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data analytics and science: Data Science and Big Data Analytics EMC Education Services, 2014-12-19 Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today! |
data analytics and science: Entertainment Science Thorsten Hennig-Thurau, Mark B. Houston, 2018-08-01 The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge |
data analytics and science: Getting Started with Data Science Murtaza Haider, 2015-12-14 Master Data Analytics Hands-On by Solving Fascinating Problems You’ll Actually Enjoy! Harvard Business Review recently called data science “The Sexiest Job of the 21st Century.” It’s not just sexy: For millions of managers, analysts, and students who need to solve real business problems, it’s indispensable. Unfortunately, there’s been nothing easy about learning data science–until now. Getting Started with Data Science takes its inspiration from worldwide best-sellers like Freakonomics and Malcolm Gladwell’s Outliers: It teaches through a powerful narrative packed with unforgettable stories. Murtaza Haider offers informative, jargon-free coverage of basic theory and technique, backed with plenty of vivid examples and hands-on practice opportunities. Everything’s software and platform agnostic, so you can learn data science whether you work with R, Stata, SPSS, or SAS. Best of all, Haider teaches a crucial skillset most data science books ignore: how to tell powerful stories using graphics and tables. Every chapter is built around real research challenges, so you’ll always know why you’re doing what you’re doing. You’ll master data science by answering fascinating questions, such as: • Are religious individuals more or less likely to have extramarital affairs? • Do attractive professors get better teaching evaluations? • Does the higher price of cigarettes deter smoking? • What determines housing prices more: lot size or the number of bedrooms? • How do teenagers and older people differ in the way they use social media? • Who is more likely to use online dating services? • Why do some purchase iPhones and others Blackberry devices? • Does the presence of children influence a family’s spending on alcohol? For each problem, you’ll walk through defining your question and the answers you’ll need; exploring how others have approached similar challenges; selecting your data and methods; generating your statistics; organizing your report; and telling your story. Throughout, the focus is squarely on what matters most: transforming data into insights that are clear, accurate, and can be acted upon. |
data analytics and science: R for Data Science Hadley Wickham, Garrett Grolemund, 2016-12-12 Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. You'll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true signals in your dataset Communicate—learn R Markdown for integrating prose, code, and results |
data analytics and science: A Hands-On Introduction to Data Science Chirag Shah, 2020-04-02 An introductory textbook offering a low barrier entry to data science; the hands-on approach will appeal to students from a range of disciplines. |
data analytics and science: Introduction to Data Science Rafael A. Irizarry, 2019-11-20 Introduction to Data Science: Data Analysis and Prediction Algorithms with R introduces concepts and skills that can help you tackle real-world data analysis challenges. It covers concepts from probability, statistical inference, linear regression, and machine learning. It also helps you develop skills such as R programming, data wrangling, data visualization, predictive algorithm building, file organization with UNIX/Linux shell, version control with Git and GitHub, and reproducible document preparation. This book is a textbook for a first course in data science. No previous knowledge of R is necessary, although some experience with programming may be helpful. The book is divided into six parts: R, data visualization, statistics with R, data wrangling, machine learning, and productivity tools. Each part has several chapters meant to be presented as one lecture. The author uses motivating case studies that realistically mimic a data scientist’s experience. He starts by asking specific questions and answers these through data analysis so concepts are learned as a means to answering the questions. Examples of the case studies included are: US murder rates by state, self-reported student heights, trends in world health and economics, the impact of vaccines on infectious disease rates, the financial crisis of 2007-2008, election forecasting, building a baseball team, image processing of hand-written digits, and movie recommendation systems. The statistical concepts used to answer the case study questions are only briefly introduced, so complementing with a probability and statistics textbook is highly recommended for in-depth understanding of these concepts. If you read and understand the chapters and complete the exercises, you will be prepared to learn the more advanced concepts and skills needed to become an expert. |
data analytics and science: Public Policy Analytics Ken Steif, 2021-08-18 Public Policy Analytics: Code & Context for Data Science in Government teaches readers how to address complex public policy problems with data and analytics using reproducible methods in R. Each of the eight chapters provides a detailed case study, showing readers: how to develop exploratory indicators; understand ‘spatial process’ and develop spatial analytics; how to develop ‘useful’ predictive analytics; how to convey these outputs to non-technical decision-makers through the medium of data visualization; and why, ultimately, data science and ‘Planning’ are one and the same. A graduate-level introduction to data science, this book will appeal to researchers and data scientists at the intersection of data analytics and public policy, as well as readers who wish to understand how algorithms will affect the future of government. |
data analytics and science: Visual Analytics for Data Scientists Natalia Andrienko, Gennady Andrienko, Georg Fuchs, Aidan Slingsby, Cagatay Turkay, Stefan Wrobel, 2020-08-30 This textbook presents the main principles of visual analytics and describes techniques and approaches that have proven their utility and can be readily reproduced. Special emphasis is placed on various instructive examples of analyses, in which the need for and the use of visualisations are explained in detail. The book begins by introducing the main ideas and concepts of visual analytics and explaining why it should be considered an essential part of data science methodology and practices. It then describes the general principles underlying the visual analytics approaches, including those on appropriate visual representation, the use of interactive techniques, and classes of computational methods. It continues with discussing how to use visualisations for getting aware of data properties that need to be taken into account and for detecting possible data quality issues that may impair the analysis. The second part of the book describes visual analytics methods and workflows, organised by various data types including multidimensional data, data with spatial and temporal components, data describing binary relationships, texts, images and video. For each data type, the specific properties and issues are explained, the relevant analysis tasks are discussed, and appropriate methods and procedures are introduced. The focus here is not on the micro-level details of how the methods work, but on how the methods can be used and how they can be applied to data. The limitations of the methods are also discussed and possible pitfalls are identified. The textbook is intended for students in data science and, more generally, anyone doing or planning to do practical data analysis. It includes numerous examples demonstrating how visual analytics techniques are used and how they can help analysts to understand the properties of data, gain insights into the subject reflected in the data, and build good models that can be trusted. Based on several years of teaching related courses at the City, University of London, the University of Bonn and TU Munich, as well as industry training at the Fraunhofer Institute IAIS and numerous summer schools, the main content is complemented by sample datasets and detailed, illustrated descriptions of exercises to practice applying visual analytics methods and workflows. |
