| data science marketing use cases: Data Science for Marketing Analytics Tommy Blanchard, Debasish Behera, Pranshu Bhatnagar, 2019-03-30 Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key FeaturesStudy new techniques for marketing analyticsExplore uses of machine learning to power your marketing analysesWork through each stage of data analytics with the help of multiple examples and exercisesBook Description Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. By the end of this book, you will be able to build your own marketing reporting and interactive dashboard solutions. What you will learnAnalyze and visualize data in Python using pandas and MatplotlibStudy clustering techniques, such as hierarchical and k-means clusteringCreate customer segments based on manipulated data Predict customer lifetime value using linear regressionUse classification algorithms to understand customer choiceOptimize classification algorithms to extract maximal informationWho this book is for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary. |
| data science marketing use cases: Hands-On Data Science for Marketing Yoon Hyup Hwang, 2019-03-29 Optimize your marketing strategies through analytics and machine learning Key FeaturesUnderstand how data science drives successful marketing campaignsUse machine learning for better customer engagement, retention, and product recommendationsExtract insights from your data to optimize marketing strategies and increase profitabilityBook Description Regardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, you will learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns. This book is a comprehensive guide to help you understand and predict customer behaviors and create more effectively targeted and personalized marketing strategies. This is a practical guide to performing simple-to-advanced tasks, to extract hidden insights from the data and use them to make smart business decisions. You will understand what drives sales and increases customer engagements for your products. You will learn to implement machine learning to forecast which customers are more likely to engage with the products and have high lifetime value. This book will also show you how to use machine learning techniques to understand different customer segments and recommend the right products for each customer. Apart from learning to gain insights into consumer behavior using exploratory analysis, you will also learn the concept of A/B testing and implement it using Python and R. By the end of this book, you will be experienced enough with various data science and machine learning techniques to run and manage successful marketing campaigns for your business. What you will learnLearn how to compute and visualize marketing KPIs in Python and RMaster what drives successful marketing campaigns with data scienceUse machine learning to predict customer engagement and lifetime valueMake product recommendations that customers are most likely to buyLearn how to use A/B testing for better marketing decision makingImplement machine learning to understand different customer segmentsWho this book is for If you are a marketing professional, data scientist, engineer, or a student keen to learn how to apply data science to marketing, this book is what you need! It will be beneficial to have some basic knowledge of either Python or R to work through the examples. This book will also be beneficial for beginners as it covers basic-to-advanced data science concepts and applications in marketing with real-life examples. |
| data science marketing use cases: Data Science for Marketing Analytics Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali, 2021-09-07 Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook Description Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learnLoad, clean, and explore sales and marketing data using pandasForm and test hypotheses using real data sets and analytics toolsVisualize patterns in customer behavior using MatplotlibUse advanced machine learning models like random forest and SVMUse various unsupervised learning algorithms for customer segmentationUse supervised learning techniques for sales predictionEvaluate and compare different models to get the best outcomesOptimize models with hyperparameter tuning and SMOTEWho this book is for This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily. |
| data science marketing use cases: R for Marketing Research and Analytics Chris Chapman, Elea McDonnell Feit, 2015-03-25 This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications. |
| data science marketing use cases: Predictive Marketing Omer Artun, Dominique Levin, 2015-08-06 Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience. |
| data science marketing use cases: Creating Value with Data Analytics in Marketing Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa, 2021-11-07 The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from big data to big solutions by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners |
| data science marketing use cases: AI in Marketing, Sales and Service Peter Gentsch, 2018-10-22 AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors. |
| data science marketing use cases: Marketing Data Science Thomas W. Miller, 2015-05-02 Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance. |
