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| certified marketing management professional: Marketing in a Digital World Aric Rindfleisch, Alan J. Malter, 2019-09-19 Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world. |
| certified marketing management professional: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Joe Pulizzi, 2015-09-04 “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written. -Jay Baer, New York Times bestselling author of Youtility The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves! -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy. -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling. -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model. -John Lee Dumas, Founder, EntrepreneurOnFire The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint. -Scott Stratten, bestselling author and President of UnMarketing Inc. Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort! -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners |
| certified marketing management professional: Sales Growth McKinsey & Company Inc., Thomas Baumgartner, Homayoun Hatami, Maria Valdivieso de Uster, 2016-04-08 The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right sales DNA in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market. |
| certified marketing management professional: Expert Product Management Brian Lawley, 2007 Annotation Lawley teaches new and seasoned product managers and marketers powerful and effective ways to ensure they give their products the best possible chance for success. |
| certified marketing management professional: DAMA-DMBOK Dama International, 2017 Defining a set of guiding principles for data management and describing how these principles can be applied within data management functional areas; Providing a functional framework for the implementation of enterprise data management practices; including widely adopted practices, methods and techniques, functions, roles, deliverables and metrics; Establishing a common vocabulary for data management concepts and serving as the basis for best practices for data management professionals. DAMA-DMBOK2 provides data management and IT professionals, executives, knowledge workers, educators, and researchers with a framework to manage their data and mature their information infrastructure, based on these principles: Data is an asset with unique properties; The value of data can be and should be expressed in economic terms; Managing data means managing the quality of data; It takes metadata to manage data; It takes planning to manage data; Data management is cross-functional and requires a range of skills and expertise; Data management requires an enterprise perspective; Data management must account for a range of perspectives; Data management is data lifecycle management; Different types of data have different lifecycle requirements; Managing data includes managing risks associated with data; Data management requirements must drive information technology decisions; Effective data management requires leadership commitment. |
| certified marketing management professional: The Guide to National Professional Certification Programs Philip M. Harris, 2001 The job market continues to change. Highly skilled and specialized workers are in demand. Traditional education cannot meet all the needs to create specialty skill workers. Certification provides up-to-date training and development while promoting individual or professional skills and knowledge in a focused manner. Certification as a way of continuing professional eduction can also be more cost effective. |
| certified marketing management professional: Socially Engaged Tyra Burton, Jana G. Oliver, 2014-09-28 Word of Mouth? Engagement? Author Brand? Today's successful author needs a strong online presence, but how do you choose which social media platforms work best for your books while building your readership? Marketing professor Tyra Burton and international bestselling author Jana Oliver tackle tough Social Media questions with real-world examples and insights to help you build your brand and expand your fanbase. * Using Social Media to Increase Sales * Establishing an Author Brand * Utilizing Analytical Tools to Reach Your Readers * Creating Shareable & Engaging Content * Word of Mouth & Influencers * Copyright & Trademark Basics * Getting the most from Google+, Facebook, Twitter & Tumblr * Building Brand with Pinterest, Goodreads & Amazon |
| certified marketing management professional: The Nonprofit Marketing Guide Kivi Leroux Miller, 2010-05-13 A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com. |
| certified marketing management professional: EMPOWERED Marty Cagan, 2020-12-03 Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of achieving extraordinary results from ordinary people. Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams-- |
| certified marketing management professional: The Management Body of Knowledge , 2019-11-15 The Management Body of Knowledge is the American Management Association's flagship publication that sets the bar in management excellence. It outlines the right mix of knowledge, skills and abilities needed for managers to succeed in today's complex work environment. This resource guide provides the tools and key competencies managers need to excel in management and prosper in today's market. Mastering the best practices outlined in this book will ensure you have a foundational set of skills to succeed as a Manager. |
