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change delivery instructions amazon: The Kindle Pocket Guide Scott McNulty, 2009-11-16 The Kindle Pocket Guide covers all facets of the Kindle. Everything readers need to know about the device and the software and what's possible. The Kindle for iPhone app for iPhone and iPod Touch are also covered. |
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change delivery instructions amazon: The Design of Sites Douglas K. Van Duyne, James A. Landay, Jason I. Hong, 2007 Using patterns to help Web designers develop a site that attracts visitors, this text reveals ways to understand customers and their needs, and ways to keep customers involved through good design. |
change delivery instructions amazon: It’s Broken, Let’s Fix It Gerard De Beuckelaer, 2013-04-17 This book takes a hard look at the behavior of the modern enterprise as it evolves in this increasingly complex universe. It offers a thoroughly candid analysis of the way things really worktaking the perspective of people being both the perpetrators and the victims in the corporate game. The objective of this critical analysis is to stimulate thought about the modern enterprise and its interaction with humanity and culture. In essence, to understand things and find ways to improve them. |
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change delivery instructions amazon: Retail Management Alexander Chernev, A retailer is a business enterprise engaged in the selling of products and services to consumers. This note takes the perspective of a retailer and examines the key decisions a retailer must make in order to successfully serve its target market. The discussion of retail management is complemented by an in-depth overview of two additional topics: the popular retail formats and managing the price image of a retailer. This note is an excerpt (Chapter 17) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019). |
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change delivery instructions amazon: Strategic Marketing Management: Theory and Practice Alexander Chernev, 2019-01-01 Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. Specifically, we discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two focuses on understanding the market in which a company operates. Specifically, we examine how consumers make choices and outline the main steps in the customer decision journey that lead to the purchase of a company’s offerings. We further discuss the ways in which companies conduct market research to gather market insights in order to make informed decisions and develop viable courses of action. Part Three covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. The discussion of the strategic aspects of marketing management includes an in-depth analysis of the key principles of creating market value in a competitive context. The next three parts of the book focus on the marketing tactics, viewed as a process of designing, communicating, and delivering value. Part Four describes how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. In Part Five, we address the ways in which companies manage their marketing communication and the role of personal selling as a means of persuading customers to choose, purchase, and use a company’s offerings. Part Six explores the role of distribution channels in delivering the company’s offerings to target customers by examining the value-delivery process both from a manufacturer’s and a retailer’s point of view. The seventh part of the book focuses on the ways in which companies manage growth. Specifically, we discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage, managing sales growth, and managing product lines. We further address the process of developing new market offerings and the ways in which companies manage the relationship with their customers. The final part of this book presents a set of tools that illustrate the practical application of marketing theory. Specifically, Part Eight delineates two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company’s business model. This part also contains examples of two marketing plans—one dealing with the launch of a new offering and the other focused on managing an existing offering. |
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change delivery instructions amazon: Docker on Amazon Web Services Justin Menga, 2018-08-30 Run Docker on AWS and build real-world, secure, and scalable container platforms on cloud Key Features Configure Docker for the ECS environment Integrate Docker with different AWS tools Implement container networking and deployment at scale Book Description Over the last few years, Docker has been the gold standard for building and distributing container applications. Amazon Web Services (AWS) is a leader in public cloud computing, and was the first to offer a managed container platform in the form of the Elastic Container Service (ECS). Docker on Amazon Web Services starts with the basics of containers, Docker, and AWS, before teaching you how to install Docker on your local machine and establish access to your AWS account. You'll then dig deeper into the ECS, a native container management platform provided by AWS that simplifies management and operation of your Docker clusters and applications for no additional cost. Once you have got to grips with the basics, you'll solve key operational challenges, including secrets management and auto-scaling your infrastructure and applications. You'll explore alternative strategies for deploying and running your Docker applications on AWS, including Fargate and ECS Service