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dance studio marketing ideas: Dance Studio TRANSFORMATION Clint Salter, 2016-07-17 Dance Studio Transformation is for you if you are a studio owner who loves to dance, loves teaching and loves your students, but feels like you need help when it comes to running a profitable business. This book will teach you how to become the CEO of your studio by walking you through strategies and tactics to transform each area of your business. Whether you're about to start on your journey of being a studio owner or have been at it for years, whether you're struggling to get your head out of the water or have a highly profitable studio...this book is for you. Join me and thousands of studio owners from around the world on this journey to making that dream studio you have always wanted a reality. Book jacket. |
dance studio marketing ideas: Careers in Dance Ali Duffy, 2021 Careers in Dance explores the expanding opportunities in dance in various settings and with a variety of focuses, including performance, choreography, and competition. It helps dancers pinpoint their passions and strengths and equips them to forge fulfilling careers in dance. |
dance studio marketing ideas: Dance Studio Secrets Clint Salter, 2019-08 Dance Studio Secrets is your must-have collection of dance studio ownership journeys from owners all around the globe at different stages of their business. Pull back the curtains for an up close and personal look into how other studio owners are creating thriving businesses and fulfilling lives inside and outside of the studio, including: The best ways to fill your classes in your first year of business without spending a fortune How to navigate your growing team and evolving studio culture Planning for growth the right way (because more students doesn't always mean more money) Finding hidden revenue streams to boost your profit with minimal effort How to WOW your customers with an unparalleled dance studio experience Be inspired by big business and life wins accomplished by these extraordinary industry leaders while learning about the path they took toward becoming the Go To Studio in their local area. Whether you're a new studio owner or you've been on this journey for twenty years, Dance Studio Secrets will help you get to that next level. |
dance studio marketing ideas: Big Marketing Ideas for Small Service Businesses Marilyn Heimberg Ross, Tom Ross, 1990 |
dance studio marketing ideas: The Anti-Marketing Manifesto Michelle Lopez Boggs, 2020-09-29 DO YOU WANT TO BUILD A SUSTAINABLE, ETHICAL, AND PROFITABLE BUSINESS WITHOUT FEELING LIKE A SELLOUT? Are you willing to be your true self in business and accept the consequences—and rewards—of doing so? People are sick to death of being targeted, manipulated, and conned into sales that don’t enrich their lives. Humanity deserves better than predatory marketing. Customers want to do business with real people, not fakes. They want the truth—your truth—not your BS. In today’s age of increasing transparency, you have to look inside and get 100% real with yourself. With her sharp, expressive writing style, veteran anti-marketer Michelle Lopez Boggs walks you through her unique philosophy for selling without being a sellout. In this book you’ll discover: • Why customers are done with predatory marketing and why you should use the MEI principle—Motivate, Educate, and Inspire— as the foundation for all your content and communication • How being your true self (flaws, emotions, quirks, and all) is the most valuable currency and the most satisfying path to profits • How to infuse your unique voice, personality, talents, and perspectives into every facet of your business from your packaging and email newsletter to your funnel) and how critical this is for growth • The profit-butchering enemy of your attention—and what to focus on instead • Why you should keep the three ride-or-die essentials on your desk (and learn to say “f*ck everything else”) Part sales and marketing, part self-development, and packed with examples and research, The Anti-Marketing Manifesto will guide you to big profits by bringing your best to the people you’re here to serve. |
dance studio marketing ideas: Producing Dance Robin Kish, Wilson Mendieta, Jennifer Backhaus, Marc Jordan Ameel, Samantha Waugh, Kerri Canedy, Todd Canedy, 2023 Producing Dance integrates the entire creative team in dance production, creating a toolbox for success for all involved. It offers guidance in creating collaborative performances in both traditional and nontraditional spaces and covers evaluation, reflection, and opportunities for growth. |
dance studio marketing ideas: The Answer John Assaraf, Murray Smith, 2008-05-20 A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success. In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring their special insights and techniques together in a revolutionary guide for success in the modern business environment. Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teaching readers how to attract and use newly discovered uncommon senses to achieve business success, the authors demonstrate the beliefs, habits, thoughts, and actions that they have used to build eighteen multimillion-dollar companies. Any reader who follows this step-by-step process to build his or her career will experience an enormous life transformation and reach an exceptional level of living. |