data analytics and science: SQL for Data Scientists Renee M. P. Teate, 2021-08-17 Jump-start your career as a data scientist—learn to develop datasets for exploration, analysis, and machine learning SQL for Data Scientists: A Beginner's Guide for Building Datasets for Analysis is a resource that’s dedicated to the Structured Query Language (SQL) and dataset design skills that data scientists use most. Aspiring data scientists will learn how to how to construct datasets for exploration, analysis, and machine learning. You can also discover how to approach query design and develop SQL code to extract data insights while avoiding common pitfalls. You may be one of many people who are entering the field of Data Science from a range of professions and educational backgrounds, such as business analytics, social science, physics, economics, and computer science. Like many of them, you may have conducted analyses using spreadsheets as data sources, but never retrieved and engineered datasets from a relational database using SQL, which is a programming language designed for managing databases and extracting data. This guide for data scientists differs from other instructional guides on the subject. It doesn’t cover SQL broadly. Instead, you’ll learn the subset of SQL skills that data analysts and data scientists use frequently. You’ll also gain practical advice and direction on how to think about constructing your dataset. Gain an understanding of relational database structure, query design, and SQL syntax Develop queries to construct datasets for use in applications like interactive reports and machine learning algorithms Review strategies and approaches so you can design analytical datasets Practice your techniques with the provided database and SQL code In this book, author Renee Teate shares knowledge gained during a 15-year career working with data, in roles ranging from database developer to data analyst to data scientist. She guides you through SQL code and dataset design concepts from an industry practitioner’s perspective, moving your data scientist career forward! |
data analytics and science: Data Science and Big Data Analytics EMC Education Services, 2015-01-05 Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today! |
data analytics and science: Data Science and Predictive Analytics Ivo D. Dinov, 2023-02-16 This textbook integrates important mathematical foundations, efficient computational algorithms, applied statistical inference techniques, and cutting-edge machine learning approaches to address a wide range of crucial biomedical informatics, health analytics applications, and decision science challenges. Each concept in the book includes a rigorous symbolic formulation coupled with computational algorithms and complete end-to-end pipeline protocols implemented as functional R electronic markdown notebooks. These workflows support active learning and demonstrate comprehensive data manipulations, interactive visualizations, and sophisticated analytics. The content includes open problems, state-of-the-art scientific knowledge, ethical integration of heterogeneous scientific tools, and procedures for systematic validation and dissemination of reproducible research findings. Complementary to the enormous challenges related to handling, interrogating, and understanding massive amounts of complex structured and unstructured data, there are unique opportunities that come with access to a wealth of feature-rich, high-dimensional, and time-varying information. The topics covered in Data Science and Predictive Analytics address specific knowledge gaps, resolve educational barriers, and mitigate workforce information-readiness and data science deficiencies. Specifically, it provides a transdisciplinary curriculum integrating core mathematical principles, modern computational methods, advanced data science techniques, model-based machine learning, model-free artificial intelligence, and innovative biomedical applications. The book’s fourteen chapters start with an introduction and progressively build foundational skills from visualization to linear modeling, dimensionality reduction, supervised classification, black-box machine learning techniques, qualitative learning methods, unsupervised clustering, model performance assessment, feature selection strategies, longitudinal data analytics, optimization, neural networks, and deep learning. The second edition of the book includes additional learning-based strategies utilizing generative adversarial networks, transfer learning, and synthetic data generation, as well as eight complementary electronic appendices. This textbook is suitable for formal didactic instructor-guided course education, as well as for individual or team-supported self-learning. The material is presented at the upper-division and graduate-level college courses and covers applied and interdisciplinary mathematics, contemporary learning-based data science techniques, computational algorithm development, optimization theory, statistical computing, and biomedical sciences. The analytical techniques and predictive scientific methods described in the book may be useful to a wide range of readers, formal and informal learners, college instructors, researchers, and engineers throughout the academy, industry, government, regulatory, funding, and policy agencies. The supporting book website provides many examples, datasets, functional scripts, complete electronic notebooks, extensive appendices, and additional materials. |
data analytics and science: Data Science John D. Kelleher, Brendan Tierney, 2018-04-13 A concise introduction to the emerging field of data science, explaining its evolution, relation to machine learning, current uses, data infrastructure issues, and ethical challenges. The goal of data science is to improve decision making through the analysis of data. Today data science determines the ads we see online, the books and movies that are recommended to us online, which emails are filtered into our spam folders, and even how much we pay for health insurance. This volume in the MIT Press Essential Knowledge series offers a concise introduction to the emerging field of data science, explaining its evolution, current uses, data infrastructure issues, and ethical challenges. It has never been easier for organizations to gather, store, and process data. Use of data science is driven by the rise of big data and social media, the development of high-performance computing, and the emergence of such powerful methods for data analysis and modeling as deep learning. Data science encompasses a set of principles, problem definitions, algorithms, and processes for extracting non-obvious and useful patterns from large datasets. It is closely related to the fields of data mining and machine learning, but broader in scope. This book offers a brief history of the field, introduces fundamental data concepts, and describes the stages in a data science project. It considers data infrastructure and the challenges posed by integrating data from multiple sources, introduces the basics of machine learning, and discusses how to link machine learning expertise with real-world problems. The book also reviews ethical and legal issues, developments in data regulation, and computational approaches to preserving privacy. Finally, it considers the future impact of data science and offers principles for success in data science projects. |