| data science marketing use cases: Data Smart John W. Foreman, 2013-10-31 Data Science gets thrown around in the press like it'smagic. Major retailers are predicting everything from when theircustomers are pregnant to when they want a new pair of ChuckTaylors. It's a brave new world where seemingly meaningless datacan be transformed into valuable insight to drive smart businessdecisions. But how does one exactly do data science? Do you have to hireone of these priests of the dark arts, the data scientist, toextract this gold from your data? Nope. Data science is little more than using straight-forward steps toprocess raw data into actionable insight. And in DataSmart, author and data scientist John Foreman will show you howthat's done within the familiar environment of aspreadsheet. Why a spreadsheet? It's comfortable! You get to look at the dataevery step of the way, building confidence as you learn the tricksof the trade. Plus, spreadsheets are a vendor-neutral place tolearn data science without the hype. But don't let the Excel sheets fool you. This is a book forthose serious about learning the analytic techniques, the math andthe magic, behind big data. Each chapter will cover a different technique in aspreadsheet so you can follow along: Mathematical optimization, including non-linear programming andgenetic algorithms Clustering via k-means, spherical k-means, and graphmodularity Data mining in graphs, such as outlier detection Supervised AI through logistic regression, ensemble models, andbag-of-words models Forecasting, seasonal adjustments, and prediction intervalsthrough monte carlo simulation Moving from spreadsheets into the R programming language You get your hands dirty as you work alongside John through eachtechnique. But never fear, the topics are readily applicable andthe author laces humor throughout. You'll even learnwhat a dead squirrel has to do with optimization modeling, whichyou no doubt are dying to know. |
| data science marketing use cases: Fundamentals of Machine Learning for Predictive Data Analytics, second edition John D. Kelleher, Brian Mac Namee, Aoife D'Arcy, 2020-10-20 The second edition of a comprehensive introduction to machine learning approaches used in predictive data analytics, covering both theory and practice. Machine learning is often used to build predictive models by extracting patterns from large datasets. These models are used in predictive data analytics applications including price prediction, risk assessment, predicting customer behavior, and document classification. This introductory textbook offers a detailed and focused treatment of the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications. Technical and mathematical material is augmented with explanatory worked examples, and case studies illustrate the application of these models in the broader business context. This second edition covers recent developments in machine learning, especially in a new chapter on deep learning, and two new chapters that go beyond predictive analytics to cover unsupervised learning and reinforcement learning. |
| data science marketing use cases: Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN Almunawar, Mohammad Nabil, Anshari Ali, Muhammad, Ariff Lim, Syamimi, 2020-08-28 Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers. |
| data science marketing use cases: Data Science For Dummies Lillian Pierson, 2021-08-20 Monetize your company’s data and data science expertise without spending a fortune on hiring independent strategy consultants to help What if there was one simple, clear process for ensuring that all your company’s data science projects achieve a high a return on investment? What if you could validate your ideas for future data science projects, and select the one idea that’s most prime for achieving profitability while also moving your company closer to its business vision? There is. Industry-acclaimed data science consultant, Lillian Pierson, shares her proprietary STAR Framework – A simple, proven process for leading profit-forming data science projects. Not sure what data science is yet? Don’t worry! Parts 1 and 2 of Data Science For Dummies will get all the bases covered for you. And if you’re already a data science expert? Then you really won’t want to miss the data science strategy and data monetization gems that are shared in Part 3 onward throughout this book. Data Science For Dummies demonstrates: The only process you’ll ever need to lead profitable data science projects Secret, reverse-engineered data monetization tactics that no one’s talking about The shocking truth about how simple natural language processing can be How to beat the crowd of data professionals by cultivating your own unique blend of data science expertise Whether you’re new to the data science field or already a decade in, you’re sure to learn something new and incredibly valuable from Data Science For Dummies. Discover how to generate massive business wins from your company’s data by picking up your copy today. |
| data science marketing use cases: Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry Chkoniya, Valentina, 2021-06-25 The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students. |
| data science marketing use cases: Advances in Financial Machine Learning Marcos Lopez de Prado, 2018-01-23 Learn to understand and implement the latest machine learning innovations to improve your investment performance Machine learning (ML) is changing virtually every aspect of our lives. Today, ML algorithms accomplish tasks that – until recently – only expert humans could perform. And finance is ripe for disruptive innovations that will transform how the following generations understand money and invest. In the book, readers will learn how to: Structure big data in a way that is amenable to ML algorithms Conduct research with ML algorithms on big data Use supercomputing methods and back test their discoveries while avoiding false positives Advances in Financial Machine Learning addresses real life problems faced by practitioners every day, and explains scientifically sound solutions using math, supported by code and examples. Readers become active users who can test the proposed solutions in their individual setting. Written by a recognized expert and portfolio manager, this book will equip investment professionals with the groundbreaking tools needed to succeed in modern finance. |