dance studio marketing ideas: Progressive Business Plan for a Dance Studio Nat Chiaffarano MBA, 2017-06-07 This book contains the detailed content and out-of-the-box ideas to launch a successful Dance Studio Company. This book provides the updated content needed to become smarter about starting a profitable Dance Studio. The fill-in-the-blank format makes it very easy to write the business plan, but it is the out-of-the box ideas that will put you on the road to success. It features in-depth descriptions of a wide range of potential products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Alternative Revenue Sources, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, Financial Statement Forms and Financing Options. If your goal is to obtain the knowledge, education and original ideas that will improve your chances for success in a Dance Studio business... then this book was specifically written for you. |
dance studio marketing ideas: Profitable Strategies for Fitness Managers, Directors and Owners , |
dance studio marketing ideas: Strategic Planning in the Arts Michael M. Kaiser, 2018-10-23 A guide for strategic planning in the arts, based on the current ecology of arts organizations and the culture surrounding them-- |
dance studio marketing ideas: Lois Greenfield William A. Ewing, 2015 Over the past 40 years, Lois Greenfield has earned a reputation as one of the world's most accomplished and respected photographers of human motion. Her images of dancers in mid-flight or mid-movement are astonishingly beautiful and capture the magic of dance in a unique way. In the 17 years since her last book was published, Greenfield has moved into digital colour photography, and some 150 of these breathtaking images are reproduced in Moving Still. They reflect her collaboration with leading contemporary dancers, many of whom perform with international touring companies. The book reunites Greenfield with the distinguished writer and curator William A. Ewing, her enduring champion across the decades and author of her two previous monographs, who provides an illuminating introduction as well as an interview with the photographer about her recent work. The extended captions by Greenfield provide fascinating insights into the creative process. Divided into four picture sections, the free-flowing, rhythmic design of the book does justice to the majestic beauty of Greenfield's photographs. |
dance studio marketing ideas: Guerrilla Marketing Job Escape Plan Jay Conrad Levinson, Andrew Neitlich, 2011-08-01 Escape your dead-end job with this take-no-prisoners guide to starting your own business featuring proven advice for every step of the journey. Yes, you can do this. You can quit your job, start a business, and never have to work for anybody else ever again. You can do this regardless of your age, your family situation, your education, where you live, and how much time and money you have. Guerrilla Marketing Job Escape Plan shows you how. This practical, no-nonsense guide will get you ready for the ten battles you must fight to make the leap, including: overcoming fear, finding the right idea for you, getting family to support you, picking the right strategy, starting your business with minimal financial or personal risk, getting the first profitable customer, building momentum, and leaving your job without burning any bridges. In addition to step-by-step guidance, over 150 entrepreneurs share their wisdom and insights. Plus, the book includes an exclusive password for you to take the Job Escape Challenge, including additional FREE resources to start a successful business and quit your job forever. |
dance studio marketing ideas: Beyond Entrepreneurship 2.0 Jim Collins, 2020-12-01 ______________________________ NEARLY THIRTY YEARS AGO, Stanford University faculty members Jim Collins and Bill Lazier showed you how to turn an entrepreneurial business into an enduring great company. Beyond Entrepreneurship became a leadership staple, particularly among small and early-stage companies. And while Collins would go on to write a series of famous bestsellers that have sold more than ten million copies worldwide, this lesser-known early work remains the favourite of many of his loyal readers. Now, with Beyond Entrepreneurship 2.0, Collins re-shares the timeless insights in Beyond Entrepreneurship alongside new perspectives gleaned after decades of additional research into what makes great companies tick. In Beyond Entrepreneurship 2.0, you'll learn how to turn your company into the 2.0 version of itself. You'll be challenged to grow your own leadership as your company grows, from 1x to 2x to 5x to 10x. You'll learn Collins's newest reflections on people decisions, insights that extend beyond his seminal first who principle about getting the right people on the bus. You'll learn why luck favours the persistent, and what it means to look for who luck. You'll learn about the origins of the BHAG (Big Hairy Audacious Goal), and why even a small business needs a galvanising BHAG to have a complete and inspiring vision. You'll also unlock what Collins calls The Map. The Map is a road map that pulls together the key concepts developed from thirty years of research and writing into one integrated framework for building a company that delivers superior results, makes a distinctive impact, and achieves lasting endurance. Finally, you'll learn the lessons that Jim Collins himself learned from the most influential mentor in his life, Bill Lazier. Beyond Entrepreneurship 2.0 is the ambitious upgrade to a classic. In Beyond Entrepreneurship 2.0, you'll discover that the goal to turn your business into an enduring great company is as relevant - and as within your reach - as ever. |