data analytics and science: Sports Analytics and Data Science Thomas W. Miller, 2015-11-18 This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This up-to-the-minute reference will help you master all three facets of sports analytics — and use it to win! Sports Analytics and Data Science is the most accessible and practical guide to sports analytics for everyone who cares about winning and everyone who is interested in data science. You’ll discover how successful sports analytics blends business and sports savvy, modern information technology, and sophisticated modeling techniques. You’ll master the discipline through realistic sports vignettes and intuitive data visualizations–not complex math. Every chapter focuses on one key sports analytics application. Miller guides you through assessing players and teams, predicting scores and making game-day decisions, crafting brands and marketing messages, increasing revenue and profitability, and much more. Step by step, you’ll learn how analysts transform raw data and analytical models into wins: both on the field and in any sports business. |
data analytics and science: Data Science for Marketing Analytics Tommy Blanchard, Debasish Behera, Pranshu Bhatnagar, 2019-03-30 Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key FeaturesStudy new techniques for marketing analyticsExplore uses of machine learning to power your marketing analysesWork through each stage of data analytics with the help of multiple examples and exercisesBook Description Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. By the end of this book, you will be able to build your own marketing reporting and interactive dashboard solutions. What you will learnAnalyze and visualize data in Python using pandas and MatplotlibStudy clustering techniques, such as hierarchical and k-means clusteringCreate customer segments based on manipulated data Predict customer lifetime value using linear regressionUse classification algorithms to understand customer choiceOptimize classification algorithms to extract maximal informationWho this book is for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary. |
data analytics and science: Data Science in Theory and Practice Maria Cristina Mariani, Osei Kofi Tweneboah, Maria Pia Beccar-Varela, 2021-10-12 DATA SCIENCE IN THEORY AND PRACTICE EXPLORE THE FOUNDATIONS OF DATA SCIENCE WITH THIS INSIGHTFUL NEW RESOURCE Data Science in Theory and Practice delivers a comprehensive treatment of the mathematical and statistical models useful for analyzing data sets arising in various disciplines, like banking, finance, health care, bioinformatics, security, education, and social services. Written in five parts, the book examines some of the most commonly used and fundamental mathematical and statistical concepts that form the basis of data science. The authors go on to analyze various data transformation techniques useful for extracting information from raw data, long memory behavior, and predictive modeling. The book offers readers a multitude of topics all relevant to the analysis of complex data sets. Along with a robust exploration of the theory underpinning data science, it contains numerous applications to specific and practical problems. The book also provides examples of code algorithms in R and Python and provides pseudo-algorithms to port the code to any other language. Ideal for students and practitioners without a strong background in data science, readers will also learn from topics like: Analyses of foundational theoretical subjects, including the history of data science, matrix algebra and random vectors, and multivariate analysis A comprehensive examination of time series forecasting, including the different components of time series and transformations to achieve stationarity Introductions to both the R and Python programming languages, including basic data types and sample manipulations for both languages An exploration of algorithms, including how to write one and how to perform an asymptotic analysis A comprehensive discussion of several techniques for analyzing and predicting complex data sets Perfect for advanced undergraduate and graduate students in Data Science, Business Analytics, and Statistics programs, Data Science in Theory and Practice will also earn a place in the libraries of practicing data scientists, data and business analysts, and statisticians in the private sector, government, and academia. |
data analytics and science: Data Science for Marketing Analytics Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali, 2021-09-07 Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook Description Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learnLoad, clean, and explore sales and marketing data using pandasForm and test hypotheses using real data sets and analytics toolsVisualize patterns in customer behavior using MatplotlibUse advanced machine learning models like random forest and SVMUse various unsupervised learning algorithms for customer segmentationUse supervised learning techniques for sales predictionEvaluate and compare different models to get the best outcomesOptimize models with hyperparameter tuning and SMOTEWho this book is for This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily. |
data analytics and science: Data Science and Data Analytics Amit Kumar Tyagi, 2021-09-22 Data science is a multi-disciplinary field that uses scientific methods, processes, algorithms, and systems to extract knowledge and insights from structured (labeled) and unstructured (unlabeled) data. It is the future of Artificial Intelligence (AI) and a necessity of the future to make things easier and more productive. In simple terms, data science is the discovery of data or uncovering hidden patterns (such as complex behaviors, trends, and inferences) from data. Moreover, Big Data analytics/data analytics are the analysis mechanisms used in data science by data scientists. Several tools, such as Hadoop, R, etc., are used to analyze this large amount of data to predict valuable information and for decision-making. Note that structured data can be easily analyzed by efficient (available) business intelligence tools, while most of the data (80% of data by 2020) is in an unstructured form that requires advanced analytics tools. But while analyzing this data, we face several concerns, such as complexity, scalability, privacy leaks, and trust issues. Data science helps us to extract meaningful information or insights from unstructured or complex or large amounts of data (available or stored virtually in the cloud). Data Science and Data Analytics: Opportunities and Challenges covers all possible areas, applications with arising serious concerns, and challenges in this emerging field in detail with a comparative analysis/taxonomy. FEATURES Gives the concept of data science, tools, and algorithms that exist for many useful applications Provides many challenges and opportunities in data science and data analytics that help researchers to identify research gaps or problems Identifies many areas and uses of data science in the smart era Applies data science to agriculture, healthcare, graph mining, education, security, etc. Academicians, data scientists, and stockbrokers from industry/business will find this book useful for designing optimal strategies to enhance their firm’s productivity. |
data analytics and science: Data Analysis for the Life Sciences with R Rafael A. Irizarry, Michael I. Love, 2016-10-04 This book covers several of the statistical concepts and data analytic skills needed to succeed in data-driven life science research. The authors proceed from relatively basic concepts related to computed p-values to advanced topics related to analyzing highthroughput data. They include the R code that performs this analysis and connect the lines of code to the statistical and mathematical concepts explained. |