Discovery, Elastic Beanstalk, Docker Swarm and Elastic Kubernetes Service (EKS). In addition to this, there will be a strong focus on adopting an Infrastructure as Code (IaC) approach using AWS CloudFormation. By the end of this book, you'll not only understand how to run Docker on AWS, but also be able to build real-world, secure, and scalable container platforms in the cloud. What you will learn Build, deploy, and operate Docker applications using AWS Solve key operational challenges, such as secrets management Exploit the powerful capabilities and tight integration of other AWS services Design and operate Docker applications running on ECS Deploy Docker applications quickly, consistently, and reliably using IaC Manage and operate Docker clusters and applications for no additional cost Who this book is for Docker on Amazon Web Services is for you if you want to build, deploy, and operate applications using the power of containers, Docker, and Amazon Web Services. Basic understanding of containers and Amazon Web Services or any other cloud provider will be helpful, although no previous experience of working with these is required. |
change delivery instructions amazon: Generative AI with Amazon Bedrock Shikhar Kwatra, Bunny Kaushik, 2024-07-31 Become proficient in Amazon Bedrock by taking a hands-on approach to building and scaling generative AI solutions that are robust, secure, and compliant with ethical standards Key Features Learn the foundations of Amazon Bedrock from experienced AWS Machine Learning Specialist Architects Master the core techniques to develop and deploy several AI applications at scale Go beyond writing good prompting techniques and secure scalable frameworks by using advanced tips and tricks Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionThe concept of generative artificial intelligence has garnered widespread interest, with industries looking to leverage it to innovate and solve business problems. Amazon Bedrock, along with LangChain, simplifies the building and scaling of generative AI applications without needing to manage the infrastructure. Generative AI with Amazon Bedrock takes a practical approach to enabling you to accelerate the development and integration of several generative AI use cases in a seamless manner. You’ll explore techniques such as prompt engineering, retrieval augmentation, fine-tuning generative models, and orchestrating tasks using agents. The chapters take you through real-world scenarios and use cases such as text generation and summarization, image and code generation, and the creation of virtual assistants. The latter part of the book shows you how to effectively monitor and ensure security and privacy in Amazon Bedrock. By the end of this book, you’ll have gained a solid understanding of building and scaling generative AI apps using Amazon Bedrock, along with various architecture patterns and security best practices that will help you solve business problems and drive innovation in your organization.What you will learn Explore the generative AI landscape and foundation models in Amazon Bedrock Fine-tune generative models to improve their performance Explore several architecture patterns for different business use cases Gain insights into ethical AI practices, model governance, and risk mitigation strategies Enhance your skills in employing agents to develop intelligence and orchestrate tasks Monitor and understand metrics and Amazon Bedrock model response Explore various industrial use cases and architectures to solve real-world business problems using RAG Stay on top of architectural best practices and industry standards Who this book is for This book is for generalist application engineers, solution engineers and architects, technical managers, ML advocates, data engineers, and data scientists looking to either innovate within their organization or solve business use cases using generative AI. A basic understanding of AWS APIs and core AWS services for machine learning is expected. |
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change delivery instructions amazon: Effective DevOps with AWS Yogesh Raheja, Giuseppe Borgese, Nathaniel Felsen, 2018-09-28 Scale and maintain outstanding performance in your AWS-based infrastructure using DevOps principles Key FeaturesImplement continuous integration and continuous deployment pipelines on AWSGain insight from an expert who has worked with Silicon Valley's most high-profile companiesImplement DevOps principles to take full advantage of the AWS stack and servicesBook Description The DevOps movement has transformed the way modern tech companies work. Amazon Web Services (AWS), which has been at the forefront of the cloud computing revolution, has also been a key contributor to the DevOps movement, creating a huge range of managed services that help you implement DevOps principles. Effective DevOps with AWS, Second Edition will help you to understand how the most successful tech start-ups launch and scale their services on AWS, and will teach you how you can do the same. This book explains how to treat infrastructure as code, meaning you can bring resources online and offline as easily as you control your software. You will also build a continuous integration and continuous deployment pipeline to keep your app up to date. Once you have gotten to grips will all this, we'll move on to how to scale your applications to offer maximum performance to users even when traffic spikes, by using the latest technologies, such as containers. In addition to this, you'll get insights into monitoring and alerting, so you can make sure your users have the best