dance studio marketing ideas: Dance and Gender Wendy Oliver, Doug Risner, 2018-06-11 Driven by exacting methods and hard data, this volume reveals gender dynamics within the dance world in the twenty-first century. It provides concrete evidence about how gender impacts the daily lives of dancers, choreographers, directors, educators, and students through surveys, interviews, analyses of data from institutional sources, and action research studies. Dancers, dance artists, and dance scholars from the United States, Australia, and Canada discuss equity in three areas: concert dance, the studio, and higher education. The chapters provide evidence of bias, stereotyping, and other behaviors that are often invisible to those involved, as well as to audiences. The contributors answer incisive questions about the role of gender in various aspects of the field, including physical expression and body image, classroom experiences and pedagogy, and performance and funding opportunities. The findings reveal how inequitable practices combined with societal pressures can create environments that hinder health, happiness, and success. At the same time, they highlight the individuals working to eliminate discrimination and open up new possibilities for expression and achievement in studios, choreography, performance venues, and institutions of higher education. The dance community can strive to eliminate discrimination, but first it must understand the status quo for gender in the dance world. Wendy Oliver, professor of dance at Providence College, is coeditor of Jazz Dance: A History of the Roots and Branches. Doug Risner, professor of dance at Wayne State University, is coeditor of Hybrid Lives of Teaching Artists in Dance and Theatre Arts: A Critical Reader. Contributors: Gareth Belling | Karen Bond | Carolyn Hebert | Eliza Larson | Pamela S. Musil | Wendy Oliver | Katherine Polasek | Doug Risner | Emily Roper | Karen Schupp | Jan Van Dyke |
dance studio marketing ideas: The Dance E. R. Bryant, 2010 |
dance studio marketing ideas: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
dance studio marketing ideas: Instructions for Dancing Nicola Yoon, 2021-06-01 AN INSTANT #1 NEW YORK TIMES BESTSELLER A charming, wholehearted love story that's sure to make readers swoon.—Entertainment Weekly Nicola Yoon writes from the heart in this beautiful love story.—Good Morning America “It’s like an emotional gut punch—so beautiful and also heart-wrenching.—US Weekly In this romantic page-turner from the author of Everything, Everything and The Sun is Also a Star, Evie has the power to see other people’s romantic fates—what will happen when she finally sees her own? Evie Thomas doesn't believe in love anymore. Especially after the strangest thing occurs one otherwise ordinary afternoon: She witnesses a couple kiss and is overcome with a vision of how their romance began . . . and how it will end. After all, even the greatest love stories end with a broken heart, eventually. As Evie tries to understand why this is happening, she finds herself at La Brea Dance Studio, learning to waltz, fox-trot, and tango with a boy named X. X is everything that Evie is not: adventurous, passionate, daring. His philosophy is to say yes to everything--including entering a ballroom dance competition with a girl he's only just met. Falling for X is definitely not what Evie had in mind. If her visions of heartbreak have taught her anything, it's that no one escapes love unscathed. But as she and X dance around and toward each other, Evie is forced to question all she thought she knew about life and love. In the end, is love worth the risk? |
dance studio marketing ideas: The Creative Habit Twyla Tharp, 2009-03-24 One of the world’s leading creative artists, choreographers, and creator of the smash-hit Broadway show, Movin’ Out, shares her secrets for developing and honing your creative talents—at once prescriptive and inspirational, a book to stand alongside The Artist’s Way and Bird by Bird. All it takes to make creativity a part of your life is the willingness to make it a habit. It is the product of preparation and effort, and is within reach of everyone. Whether you are a painter, musician, businessperson, or simply an individual yearning to put your creativity to use, The Creative Habit provides you with thirty-two practical exercises based on the lessons Twyla Tharp has learned in her remarkable thirty-five-year career. In Where's Your Pencil? Tharp reminds you to observe the world -- and get it down on paper. In Coins and Chaos, she gives you an easy way to restore order and peace. In Do a Verb, she turns your mind and body into coworkers. In Build a Bridge to the Next Day, she shows you how to clean the clutter from your mind overnight. Tharp leads you through the painful first steps of scratching for ideas, finding the spine of your work, and getting out of ruts and into productive grooves. The wide-open realm of possibilities can be energizing, and Twyla Tharp explains how to take a deep breath and begin... |