data analytics and science: Algorithms for Data Science Brian Steele, John Chandler, Swarna Reddy, 2016-12-25 This textbook on practical data analytics unites fundamental principles, algorithms, and data. Algorithms are the keystone of data analytics and the focal point of this textbook. Clear and intuitive explanations of the mathematical and statistical foundations make the algorithms transparent. But practical data analytics requires more than just the foundations. Problems and data are enormously variable and only the most elementary of algorithms can be used without modification. Programming fluency and experience with real and challenging data is indispensable and so the reader is immersed in Python and R and real data analysis. By the end of the book, the reader will have gained the ability to adapt algorithms to new problems and carry out innovative analyses. This book has three parts:(a) Data Reduction: Begins with the concepts of data reduction, data maps, and information extraction. The second chapter introduces associative statistics, the mathematical foundation of scalable algorithms and distributed computing. Practical aspects of distributed computing is the subject of the Hadoop and MapReduce chapter.(b) Extracting Information from Data: Linear regression and data visualization are the principal topics of Part II. The authors dedicate a chapter to the critical domain of Healthcare Analytics for an extended example of practical data analytics. The algorithms and analytics will be of much interest to practitioners interested in utilizing the large and unwieldly data sets of the Centers for Disease Control and Prevention's Behavioral Risk Factor Surveillance System.(c) Predictive Analytics Two foundational and widely used algorithms, k-nearest neighbors and naive Bayes, are developed in detail. A chapter is dedicated to forecasting. The last chapter focuses on streaming data and uses publicly accessible data streams originating from the Twitter API and the NASDAQ stock market in the tutorials. This book is intended for a one- or two-semester course in data analytics for upper-division undergraduate and graduate students in mathematics, statistics, and computer science. The prerequisites are kept low, and students with one or two courses in probability or statistics, an exposure to vectors and matrices, and a programming course will have no difficulty. The core material of every chapter is accessible to all with these prerequisites. The chapters often expand at the close with innovations of interest to practitioners of data science. Each chapter includes exercises of varying levels of difficulty. The text is eminently suitable for self-study and an exceptional resource for practitioners. |
data analytics and science: Data Smart John W. Foreman, 2013-10-31 Data Science gets thrown around in the press like it'smagic. Major retailers are predicting everything from when theircustomers are pregnant to when they want a new pair of ChuckTaylors. It's a brave new world where seemingly meaningless datacan be transformed into valuable insight to drive smart businessdecisions. But how does one exactly do data science? Do you have to hireone of these priests of the dark arts, the data scientist, toextract this gold from your data? Nope. Data science is little more than using straight-forward steps toprocess raw data into actionable insight. And in DataSmart, author and data scientist John Foreman will show you howthat's done within the familiar environment of aspreadsheet. Why a spreadsheet? It's comfortable! You get to look at the dataevery step of the way, building confidence as you learn the tricksof the trade. Plus, spreadsheets are a vendor-neutral place tolearn data science without the hype. But don't let the Excel sheets fool you. This is a book forthose serious about learning the analytic techniques, the math andthe magic, behind big data. Each chapter will cover a different technique in aspreadsheet so you can follow along: Mathematical optimization, including non-linear programming andgenetic algorithms Clustering via k-means, spherical k-means, and graphmodularity Data mining in graphs, such as outlier detection Supervised AI through logistic regression, ensemble models, andbag-of-words models Forecasting, seasonal adjustments, and prediction intervalsthrough monte carlo simulation Moving from spreadsheets into the R programming language You get your hands dirty as you work alongside John through eachtechnique. But never fear, the topics are readily applicable andthe author laces humor throughout. You'll even learnwhat a dead squirrel has to do with optimization modeling, whichyou no doubt are dying to know. |
data analytics and science: Python Machine Learning for Beginners Leonard Deep, 2019-05-13 Are you interested to get into the programming world? Do you want to learn and understand Python and Machine Learning? Python Machine Learning for Beginners is the guide for you. Python Machine Learning for Beginners is the ultimate guide for beginners looking to learn and understand how Python programming works. Python Machine Learning for Beginners is split up into easy to learn chapters that will help guide the readers through the early stages of Python programming. It's this thought out and systematic approach to learning which makes Python Machine Learning for Beginners such a sought-after resource for those that want to learn about Python programming and about Machine Learning using an object-oriented programming approach. Inside Python Machine Learning for Beginners you will discover: An introduction to Machine Learning The main concepts of Machine Learning The basics of Python for beginners Machine Learning with Python Data Processing, Analysis, and Visualizations Case studies and much more! Throughout the book, you will learn the basic concepts behind Python programming which is designed to introduce you to Python programming. You will learn about getting started, the keywords and statements, data types and type conversion. Along with different examples, there are also exercises to help ensure that the information sinks in. You will find this book an invaluable tool for starting and mastering Machine Learning using Python. Once you complete Python Machine Learning for Beginners, you will be more than prepared to take on any Python programming. Scroll back up to the top of this page and hit BUY IT NOW to get your copy of Python Machine Learning for Beginners! You won't regret it! |
data analytics and science: Domain Driven Data Mining Longbing Cao, Philip S. Yu, Chengqi Zhang, Yanchang Zhao, 2010-01-08 This book offers state-of the-art research and development outcomes on methodologies, techniques, approaches and successful applications in domain driven, actionable knowledge discovery. It bridges the gap between business expectations and research output. |
data analytics and science: Data Science Thinking Longbing Cao, 2018-08-17 This book explores answers to the fundamental questions driving the research, innovation and practices of the latest revolution in scientific, technological and economic development: how does data science transform existing science, technology, industry, economy, profession and education? How does one remain competitive in the data science field? What is responsible for shaping the mindset and skillset of data scientists? Data Science Thinking paints a comprehensive picture of data science as a new scientific paradigm from the scientific evolution perspective, as data science thinking from the scientific-thinking perspective, as a trans-disciplinary science from the disciplinary perspective, and as a new profession and economy from the business perspective. |
data analytics and science: Data Science for Business Foster Provost, Tom Fawcett, 2013-07-27 Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the data-analytic thinking necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today. Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making. Understand how data science fits in your organization—and how you can use it for competitive advantage Treat data as a business asset that requires careful investment if you’re to gain real value Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way Learn general concepts for actually extracting knowledge from data Apply data science principles when interviewing data science job candidates |
