, showing you how to perform machine learning for each one of these using various techniques Who This Book Is For This book is for Python programmers who are looking to use machine-learning algorithms to create real-world applications. This book is friendly to Python beginners, but familiarity with Python programming would certainly be useful to play around with the code. What You Will Learn Explore classification algorithms and apply them to the income bracket estimation problem Use predictive modeling and apply it to real-world problems Understand how to perform market segmentation using unsupervised learning Explore data visualization techniques to interact with your data in diverse ways Find out how to build a recommendation engine Understand how to interact with text data and build models to analyze it Work with speech data and recognize spoken words using Hidden Markov Models Analyze stock market data using Conditional Random Fields Work with image data and build systems for image recognition and biometric face recognition Grasp how to use deep neural networks to build an optical character recognition system In Detail Machine learning is becoming increasingly pervasive in the modern data-driven world. It is used extensively across many fields such as search engines, robotics, self-driving cars, and more. With this book, you will learn how to perform various machine learning tasks in different environments. We'll start by exploring a range of real-life scenarios where machine learning can be used, and look at various building blocks. Throughout the book, you'll use a wide variety of machine learning algorithms to solve real-world problems and use Python to implement these algorithms. You'll discover how to deal with various types of data and explore the differences between machine learning paradigms such as supervised and unsupervised learning. We also cover a range of regression techniques, classification algorithms, predictive modeling, data visualization techniques, recommendation engines, and more with the help of real-world examples. Style and approach You will explore various real-life scenarios in this book where machine learning can be used, and learn about different building blocks of machine learning using independent recipes in the book.
  customer segmentation analysis python: CUSTOMER SEGMENTATION, CLUSTERING, AND PREDICTION WITH PYTHON Vivian Siahaan, Rismon Hasiholan Sianipar, 2023-07-04 In this book, we conducted a customer segmentation, clustering, and prediction analysis using Python. We began by exploring the customer dataset, examining its structure and contents. The dataset contained various features such as demographic, behavioral, and transactional attributes. To ensure accurate analysis and modeling, we performed data preprocessing steps. This involved handling missing values, removing duplicates, and addressing any data quality issues that could impact the results. We also split the dataset into features (X) and the target variable (y) for prediction tasks. Since the dataset had features with different scales and units, we applied feature scaling techniques. This process standardized or normalized the data, ensuring that all features contributed equally to the analysis. We then performed regression analysis on the PURCHASESTRX feature, which represents the number of purchase transactions made by customers. To begin the regression analysis, we first prepared the dataset by handling missing values, removing duplicates, and addressing any data quality issues. We then split the dataset into features (X) and the target variable (y), with PURCHASESTRX being the target variable for regression. We selected appropriate regression algorithms for modeling, such as Linear Regression, Random Forest, Naïve Bayes, KNN, Decision Trees, Support Vector, Ada Boost, Catboost, Gradient Boosting, Extreme Gradient Boosting, Light Gradient Boosting, and Multi-Layer Perceptron regressors. After training and evaluation, we analyzed the performance of the regression models. We examined the metrics to determine how accurately the models predicted the number of purchase transactions made by customers. A lower MAE and RMSE indicated better predictive performance, while a higher R2 score indicated a higher proportion of variance explained by the model. Based on the analysis, we provided insights and recommendations. These could include identifying factors that significantly influence the number of purchase transactions, understanding customer behavior patterns, or suggesting strategies to increase customer engagement and transaction frequency. Next, we focused on customer segmentation using unsupervised machine learning techniques. K-means clustering algorithm was employed to group customers into distinct segments. The optimal number of clusters was determined using KElbowVisualizer. To gain insights into the clusters, we visualized them 3D space. Dimensionality PCA reduction technique wasused to plot the clusters on scatter plots or 3D plots, enabling us to understand their separations and distributions. We then interpreted the segments by analyzing their characteristics. This involved identifying the unique features that differentiated one segment from another. We also pinpointed the key attributes or behaviors that contributed most to the formation of each segment. In addition to segmentation, we performed clusters prediction tasks using supervised machine learning techniques. Algorithms such as Logistic Regression, Random Forest, Naïve Bayes, KNN, Decision Trees, Support Vector, Ada Boost, Gradient Boosting, Extreme Gradient Boosting, Light Gradient Boosting, and Multi-Layer Perceptron Classifiers were chosen based on the specific problem. The models were trained on the training dataset and evaluated using the test dataset. To evaluate the performance of the prediction models, various metrics such as accuracy, precision, recall, F1-score, and ROC-AUC were utilized for classification tasks. Summarizing the findings and insights obtained from the analysis, we provided recommendations and actionable insights. These insights could be used for marketing strategies, product improvement, or customer retention initiatives.
  customer segmentation analysis python: Data Smart John W. Foreman, 2013-10-31 Data Science gets thrown around in the press like it'smagic. Major retailers are predicting everything from when theircustomers are pregnant to when they want a new pair of ChuckTaylors. It's a brave new world where seemingly meaningless datacan be transformed into valuable insight to drive smart businessdecisions. But how does one exactly do data science? Do you have to hireone of these priests of the dark arts, the data scientist, toextract this gold from your data? Nope. Data science is little more than using straight-forward steps toprocess raw data into actionable insight. And in DataSmart, author and data scientist John Foreman will show you howthat's done within the familiar environment of aspreadsheet. Why a spreadsheet? It's comfortable! You get to look at the dataevery step of the way, building confidence as you learn the tricksof the trade. Plus, spreadsheets are a vendor-neutral place tolearn data science without the hype. But don't let the Excel sheets fool you. This is a book forthose serious about learning the analytic techniques, the math andthe magic, behind big data. Each chapter will cover a different technique in aspreadsheet so you can follow along: Mathematical optimization, including non-linear programming andgenetic algorithms Clustering via k-means, spherical k-means, and graphmodularity Data mining in graphs, such as outlier detection Supervised AI through logistic regression, ensemble models, andbag-of-words models Forecasting, seasonal adjustments, and prediction intervalsthrough monte carlo simulation Moving from spreadsheets into the R programming language You get your hands dirty as you work alongside John through eachtechnique. But never fear, the topics are readily applicable andthe author laces humor throughout. You'll even learnwhat a dead squirrel has to do with optimization modeling, whichyou no doubt are dying to know.
  customer segmentation analysis python: Market Segmentation Analysis Sara Dolnicar, Bettina Grün, Friedrich Leisch, 2018-07-20 This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
  customer segmentation analysis python: Python for Marketing Research and Analytics Jason S. Schwarz, Chris Chapman, Elea McDonnell Feit, 2020-11-03 This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.
  customer segmentation analysis python: Data Science for Marketing Analytics Tommy Blanchard, Debasish Behera, Pranshu Bhatnagar, 2019-03-30 Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key FeaturesStudy new techniques for marketing analyticsExplore uses of machine learning to power your marketing analysesWork through each stage of data analytics with the help of multiple examples and exercisesBook Description Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. By the end of this book, you will be able to build your own marketing reporting and interactive dashboard solutions. What you will learnAnalyze and visualize data in Python using pandas and MatplotlibStudy clustering techniques, such as hierarchical and k-means clusteringCreate customer segments based on manipulated data Predict customer lifetime value using linear regressionUse classification algorithms to understand customer choiceOptimize classification algorithms to extract maximal informationWho this book is for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary.