| data science marketing use cases: Artificial Intelligence for Marketing Jim Sterne, 2017-08-14 A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the need-to-know aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve. |
| data science marketing use cases: Data Analytics for IT Networks John Garrett, 2018-10-24 Use data analytics to drive innovation and value throughout your network infrastructure Network and IT professionals capture immense amounts of data from their networks. Buried in this data are multiple opportunities to solve and avoid problems, strengthen security, and improve network performance. To achieve these goals, IT networking experts need a solid understanding of data science, and data scientists need a firm grasp of modern networking concepts. Data Analytics for IT Networks fills these knowledge gaps, allowing both groups to drive unprecedented value from telemetry, event analytics, network infrastructure metadata, and other network data sources. Drawing on his pioneering experience applying data science to large-scale Cisco networks, John Garrett introduces the specific data science methodologies and algorithms network and IT professionals need, and helps data scientists understand contemporary network technologies, applications, and data sources. After establishing this shared understanding, Garrett shows how to uncover innovative use cases that integrate data science algorithms with network data. He concludes with several hands-on, Python-based case studies reflecting Cisco Customer Experience (CX) engineers’ supporting its largest customers. These are designed to serve as templates for developing custom solutions ranging from advanced troubleshooting to service assurance. Understand the data analytics landscape and its opportunities in Networking See how elements of an analytics solution come together in the practical use cases Explore and access network data sources, and choose the right data for your problem Innovate more successfully by understanding mental models and cognitive biases Walk through common analytics use cases from many industries, and adapt them to your environment Uncover new data science use cases for optimizing large networks Master proven algorithms, models, and methodologies for solving network problems Adapt use cases built with traditional statistical methods Use data science to improve network infrastructure analysisAnalyze control and data planes with greater sophistication Fully leverage your existing Cisco tools to collect, analyze, and visualize data |
| data science marketing use cases: The Economics of Artificial Intelligence Ajay Agrawal, Joshua Gans, Avi Goldfarb, Catherine Tucker, 2024-03-05 A timely investigation of the potential economic effects, both realized and unrealized, of artificial intelligence within the United States healthcare system. In sweeping conversations about the impact of artificial intelligence on many sectors of the economy, healthcare has received relatively little attention. Yet it seems unlikely that an industry that represents nearly one-fifth of the economy could escape the efficiency and cost-driven disruptions of AI. The Economics of Artificial Intelligence: Health Care Challenges brings together contributions from health economists, physicians, philosophers, and scholars in law, public health, and machine learning to identify the primary barriers to entry of AI in the healthcare sector. Across original papers and in wide-ranging responses, the contributors analyze barriers of four types: incentives, management, data availability, and regulation. They also suggest that AI has the potential to improve outcomes and lower costs. Understanding both the benefits of and barriers to AI adoption is essential for designing policies that will affect the evolution of the healthcare system. |
| data science marketing use cases: Marketing Analytics Mike Grigsby, 2015-06-03 Who is most likely to buy and what is the best way to target them? Marketing Analytics enables marketers and business analysts to answer these questions by leveraging proven methodologies to measure and improve upon the effectiveness of marketing programs. Marketing Analytics demonstrates how statistics, analytics and modeling can be put to optimal use to increase the effectiveness of every day marketing activities, from targeted list creation and data segmentation to testing campaign effectiveness and forecasting demand. The author explores many common marketing challenges and demonstrates how to apply different data models to arrive at viable solutions. Business cases and critical analysis are included to illustrate and reinforce key concepts throughout. Beginners will benefit from clear, jargon-free explanations of methodologies relating to statistics, marketing strategy and consumer behaviour. More experienced practitioners will appreciate the more complex aspects of data analytics and data modeling, discovering new applications of various techniques in every day practice. Readers of Marketing Analytics will come away with a firm foundation in markets analytics and the tools they need to gain competitive edge and increase market share. Online supporting resources for this book include a bank of test questions as well as data sets relating to many of the chapters. |
| data science marketing use cases: Data Science for Business Foster Provost, Tom Fawcett, 2013-07-27 Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the data-analytic thinking necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today. Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making. Understand how data science fits in your organization—and how you can use it for competitive advantage Treat data as a business asset that requires careful investment if you’re to gain real value Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way Learn general concepts for actually extracting knowledge from data Apply data science principles when interviewing data science job candidates |