data analytics and science: Advanced Data Science and Analytics with Python Jesus Rogel-Salazar, 2020-05-05 Advanced Data Science and Analytics with Python enables data scientists to continue developing their skills and apply them in business as well as academic settings. The subjects discussed in this book are complementary and a follow-up to the topics discussed in Data Science and Analytics with Python. The aim is to cover important advanced areas in data science using tools developed in Python such as SciKit-learn, Pandas, Numpy, Beautiful Soup, NLTK, NetworkX and others. The model development is supported by the use of frameworks such as Keras, TensorFlow and Core ML, as well as Swift for the development of iOS and MacOS applications. Features: Targets readers with a background in programming, who are interested in the tools used in data analytics and data science Uses Python throughout Presents tools, alongside solved examples, with steps that the reader can easily reproduce and adapt to their needs Focuses on the practical use of the tools rather than on lengthy explanations Provides the reader with the opportunity to use the book whenever needed rather than following a sequential path The book can be read independently from the previous volume and each of the chapters in this volume is sufficiently independent from the others, providing flexibility for the reader. Each of the topics addressed in the book tackles the data science workflow from a practical perspective, concentrating on the process and results obtained. The implementation and deployment of trained models are central to the book. Time series analysis, natural language processing, topic modelling, social network analysis, neural networks and deep learning are comprehensively covered. The book discusses the need to develop data products and addresses the subject of bringing models to their intended audiences – in this case, literally to the users’ fingertips in the form of an iPhone app. About the Author Dr. Jesús Rogel-Salazar is a lead data scientist in the field, working for companies such as Tympa Health Technologies, Barclays, AKQA, IBM Data Science Studio and Dow Jones. He is a visiting researcher at the Department of Physics at Imperial College London, UK and a member of the School of Physics, Astronomy and Mathematics at the University of Hertfordshire, UK. |
data analytics and science: Data Science Ivo D. Dinov, Milen Velchev Velev, 2021-12-06 The amount of new information is constantly increasing, faster than our ability to fully interpret and utilize it to improve human experiences. Addressing this asymmetry requires novel and revolutionary scientific methods and effective human and artificial intelligence interfaces. By lifting the concept of time from a positive real number to a 2D complex time (kime), this book uncovers a connection between artificial intelligence (AI), data science, and quantum mechanics. It proposes a new mathematical foundation for data science based on raising the 4D spacetime to a higher dimension where longitudinal data (e.g., time-series) are represented as manifolds (e.g., kime-surfaces). This new framework enables the development of innovative data science analytical methods for model-based and model-free scientific inference, derived computed phenotyping, and statistical forecasting. The book provides a transdisciplinary bridge and a pragmatic mechanism to translate quantum mechanical principles, such as particles and wavefunctions, into data science concepts, such as datum and inference-functions. It includes many open mathematical problems that still need to be solved, technological challenges that need to be tackled, and computational statistics algorithms that have to be fully developed and validated. Spacekime analytics provide mechanisms to effectively handle, process, and interpret large, heterogeneous, and continuously-tracked digital information from multiple sources. The authors propose computational methods, probability model-based techniques, and analytical strategies to estimate, approximate, or simulate the complex time phases (kime directions). This allows transforming time-varying data, such as time-series observations, into higher-dimensional manifolds representing complex-valued and kime-indexed surfaces (kime-surfaces). The book includes many illustrations of model-based and model-free spacekime analytic techniques applied to economic forecasting, identification of functional brain activation, and high-dimensional cohort phenotyping. Specific case-study examples include unsupervised clustering using the Michigan Consumer Sentiment Index (MCSI), model-based inference using functional magnetic resonance imaging (fMRI) data, and model-free inference using the UK Biobank data archive. The material includes mathematical, inferential, computational, and philosophical topics such as Heisenberg uncertainty principle and alternative approaches to large sample theory, where a few spacetime observations can be amplified by a series of derived, estimated, or simulated kime-phases. The authors extend Newton-Leibniz calculus of integration and differentiation to the spacekime manifold and discuss possible solutions to some of the problems of time. The coverage also includes 5D spacekime formulations of classical 4D spacetime mathematical equations describing natural laws of physics, as well as, statistical articulation of spacekime analytics in a Bayesian inference framework. The steady increase of the volume and complexity of observed and recorded digital information drives the urgent need to develop novel data analytical strategies. Spacekime analytics represents one new data-analytic approach, which provides a mechanism to understand compound phenomena that are observed as multiplex longitudinal processes and computationally tracked by proxy measures. This book may be of interest to academic scholars, graduate students, postdoctoral fellows, artificial intelligence and machine learning engineers, biostatisticians, econometricians, and data analysts. Some of the material may also resonate with philosophers, futurists, astrophysicists, space industry technicians, biomedical researchers, health practitioners, and the general public. |
data analytics and science: Data Science Applied to Sustainability Analysis Jennifer Dunn, Prasanna Balaprakash, 2021-05-11 Data Science Applied to Sustainability Analysis focuses on the methodological considerations associated with applying this tool in analysis techniques such as lifecycle assessment and materials flow analysis. As sustainability analysts need examples of applications of big data techniques that are defensible and practical in sustainability analyses and that yield actionable results that can inform policy development, corporate supply chain management strategy, or non-governmental organization positions, this book helps answer underlying questions. In addition, it addresses the need of data science experts looking for routes to apply their skills and knowledge to domain areas. - Presents data sources that are available for application in sustainability analyses, such as market information, environmental monitoring data, social media data and satellite imagery - Includes considerations sustainability analysts must evaluate when applying big data - Features case studies illustrating the application of data science in sustainability analyses |