| certified marketing management professional: Marketing Management Essentials You Always Wanted To Know Callie Daum, Michelle Bartonico, Vibrant Publishers, 2023-11-14 In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting techniques to marketing strategic planning to an introduction to career specialization areas — that will help ensure you are equipped for success as a marketing professional. A modern marketer’s playbook to create value for your organization and its customers In this book you will: i. Learn how to build a marketing plan, ii. Get an understanding of the various marketing specialization areas, iii. Pick up approaches and resources to demonstrate marketing return on investment, iv. Grasp how to self-evaluate your skills and competencies The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers. The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation. By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere. |
| certified marketing management professional: Occupational Outlook Handbook , 2008 |
| certified marketing management professional: Certification and Accreditation Programs Directory , 1996 |
| certified marketing management professional: The Guide to the Product Management and Marketing Body of Knowledge Greg Geracie, 2013 Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl |
| certified marketing management professional: Practice Management Reference Guide - First Edition AAPC, 2020-03-16 Effectively manage the business side of medicine. Profit margin, collections, cash flow, compliance, human resources, health information, efficient business processes—the broad responsibilities and complex requirements of practice management are endless. Drop one ball in the daily juggle and the fallout can be costly. There’s never enough time, which makes it tough to stay on top of regulations and best practices. That’s where AAPC’s Practice Management Reference Guide becomes vital to your organization, providing you with one-stop access to the latest and best in practice management. From office operations to financial oversight, the Practice Management Reference Guide lays out essential guidance to help you optimize efficiency, security, and profitability. Benefit from actionable steps to streamline accounts receivable. Discover how to bring in new patients and keep the ones you have happy. Leverage real-world strategies to command payer relations, recruitment, training, employee evaluations, HIPAA, MACRA, Medicare, CDI, EHR … everything you need to ensure bountiful operations in 2020 and beyond. With the Practice Management Reference Guide, you’ll gain working knowledge covering the spectrum of practice management issues, including: Negotiating favorable payer contracts Preventing an appeals backlog Remaining audit-ready Correctly applying incident-to billing rules to maximize reimbursement Using assessment tools to evaluate your risk Preparing a risk plan and know what questions to ask Knowing how and why you should implement policies and protocols Complying with state and federal patient privacy rules |
| certified marketing management professional: Product Management For Dummies Brian Lawley, Pamela Schure, 2017-01-24 Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed. |
| certified marketing management professional: Resumes For Dummies Laura DeCarlo, 2019-02-22 Polish up that old resume—and land your dream job We've all been there: it's time to apply for a job or internship and you have to create or revise your resume. Many questions pop in your head. What do employers want? What skills should I highlight? How do I format this? How do I get noticed? But resume writing doesn't have to be a daunting task. The latest edition of Resumes For Dummies answers all of these questions and more—whether you're a resume rookie, looking for new tips, or want to create that eye-catching winning resume. In this trusted guide, Laura DeCarlo decodes the modern culture of resume writing and offers you insider tips on all the best practices that’ll make your skills shine and your resume pop. Let's start writing! Write effective resumes that will stand out in a crowd Understand Applicant Tracking Systems and how to adapt your resume Keep your resume up with the current culture Position a layoff or other career change and challenge with a positive spin Leverage tips and tricks that give your resume visual power In order to put your best foot forward and stand out in a pile of papers, it’s important to have an excellent and effective resume—and now you can. |
| certified marketing management professional: Daily Graphic Ransford Tetteh, 2010-01-26 |
| certified marketing management professional: 365 Sales Tips for Winning Business Anne Miller, 1998 For the salesperson on the go--a portable powerhouse of top-selling ideas, inspirations, and insights. Based on the author's successful year-in-a-box calendar of the same name, this book offers quick-hit, tip-a-day advice for today's busy salesperson. |
| certified marketing management professional: Postsecondary Sourcebook for Community Colleges, Technical, Trade, and Business Schools Midwest/West Edition , 2010-12 |
| certified marketing management professional: Bulletin of the United States Bureau of Labor Statistics , 1994 |