dance studio marketing ideas: Flier Marketing Alex Genadinik, 2015-11-23 Are you planning to promote your business with flyers? Or maybe you are already starting to promote your business with flyers and are not getting the amazing results that you were hoping for? If so, then this is the book for you. In this book you will learn to create amazing flyers which are effective at getting potential customers inspired and to desire your product, and you will learn how to create the offer on the flyers that excites people and gets them to either call you, visit your business location, or engage with your business in whatever other way you need people to engage with your business. You will also learn how and where to pass out and distribute your flyers, and how to get the most out of your flyer marketing efforts. You will even learn how to track what people do with your flyers, and how to measure results of your flier marketing efforts. Go ahead, get this book, and let's get your flier marketing to be as effective and productive as possible, and get you many clients. |
dance studio marketing ideas: How to Run a Preschool Dance Studio Emma Franklin Bell, 2015-02-25 Whether you are an experienced, established teacher who has been running a studio for a decade or a new teacher embarking on your first dance studio, this practical, helpful and insightful book is for you. Jam-packed with tips, tools, strategies and solutions, How to Run a Preschool Dance Studio reveals the insider secrets to running a successful, profitable and purpose driven studio. This 7 Step System shows you how to: -Create and understand your dance brand -Effectively and efficiently deliver marketing that hits the mark -Create, write and design your own original dance program -Recruit and inspire teachers and train them to be excellent -Build long lasting customer relationships -Learn about value vs price and unlock your premium price point -Streamline, strategize and successfully run a shipshape school by understanding systematization This practical, effective and useful book shows you how to accelerate your results with strategic yet creative plans and processes. Follow the first ever 7 Step System to Create, Grow and Expand your Preschool Dance Classes. |
dance studio marketing ideas: The Billboard , 1936 |
dance studio marketing ideas: The Million-Dollar, One-Person Business, Revised Elaine Pofeldt, 2018-01-02 The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want. |
dance studio marketing ideas: Trash the Trophies Chasta Hamilton, 2020-07-20 |
dance studio marketing ideas: Culture Management Lukasz Wroblewski, 2017-01-30 Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable tool for managers, policy-makers and all those working in the creative and cultural world, and will help them to develop sound strategies for the future. Dr Kim Lehman Tasmanian School of Business and Economics, University of Tasmania Dr Wroblewski's book explains clearly what has changed to make the use of business models necessary, even in organizations which might have resisted in the past. Globalization has resulted in a population which understands and appreciates art and culture created in other countries. While it might be agreed that this is beneficial for society, it means that cultural arbitrators within a country no longer have the authority to dictate what is accepted as culture. Managers now understand that to gain the support of the public they must explain the benefits of consuming their cultural product. Dr Bonita M. Kolb Professor Emeritus of Lycoming College in Pennsylvania A thoughtful and penetrating analysis of culture management addressing marketing strategies and cultural institutions. An important `must read' book for those involved in this exciting sector. Prof Adrian Payne University of UNSW Business School, University of New South Wales |
dance studio marketing ideas: Dance and Cultural Difference in Aotearoa Kristie Mortimer, 2021-04-24 This book provides a critical reflection on the ways dance studio teachers recognize, reflect and respond to cultural difference within their dance studio classes, particularly in the rural context in Aotearoa/New Zealand. Through dance teachers’ narratives, it reveals the complexities of multiculturalism within dance studio classes and examines related issues of inclusion and exclusion within dance education. Understanding the dance practices provided by teachers like those in rural communities within Aotearoa/New Zealand is an increasingly urgent concern in an era of growing political, social and cultural tensions, for students and scholars of performing arts, leadership and community development. While previous research and publications have investigated cultural difference and global multicultural arts practices, this book presents a critical lens on performing arts practice and socio-cultural challenges experienced by local dance teachers within rural communities in Aotearoa/New Zealand. |
dance studio marketing ideas: The Idea Machine David Stockert, 1999 |