data analytics and science: Data Analytics for the Social Sciences G. David Garson, 2021-11-30 Data Analytics for the Social Sciences is an introductory, graduate-level treatment of data analytics for social science. It features applications in the R language, arguably the fastest growing and leading statistical tool for researchers. The book starts with an ethics chapter on the uses and potential abuses of data analytics. Chapters 2 and 3 show how to implement a broad range of statistical procedures in R. Chapters 4 and 5 deal with regression and classification trees and with random forests. Chapter 6 deals with machine learning models and the caret package, which makes available to the researcher hundreds of models. Chapter 7 deals with neural network analysis, and Chapter 8 deals with network analysis and visualization of network data. A final chapter treats text analysis, including web scraping, comparative word frequency tables, word clouds, word maps, sentiment analysis, topic analysis, and more. All empirical chapters have two Quick Start exercises designed to allow quick immersion in chapter topics, followed by In Depth coverage. Data are available for all examples and runnable R code is provided in a Command Summary. An appendix provides an extended tutorial on R and RStudio. Almost 30 online supplements provide information for the complete book, books within the book on a variety of topics, such as agent-based modeling. Rather than focusing on equations, derivations, and proofs, this book emphasizes hands-on obtaining of output for various social science models and how to interpret the output. It is suitable for all advanced level undergraduate and graduate students learning statistical data analysis. |
data analytics and science: Python Data Analytics Fabio Nelli, 2015-08-25 Python Data Analytics will help you tackle the world of data acquisition and analysis using the power of the Python language. At the heart of this book lies the coverage of pandas, an open source, BSD-licensed library providing high-performance, easy-to-use data structures and data analysis tools for the Python programming language. Author Fabio Nelli expertly shows the strength of the Python programming language when applied to processing, managing and retrieving information. Inside, you will see how intuitive and flexible it is to discover and communicate meaningful patterns of data using Python scripts, reporting systems, and data export. This book examines how to go about obtaining, processing, storing, managing and analyzing data using the Python programming language. You will use Python and other open source tools to wrangle data and tease out interesting and important trends in that data that will allow you to predict future patterns. Whether you are dealing with sales data, investment data (stocks, bonds, etc.), medical data, web page usage, or any other type of data set, Python can be used to interpret, analyze, and glean information from a pile of numbers and statistics. This book is an invaluable reference with its examples of storing and accessing data in a database; it walks you through the process of report generation; it provides three real world case studies or examples that you can take with you for your everyday analysis needs. |
data analytics and science: Human-Centered Data Science Cecilia Aragon, Shion Guha, Marina Kogan, Michael Muller, Gina Neff, 2022-03-01 Best practices for addressing the bias and inequality that may result from the automated collection, analysis, and distribution of large datasets. Human-centered data science is a new interdisciplinary field that draws from human-computer interaction, social science, statistics, and computational techniques. This book, written by founders of the field, introduces best practices for addressing the bias and inequality that may result from the automated collection, analysis, and distribution of very large datasets. It offers a brief and accessible overview of many common statistical and algorithmic data science techniques, explains human-centered approaches to data science problems, and presents practical guidelines and real-world case studies to help readers apply these methods. The authors explain how data scientists’ choices are involved at every stage of the data science workflow—and show how a human-centered approach can enhance each one, by making the process more transparent, asking questions, and considering the social context of the data. They describe how tools from social science might be incorporated into data science practices, discuss different types of collaboration, and consider data storytelling through visualization. The book shows that data science practitioners can build rigorous and ethical algorithms and design projects that use cutting-edge computational tools and address social concerns. |
data analytics and science: Beginning Data Science in R Thomas Mailund, 2017-03-09 Discover best practices for data analysis and software development in R and start on the path to becoming a fully-fledged data scientist. This book teaches you techniques for both data manipulation and visualization and shows you the best way for developing new software packages for R. Beginning Data Science in R details how data science is a combination of statistics, computational science, and machine learning. You’ll see how to efficiently structure and mine data to extract useful patterns and build mathematical models. This requires computational methods and programming, and R is an ideal programming language for this. This book is based on a number of lecture notes for classes the author has taught on data science and statistical programming using the R programming language. Modern data analysis requires computational skills and usually a minimum of programming. What You Will Learn Perform data science and analytics using statistics and the R programming language Visualize and explore data, including working with large data sets found in big data Build an R package Test and check your code Practice version control Profile and optimize your code Who This Book Is For Those with some data science or analytics background, but not necessarily experience with the R programming language. |
data analytics and science: Data Analysis for Scientists and Engineers Edward L. Robinson, 2016-10-04 Data Analysis for Scientists and Engineers is a modern, graduate-level text on data analysis techniques for physical science and engineering students as well as working scientists and engineers. Edward Robinson emphasizes the principles behind various techniques so that practitioners can adapt them to their own problems, or develop new techniques when necessary. Robinson divides the book into three sections. The first section covers basic concepts in probability and includes a chapter on Monte Carlo methods with an extended discussion of Markov chain Monte Carlo sampling. The second section introduces statistics and then develops tools for fitting models to data, comparing and contrasting techniques from both frequentist and Bayesian perspectives. The final section is devoted to methods for analyzing sequences of data, such as correlation functions, periodograms, and image reconstruction. While it goes beyond elementary statistics, the text is self-contained and accessible to readers from a wide variety of backgrounds. Specialized mathematical topics are included in an appendix. Based on a graduate course on data analysis that the author has taught for many years, and couched in the looser, workaday language of scientists and engineers who wrestle directly with data, this book is ideal for courses on data analysis and a valuable resource for students, instructors, and practitioners in the physical sciences and engineering. In-depth discussion of data analysis for scientists and engineers Coverage of both frequentist and Bayesian approaches to data analysis Extensive look at analysis techniques for time-series data and images Detailed exploration of linear and nonlinear modeling of data Emphasis on error analysis Instructor's manual (available only to professors) |