  customer segmentation analysis python: Marketing Strategy Robert W. Palmatier, Shrihari Sridhar, 2020-12-31 Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
  customer segmentation analysis python: Hands-On Image Processing with Python Sandipan Dey, 2018-11-30 Explore the mathematical computations and algorithms for image processing using popular Python tools and frameworks. Key FeaturesPractical coverage of every image processing task with popular Python librariesIncludes topics such as pseudo-coloring, noise smoothing, computing image descriptorsCovers popular machine learning and deep learning techniques for complex image processing tasksBook Description Image processing plays an important role in our daily lives with various applications such as in social media (face detection), medical imaging (X-ray, CT-scan), security (fingerprint recognition) to robotics & space. This book will touch the core of image processing, from concepts to code using Python. The book will start from the classical image processing techniques and explore the evolution of image processing algorithms up to the recent advances in image processing or computer vision with deep learning. We will learn how to use image processing libraries such as PIL, scikit-mage, and scipy ndimage in Python. This book will enable us to write code snippets in Python 3 and quickly implement complex image processing algorithms such as image enhancement, filtering, segmentation, object detection, and classification. We will be able to use machine learning models using the scikit-learn library and later explore deep CNN, such as VGG-19 with Keras, and we will also use an end-to-end deep learning model called YOLO for object detection. We will also cover a few advanced problems, such as image inpainting, gradient blending, variational denoising, seam carving, quilting, and morphing. By the end of this book, we will have learned to implement various algorithms for efficient image processing. What you will learnPerform basic data pre-processing tasks such as image denoising and spatial filtering in PythonImplement Fast Fourier Transform (FFT) and Frequency domain filters (e.g., Weiner) in PythonDo morphological image processing and segment images with different algorithmsLearn techniques to extract features from images and match imagesWrite Python code to implement supervised / unsupervised machine learning algorithms for image processingUse deep learning models for image classification, segmentation, object detection and style transferWho this book is for This book is for Computer Vision Engineers, and machine learning developers who are good with Python programming and want to explore details and complexities of image processing. No prior knowledge of the image processing techniques is expected.
  customer segmentation analysis python: Practical Machine Learning with Python Dipanjan Sarkar, Raghav Bali, Tushar Sharma, 2017-12-20 Master the essential skills needed to recognize and solve complex problems with machine learning and deep learning. Using real-world examples that leverage the popular Python machine learning ecosystem, this book is your perfect companion for learning the art and science of machine learning to become a successful practitioner. The concepts, techniques, tools, frameworks, and methodologies used in this book will teach you how to think, design, build, and execute machine learning systems and projects successfully. Practical Machine Learning with Python follows a structured and comprehensive three-tiered approach packed with hands-on examples and code. Part 1 focuses on understanding machine learning concepts and tools. This includes machine learning basics with a broad overview of algorithms, techniques, concepts and applications, followed by a tour of the entire Python machine learning ecosystem. Brief guides for useful machine learning tools, libraries and frameworks are also covered. Part 2 details standard machine learning pipelines, with an emphasis on data processing analysis, feature engineering, and modeling. You will learn how to process, wrangle, summarize and visualize data in its various forms. Feature engineering and selection methodologies will be covered in detail with real-world datasets followed by model building, tuning, interpretation and deployment. Part 3 explores multiple real-world case studies spanning diverse domains and industries like retail, transportation, movies, music, marketing, computer vision and finance. For each case study, you will learn the application of various machine learning techniques and methods. The hands-on examples will help you become familiar with state-of-the-art machine learning tools and techniques and understand what algorithms are best suited for any problem. Practical Machine Learning with Python will empower you to start solving your own problems with machine learning today! What You'll Learn Execute end-to-end machine learning projects and systems Implement hands-on examples with industry standard, open source, robust machine learning tools and frameworks Review case studies depicting applications of machine learning and deep learning on diverse domains and industries Apply a wide range of machine learning models including regression, classification, and clustering. Understand and apply the latest models and methodologies from deep learning including CNNs, RNNs, LSTMs and transfer learning. Who This Book Is For IT professionals, analysts, developers, data scientists, engineers, graduate students
  customer segmentation analysis python: Behavioral Data Analysis with R and Python Florent Buisson, 2021-06-15 Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis. Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately. Understand the specifics of behavioral data Explore the differences between measurement and prediction Learn how to clean and prepare behavioral data Design and analyze experiments to drive optimal business decisions Use behavioral data to understand and measure cause and effect Segment customers in a transparent and insightful way
  customer segmentation analysis python: Data Science for Marketing Analytics Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali, 2021-09-07 Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook Description Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learnLoad, clean, and explore sales and marketing data using pandasForm and test hypotheses using real data sets and analytics toolsVisualize patterns in customer behavior using MatplotlibUse advanced machine learning models like random forest and SVMUse various unsupervised learning algorithms for customer segmentationUse supervised learning techniques for sales predictionEvaluate and compare different models to get the best outcomesOptimize models with hyperparameter tuning and SMOTEWho this book is for This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily.
  customer segmentation analysis python: Hands-On Data Science for Marketing Yoon Hyup Hwang, 2019-03-29 Optimize your marketing strategies through analytics and machine learning Key FeaturesUnderstand how data science drives successful marketing campaignsUse machine learning for better customer engagement, retention, and product recommendationsExtract insights from your data to optimize marketing strategies and increase profitabilityBook Description Regardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, you will learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns. This book is a comprehensive guide to help you understand and predict customer behaviors and create more effectively targeted and personalized marketing strategies. This is a practical guide to performing simple-to-advanced tasks, to extract hidden insights from the data and use them to make smart business decisions. You will understand what drives sales and increases customer engagements for your products. You will learn to implement machine learning to forecast which customers are more likely to engage with the products and have high lifetime value. This book will also show you how to use machine learning techniques to understand different customer segments and recommend the right products for each customer. Apart from learning to gain insights into consumer behavior using exploratory analysis, you will also learn the concept of A/B testing and implement it using Python and R. By the end of this book, you will be experienced enough with various data science and machine learning techniques to run and manage successful marketing campaigns for your business. What you will learnLearn how to compute and visualize marketing KPIs in Python and RMaster what drives successful marketing campaigns with data scienceUse machine learning to predict customer engagement and lifetime valueMake product recommendations that customers are most likely to buyLearn how to use A/B testing for better marketing decision makingImplement machine learning to understand different customer segmentsWho this book is for If you are a marketing professional, data scientist, engineer, or a student keen to learn how to apply data science to marketing, this book is what you need! It will be beneficial to have some basic knowledge of either Python or R to work through the examples. This book will also be beneficial for beginners as it covers basic-to-advanced data science concepts and applications in marketing with real-life examples.