experience when using your service. In the concluding chapters, we'll cover inbuilt AWS tools such as CodeDeploy and CloudFormation, which are used by many AWS administrators to perform DevOps. By the end of this book, you'll have learned how to ensure the security of your platform and data, using the latest and most prominent AWS tools. What you will learnImplement automatic AWS instance provisioning using CloudFormationDeploy your application on a provisioned infrastructure with AnsibleManage infrastructure using TerraformBuild and deploy a CI/CD pipeline with Automated Testing on AWSUnderstand the container journey for a CI/CD pipeline using AWS ECSMonitor and secure your AWS environmentWho this book is for Effective DevOps with AWS is for you if you are a developer, DevOps engineer, or you work in a team which wants to build and use AWS for software infrastructure. Basic computer science knowledge is required to get the most out of this book. |
change delivery instructions amazon: Omni-Channel Retail and the Supply Chain Paul Myerson, 2020-11-25 Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem quaint. The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options. The emergence of e-commerce has resulted in what is commonly known today as omni-channel marketing, in which customers engage with companies in a variety of ways, including in a physical store or online via websites and mobile apps. This process puts the supply chain front and center, as consumers are increasingly demanding and browsing, buying, and returning goods through various channels, not just the traditional brick and mortar way. To accomplish this with high levels of service while remaining profitable requires real-time visibility of inventory across the supply chain and a single view of consumers as they continuously move from one channel to another. While this is a boon to consumers, it has made the already complex global supply chain even more challenging to manage. On top of that, the 2020 Covid19 pandemic has accelerated this omni-channel retail trend, as consumers need even more ways to order and additional options for last-mile delivery, such as curbside pickup. Covid19 has exposed a lack of flexibility and readiness, resulting in shortages of everything from toilet paper and meats to personal protective equipment (PPE) and ventilators. It has been a real-life example of the bullwhip effect, where variability at the consumer end of the supply chain results in increased variability as one goes upstream towards distributors, manufacturers, and suppliers. This results in shortages, misallocations, and increased costs. No longer can a manufacturer, distributor, or retailer of consumer products just fill the pipeline and wait for orders to come in. Now, they must anticipate various purchases and delivery items, while at the same time minimizing costs. To do this is no easy task, requiring a Lean, agile, and responsive supply chain. Until now, there was no existing playbook for organizations to navigate their way through this new world. This book describes the impact of omni-channel marketing on the supply chain and logistics functions, and is intended to help management meet the needs of not only today’s ever-changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage. |
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change delivery instructions amazon: Mobile Health (mHealth) Kota Kodama, Shintaro Sengoku, 2022-10-18 This book examines the current status of mHealth development, regulations and the social background in Japan, South Korea and China, comparing it to the situation in the United States and the European Union and consider solutions to issues surrounding mHealth. The recent progress in mobile technology, represented by smartphones and smart watches, has been remarkable. A service called mobile health (mHealth), which uses such mobile technology to manage health, is also becoming a reality. Although the accuracy of medical devices is not as accurate as those used in medicine, the biometric information such as heart rate and SpO2 can already be monitored over a long period of time. Although the technology is maturing to the point where it can be implemented in society, it remains an unapproved service of medical care in most countries. The development and social implementation of mHealth is most active in the US, but social implementation is gradually progressing in other countries as well. In this book, we will first discuss what kind of global and harmonized regulations are desirable by comparing the regulatory reforms necessary for social implementation of mHealth. In addition, mHealth raises privacy concerns in the US because the usual behavior and biometric information of subjects is utilized by private companies. In addition, it is important to note that the behavior and biometric information of subjects collected by smart devices is automatically analyzed by AI technology, mainly machine learning, which makes the analysis a black box. |
change delivery instructions amazon: Managing Innovation Joe Tidd, John R. Bessant, 2020-11-23 Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice. Students are provided with an impressive range of learning tools—including numerous case studies, illustrative examples, discussions questions, and key information boxes—to help them explore the innovation process and its relation to the markets, technology, and the organization. Research Notes examine the latest evidence and topics in the field, while Views from the Front Line offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices. |