dance studio marketing ideas: Disruptive Marketing Geoffrey Colon, 2016-08-09 With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory! |
dance studio marketing ideas: Street Fighter Marketing Solutions Jeff Slutsky, 2007-09-18 For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising. The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits. With pressures from big box retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems. You'll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward. National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization. In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians. For more information and a downloadable video, visit www.streetfightermarketing.com. |
dance studio marketing ideas: Smart Work Dermot Crowley, 2016-05-02 Organise your way to renewed focus and calm Smart Work is the busy professional's guide to getting organised in the digital workplace. Are you drowning in constant emails, phone calls, paperwork, interruptions and meeting actions? This book throws you a lifeline by showing you how to take advantage of your digital tools to reprioritise, refocus and get back to doing the important work. You may already have the latest technology, but if you're still swamped, you're not using it to your advantage. This useful guide shows you how to leverage the technology you have to centralise your work into one integrated tool. You'll develop a simple and sustainable productivity system to organise your actions, manage your inputs and achieve your outcomes. The highly visual nature of the book helps you quickly grasp the ideas you need most. Like most professionals, you want to do great work and achieve great things. But when half your day is spent on emails, phone calls and 'extra' duties, you rarely get a chance to shine. This book changes that. Get back in control so you can start performing like a star. Get organised, focused and proactive Conquer the daily incoming deluge Spend more time on important work Leverage your desktop and mobile technology When work is coming at you from every direction, it's difficult to focus and prioritise. Things get lost in the shuffle. But when you channel everything into a single stream, you settle into a flow and get more accomplished in less time. Smart Work is your guide to finding your flow— and the bottom of your inbox. |
dance studio marketing ideas: Crazy Like Us Ethan Watters, 2010-01-12 “A blistering and truly original work of reporting and analysis, uncovering America’s role in homogenizing how the world defines wellness and healing” (Po Bronson). In Crazy Like Us, Ethan Watters reveals that the most devastating consequence of the spread of American culture has not been our golden arches or our bomb craters but our bulldozing of the human psyche itself: We are in the process of homogenizing the way the world goes mad. It is well known that American culture is a dominant force at home and abroad; our exportation of everything from movies to junk food is a well-documented phenomenon. But is it possible America's most troubling impact on the globalizing world has yet to be accounted for? American-style depression, post-traumatic stress disorder, and anorexia have begun to spread around the world like contagions, and the virus is us. Traveling from Hong Kong to Sri Lanka to Zanzibar to Japan, acclaimed journalist Ethan Watters witnesses firsthand how Western healers often steamroll indigenous expressions of mental health and madness and replace them with our own. In teaching the rest of the world to think like us, we have been homogenizing the way the world goes mad. |
dance studio marketing ideas: Marketing Management Kenneth E. Clow, Donald Baack, 2009-10-22 This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM — all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case. |
dance studio marketing ideas: The Business of Personal Training Scott Roberts, 1996 Whether you are considering a career as a personal trainer or searching for ways to increase revenue and gain new clients for your existing business, you'll find The Business of Personal Training to be an indispensable reference. Written by some of the most successful personal trainers in the country, this book provides the foundation for building your personal training business. The Business of Personal Training discusses not only how to build a solid business but also how to be an effective trainer. After an outline of the history of the profession and the qualifications needed to be a personal trainer, the book explains how to develop a mission statement and business plan, create strategic and creative marketing plans, establish prices for services, hire and train staff members, improve client-trainer communication, motivate clients and help them set goals, and design appropriate exercise programs. Nineteen sample forms make it easy for you to put the ideas presented into practice. Learn from veteran personal trainers what it takes to succeed. The practical advice provided in The Business of Personal Training is valuable for new and established trainers as well as for health and fitness administrators who supervise personal trainers. |