  customer segmentation analysis python: Advanced Customer Analytics Mike Grigsby, 2016-10-03 Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design. A practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data. Online resources include a selection of datasets to support specific chapters.
  customer segmentation analysis python: Fighting Churn with Data Carl S. Gold, 2020-12-22 The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. Summary The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology Keeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover—or “churn”—is costly, frustrating, and preventable. By applying the techniques in this book, you can identify the warning signs of churn and learn to catch customers before they leave. About the book Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold’s methods, you’ll reap the benefits of high customer retention. What's inside Calculating churn metrics Identifying user behavior that predicts churn Using churn reduction tactics with customer segmentation Applying churn analysis techniques to other business areas Using AI for accurate churn forecasting About the reader For readers with basic data analysis skills, including Python and SQL. About the author Carl Gold (PhD) is the Chief Data Scientist at Zuora, Inc., the industry-leading subscription management platform. Table of Contents: PART 1 - BUILDING YOUR ARSENAL 1 The world of churn 2 Measuring churn 3 Measuring customers 4 Observing renewal and churn PART 2 - WAGING THE WAR 5 Understanding churn and behavior with metrics 6 Relationships between customer behaviors 7 Segmenting customers with advanced metrics PART 3 - SPECIAL WEAPONS AND TACTICS 8 Forecasting churn 9 Forecast accuracy and machine learning 10 Churn demographics and firmographics 11 Leading the fight against churn
  customer segmentation analysis python: Text Analytics with Python Dipanjan Sarkar, 2016-11-30 Derive useful insights from your data using Python. You will learn both basic and advanced concepts, including text and language syntax, structure, and semantics. You will focus on algorithms and techniques, such as text classification, clustering, topic modeling, and text summarization. Text Analytics with Python teaches you the techniques related to natural language processing and text analytics, and you will gain the skills to know which technique is best suited to solve a particular problem. You will look at each technique and algorithm with both a bird's eye view to understand how it can be used as well as with a microscopic view to understand the mathematical concepts and to implement them to solve your own problems. What You Will Learn: Understand the major concepts and techniques of natural language processing (NLP) and text analytics, including syntax and structure Build a text classification system to categorize news articles, analyze app or game reviews using topic modeling and text summarization, and cluster popular movie synopses and analyze the sentiment of movie reviews Implement Python and popular open source libraries in NLP and text analytics, such as the natural language toolkit (nltk), gensim, scikit-learn, spaCy and Pattern Who This Book Is For : IT professionals, analysts, developers, linguistic experts, data scientists, and anyone with a keen interest in linguistics, analytics, and generating insights from textual data
  customer segmentation analysis python: Scaling the Revenue Engine Tom Mohr, 2018 Tom Mohr's book, Scaling the Revenue Engine, has already garnered over 12,000 online readers. This is the book author Geoffrey Moore (Crossing the Chasm) has challenged execs to read (You really want to read this...). Same with Tien Tzuo, the CEO of Zuora (...read this book). So too with Victor Ho, CEO of FiveStars (...the most complete resource on driving real growth I've ever seen.). And many more. In Scaling the Revenue Engine, the revenue engine is seen as a whole system, bounded by unit economics. It stretches beyond marketing and sales to also incorporate product, technology, and even accounting. At every stage of revenue engine growth, you uplift maturity by leveraging your deployment of people, tools, workflows and metrics-- always working outward from a clear understanding of customer value.
  customer segmentation analysis python: Think Like a UX Researcher David Travis, Philip Hodgson, 2019-01-10 Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. Key Features A dive-in-anywhere book that offers practical advice and topical examples. Thought triggers, exercises and scenarios to test your knowledge of UX research. Workshop ideas to build a development team’s UX maturity. War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.
  customer segmentation analysis python: Deep Learning with Python Francois Chollet, 2017-11-30 Summary Deep Learning with Python introduces the field of deep learning using the Python language and the powerful Keras library. Written by Keras creator and Google AI researcher François Chollet, this book builds your understanding through intuitive explanations and practical examples. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Machine learning has made remarkable progress in recent years. We went from near-unusable speech and image recognition, to near-human accuracy. We went from machines that couldn't beat a serious Go player, to defeating a world champion. Behind this progress is deep learning—a combination of engineering advances, best practices, and theory that enables a wealth of previously impossible smart applications. About the Book Deep Learning with Python introduces the field of deep learning using the Python language and the powerful Keras library. Written by Keras creator and Google AI researcher François Chollet, this book builds your understanding through intuitive explanations and practical examples. You'll explore challenging concepts and practice with applications in computer vision, natural-language processing, and generative models. By the time you finish, you'll have the knowledge and hands-on skills to apply deep learning in your own projects. What's Inside Deep learning from first principles Setting up your own deep-learning environment Image-classification models Deep learning for text and sequences Neural style transfer, text generation, and image generation About the Reader Readers need intermediate Python skills. No previous experience with Keras, TensorFlow, or machine learning is required. About the Author François Chollet works on deep learning at Google in Mountain View, CA. He is the creator of the Keras deep-learning library, as well as a contributor to the TensorFlow machine-learning framework. He also does deep-learning research, with a focus on computer vision and the application of machine learning to formal reasoning. His papers have been published at major conferences in the field, including the Conference on Computer Vision and Pattern Recognition (CVPR), the Conference and Workshop on Neural Information Processing Systems (NIPS), the International Conference on Learning Representations (ICLR), and others. Table of Contents PART 1 - FUNDAMENTALS OF DEEP LEARNING What is deep learning? Before we begin: the mathematical building blocks of neural networks Getting started with neural networks Fundamentals of machine learning PART 2 - DEEP LEARNING IN PRACTICE Deep learning for computer vision Deep learning for text and sequences Advanced deep-learning best practices Generative deep learning Conclusions appendix A - Installing Keras and its dependencies on Ubuntu appendix B - Running Jupyter notebooks on an EC2 GPU instance
  customer segmentation analysis python: Applied Text Analysis with Python Benjamin Bengfort, Rebecca Bilbro, Tony Ojeda, 2018-06-11 From news and speeches to informal chatter on social media, natural language is one of the richest and most underutilized sources of data. Not only does it come in a constant stream, always changing and adapting in context; it also contains information that is not conveyed by traditional data sources. The key to unlocking natural language is through the creative application of text analytics. This practical book presents a data scientist’s approach to building language-aware products with applied machine learning. You’ll learn robust, repeatable, and scalable techniques for text analysis with Python, including contextual and linguistic feature engineering, vectorization, classification, topic modeling, entity resolution, graph analysis, and visual steering. By the end of the book, you’ll be equipped with practical methods to solve any number of complex real-world problems. Preprocess and vectorize text into high-dimensional feature representations Perform document classification and topic modeling Steer the model selection process with visual diagnostics Extract key phrases, named entities, and graph structures to reason about data in text Build a dialog framework to enable chatbots and language-driven interaction Use Spark to scale processing power and neural networks to scale model complexity