change delivery instructions amazon: Artificial Intelligence in Marketing K. Sudhir, Olivier Toubia, 2023-03-13 Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). |
change delivery instructions amazon: Tertiary Education in a Time of Change Tricia McLaughlin, Andrea Chester, Belinda Kennedy, Sherman Young, 2020-06-16 This book shares exemplary teaching and learning practices from the tertiary sector, and addresses important issues concerning quality, scholarship and innovation in teaching and learning in tertiary settings. It takes on classic issues regarding curricula, technologies and assessment, but approaches them from novel perspectives and using a variety of methodological approaches. Its chapters explore innovative and cutting-edge ideas in tertiary education. Readers will be both challenged and inspired to investigate the ideas discussed further. |
change delivery instructions amazon: Amazon Ads for Authors: Unlock Your Full Advertising Potential Ricardo Fayet, 2023-01-09 Have you been struggling to sell your books on Amazon? In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns. After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book. In this second book of the popular Reedsy Marketing Guides series, you will learn: ✔️ The fundamental guiding principles of advertising books on Amazon, ✔️ How to build a comprehensive list of product and keyword targets, ✔️ What type of ad campaign will best suit your book, ✔️ How to optimize your click-through-rate to boost delivery, ✔️ How to optimize your campaigns for profit, and ✔️ How to scale and progressively grow your spend while keeping your profit levels. Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns. Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level. Get your copy now and benefit from all the experience of a seasoned advertising professional. |
change delivery instructions amazon: Financial Accounting Jerry J. Weygandt, Paul D. Kimmel, Jill E. Mitchell, 2022-11-01 Maximize understanding and prepare students for future learning and careers in accounting and business. Financial Accounting, Twelfth Edition enhances its focus on real-world decision-making processes with data analytics and insights while retaining the pedagogy on which users have come to rely. Thorough coverage of procedures, early introduction of the Accounting Cycle from a corporate perspective, and robust assignment content provide a solid foundation for learning the essential concepts, techniques, and methods of financial accounting. |
change delivery instructions amazon: Learning from Logistics Clare Lyster, 2016-02-22 In the 19th century railroads and canals provided both structure and motor for city development. This role has been taken over today by the global flow of data and products, as the author argues. Flow of material and communication is the DNA of contemporary environments. This development has enormous and partially unfathomable implications for our city fabric. Logistics networks and their complex structure increasingly bear upon many urban spheres. Counter trends to the ubiquitous internet retail trade – to name one of the most palpable phenomena – are gaining momentum as well, exemplified by the criticism of labor conditions in e-commerce and the trend to buy regional products from local stores. The author describes the current development and its impact on architecture, landscape architecture and urbanism: Aspects such as today’s hypermobility of both products and people have repercussions in design work and create new paradigms for architecture and urban design. Concepts for the integration of these new issues are introduced by a number of exemplary urban design projects. |
change delivery instructions amazon: Handbook of Research on Data-Driven Mathematical Modeling in Smart Cities Pramanik, Sabyasachi, Sagayam, K. Martin, 2023-02-17 A smart city utilizes ICT technologies to improve the working effectiveness, share various data with the citizens, and enhance political assistance and societal wellbeing. The fundamental needs of a smart and sustainable city are utilizing smart technology for enhancing municipal activities, expanding monetary development, and improving citizens’ standards of living. The Handbook of Research on Data-Driven Mathematical Modeling in Smart Cities discusses new mathematical models in smart and sustainable cities using big data, visualization tools in mathematical modeling, machine learning-based mathematical modeling, and more. It further delves into privacy and ethics in data analysis. Covering topics such as deep learning, optimization-based data science, and smart city automation, this premier reference source is an excellent resource for mathematicians, statisticians, computer scientists, civil engineers, government officials, students and educators of higher education, librarians, researchers, and academicians. |
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change delivery instructions amazon: Accounting Principles Jerry J. Weygandt, Paul D. Kimmel, Donald E. Kieso, 2015-01-21 WileyPLUS sold separately from text. Accounting Principles 12th Edition by Weygandt, Kimmel, and Kieso provides students with a clear introduction to fundamental accounting concepts. The Twelfth Edition helps student get the most out of their accounting course by making practice simple. This text allows for new opportunities for self-guided practice allow students to check their knowledge of accounting concepts, skills, and problem-solving techniques and receive personalized feedback at the question, learning objective, and course level. Newly streamlined learning objectives help students use their study time efficiently by creating a clear connections between the reading and video content, and the practice, homework, and assessments questions. Weygandt, Accounting Principles is a best-selling program ideal for a two-semester Principles of Accounting sequence where students spend the majority of the time learning financial accounting concepts, and are introduced to the basic concepts of managerial accounting at the end of the sequence With Accounting Principles students learn the accounting cycle from a sole proprietor perspective. |