| certified marketing management professional: Purchasing and Supply Chain Management W. C. Benton, Jr., 2020-09-10 Purchasing and Supply Chain Management introduces students to purchasing as it relates to the supply chain and other functions and systems within an organization, such as marketing, logistics, and operations. Author W. C. Benton, Jr. draws from more than 30 years of practice, instruction, research, and consulting experience to teach students proactive collaboration, negotiation, and analytics. Through a step-by-step approach, readers will gain data-driven purchasing skills crucial for the next generation of professionals. The Fourth Edition is fully updated with new real-world cases, the latest research, and current coverage of key trends in the field. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. |
| certified marketing management professional: Professional Debt Collection Skills GERARD ASSEY, 2021-06-21 “Credit Management is the heart of an organizations very survival”. Many studies carried out on the growing sickness in industries and businesses reveal that BAD DEBT is the ONE major cause for bankruptcy. In a successful and vibrant economy, selling on credit has a number of advantages, especially when it generates a larger volume of business as well as widens one's market share. In fact, selling on credit often 'Makes' or 'Breaks' a sale and at most times gives one that edge over competition. Yet, one cannot afford to take this area of credit control so lightly, as too many companies everyday are mounting with debts that are increasingly doubtful of recovery. The most precarious risk therefore to a company’s profit on the sale is by way of interest expense from delayed collection. In essence, that is what credit management is all about and its objective can be said “to have the highest possible debtors (sales) for the shortest possible time (collection/profit)”. Before the customer buys your goods both are interested - he in need of your goods and you in collecting the value of goods sold ie; the money; but once he gets the goods on credit, he is no more interested in fulfilling his obligation of paying. It's only you (for your money!). A company can have the finest product, a superb sales record and the most dedicated workforce, but if it does not get paid for its goods sold (.... and on time!) it will die. An unpaid debt is an unsecured loan being financed by your company (we can’t even call it a loan, because on a loan one earns interest. We’ll probably have to change the activity to ‘charities’!) It means that many companies are prevented from achieving their full potential, because instead of using borrowed money to develop and grow their business, they now have to borrow money just to fund their own sales ledgers (in other words their customers). When you no longer control your debtors, the cost of financing your company's cash flow is at the mercy of those very same debtors. If a business wishes to survive and prosper in today’s economic environment it must pay close attention to all the factors which affect and takes care of its cash flow. Managing Credit and Collecting Money, on time, every time, therefore are the 2 most important and vital factors which decide the fate of any business! This book: ‘Professional Debt Collection Skills’ would essentially help you do just that by covering the necessities in credit and cash flow management right from how bad debt occurs with methods to prevent the same, through the steps of an effective collection call (both on phone and face to face) with emphasis on the importance of documentation, reports, procedures for systematic follow-up; including series of email letters and general tips for chasing your money too, by encouraging proactive methods! From all of these objectives, you will notice that the primary objective of your collection effort is to bring the account current and, at the same time, to keep the account as a customer. Harassment by mail, in person or on telephone is generally not advisable and successful in collecting money or in retaining the account. But, by applying the proven techniques and preventive measures covered in this book, you can look forward to greater success in reducing your outstanding payments while yet retaining your customer, together with the added benefit of staying professional while also enjoying a pleasant, personal and rewarding experience. At the end, you would have learnt to manage credit, using planned preventive measures (the most vital part!), would have learnt to develop a complete systematic collection program, gained confidence in collecting money and have acquired several new ideas for immediate use, including taking back an Action Plan which can be put to immediate practice. |
| certified marketing management professional: The Marketer's Handbook Mark J. Hiltz, 2001 The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ask, on ideas, issues & considerations, that need to be acted upon. Checklists trigger thoughts & help to generate new ideas & new ways of doing things. Use the checklists to help you plan marketing programs, undertake research, develop strategies, segment your target market, develop products, setpricing, plan promotional activities & all of the other marketing related functions. The Marketer's Handbook: A Checklist Approach arms you with what you need to win. Free sample checklists are available to look at prior to ordering. ISBN: 0-9685593-3-6, CD-ROM, 2,715 pages, Price: $395.00 plus shipping & applicable taxes. E-mail: sales@markcheck.com. Web site: www.markcheck.com. Marcheck Publishing, P.O. Box 56058, Ottawa, DN, Canada KIR 721. |