  customer segmentation analysis python: Practical Machine Learning for Computer Vision Valliappa Lakshmanan, Martin Görner, Ryan Gillard, 2021-07-21 This practical book shows you how to employ machine learning models to extract information from images. ML engineers and data scientists will learn how to solve a variety of image problems including classification, object detection, autoencoders, image generation, counting, and captioning with proven ML techniques. This book provides a great introduction to end-to-end deep learning: dataset creation, data preprocessing, model design, model training, evaluation, deployment, and interpretability. Google engineers Valliappa Lakshmanan, Martin Görner, and Ryan Gillard show you how to develop accurate and explainable computer vision ML models and put them into large-scale production using robust ML architecture in a flexible and maintainable way. You'll learn how to design, train, evaluate, and predict with models written in TensorFlow or Keras. You'll learn how to: Design ML architecture for computer vision tasks Select a model (such as ResNet, SqueezeNet, or EfficientNet) appropriate to your task Create an end-to-end ML pipeline to train, evaluate, deploy, and explain your model Preprocess images for data augmentation and to support learnability Incorporate explainability and responsible AI best practices Deploy image models as web services or on edge devices Monitor and manage ML models
  customer segmentation analysis python: Python Data Science Handbook Jake VanderPlas, 2016-11-21 For many researchers, Python is a first-class tool mainly because of its libraries for storing, manipulating, and gaining insight from data. Several resources exist for individual pieces of this data science stack, but only with the Python Data Science Handbook do you get them all—IPython, NumPy, Pandas, Matplotlib, Scikit-Learn, and other related tools. Working scientists and data crunchers familiar with reading and writing Python code will find this comprehensive desk reference ideal for tackling day-to-day issues: manipulating, transforming, and cleaning data; visualizing different types of data; and using data to build statistical or machine learning models. Quite simply, this is the must-have reference for scientific computing in Python. With this handbook, you’ll learn how to use: IPython and Jupyter: provide computational environments for data scientists using Python NumPy: includes the ndarray for efficient storage and manipulation of dense data arrays in Python Pandas: features the DataFrame for efficient storage and manipulation of labeled/columnar data in Python Matplotlib: includes capabilities for a flexible range of data visualizations in Python Scikit-Learn: for efficient and clean Python implementations of the most important and established machine learning algorithms
  customer segmentation analysis python: Web Analytics 2.0 Avinash Kaushik, 2009-12-30 Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
  customer segmentation analysis python: Natural Language Processing with Python Steven Bird, Ewan Klein, Edward Loper, 2009-06-12 This book offers a highly accessible introduction to natural language processing, the field that supports a variety of language technologies, from predictive text and email filtering to automatic summarization and translation. With it, you'll learn how to write Python programs that work with large collections of unstructured text. You'll access richly annotated datasets using a comprehensive range of linguistic data structures, and you'll understand the main algorithms for analyzing the content and structure of written communication. Packed with examples and exercises, Natural Language Processing with Python will help you: Extract information from unstructured text, either to guess the topic or identify named entities Analyze linguistic structure in text, including parsing and semantic analysis Access popular linguistic databases, including WordNet and treebanks Integrate techniques drawn from fields as diverse as linguistics and artificial intelligence This book will help you gain practical skills in natural language processing using the Python programming language and the Natural Language Toolkit (NLTK) open source library. If you're interested in developing web applications, analyzing multilingual news sources, or documenting endangered languages -- or if you're simply curious to have a programmer's perspective on how human language works -- you'll find Natural Language Processing with Python both fascinating and immensely useful.
  customer segmentation analysis python: Learning Data Mining with Python Robert Layton, 2015-07-29 The next step in the information age is to gain insights from the deluge of data coming our way. Data mining provides a way of finding this insight, and Python is one of the most popular languages for data mining, providing both power and flexibility in analysis. This book teaches you to design and develop data mining applications using a variety of datasets, starting with basic classification and affinity analysis. Next, we move on to more complex data types including text, images, and graphs. In every chapter, we create models that solve real-world problems. There is a rich and varied set of libraries available in Python for data mining. This book covers a large number, including the IPython Notebook, pandas, scikit-learn and NLTK. Each chapter of this book introduces you to new algorithms and techniques. By the end of the book, you will gain a large insight into using Python for data mining, with a good knowledge and understanding of the algorithms and implementations.
  customer segmentation analysis python: Getting Started with Python Data Analysis Phuong Vo.T.H, Martin Czygan, 2015-11-04 Learn to use powerful Python libraries for effective data processing and analysis About This Book Learn the basic processing steps in data analysis and how to use Python in this area through supported packages, especially Numpy, Pandas, and Matplotlib Create, manipulate, and analyze your data to extract useful information to optimize your system A hands-on guide to help you learn data analysis using Python Who This Book Is For If you are a Python developer who wants to get started with data analysis and you need a quick introductory guide to the python data analysis libraries, then this book is for you. What You Will Learn Understand the importance of data analysis and get familiar with its processing steps Get acquainted with Numpy to use with arrays and array-oriented computing in data analysis Create effective visualizations to present your data using Matplotlib Process and analyze data using the time series capabilities of Pandas Interact with different kind of database systems, such as file, disk format, Mongo, and Redis Apply the supported Python package to data analysis applications through examples Explore predictive analytics and machine learning algorithms using Scikit-learn, a Python library In Detail Data analysis is the process of applying logical and analytical reasoning to study each component of data. Python is a multi-domain, high-level, programming language. It's often used as a scripting language because of its forgiving syntax and operability with a wide variety of different eco-systems. Python has powerful standard libraries or toolkits such as Pylearn2 and Hebel, which offers a fast, reliable, cross-platform environment for data analysis. With this book, we will get you started with Python data analysis and show you what its advantages are. The book starts by introducing the principles of data analysis and supported libraries, along with NumPy basics for statistic and data processing. Next it provides an overview of the Pandas package and uses its powerful features to solve data processing problems. Moving on, the book takes you through a brief overview of the Matplotlib API and some common plotting functions for DataFrame such as plot. Next, it will teach you to manipulate the time and data structure, and load and store data in a file or database using Python packages. The book will also teach you how to apply powerful packages in Python to process raw data into pure and helpful data using examples. Finally, the book gives you a brief overview of machine learning algorithms, that is, applying data analysis results to make decisions or build helpful products, such as recommendations and predictions using scikit-learn. Style and approach This is an easy-to-follow, step-by-step guide to get you familiar with data analysis and the libraries supported by Python. Topics are explained with real-world examples wherever required.