| data science marketing use cases: The Machine Age of Customer Insight Martin Einhorn, Michael Löffler, Emanuel de Bellis, Andreas Herrmann, Pia Burghartz, 2021-03-15 The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically. |
| data science marketing use cases: Predictive Analytics For Dummies Anasse Bari, Mohamed Chaouchi, Tommy Jung, 2014-03-06 Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in fields such as advertising, fraud detection, politics, and others. This practical book does not bog you down with loads of mathematical or scientific theory, but instead helps you quickly see how to use the right algorithms and tools to collect and analyze data and apply it to make predictions. Topics include using structured and unstructured data, building models, creating a predictive analysis roadmap, setting realistic goals, budgeting, and much more. Shows readers how to use Big Data and data mining to discover patterns and make predictions for tech-savvy businesses Helps readers see how to shepherd predictive analytics projects through their companies Explains just enough of the science and math, but also focuses on practical issues such as protecting project budgets, making good presentations, and more Covers nuts-and-bolts topics including predictive analytics basics, using structured and unstructured data, data mining, and algorithms and techniques for analyzing data Also covers clustering, association, and statistical models; creating a predictive analytics roadmap; and applying predictions to the web, marketing, finance, health care, and elsewhere Propose, produce, and protect predictive analytics projects through your company with Predictive Analytics For Dummies. |
| data science marketing use cases: Mastering Marketing Data Science Iain Brown, 2024-04-29 Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable. |
| data science marketing use cases: Research Anthology on Big Data Analytics, Architectures, and Applications Information Resources Management Association, 2022 Society is now completely driven by data with many industries relying on data to conduct business or basic functions within the organization. With the efficiencies that big data bring to all institutions, data is continuously being collected and analyzed. However, data sets may be too complex for traditional data-processing, and therefore, different strategies must evolve to solve the issue. The field of big data works as a valuable tool for many different industries. The Research Anthology on Big Data Analytics, Architectures, and Applications is a complete reference source on big data analytics that offers the latest, innovative architectures and frameworks and explores a variety of applications within various industries. Offering an international perspective, the applications discussed within this anthology feature global representation. Covering topics such as advertising curricula, driven supply chain, and smart cities, this research anthology is ideal for data scientists, data analysts, computer engineers, software engineers, technologists, government officials, managers, CEOs, professors, graduate students, researchers, and academicians. |
| data science marketing use cases: Recommendation Engines Michael Schrage, 2020-09-01 How companies like Amazon, Netflix, and Spotify know what you might also like: the history, technology, business, and societal impact of online recommendation engines. Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to recommend more; YouTube and TikTok always have another video lined up to show you; Netflix has crunched the numbers of your viewing habits to suggest whole genres that you would enjoy. In this volume in the MIT Press's Essential Knowledge series, innovation expert Michael Schrage explains the origins, technologies, business applications, and increasing societal impact of recommendation engines, the systems that allow companies worldwide to know what products, services, and experiences you might also like. |
| data science marketing use cases: Predictive Analytics Eric Siegel, 2016-01-12 Mesmerizing & fascinating... —The Seattle Post-Intelligencer The Freakonomics of big data. —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a |
| data science marketing use cases: Machine Learning for Big Data Analysis Siddhartha Bhattacharyya, Hrishikesh Bhaumik, Anirban Mukherjee, Sourav De, 2018-12-17 This volume comprises six well-versed contributed chapters devoted to report the latest fi ndings on the applications of machine learning for big data analytics. Big data is a term for data sets that are so large or complex that traditional data processing application software is inadequate to deal with them. The possible challenges in this direction include capture, storage, analysis, data curation, search, sharing, transfer, visualization, querying, updating and information privacy. Big data analytics is the process of examining large and varied data sets - i.e., big data - to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful information that can help organizations make more-informed business decisions. This volume is intended to be used as a reference by undergraduate and post graduate students of the disciplines of computer science, electronics and telecommunication, information science and electrical engineering. THE SERIES: FRONTIERS IN COMPUTATIONAL INTELLIGENCE The series Frontiers In Computational Intelligence is envisioned to provide comprehensive coverage and understanding of cutting edge research in computational intelligence. It intends to augment the scholarly discourse on all topics relating to the advances in artifi cial life and machine learning in the form of metaheuristics, approximate reasoning, and robotics. Latest research fi ndings are coupled with applications to varied domains of engineering and computer sciences. This field is steadily growing especially with the advent of novel machine learning algorithms being applied to different domains of engineering and technology. The series brings together leading researchers that intend to continue to advance the fi eld and create a broad knowledge about the most recent research. |