change delivery instructions amazon: Managing Innovation Joseph Tidd, J. R. Bessant, 2024 You don't have to look far before you bump into the innovation imperative. It leaps out at you from a thousand mission statements and strategy documents, each stressing how important innovation is to 'our customers/our shareholders/our business/our future and most often, our survival and growth'. Innovation shouts from advertisements for products ranging from hairspray to hospital care. It nestles deep in the heart of our history books, pointing out how far and for how long it has shaped our lives. And it is on the lips of every politician, recognizing that our lifestyles are constantly shaped and reshaped by the process of innovation-- |
change delivery instructions amazon: Taming the Beast: Part One Tina Donahue, 2020-03-03 Taming the Beast: Part One &– a box set 1 - Freeing the Beast No more Mr. Nice Guy. 2 - Surrendering to the Beast When she's good, she's very good—but when he's bad, she's better... 3 - Mastering the Beast Surrendering is the only option she desires... Magic has never been as sexy or as fun. In New Orleans' French Quarter From Crud to Stud is the makeover service for supernatural beings who want to tame their beasts so they can date mortal babes. Owned by a half-witch and staffed by a good fairy, a reformed female demon, and a voodoo priestess—among others—the place is always hopping. There's moonlight therapy for weres, aversion therapy to keep vamps from sinking their fangs in anyone's neck, and no end of spells, potions, and treatments. These ladies definitely put the boys through their paces. But it's not all work as they search for their one true love. Their journeys aren't easy, but they're definitely magical. |
change delivery instructions amazon: Freeing the Beast Tina Donahue, 2017-10-17 No more Mr. Nice Guy. For Becca Salt being a witch isn't all magic. Too curvy and lonely, she spends her nights running a makeover service for demons, vamps, weres and zombies who want to project a more human, normal side. Their goal? To get the babes without the authorities hunting them down like rabid dogs. Once Becca suppresses the worst of their beast, they're on the hunt and gone. Dating has been a definite bitch for Eric Diletto. Although he's hot and hung, he's also one of Cupid's descendants—a god born to believe in courtship, courtesy and all that other junk. Tired of women dumping him for the bad boys, Eric hires Becca to release his inner beast. Grrrr. Two potions later, they're crawling all over each other. With Eric's newfound dominance, he's definitely the man. And the god, who intends to take Becca here, there and everywhere. Who said sorcery and love wasn't fun? Warning—a witchdoctor's nightmare. Contains potions with weird side effects, a sorceress with limited magical skills and a yearning heart, plus a minor god who wants to get down and dirty. Bad, bad boy. |
change delivery instructions amazon: Embracing DevOps Release Management Joel Kruger, 2024-04-12 Unlock the power of DevOps release management to elevate your software development with early quality checks, testing, automation, and QA integration, reshaping your software delivery life cycle for excellence Key Features Understand the SDLC and the most popular release management models Learn what makes DevOps unique and how CI/CD pipelines enforce good DevOps release management Drive a culture-driven release management initiative in your organization that breaks down silos Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionAt the core of software development lies the imperative of swiftly and reliably releasing new features and updates, emphasizing the vital role of release management in the DevOps methodology. Discover how software development teams can elevate their processes by incorporating quality checks and shifting left, moving testing, automation, and QA procedures much earlier into the SDLC. However, release management is still tasked with application monitoring, overseeing infrastructure components, and managing change orders and schedules. This book offers insights into the essence of DevOps Release Management, illuminating its nuances and providing basic strategies for its implementation. You’ll explore how CI/CD pipelines enforce good DevOps release management and master techniques to optimize them. You’ll also learn how to foster a culture of cross-functional product development that minimizes waste and maximizes value to the customer. By the end of the book, you’ll have gained a comprehensive understanding of DevOps release management, its benefits, and practical implementation strategies. Equipped with this knowledge, you’ll be able to assess your own development processes and identify areas for improvement, ultimately leading to increased efficiency, collaboration, and value creation.What you will learn Discover the significance and anatomy of the SDLC Understand the history of release management and how various models work Grasp DevOps release management and basic strategies to implement it Construct optimized CI/CD pipelines capable of early issue detection Implement the shift-left approach to enhance value delivery to customers at record speed Foster a culture of cross-functional collaboration in your team Make DevOps release management pragmatic and accessible Overcome common pitfalls in DevOps release management Who this book is for This book is a comprehensive introduction for those who are new to DevOps release management, but it's also valuable for DevOps engineers and release managers looking to enhance their skills and knowledge. If you’re looking to adopt key practices to shift left, this book will enable you to build high-quality products in record time. |