  customer segmentation analysis python: Image Processing and Acquisition using Python Ravishankar Chityala, Sridevi Pudipeddi, 2014-02-19 Image Processing and Acquisition using Python provides readers with a sound foundation in both image acquisition and image processing—one of the first books to integrate these topics together. By improving readers’ knowledge of image acquisition techniques and corresponding image processing, the book will help them perform experiments more effectively and cost efficiently as well as analyze and measure more accurately. Long recognized as one of the easiest languages for non-programmers to learn, Python is used in a variety of practical examples. A refresher for more experienced readers, the first part of the book presents an introduction to Python, Python modules, reading and writing images using Python, and an introduction to images. The second part discusses the basics of image processing, including pre/post processing using filters, segmentation, morphological operations, and measurements. The last part describes image acquisition using various modalities, such as x-ray, CT, MRI, light microscopy, and electron microscopy. These modalities encompass most of the common image acquisition methods currently used by researchers in academia and industry.
  customer segmentation analysis python: Python for Data Analysis Dr. Katta Padmaja, Imran Wadkar, Dr. Uma Patil, Dr. J. Vellingiri, 2024-07-29 Python for Data Analysis for data enthusiasts, scientists, and analysts looking to harness Python’s capabilities in data manipulation, processing, and visualization. Covering essential libraries like Pandas, NumPy, and Matplotlib, this data cleaning, aggregation, and exploratory data analysis techniques. It emphasizes hands-on examples and real-world datasets to build a strong foundation in Python-based data analysis, making it an ideal resource for both beginners and professionals aiming to deepen their data skills in Python's versatile ecosystem.
  customer segmentation analysis python: Introduction to Data Science Laura Igual, Santi Seguí, 2017-02-22 This accessible and classroom-tested textbook/reference presents an introduction to the fundamentals of the emerging and interdisciplinary field of data science. The coverage spans key concepts adopted from statistics and machine learning, useful techniques for graph analysis and parallel programming, and the practical application of data science for such tasks as building recommender systems or performing sentiment analysis. Topics and features: provides numerous practical case studies using real-world data throughout the book; supports understanding through hands-on experience of solving data science problems using Python; describes techniques and tools for statistical analysis, machine learning, graph analysis, and parallel programming; reviews a range of applications of data science, including recommender systems and sentiment analysis of text data; provides supplementary code resources and data at an associated website.
  customer segmentation analysis python: Data Mining Techniques Michael J. A. Berry, Gordon S. Linoff, 2004-04-09 Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.
  customer segmentation analysis python: REGRESSION, SEGMENTATION, CLUSTERING, AND PREDICTION PROJECTS WITH PYTHON Vivian Siahaan, Rismon Hasiholan Sianipar, 2022-02-25 PROJECT 1: TIME-SERIES WEATHER: FORECASTING AND PREDICTION WITH PYTHON Weather data are described and quantified by the variables of Earth's atmosphere: temperature, air pressure, humidity, and the variations and interactions of these variables, and how they change over time. Different spatial scales are used to describe and predict weather on local, regional, and global levels. The dataset used in this project contains weather data for New Delhi, India. This data was taken out from wunderground. It contains various features such as temperature, pressure, humidity, rain, precipitation, etc. The main target is to develop a prediction model accurate enough for forecasting temperature and predicting target variable (condition). Time-series weather forecasting will be done using ARIMA models. The machine learning models used in this project to predict target variable (condition) are K-Nearest Neighbor, Random Forest, Naive Bayes, Logistic Regression, Decision Tree, Support Vector Machine, LGBM classifier, Gradient Boosting, XGB classifier, and MLP classifier. Finally, you will plot boundary decision, distribution of features, feature importance, cross validation score, and predicted values versus true values, confusion matrix, learning curve, performance of the model, scalability of the model, training loss, and training accuracy. PROJECT 2: HOUSE PRICE: ANALYSIS AND PREDICTION USING MACHINE LEARNING WITH PYTHON The dataset used in this project is taken from the second chapter of Aurélien Géron's recent book 'Hands-On Machine learning with Scikit-Learn and TensorFlow'. It serves as an excellent introduction to implementing machine learning algorithms because it requires rudimentary data cleaning, has an easily understandable list of variables and sits at an optimal size between being to toyish and too cumbersome. The data contains information from the 1990 California census. Although it may not help you with predicting current housing prices like the Zillow Zestimate dataset, it does provide an accessible introductory dataset for teaching people about the basics of machine learning. The data pertains to the houses found in a given California district and some summary stats about them based on the 1990 census data. Be warned the data aren't cleaned so there are some preprocessing steps required! The columns are as follows: longitude, latitude, housing_median_age, total_rooms, total_bedrooms, population, households, median_income, median_house_value, and ocean_proximity. The machine learning models used in this project used to perform regression on median_house_value and to predict it as target variable are K-Nearest Neighbor, Random Forest, Naive Bayes, Logistic Regression, Decision Tree, Support Vector Machine, LGBM classifier, Gradient Boosting, XGB classifier, and MLP classifier. Finally, you will plot boundary decision, distribution of features, feature importance, cross validation score, and predicted values versus true values, confusion matrix, learning curve, performance of the model, scalability of the model, training loss, and training accuracy. PROJECT 3: CUSTOMER PERSONALITY ANALYSIS AND PREDICTION USING MACHINE LEARNING WITH PYTHON Customer Personality Analysis is a detailed analysis of a company’s ideal customers. It helps a business to better understand its customers and makes it easier for them to modify products according to the specific needs, behaviors and concerns of different types of customers. Customer personality analysis helps a business to modify its product based on its target customers from different types of customer segments. For example, instead of spending money to market a new product to every customer in the company’s database, a company can analyze which customer segment is most likely to buy the product and then market the product only on that particular segment. Following are the features in the dataset: ID = Customer's unique identifier; Year_Birth = Customer's birth year; Education = Customer's education level; Marital_Status = Customer's marital status; Income = Customer's yearly household income; Kidhome = Number of children in customer's household; Teenhome = Number of teenagers in customer's household; Dt_Customer = Date of customer's enrollment with the company; Recency = Number of days since customer's last purchase; MntWines = Amount spent on wine in the last 2 years; MntFruits = Amount spent on fruits in the last 2 years; MntMeatProducts = Amount spent on meat in the last 2 years; MntFishProducts = Amount spent on fish in the last 2 years; MntSweetProducts = Amount spent on sweets in the last 2 years; MntGoldProds = Amount spent on gold in the last 2 years; NumDealsPurchases = Number of purchases made with a discount; NumWebPurchases = Number of purchases made through the company's web site; NumCatalogPurchases = Number of purchases made using a catalogue; NumStorePurchases = Number of purchases made directly in stores; NumWebVisitsMonth = Number of visits to company's web site in the last month; AcceptedCmp3 = 1 if customer accepted the offer in the 3rd campaign, 0 otherwise; AcceptedCmp4 = 1 if customer accepted the offer in the 4th campaign, 0 otherwise; AcceptedCmp5 = 1 if customer accepted the offer in the 5th campaign, 0 otherwise; AcceptedCmp1 = 1 if customer accepted the offer in the 1st campaign, 0 otherwise; AcceptedCmp2 = 1 if customer accepted the offer in the 2nd campaign, 0 otherwise; Response = 1 if customer accepted the offer in the last campaign, 0 otherwise; and Complain = 1 if customer complained in the last 2 years, 0 otherwise. The target in this project is to perform clustering and predicting to summarize customer segments. In this project, you will perform clustering using KMeans to get 4 clusters. The machine learning models used in this project to perform regression on total number of purchase and to predict clusters as target variable are K-Nearest Neighbor, Random Forest, Naive Bayes, Logistic Regression, Decision Tree, Support Vector Machine, LGBM, Gradient Boosting, XGB, and MLP. Finally, you will plot boundary decision, distribution of features, feature importance, cross validation score, and predicted values versus true values, confusion matrix, learning curve, performance of the model, scalability of the model, training loss, and training accuracy. PROJECT 4: CUSTOMER SEGMENTATION, CLUSTERING, AND PREDICTION WITH PYTHON In this project, you will develop a customer segmentation, clustering, and prediction to define marketing strategy. The sample dataset summarizes the usage behavior of about 9000 active credit card holders during the