| certified marketing management professional: Contemporary Marketing Management for Tourism and Hospitality Nikolaos Stylos, |
| certified marketing management professional: Innovations, Securities, and Case Studies Across Healthcare, Business, and Technology Burrell, Darrell Norman, 2024-01-15 The longstanding practice of keeping academic disciplines separate has been a barrier to effectively addressing the complex challenges in our world. The boundaries separating fields like healthcare, social sciences, and technology have obscured the potential for interdisciplinary collaboration, preventing us from unlocking innovative solutions to the most pressing issues of our time. As a result, the critical problems we face, from healthcare inequities to technological advancements with ethical dilemmas, have remained largely unresolved. This fragmented approach to academic inquiry has left a void in our quest to tackle these challenges effectively. The solution is found within the pages of Innovations, Securities, and Case Studies Across Healthcare, Business, and Technology. This groundbreaking compendium illuminates the transformative potential of interdisciplinary collaboration, offering direction and support in the form of knowledge for scholars, researchers, practitioners, and students committed to solving real-world problems. By harnessing the collective wisdom of diverse disciplines, the book demonstrates how convergence across healthcare, social sciences, organizational behavior, and technology can lead to groundbreaking insights and solutions. It showcases success stories and innovative strategies that drive positive change within our societies, offering a roadmap towards a brighter, more interconnected future. |
| certified marketing management professional: Managing Products to Deliver Solutions John Mansour, 2015-03 If you only read one product management book this year, this should be it. Instead of presenting another spin on how to turn ideas into blockbuster products, Managing Products to Deliver Solutions lets you in on a secret that only the most successful business-to-business (B2B) organizations seem to understand: Product management is more about building multi-product solutions that have higher value to businesses and their customers than it is about building great products for individual users. Product management, marketing and sales veteran John Mansour takes you through 25 how-to business practices that are applicable to any B2B product or service company and organizes them into three categories that essentially reveal the key differences between traditional and B2B product management as follows: 1. A wider lens is needed to uncover the most critical needs of businesses and their customers. 2. Business customers value integrated solutions more than best-of-breed products. 3. Product management is more than just product managers. Each practice is written in a how-to format to help you reorient your approach away from traditional user-focused product management practices and set your teams up to be more proficient at uncovering the top-down business issues that keep executives up at night and delivering high-value solutions that meet those needs. Managing Products to Deliver Solutions is written in a style that makes for easy reading by not overwhelming you with details but offering enough substance to act on. It gives you 25 solid reasons to manage your products as a portfolio to reap the rewards of emphasizing high-value solutions over great products. |
| certified marketing management professional: Market Management and Project Business Development Hedley Smyth, 2014-09-25 Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry. |
| certified marketing management professional: Marketing Management For Non-Marketing Managers Heather Fitzpatrick, 2017-05-15 Although marketing-related expenses are a significant portion of most organizations’ budgets, it is often frustrating for those with budget oversight to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns. You’ll learn: Why market leaders achieve significantly greater returns on their marketing than others within their market. The 3 main reasons most marketing plans fail to live up to their potential, and the steps you must take to avoid these pitfalls. How to evaluate your marketing investment’s likely ROI before you invest the money. When and how to assess the financial returns of your marketing efforts. How well your own organization is performing in the management of its marketing investments. The book includes: Case studies from companies of various sizes and in a cross-section of industries, including not-for-profits 4 tests to use prior to the approval of a marketing budget A marketing performance evaluation tool to assess and improve your organization’s marketing management |
| certified marketing management professional: Occupational Outlook Handbook Us Dept of Labor, 2008-02-06 Career guidance, put out by the U. S. Department of Labor. |
| certified marketing management professional: Occupational Outlook Handbook, 1994-1995 DIANE Publishing Company, 1994-05 A nationally recognized, best-selling reference work. An easy-to-use, comprehensive encyclopedia of today's occupations & tomorrow's hiring trends. Describes in detail some 250 occupations -- covering about 104 million jobs, or 85% of all jobs in the U.S. Each description discuses the nature of the work; working conditions; employment; training, other qualifications, & advancement; job outlook; earnings; related occupations; & sources of additional information. Revised every 2 years. |