change delivery instructions amazon: Humans as a Service Jeremias Prassl, 2018 Is crowdsourcing the future of work? This book offers a lively and critical account of the gig economy: its promises and realities, what is at stake, and how we can ensure that customers, workers, platforms, and society at large benefit from this global and growing phenomenon. |
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change delivery instructions amazon: Financial and Managerial Accounting Jerry J. Weygandt, Paul D. Kimmel, Donald E. Kieso, 2018-06-06 Financial and Managerial Accounting provides students with a clear introduction to fundamental accounting concepts beginning with the building blocks of the accounting cycle and continuing through financial statements. This product is ideal for a two-semester Financial and Managerial Accounting sequence where students spend equal time learning financial and managerial accounting concepts as well as learn the accounting cycle from a corporate perspective. |
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change delivery instructions amazon: Targeted Mike Smith, 2014-11-19 Part history, part guidebook, part prediction for the future,?this book?tells the story of the companies, individuals, and innovations driving the revolution of online ads. Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Targeted takes listeners behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. You will also learn about several key aspects such as: keyword micro-markets, ad serving systems, aggregated virtual audiences, new business models, and much more! Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.?This book is sweeping in scope and stripped of technical complexity. Targeted is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe. |
change delivery instructions amazon: Making the Library Accessible for All Jane Vincent, 2024-03-12 Libraries have an ethical, and usually a legal, obligation to make their services accessible to disabled patrons and employees. Making the Library Accessible for All is a single-source guide that librarians can refer to when planning, remediating, or evaluating accessibility. With a unique holistic approach, it emphasizes the perception of people with disabilities as partners in meeting a common goal rather than as a population to be “served.” Topics addressed and updated in this second edition include: Multiple interviews with librarians and other experts in the field about proven accessibility strategies for libraries, personal experiences, and cutting-edge innovations; Innovations in providing assistive digital technology, many of which are free or built into common programs; An overview of changes coming to accessibility guidelines for digital content; Up-to-date information on legislation that may affect some or all libraries; An evaluation of how the COVID pandemic has changed both library services and patron needs |
change delivery instructions amazon: Online Shopping Intentions Anne Fota, 2022-05-13 In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers’ online shopping experience. |
change delivery instructions amazon: In Case You Get Hit by a Bus Abby Schneiderman, Adam Seifer, Gene Newman, 2020-12-22 A step-by-step program for getting your life in order, so you’re prepared for the unexpected. The odds of getting hit by a bus are 495,000 to 1. But the odds that you’re going to die some day? Exactly. Even the most disorganized among us can take control of our on- and off-line details so our loved ones won’t have to scramble later. The experts at Everplans, a leading company in digital life planning, make it possible in this essential and easy-to-follow book. Breaking the task down into three levels, from the most urgent (like granting access to passwords), to the technical (creating a manual for the systems in your home), to the nostalgic (assembling a living memory), this clear, step-by-step program not only removes the anxiety and stress from getting your life in order, it’s actually liberating. And deeply satisfying, knowing that you’re leaving the best parting gift imaginable. When you finish this book, you will have: A system for managing all your passwords and secret codes Organized your money and assets, bills and debts A complete understanding of all the medical directives and legal documents you need––including Wills, Powers of Attorney, and Trusts A plan for meaningful photos, recipes, and family heirlooms Records of your personal history, interests, beliefs, and life lessons An instruction manual for your home and vehicles Your funeral planned and obituary written (if you’re up for it) |