last 6 months. The file is at a customer level with 18 behavioral variables. Following is the Data Dictionary for Credit Card dataset: CUSTID: Identification of Credit Card holder (Categorical); BALANCE: Balance amount left in their account to make purchases; BALANCEFREQUENCY: How frequently the Balance is updated, score between 0 and 1 (1 = frequently updated, 0 = not frequently updated); PURCHASES: Amount of purchases made from account; ONEOFFPURCHASES: Maximum purchase amount done in one-go; INSTALLMENTSPURCHASES: Amount of purchase done in installment; CASHADVANCE: Cash in advance given by the user; PURCHASESFREQUENCY: How frequently the Purchases are being made, score between 0 and 1 (1 = frequently purchased, 0 = not frequently purchased); ONEOFFPURCHASESFREQUENCY: How frequently Purchases are happening in one-go (1 = frequently purchased, 0 = not frequently purchased); PURCHASESINSTALLMENTSFREQUENCY: How frequently purchases in installments are being done (1 = frequently done, 0 = not frequently done); CASHADVANCEFREQUENCY: How frequently the cash in advance being paid; CASHADVANCETRX: Number of Transactions made with Cash in Advanced; PURCHASESTRX: Number of purchase transactions made; CREDITLIMIT: Limit of Credit Card for user; PAYMENTS: Amount of Payment done by user; MINIMUM_PAYMENTS: Minimum amount of payments made by user; PRCFULLPAYMENT: Percent of full payment paid by user; and TENURE: Tenure of credit card service for user. In this project, you will perform clustering using KMeans to get 5 clusters. The machine learning models used in this project to perform regression on total number of purchase and to predict clusters as target variable are K-Nearest Neighbor, Random Forest, Naive Bayes, Logistic Regression, Decision Tree, Support Vector Machine, LGBM, Gradient Boosting, XGB, and MLP. Finally, you will plot boundary decision, distribution of features, feature importance, cross validation score, and predicted values versus true values, confusion matrix, learning curve, performance of the model, scalability of the model, training loss, and training accuracy.
  customer segmentation analysis python: Extending Power BI with Python and R Luca Zavarella, Francesca Lazzeri, 2021-11-26 Perform more advanced analysis and manipulation of your data beyond what Power BI can do to unlock valuable insights using Python and R Key FeaturesGet the most out of Python and R with Power BI by implementing non-trivial codeLeverage the toolset of Python and R chunks to inject scripts into your Power BI dashboardsImplement new techniques for ingesting, enriching, and visualizing data with Python and R in Power BIBook Description Python and R allow you to extend Power BI capabilities to simplify ingestion and transformation activities, enhance dashboards, and highlight insights. With this book, you'll be able to make your artifacts far more interesting and rich in insights using analytical languages. You'll start by learning how to configure your Power BI environment to use your Python and R scripts. The book then explores data ingestion and data transformation extensions, and advances to focus on data augmentation and data visualization. You'll understand how to import data from external sources and transform them using complex algorithms. The book helps you implement personal data de-identification methods such as pseudonymization, anonymization, and masking in Power BI. You'll be able to call external APIs to enrich your data much more quickly using Python programming and R programming. Later, you'll learn advanced Python and R techniques to perform in-depth analysis and extract valuable information using statistics and machine learning. You'll also understand the main statistical features of datasets by plotting multiple visual graphs in the process of creating a machine learning model. By the end of this book, you'll be able to enrich your Power BI data models and visualizations using complex algorithms in Python and R. What you will learnDiscover best practices for using Python and R in Power BI productsUse Python and R to perform complex data manipulations in Power BIApply data anonymization and data pseudonymization in Power BILog data and load large datasets in Power BI using Python and REnrich your Power BI dashboards using external APIs and machine learning modelsExtract insights from your data using linear optimization and other algorithmsHandle outliers and missing values for multivariate and time-series dataCreate any visualization, as complex as you want, using R scriptsWho this book is for This book is for business analysts, business intelligence professionals, and data scientists who already use Microsoft Power BI and want to add more value to their analysis using Python and R. Working knowledge of Power BI is required to make the most of this book. Basic knowledge of Python and R will also be helpful.
  customer segmentation analysis python: Machine Learning and Deep Learning Using Python and TensorFlow Shailendra Kadre, Venkata Reddy Konasani, 2021-04-29 Understand the principles and practices of machine learning and deep learning This hands-on guide lays out machine learning and deep learning techniques and technologies in a style that is approachable, using just the basic math required. Written by a pair of experts in the field, Machine Learning and Deep Learning Using Python and TensorFlow contains case studies in several industries, including banking, insurance, e-commerce, retail, and healthcare. The book shows how to utilize machine learning and deep learning functions in today’s smart devices and apps. You will get download links for datasets, code, and sample projects referred to in the text. Coverage includes: Machine learning and deep learning concepts Python programming and statistics fundamentals Regression and logistic regression Decision trees Model selection and cross-validation Cluster analysis Random forests and boosting Artificial neural networks TensorFlow and Keras Deep learning hyperparameters Convolutional neural networks Recurrent neural networks and long short-term memory
  customer segmentation analysis python: Python Image Processing Cookbook Sandipan Dey, 2020-04-17 Advancements in wireless devices and mobile technology have enabled the acquisition of a tremendous amount of graphics, pictures, and videos. Through cutting edge recipes, this book provides coverage on tools, algorithms, and analysis for image processing. This book provides solutions addressing the challenges and complex tasks of image processing.
  customer segmentation analysis python: Marketing Data Science Thomas W. Miller, 2015-05-02 Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.
  customer segmentation analysis python: Segmentation, Revenue Management and Pricing Analytics Tudor Bodea, Mark Ferguson, 2014-03-21 The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits. This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.
  customer segmentation analysis python: Database Marketing Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin, 2010-02-26 Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics. (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years. (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) The title tells a lot about the book's approach—though the cover reads, database, the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization. (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject. (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)
  customer segmentation analysis python: DATA SCIENCE FOR GROCERIES MARKET ANALYSIS, CLUSTERING, AND PREDICTION WITH PYTHON GUI Vivian Siahaan, Rismon Hasiholan Sianipar, 2022-05-03 The objective of this data science project is to analyze and predict customer behavior in the groceries market using Python and create a graphical user interface (GUI) using PyQt. The project encompasses various stages, starting from exploring the dataset and visualizing the distribution of features to RFM analysis, K-means clustering, predicting clusters with machine learning algorithms, and implementing a GUI for user interaction. The first step in this project involves exploring the dataset. We load the dataset containing information about customers' purchases in the groceries market and examine its structure. We check for missing values and perform data preprocessing if necessary, ensuring the dataset is ready for analysis. This initial exploration allows us to gain a better understanding of the data and its characteristics. Following the dataset exploration, we conduct exploratory data analysis (EDA). This step involves visualizing the distribution of different features within the dataset. By creating histograms, box plots, scatter plots, and other visualizations, we gain insights into the patterns, trends, and relationships within the data. EDA helps us identify outliers, understand feature distributions, and uncover potential correlations between variables. After the EDA phase, we move on to RFM analysis. RFM stands for Recency, Frequency, and Monetary analysis. In this step, we calculate three key metrics for each customer: recency (how recently a customer made a purchase), frequency (how often a customer made purchases), and monetary value (how much a customer spent). RFM analysis allows us to segment customers based on their