| certified marketing management professional: PMP Certification George G. Angel, 2023-09-25 Project management is in everything we do, from our personal lives to our professional careers. It is the fastest-growing profession in the world, and the skills learned in this book can be used for any sort of project, large or small: setting up a small business; planning a wedding, family vacation, company picnic, or other event; and organizing projects of any scale. This beginner’s guide will teach you real-world project management skills for any project and will help prepare you to become a certified Project Management Professional (PMP) or Certified Associate Project Manager (CAPM). This fourth edition provides up-to-date information on how to effectively manage projects, programs, and portfolios to achieve organizational success. It includes tips and sample questions at the end of each chapter as well as a mock exam to help prepare you for the Project Management Institute (PMI) certification exams. This text follows the three PMI domains: People, Business Environment, and Processes. A case study with detailed real-world examples, sample templates, and actual project documents guides you through your own projects, from charter to close, using all five project groups (initiating, planning, executing, monitoring and controlling, and closing projects). This edition takes the standard processes and framework for traditional projects introduced in PMI’s sixth edition Project Management Body of Knowledge (PMBOK) and adds the new focus on Agile (adaptive) project management methods, tools, and techniques in PMBOK’s seventh edition to enhance your knowledge and ability to handle a wide range of projects. |
| certified marketing management professional: Marketing Management Essentials You Always Wanted To Know (Second Edition) Callie Daum, 2020-07-04 Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter. |
| certified marketing management professional: Occupational Outlook Handbook, 2009 U.S. Department of Labor, 2008-12-17 The perfect place to find a new career, advance in your current one, and keep an eye on tomorrow's... |
| certified marketing management professional: Business Education (UBEA) Forum , 2005-10 |
| certified marketing management professional: British Qualifications 2016 Philip Kogan, 2015-12-03 Now in its 46th edition, British Qualifications is the definitive one-volume guide to every qualification on offer in the United Kingdom. With an equal focus on vocational studies, this essential guide has full details of all institutions and organizations involved in the provision of further and higher education and is an essential reference source for careers advisors, students and employers. It also includes a comprehensive and up-to-date description of the structure of further and higher education in the UK. The book includes information on awards provided by over 350 professional institutions and accrediting bodies, details of academic universities and colleges and a full description of the current framework of academic and vocational education. It is compiled and checked annually to ensure accuracy of information. |
| certified marketing management professional: The BRMP® Guide to the BRM Body of Knowledge Business Relationship Management Institute, 1970-01-01 For trainers free additional material of this book is available. This can be found under the Training Material tab. Log in with your trainer account to access the material.The BRMP® Guide to the BRM Body of Knowledge is designed to assist the Business Relationship Management Professional (BRMP®) training course attendees and certification exam candidates, but it will also be of great value to anyone looking for a comprehensive foundation-level overview of the art and practice of Business Relationship Management. The book covers the entire BRMP® course syllabus and contains all the information covered in the training and referenced in the exam.What is BRMP®?Business Relationship Management Professional (BRMP®) training is a world-class professional development program designed to provide a solid foundation-level knowledge of Business Relationship Management. The BRMP® exam is designed to test an individual s learning through rigorous examination providing a leading verifiable benchmark of BRM professional acumen and achievement. To learn more about BRMP® training and certification, please visit http://brminstitute.org/.Who Is It For?Business Relationship Management Professional (BRMP®) training and certification program is intended as a comprehensive foundation for Business Relationship Managers at every experience level, with the training and certification designed to provide a solid baseline level of knowledge. BRMP® professional development program provides an excellent Return on Investment (ROI) and is ideally suited for project managers, business analysts, architects, external service providers; representatives of shared services organizations including IT, HR, Finance, Sales, Strategy Planning, etc.; business partners and anyone else interested in business value maximization.Benefits for Individuals and OrganizationsHolders of BRMI Business Relationship Management Professional (BRMP®) credentials will be able to demonstrate their understanding of: The characteristics of the BRM role. What it means to perform as a strategic partner, contributing to business strategy formulation and shaping business demand for the service provider s services. The use of Portfolio Management disciplines and techniques to maximize realized business value. Business Transition Management and the conditions for successful change programs to minimize value leakage. The BRM role in Service Management and alignment of services and service levels with business needs. The principles of effective and persuasive communication. |