change delivery instructions amazon: Continuous Delivery in Java Daniel Bryant, Abraham Marín-Pérez, 2018-11-09 Continuous delivery adds enormous value to the business and the entire software delivery lifecycle, but adopting this practice means mastering new skills typically outside of a developer’s comfort zone. In this practical book, Daniel Bryant and Abraham Marín-Pérez provide guidance to help experienced Java developers master skills such as architectural design, automated quality assurance, and application packaging and deployment on a variety of platforms. Not only will you learn how to create a comprehensive build pipeline for continually delivering effective software, but you’ll also explore how Java application architecture and deployment platforms have affected the way we rapidly and safely deliver new software to production environments. Get advice for beginning or completing your migration to continuous delivery Design architecture to enable the continuous delivery of Java applications Build application artifacts including fat JARs, virtual machine images, and operating system container (Docker) images Use continuous integration tooling like Jenkins, PMD, and find-sec-bugs to automate code quality checks Create a comprehensive build pipeline and design software to separate the deploy and release processes Explore why functional and system quality attribute testing is vital from development to delivery Learn how to effectively build and test applications locally and observe your system while it runs in production |
Add or edit an email address - Google Account Help
Add or edit an email address You may not be able to change your email address. If the option doesn’t show up, this feature isn’t currently available to you. Tip: If you’re using a Google …
Change Google Calendar settings
To change the way Calendar looks or works, update your settings. Update your settings On your computer, open Googl
Change or reset your password - Computer - Google Account Help
Enter your new password, then select Change Password. Change password Reset your password Follow the steps to recover your account. You'll be asked some questions to confirm it's your …
Change your Search browser settings - Computer - Google Help
Settings you can change The settings you can choose depend on whether you're on a computer, tablet, or phone. SafeSearch filters Search with autocomplete Results per page Spoken …
Translate pages and change Chrome languages
Change your default page translation settings You can use Chrome to translate pages based on your preferred language settings. Important: To turn translation suggestions on or off on your …
Change your Gmail language settings
Change the language in Gmail Open Gmail. In the top right, click Settings . Click See all settings. In the "Language" section, pick a language from the drop-down menu. At the bottom of the …
Change your Gmail settings - Computer - Gmail Help - Google Help
On your computer, go to Gmail. In the top right, click Settings See all settings. At the top, choose a settings page, such as General, Labels, or Inbox. Make your changes. After you're done with …
Change what’s on your Home screen on Android - Google Help
Change settings quickly on your Android phone Find & delete files on Android Add apps, shortcuts & widgets to your Home screens Get to know your Android phone Learn how to use your …
Translate written words - Computer - Google Translate Help
To change the audio speed, click Settings at the top right and select Normal, Slow, or Slower. Copy: To copy the translation to the clipboard, click Copy translation .
Google Chrome Help
Official Google Chrome Help Center where you can find tips and tutorials on using Google Chrome and other answers to frequently asked questions.
Add or edit an email address - Google Account Help
Add or edit an email address You may not be able to change your email address. If the option doesn’t show up, this feature isn’t currently available to you. Tip: If you’re using a Google …
Change Google Calendar settings
To change the way Calendar looks or works, update your settings. Update your settings On your computer, open Googl
Change or reset your password - Computer - Google Account Help
Enter your new password, then select Change Password. Change password Reset your password Follow the steps to recover your account. You'll be asked some questions to confirm it's your …
Change your Search browser settings - Computer - Google Help
Settings you can change The settings you can choose depend on whether you're on a computer, tablet, or phone. SafeSearch filters Search with autocomplete Results per page Spoken …
Translate pages and change Chrome languages
Change your default page translation settings You can use Chrome to translate pages based on your preferred language settings. Important: To turn translation suggestions on or off on your …
Change your Gmail language settings
Change the language in Gmail Open Gmail. In the top right, click Settings . Click See all settings. In the "Language" section, pick a language from the drop-down menu. At the bottom of the …
Change your Gmail settings - Computer - Gmail Help - Google Help
On your computer, go to Gmail. In the top right, click Settings See all settings. At the top, choose a settings page, such as General, Labels, or Inbox. Make your changes. After you're done with …
Change what’s on your Home screen on Android - Google Help
Change settings quickly on your Android phone Find & delete files on Android Add apps, shortcuts & widgets to your Home screens Get to know your Android phone Learn how to use your …
Translate written words - Computer - Google Translate Help
To change the audio speed, click Settings at the top right and select Normal, Slow, or Slower. Copy: To copy the translation to the clipboard, click Copy translation .
Google Chrome Help
Official Google Chrome Help Center where you can find tips and tutorials on using Google Chrome and other answers to frequently asked questions.