purchasing behavior, identifying high-value customers and those who require re-engagement strategies. Once we have the clusters, we can utilize machine learning algorithms to predict the cluster for new or unseen customers. We train various models, including logistic regression, support vector machines, decision trees, k-nearest neighbors, random forests, gradient boosting, naive Bayes, adaboost, XGBoost, and LightGBM, on the clustered data. These models learn the patterns and relationships between customer features and their assigned clusters, enabling us to predict the cluster for new customers accurately. To evaluate the performance of our models, we utilize metrics such as accuracy, precision, recall, and F1-score. These metrics allow us to measure the models' predictive capabilities and compare their performance across different algorithms and preprocessing techniques. By assessing the models' performance, we can select the most suitable model for cluster prediction in the groceries market analysis. In addition to the analysis and prediction components, this project aims to provide a user-friendly interface for interaction and visualization. To achieve this, we implement a GUI using PyQt, a Python library for creating desktop applications. The GUI allows users to input new customer data and predict the corresponding cluster based on the trained models. It provides visualizations of the analysis results, including cluster distributions, confusion matrices, and decision boundaries. The GUI allows users to select different machine learning models and preprocessing techniques through radio buttons or dropdown menus. This flexibility empowers users to explore and compare the performance of various models, enabling them to choose the most suitable approach for their specific needs. The GUI's interactive nature enhances the usability of the project and promotes effective decision-making based on the analysis results. In conclusion, this project combines data science methodologies, including dataset exploration, visualization, RFM analysis, K-means clustering, predictive modeling, and GUI implementation, to provide insights into customer behavior and enable accurate cluster prediction in the groceries market. By leveraging these techniques, businesses can enhance their marketing strategies, improve customer targeting and retention, and ultimately drive growth and profitability in a competitive market landscape. The project's emphasis on user interaction and visualization through the GUI ensures that businesses can easily access and interpret the analysis results, making informed decisions based on data-driven insights.
  customer segmentation analysis python: Data Science and Machine Learning Dirk P. Kroese, Zdravko Botev, Thomas Taimre, Radislav Vaisman, 2019-11-20 Focuses on mathematical understanding Presentation is self-contained, accessible, and comprehensive Full color throughout Extensive list of exercises and worked-out examples Many concrete algorithms with actual code
  customer segmentation analysis python: Applied Deep Learning with Python Alex Galea, Luis Capelo, 2018-08-31 A hands-on guide to deep learning that’s filled with intuitive explanations and engaging practical examples Key Features Designed to iteratively develop the skills of Python users who don’t have a data science background Covers the key foundational concepts you’ll need to know when building deep learning systems Full of step-by-step exercises and activities to help build the skills that you need for the real-world Book Description Taking an approach that uses the latest developments in the Python ecosystem, you’ll first be guided through the Jupyter ecosystem, key visualization libraries and powerful data sanitization techniques before we train our first predictive model. We’ll explore a variety of approaches to classification like support vector networks, random decision forests and k-nearest neighbours to build out your understanding before we move into more complex territory. It’s okay if these terms seem overwhelming; we’ll show you how to put them to work. We’ll build upon our classification coverage by taking a quick look at ethical web scraping and interactive visualizations to help you professionally gather and present your analysis. It’s after this that we start building out our keystone deep learning application, one that aims to predict the future price of Bitcoin based on historical public data. By guiding you through a trained neural network, we’ll explore common deep learning network architectures (convolutional, recurrent, generative adversarial) and branch out into deep reinforcement learning before we dive into model optimization and evaluation. We’ll do all of this whilst working on a production-ready web application that combines Tensorflow and Keras to produce a meaningful user-friendly result, leaving you with all the skills you need to tackle and develop your own real-world deep learning projects confidently and effectively. What you will learn Discover how you can assemble and clean your very own datasets Develop a tailored machine learning classification strategy Build, train and enhance your own models to solve unique problems Work with production-ready frameworks like Tensorflow and Keras Explain how neural networks operate in clear and simple terms Understand how to deploy your predictions to the web Who this book is for If you're a Python programmer stepping into the world of data science, this is the ideal way to get started.
  customer segmentation analysis python: Creativity on Demand Purnima Banerjee, Dr. Gurudas Bandyopadhyay, 2024-09-06 Creativity on Demand: Think out of the Box, Generate Ideas on Demand, Overcome Creativity Blocks & Build a Culture of Innovation by Purnima Banerjee is a crash course on creativity, an essential guide for anyone looking to unlock their creative potential and enhance their problem-solving skills. This comprehensive book covers every aspect of the creative process, from understanding the science behind creativity to implementing and testing innovative ideas. With practical exercises, real-world examples, and proven techniques, readers will find themselves equipped with the tools necessary to navigate and thrive in a world that demands continuous innovation. Do you often wonder if you think creatively or feel overwhelmed by creativity blocks? Persistent creativity blocks can lead to stagnation, reduced problem-solving abilities, and missed opportunities for innovation. Understanding and overcoming these blocks is crucial for personal and professional growth. In the first chapter, Creativity on Demand readers will explore the foundational principles of creativity. They will understand why creative thinking is critical for problem-solving and how it can be applied in various contexts. This chapter lays the groundwork for developing a creative mindset, offering insights into the science behind creativity and examples of creative thinking in action. The subsequent chapters explore practical strategies for generating innovative ideas and creating an inspiring environment for innovation. Readers will discover effective brainstorming methods, structured approaches to creativity, and how to leverage technology and data for idea generation. Additionally, the book provides guidance on designing a creative workspace, building a supportive network, and stimulating creativity through new experiences. These chapters are designed to help readers cultivate an environment that nurtures and enhances their creative capabilities. Overcoming Creativity Blocks is a crucial chapter that addresses the common challenges individuals face when trying to be creative. Author Purnima Banerjee identifies various types of creative blocks, their psychological and environmental causes, and personal block patterns. Readers will learn strategies for breaking through these blocks, including mindfulness practices, stress reduction techniques, and shifting perspectives. This chapter empowers readers to transform obstacles into opportunities for creative growth. The book also emphasizes the importance of connecting diverse ideas and perspectives. By exploring cross-disciplinary thinking and utilizing analogies and metaphors, readers will enhance their ability to synthesize information and develop innovative solutions. The chapters on implementing and testing ideas provide a step-by-step guide for turning creative concepts into actionable plans. Readers will gain insights into setting clear goals, creating prototypes, and refining their ideas through feedback and iteration. Embracing Continuous Innovation and Future Trends prepares readers for long-term success in innovation. The author discusses the importance of lifelong learning, staying updated with emerging trends, and developing resilience and flexibility. Readers will learn how to anticipate future challenges and opportunities, adapt to changes, and position themselves for sustained success. This book is not just a guide but a companion for anyone looking to harness the power of creativity and make a significant impact in their personal and professional lives.
consumer、customer、client 有何区别？ - 知乎
对于customer和consumer，我上marketing的课的时候区分过这两个定义。 customer behavior：a broad term that covers individual consumers who buy goods and services for their own use …