| certified marketing management professional: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| certified marketing management professional: Certified Associate in Project Management (CAPM) certification guide Cybellium Ltd, Elevate Your Project Management Career with the CAPM Certification Guide In a world where effective project management is the backbone of organizational success, professionals with project management expertise are in high demand. The Certified Associate in Project Management (CAPM) certification is your key to entering this dynamic field. CAPM Certification Guide is your comprehensive companion on the journey to mastering the CAPM certification, equipping you with the knowledge, skills, and strategies to excel in the world of project management. Your Gateway to Project Management Excellence The CAPM certification is globally recognized and serves as a foundational credential for aspiring project managers. Whether you are entering the field of project management or seeking to validate your skills, this guide will empower you to navigate the path to certification. What You Will Discover CAPM Exam Domains: Gain a deep understanding of the five domains covered in the CAPM exam, including project management concepts, project integration management, project scope management, project schedule management, and project cost management. Project Management Fundamentals: Dive into the core principles of project management, including project initiation, planning, execution, monitoring, controlling, and closing. Practical Scenarios and Exercises: Immerse yourself in practical case studies, exercises, and real-world examples that illustrate effective project management practices, reinforcing your knowledge and practical skills. Exam Preparation Strategies: Learn proven strategies for preparing for the CAPM exam, including study plans, recommended resources, and expert test-taking techniques. Career Advancement: Discover how achieving the CAPM certification can open doors to exciting career opportunities and significantly enhance your earning potential. Why CAPM Certification Guide Is Essential Comprehensive Coverage: This book provides comprehensive coverage of CAPM exam topics, ensuring that you are fully prepared for the certification exam. Expert Guidance: Benefit from insights and advice from experienced project managers who share their knowledge and industry expertise. Career Advancement: The CAPM certification is globally recognized and is a valuable asset for individuals seeking entry-level project management roles. Stay Competitive: In a competitive job market, mastering project management fundamentals is vital for launching a successful project management career. Your Journey to CAPM Certification Begins Here CAPM Certification Guide is your roadmap to mastering the CAPM certification and launching your career in project management. Whether you aspire to initiate and manage projects, lead teams, or deliver successful outcomes, this guide will equip you with the skills and knowledge to achieve your goals. CAPM Certification Guide is the ultimate resource for individuals seeking to achieve the Certified Associate in Project Management (CAPM) certification and excel in the field of project management. Whether you are new to project management or looking to formalize your skills, this book will provide you with the knowledge and strategies to excel in the CAPM exam and establish yourself as a capable project management professional. Don't wait; begin your journey to CAPM certification success today! © 2023 Cybellium Ltd. All rights reserved. www.cybellium.com |
| certified marketing management professional: The AMA Handbook of Project Management Paul C. Dinsmore, Jeannette Cabanis-Brewin, 2014-06-12 A must-read for any project management professional or student. Projects are the life blood of any organization. Revised to reflect the latest changes to A Guide to the Project Management Body of Knowledge (PMBOK(R)) and the Project Management Professional Exam(R), the fourth edition of The AMA Handbook of Project Management provides readers with a clear overview of a complex discipline. Covering everything from individual projects to programs and strategic alignment, it addresses: Project initiation and planning Communication and interpersonal skills Scheduling, budgeting and meeting business objectives Managing political and resource issues Implementing a PMO Measuring value and competencies. The book compiles essays and advice from the field's top professionals and features new chapters on stakeholder management, agile project management, program management, project governance, knowledge management, and more. Updated with fresh examples, case studies and solutions to specific project management dilemmas, it remains an essential reference to the critical concepts and theories all project managers must master. |
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