| data science marketing use cases: RapidMiner Markus Hofmann, Ralf Klinkenberg, 2016-04-19 Powerful, Flexible Tools for a Data-Driven WorldAs the data deluge continues in today's world, the need to master data mining, predictive analytics, and business analytics has never been greater. These techniques and tools provide unprecedented insights into data, enabling better decision making and forecasting, and ultimately the solution of incre |
| data science marketing use cases: Marketing Analytics Mike Grigsby, 2018-04-03 Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage. |
| data science marketing use cases: Graph Algorithms Mark Needham, Amy E. Hodler, 2019-05-16 Discover how graph algorithms can help you leverage the relationships within your data to develop more intelligent solutions and enhance your machine learning models. You’ll learn how graph analytics are uniquely suited to unfold complex structures and reveal difficult-to-find patterns lurking in your data. Whether you are trying to build dynamic network models or forecast real-world behavior, this book illustrates how graph algorithms deliver value—from finding vulnerabilities and bottlenecks to detecting communities and improving machine learning predictions. This practical book walks you through hands-on examples of how to use graph algorithms in Apache Spark and Neo4j—two of the most common choices for graph analytics. Also included: sample code and tips for over 20 practical graph algorithms that cover optimal pathfinding, importance through centrality, and community detection. Learn how graph analytics vary from conventional statistical analysis Understand how classic graph algorithms work, and how they are applied Get guidance on which algorithms to use for different types of questions Explore algorithm examples with working code and sample datasets from Spark and Neo4j See how connected feature extraction can increase machine learning accuracy and precision Walk through creating an ML workflow for link prediction combining Neo4j and Spark |
| data science marketing use cases: Thinking with Data Max Shron, 2014-01-20 Many analysts are too concerned with tools and techniques for cleansing, modeling, and visualizing datasets and not concerned enough with asking the right questions. In this practical guide, data strategy consultant Max Shron shows you how to put the why before the how, through an often-overlooked set of analytical skills. Thinking with Data helps you learn techniques for turning data into knowledge you can use. You’ll learn a framework for defining your project, including the data you want to collect, and how you intend to approach, organize, and analyze the results. You’ll also learn patterns of reasoning that will help you unveil the real problem that needs to be solved. Learn a framework for scoping data projects Understand how to pin down the details of an idea, receive feedback, and begin prototyping Use the tools of arguments to ask good questions, build projects in stages, and communicate results Explore data-specific patterns of reasoning and learn how to build more useful arguments Delve into causal reasoning and learn how it permeates data work Put everything together, using extended examples to see the method of full problem thinking in action |
| data science marketing use cases: Creating Value with Big Data Analytics Peter C. Verhoef, Edwin Kooge, Natasha Walk, 2016-01-08 Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management. |
| data science marketing use cases: Practical Data Science with R Nina Zumel, John Mount, 2014-04-10 Summary Practical Data Science with R lives up to its name. It explains basic principles without the theoretical mumbo-jumbo and jumps right to the real use cases you'll face as you collect, curate, and analyze the data crucial to the success of your business. You'll apply the R programming language and statistical analysis techniques to carefully explained examples based in marketing, business intelligence, and decision support. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Book Business analysts and developers are increasingly collecting, curating, analyzing, and reporting on crucial business data. The R language and its associated tools provide a straightforward way to tackle day-to-day data science tasks without a lot of academic theory or advanced mathematics. Practical Data Science with R shows you how to apply the R programming language and useful statistical techniques to everyday business situations. Using examples from marketing, business intelligence, and decision support, it shows you how to design experiments (such as A/B tests), build predictive models, and present results to audiences of all levels. This book is accessible to readers without a background in data science. Some familiarity with basic statistics, R, or another scripting language is assumed. What's Inside Data science for the business professional Statistical analysis using the R language Project lifecycle, from planning to delivery Numerous instantly familiar use cases Keys to effective data presentations About the Authors Nina Zumel and John Mount are cofounders of a San Francisco-based data science consulting firm. Both hold PhDs from Carnegie Mellon and blog on statistics, probability, and computer science at win-vector.com. Table of Contents PART 1 INTRODUCTION TO DATA SCIENCE The data science process Loading data into R Exploring data Managing data PART 2 MODELING METHODS Choosing and evaluating models Memorization methods Linear and logistic regression Unsupervised methods Exploring advanced methods PART 3 DELIVERING RESULTS Documentation and deployment Producing effective presentations |