Consumer与customer有区别吗？具体作什么区别？ - 知乎
Mar 18, 2014 · 一般把 customer 翻译做 “客户“ 比如你是杜蕾斯的生产商，那么中国总代，上海曼伦商贸有限公司，就是你的customer，然后从曼伦进货的全家就是曼伦的customer，然后隔 …

Windows 10 business 和 consumer 中的专业版有什么不同？ - 知乎
Mar 14, 2020 · Windows10 有business editions 和 consumer editions 版。其中每个都有 专业工作站版，可这2个专业工作…

想问一下大家web of science文献检索点不动 只能用作者检索怎么 …
手机电脑打开都是这样 我想用文献检索 不想用作者检索啊啊啊啊啊

什么是CRM系统？它的作用是什么？ - 知乎
CRM（Customer Relationship Management），即客户关系管理系统.。 是指利用软件、硬件和网络技术，为企业建立一个客户信息收集、管理、分析和利用的信息系统。通俗地讲， CRM就 …

请问金融系统中提到的KYC是做什么用的？ - 知乎
KYC看着高端，其实我们每个人都经历过。例如，当你去银行开户的时候，都必须要提交身份证件，甚至有时候还要提交家庭住址证明。这便是一个最简单的KYC。(也叫做CIP - Customer …

什么是SCRM？为什么企业要做SCRM？ - 知乎
SCRM翻译后的全程是：Social Customer Relationship Management ，可以看到这里的“S”原来是“Social”，也就是“社交”的意思。 尽管只是多了一个S，却将原先CRM呈现的客户管理行为转 …

什么是跨境电商，你们了解多少？ - 知乎
跨境电子商务是指不同国度或地域的买卖双方经过互联网以邮件或者快递等方式通关，将传统贸易中的展现、洽谈和成交环节数字化，完成产品进口的的新型贸易方式，当前主流的跨境电商形 …

有大神公布一下Nature Communications从投出去到Online的审稿 …
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业 …

新媒体的KOL、KOC是什么? - 知乎
KOC有双重身份，即Customer和Creator，KOC是消费者的同时也是创作者，是对消费者的消费决策起到关键作用的群体。 KOL与KOC在本质上截然不同，是两个群体。前者是推，而KOC是 …

consumer、customer、client 有何区别？ - 知乎
对于customer和consumer，我上marketing的课的时候区分过这两个定义。 customer behavior：a broad term that covers individual consumers who buy goods and services for their own use and …

Consumer与customer有区别吗？具体作什么区别？ - 知乎
Mar 18, 2014 · 一般把 customer 翻译做 “客户“ 比如你是杜蕾斯的生产商，那么中国总代，上海曼伦商贸有限公司，就是你的customer，然后从曼伦进货的全家就是曼伦的customer，然后隔壁 …

Windows 10 business 和 consumer 中的专业版有什么不同？ - 知乎
Mar 14, 2020 · Windows10 有business editions 和 consumer editions 版。其中每个都有 专业工作站版，可这2个专业工作…

想问一下大家web of science文献检索点不动 只能用作者检索怎么 …
手机电脑打开都是这样 我想用文献检索 不想用作者检索啊啊啊啊啊

什么是CRM系统？它的作用是什么？ - 知乎
CRM（Customer Relationship Management），即客户关系管理系统.。 是指利用软件、硬件和网络技术，为企业建立一个客户信息收集、管理、分析和利用的信息系统。通俗地讲， CRM就是 …

请问金融系统中提到的KYC是做什么用的？ - 知乎
KYC看着高端，其实我们每个人都经历过。例如，当你去银行开户的时候，都必须要提交身份证件，甚至有时候还要提交家庭住址证明。这便是一个最简单的KYC。(也叫做CIP - Customer …

什么是SCRM？为什么企业要做SCRM？ - 知乎
SCRM翻译后的全程是：Social Customer Relationship Management ，可以看到这里的“S”原来是“Social”，也就是“社交”的意思。 尽管只是多了一个S，却将原先CRM呈现的客户管理行为转移 …

什么是跨境电商，你们了解多少？ - 知乎
跨境电子商务是指不同国度或地域的买卖双方经过互联网以邮件或者快递等方式通关，将传统贸易中的展现、洽谈和成交环节数字化，完成产品进口的的新型贸易方式，当前主流的跨境电商形 …

有大神公布一下Nature Communications从投出去到Online的审稿 …
知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好的分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业、 …

新媒体的KOL、KOC是什么? - 知乎
KOC有双重身份，即Customer和Creator，KOC是消费者的同时也是创作者，是对消费者的消费决策起到关键作用的群体。 KOL与KOC在本质上截然不同，是两个群体。前者是推，而KOC是晒 …