dance studio marketing ideas: My Journey to My Dream Tasos Nikopoulos, 2014-09-02 A multi-skilled young man in the performing arts finds himself on a life long quest to live his heart out and follow his passion to become a professional dancer, singer and actor. Along the way he meets life challenges, both personal and professional, yet he soldiers on to create the life he chooses to live. Tasos Nikopoulos shares his journey with the intent to inspire others to do the same. His leap of faith, perpetual trust, willingness to learn, determination and focus are incredibly admirable. And throughout his memoir, readers are treated to what goes on behind the scenes in the world of professional dance. |
dance studio marketing ideas: Dream 100® Book Dana Derricks, 2020-03-05 The legendary Dream 100 Book. |
dance studio marketing ideas: No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses Dan S. Kennedy, Jeff Slutsky, 2012-01-12 Be a Small Business with BIG IMPACT Called the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you How to use the media as an extension of personality and of relationship—NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions—increase revenue without spending money, time or leaving your operation How to use—and how to waste dollars on—the Internet and other technology PLUS gain access to: FREE – Glazer-Kennedy University Webinar Series FREE – Elite Gold Insider’s Circle Membership* FREE – Income Explosion Guide & CD FREE – Income Explosion FAST START Tele-Seminar |
dance studio marketing ideas: Index to Dance Periodicals , 2000 |
dance studio marketing ideas: Rent Jonathan Larson, 2008 (Applause Libretto Library). Finally, an authorized libretto to this modern day classic! Rent won the 1996 Pulitzer Prize for Drama, as well as four Tony Awards, including Best Musical, Best Book, and Best Score for Jonathan Larson. The story of Mark, Roger, Maureen, Tom Collins, Angel, Mimi, JoAnne, and their friends on the Lower East Side of New York City will live on, along with the affirmation that there is no day but today. Includes 16 color photographs of productions of Rent from around the world, plus an introduction (Rent Is Real) by Victoria Leacock Hoffman. |
dance studio marketing ideas: Dance with This Book Jess Grippo, 2019-11-20 Have you been feeling creatively stagnant or distanced from dance? Meet your new rectangular dance partner. A whisper from the creative muses. The Artist's Way in dance form. A calling to get back to dance and get back to YOU. Because starting to dance - again or for the first time - is often easier said than done. (Cue the intimidation, body image issues, time constraints, etc.) But dancing regularly is a proven source of happiness and healing, and for many it's a way to revive a lost part of our souls. This book is meant to be danced with, alone in your room to start, with a series of inspiring stories and directive prompts that you can do anytime. No more need for excuses or endlessly searching for the perfect class... make your bedroom your dance studio and DANCE WITH THIS BOOK. Side effects may include: making more space for yourself, reconnecting to your body, boosting your creative energy, releasing stress and stuck emotions, and feeling less alone. No leotards or expensive leggings required. |
dance studio marketing ideas: Stars of '90s Dance Pop James Arena, 2016-12-18 The 1990s produced some of the greatest artists and hits in dance music history. And the decade was among the genre's most successful in terms of energy, sales and global popularity. In this retrospective, 29 singers, songwriters, producers, DJs and industry professionals who enjoyed stardom on the club circuit and on pop radio candidly discuss their careers. Interviewed artists include Richard and Fred Fairbrass of Right Said Fred (I'm Too Sexy), Nicki French (Total Eclipse of the Heart), Haddaway (What Is Love), Lane McCray of La Bouche (Be My Lover), Martha Wash, vocalist of C+C Music Factory (Gonna Make You Sweat [Everybody Dance Now]), Robin S (Show Me Love), Frank Peterson, formerly of Enigma (Sadeness, Part I), CeCe Peniston (Finally), Dr. Alban (It's My Life), Thea Austin, formerly of Snap! (Rhythm Is a Dancer) and many more. Commentaries are provided by former Billboard dance music editor Larry Flick, renowned producers/songwriters The Berman Brothers (Real McCoy's Another Night) and acclaimed DJ Susan Morabito. |
dance studio marketing ideas: Photographer's Market Guide to Building Your Photography Business Vik Orenstein, 2004-04-26 Transforming your passion into a profitable business can be a challenge. Accomplished photographer Vik Orenstein provides the answers you need to build a successful photography business and turn your dreams into reality. Inside Photographer's Market Guide to Building Your Photography Business, Orenstein combines big-picture thinking with friendly, practical advice on business basics, including: • Carving out a niche • Creating a marketing plan • Pricing your work • Building a clientele • Networking • Sustaining the creative fire Also included are self-contained chapters devoted to specialty markets such as wedding, commercial, and nature photography. You'll find insightful interviews with industry experts as well as 20 assignments to inspire your business brain and recharge your creative batteries. |
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