data analytics and science: Data Analysis for Social Science Elena Llaudet, Kosuke Imai, 2022-11-29 Data analysis has become a necessary skill across the social sciences, and recent advancements in computing power have made knowledge of programming an essential component. Yet most data science books are intimidating and overwhelming to a non-specialist audience, including most undergraduates. This book will be a shorter, more focused and accessible version of Kosuke Imai's Quantitative Social Science book, which was published by Princeton in 2018 and has been adopted widely in graduate level courses of the same title. This book uses the same innovative approach as Quantitative Social Science , using real data and 'R' to answer a wide range of social science questions. It assumes no prior knowledge of statistics or coding. It starts with straightforward, simple data analysis and culminates with multivariate linear regression models, focusing more on the intuition of how the math works rather than the math itself. The book makes extensive use of data visualizations, diagrams, pictures, cartoons, etc., to help students understand and recall complex concepts, provides an easy to follow, step-by-step template of how to conduct data analysis from beginning to end, and will be accompanied by supplemental materials in the appendix and online for both students and instructors-- |
data analytics and science: Data Analytics for Intelligent Transportation Systems Mashrur Chowdhury, Kakan Dey, Amy Apon, 2024-11-02 Data Analytics for Intelligent Transportation Systems provides in-depth coverage of data-enabled methods for analyzing intelligent transportation systems (ITS), including the tools needed to implement these methods using big data analytics and other computing techniques. The book examines the major characteristics of connected transportation systems, along with the fundamental concepts of how to analyze the data they produce. It explores collecting, archiving, processing, and distributing the data, designing data infrastructures, data management and delivery systems, and the required hardware and software technologies. It presents extensive coverage of existing and forthcoming intelligent transportation systems and data analytics technologies. All fundamentals/concepts presented in this book are explained in the context of ITS. Users will learn everything from the basics of different ITS data types and characteristics to how to evaluate alternative data analytics for different ITS applications. They will discover how to design effective data visualizations, tactics on the planning process, and how to evaluate alternative data analytics for different connected transportation applications, along with key safety and environmental applications for both commercial and passenger vehicles, data privacy and security issues, and the role of social media data in traffic planning. Data Analytics for Intelligent Transportation Systems will prepare an educated ITS workforce and tool builders to make the vision for safe, reliable, and environmentally sustainable intelligent transportation systems a reality. It serves as a primary or supplemental textbook for upper-level undergraduate and graduate ITS courses and a valuable reference for ITS practitioners. - Utilizes real ITS examples to facilitate a quicker grasp of materials presented - Contains contributors from both leading academic and commercial domains - Explains how to design effective data visualizations, tactics on the planning process, and how to evaluate alternative data analytics for different connected transportation applications - Includes exercise problems in each chapter to help readers apply and master the learned fundamentals, concepts, and techniques - New to the second edition: Two new chapters on Quantum Computing in Data Analytics and Society and Environment in ITS Data Analytics |
data analytics and science: Data Science Field Cady, 2020-12-30 Tap into the power of data science with this comprehensive resource for non-technical professionals Data Science: The Executive Summary – A Technical Book for Non-Technical Professionals is a comprehensive resource for people in non-engineer roles who want to fully understand data science and analytics concepts. Accomplished data scientist and author Field Cady describes both the “business side” of data science, including what problems it solves and how it fits into an organization, and the technical side, including analytical techniques and key technologies. Data Science: The Executive Summary covers topics like: Assessing whether your organization needs data scientists, and what to look for when hiring them When Big Data is the best approach to use for a project, and when it actually ties analysts’ hands Cutting edge Artificial Intelligence, as well as classical approaches that work better for many problems How many techniques rely on dubious mathematical idealizations, and when you can work around them Perfect for executives who make critical decisions based on data science and analytics, as well as mangers who hire and assess the work of data scientists, Data Science: The Executive Summary also belongs on the bookshelves of salespeople and marketers who need to explain what a data analytics product does. Finally, data scientists themselves will improve their technical work with insights into the goals and constraints of the business situation. |
data analytics and science: Data Science for Undergraduates National Academies of Sciences, Engineering, and Medicine, Division of Behavioral and Social Sciences and Education, Board on Science Education, Division on Engineering and Physical Sciences, Committee on Applied and Theoretical Statistics, Board on Mathematical Sciences and Analytics, Computer Science and Telecommunications Board, Committee on Envisioning the Data Science Discipline: The Undergraduate Perspective, 2018-11-11 Data science is emerging as a field that is revolutionizing science and industries alike. Work across nearly all domains is becoming more data driven, affecting both the jobs that are available and the skills that are required. As more data and ways of analyzing them become available, more aspects of the economy, society, and daily life will become dependent on data. It is imperative that educators, administrators, and students begin today to consider how to best prepare for and keep pace with this data-driven era of tomorrow. Undergraduate teaching, in particular, offers a critical link in offering more data science exposure to students and expanding the supply of data science talent. Data Science for Undergraduates: Opportunities and Options offers a vision for the emerging discipline of data science at the undergraduate level. This report outlines some considerations and approaches for academic institutions and others in the broader data science communities to help guide the ongoing transformation of this field. |
data analytics and science: Data Science and Analytics with Python Jesus Rogel-Salazar, 2018-02-05 Data Science and Analytics with Python is designed for practitioners in data science and data analytics in both academic and business environments. The aim is to present the reader with the main concepts used in data science using tools developed in Python, such as SciKit-learn, Pandas, Numpy, and others. The use of Python is of particular interest, given its recent popularity in the data science community. The book can be used by seasoned programmers and newcomers alike. The book is organized in a way that individual chapters are sufficiently independent from each other so that the reader is comfortable using the contents as a reference. The book discusses what data science and analytics are, from the point of view of the process and results obtained. Important features of Python are also covered, including a Python primer. The basic elements of machine learning, pattern recognition, and artificial intelligence that underpin the algorithms and implementations used in the rest of the book also appear in the first part of the book. Regression analysis using Python, clustering techniques, and classification algorithms are covered in the second part of the book. Hierarchical clustering, decision trees, and ensemble techniques are also explored, along with dimensionality reduction techniques and recommendation systems. The support vector machine algorithm and the Kernel trick are discussed in the last part of the book. About the Author Dr. Jesús Rogel-Salazar is a Lead Data scientist with experience in the field working for companies such as AKQA, IBM Data Science Studio, Dow Jones and others. He is a visiting researcher at the Department of Physics at Imperial College London, UK and a member of the School of Physics, Astronomy and Mathematics at the University of Hertfordshire, UK, He obtained his doctorate in physics at Imperial College London for work on quantum atom optics and ultra-cold matter. He has held a position as senior lecturer in mathematics as well as a consultant in the financial industry since 2006. He is the author of the book Essential Matlab and Octave, also published by CRC Press. His interests include mathematical modelling, data science, and optimization in a wide range of applications including optics, quantum mechanics, data journalism, and finance. |
data analytics and science: Data Science at the Command Line Jeroen Janssens, 2014-09-25 This hands-on guide demonstrates how the flexibility of the command line can help you become a more efficient and productive data scientist. You’ll learn how to combine small, yet powerful, command-line tools to quickly obtain, scrub, explore, and model your data. To get you started—whether you’re on Windows, OS X, or Linux—author Jeroen Janssens introduces the Data Science Toolbox, an easy-to-install virtual environment packed with over 80 command-line tools. Discover why the command line is an agile, scalable, and extensible technology. Even if you’re already comfortable processing data with, say, Python or R, you’ll greatly improve your data science workflow by also leveraging the power of the command line. Obtain data from websites, APIs, databases, and spreadsheets Perform scrub operations on plain text, CSV, HTML/XML, and JSON Explore data, compute descriptive statistics, and create visualizations Manage your data science workflow using Drake Create reusable tools from one-liners and existing Python or R code Parallelize and distribute data-intensive pipelines using GNU Parallel Model data with dimensionality reduction, clustering, regression, and classification algorithms |
data analytics and science: Challenges and Applications of Data Analytics in Social Perspectives Sathiyamoorthi, V., Elci, Atilla, 2020-12-04 With exponentially increasing amounts of data accumulating in real-time, there is no reason why one should not turn data into a competitive advantage. While machine learning, driven by advancements in artificial intelligence, has made great strides, it has not been able to surpass a number of challenges that still prevail in the way of better success. Such limitations as the lack of better methods, deeper understanding of problems, and advanced tools are hindering progress. Challenges and Applications of Data Analytics in Social Perspectives provides innovative insights into the prevailing challenges in data analytics and its application on social media and focuses on various machine learning and deep learning techniques in improving practice and research. The content within this publication examines topics that include collaborative filtering, data visualization, and edge computing. It provides research ideal for data scientists, data analysts, IT specialists, website designers, e-commerce professionals, government officials, software engineers, social media analysts, industry professionals, academicians, researchers, and students. |
data analytics and science: Product Analytics Joanne Rodrigues, 2020-08-27 Use Product Analytics to Understand Consumer Behavior and Change It at Scale Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change. Writing for entrepreneurs, product managers/marketers, and other business practitioners, Rodrigues teaches through intuitive examples from both web and offline environments. Avoiding math-heavy explanations, she guides you step by step through choosing the right techniques and algorithms for each application, running analyses in R, and getting answers you can trust. Develop core metrics and effective KPIs for user analytics in any web product Truly understand statistical inference, and the differences between correlation and causation Conduct more effective A/B tests Build intuitive predictive models to capture user behavior in products Use modern, quasi-experimental designs and statistical matching to tease out causal effects from observational data Improve response through uplift modeling and other sophisticated targeting methods Project business costs/subgroup population changes via advanced demographic projection Whatever your product or service, this guide can help you create precision-targeted marketing campaigns, improve consumer satisfaction and engagement, and grow revenue and profits. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details. |
Data and Digital Outputs Management Plan (DDOMP)
Data and Digital Outputs Management Plan (DDOMP)
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PwC's Data Analytics Academy provides a range of big data training designed to help organizations enable new and existing internal resources to make the most of key data …
POST GRADUATE PROGRAM IN DATA SCIENCE AND …
Data Science expertise. Foster independent problem-solving abilities through analytics and Data Science methodologies. Explore the wide-ranging applications of Data Science across diverse …
Data Science, Predictive Analytics, and Big Data in Supply …
While data science, predictive analytics and big data have frequently-used buzzword, been s rigorous academic investigations into the se areas are just emerging. In this forward thinking …
Key Terms DATA SCIENCE GLOSSARY - HubSpot
lexicon of learning analytics and data science. Use the glossary to explore the concepts behind data science and learn more about how analytics can be used to improve institutional …
DATA ANALYTICS AND POLICY, MASTER OF SCIENCE
ms-data-analytics-policy/) The Master of Science in Data Analytics and Policy program prepares students to use analytics to tackle policy challenges in the public and private sectors. Students …
Data science curriculum v5 - ALX Africa
Data Science Programme Curriculum In partnership with EXPLORE Al www.alxafrica.com . Data Science Programme Curriculum Module 1: Explore 101 (1 Week) ... Introduction to Data and …
Skills Requirements of Business Data Analytics and Data …
Nov 15, 2015 · analytics, business data analytics (in this paper, we use the term “business data analytics” or BDA) and data science (DS) professions are the most prominent ones. According …
Data Analytics Skills Evaluation Framework - CodeSignal
to the data analysis field, the reality is that successful data analysts can have different educational backgrounds (e.g., mathematics, statistics, economics, finance, marketing, business, or …
Basics of R for Data Analysis - Data Action Lab
DATA SCIENCE REPORT SERIES Basics of R for Data Analysis Ehssan Ghashim1, Patrick Boily1,2,3 ... 3Idlewyld Analytics and Consulting Services, Wakefield, Canada Email: …
T.Y.B.Sc. (Computer Science) Semester – VI WORKBOOK FOR
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DATA SCIENCE AND BIG DATA ANALYTICS - Singidunum …
DATA SCIENCE AND BIG DATA ANALYTICS An ‘open’ course to unleash the power of Big Data. Module 6: Concluding and Operationalizing an Analytics Project This module focuses on …
Syllabus - Big Data Analytics - Boston University
This course is an introduction to large-scale data analytics. Big Data analytics is the study of how to extract actionable, non-trivial knowledge from a massive number of data sets. This class will …