| data science marketing use cases: Python for Data Science Yuli Vasiliev, 2022-08-02 A hands-on, real-world introduction to data analysis with the Python programming language, loaded with wide-ranging examples. Python is an ideal choice for accessing, manipulating, and gaining insights from data of all kinds. Python for Data Science introduces you to the Pythonic world of data analysis with a learn-by-doing approach rooted in practical examples and hands-on activities. You’ll learn how to write Python code to obtain, transform, and analyze data, practicing state-of-the-art data processing techniques for use cases in business management, marketing, and decision support. You will discover Python’s rich set of built-in data structures for basic operations, as well as its robust ecosystem of open-source libraries for data science, including NumPy, pandas, scikit-learn, matplotlib, and more. Examples show how to load data in various formats, how to streamline, group, and aggregate data sets, and how to create charts, maps, and other visualizations. Later chapters go in-depth with demonstrations of real-world data applications, including using location data to power a taxi service, market basket analysis to identify items commonly purchased together, and machine learning to predict stock prices. |
| data science marketing use cases: Marketing Strategy Robert W. Palmatier, Shrihari Sridhar, 2020-12-31 Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design |
| data science marketing use cases: The Fourth Industrial Revolution Klaus Schwab, 2017-01-03 World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress. |
| data science marketing use cases: Machine Learning in Marketing Overview Learning Strategies Applications and Future Developments Vinicius Andrade Brei, 2020 This monograph discusses the central role that artificial intelligence and machine learning can play as a research method in the marketing field. The goal of this monograph is to provide marketing with an overview of ML and to analyze required learning, applications, and future developments involved in applying ML to marketing. |
| data science marketing use cases: Big Data in Practice Bernard Marr, 2016-03-22 The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter |
| data science marketing use cases: Data Science and Big Data Analytics EMC Education Services, 2014-12-19 Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today! |
| data science marketing use cases: Concise Survey of Computer Methods Peter Naur, 1974 |
| data science marketing use cases: HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) Harvard Business Review, 2018-03-13 Don't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes |
Data Science Applied to Marketing: A Literature Review - UNL
The use cases of data analytics in marketing have used four methods with the highest potential to impact marketing approaches: Internet-of-Things, big data, artificial intelligence, and machine …
Final-Use Case Selection Guide - Graph Database & Analytics
Neo4j Graph Data Science allows analysis using centrality algorithms to calculate the importance of each marketing touchpoint. Knowing the importance of each marketing touchpoint makes it …
Data Science Marketing Use Cases (book)
Data Science Marketing Use Cases: Data Science for Marketing Analytics Tommy Blanchard,Debasish Behera,Pranshu Bhatnagar,2019-03-30 Explore new and more …
AI and Machine Learning in Marketing: Use Cases
Dataiku is the centralized data platform that moves businesses along their journey from analytics to Enterprise AI. More than 200 customers and 20,000 users across industries trust Dataiku …
0IBUSX13 - Data Science for Marketing Analytics - Dauphine …
Understand the principles and the value proposition of data science in the context of marketing, including data preparation, data visualization, and exploratory data analysis techniques to …
Machine learning and artificial intelligence use in marketing: a ...
11 recurring use cases, organized in 4 homogeneous families which correspond to the fundamentals leverage areas of ML in marketing, namely: shopper fundamen- tals, …
Increasing Marketing Effectiveness with Data Analytics
Measuring the effectiveness of the ad is based on linking data on actual program exposures to real-world evidence data to assess impact. Our distributed data network technology enables …
Mastering Marketing Data Science: A Comprehensive Guide …
With practical use cases and expert insights, this book equips practitioners with the tools they need to navigate the complexities of the digital age and drive transformative marketing …
Artificial Intelligence Use Cases and Best Practices for Marketing
• Evaluate the key data that the model is using to learn more about your inputs and the quality or reliability of the data. • Evaluate new data sets that could be used to improve modeling. • …
The Big Book of Data Science Use Cases
Tick data, alternative data sets such as geospatial or transactional data, and fundamental economic data are examples of the rich data sources available to financial institutions, all of …
Doing Data Science: A Framework and Case Study
Feb 21, 2020 · Unique features in this framework include problem identification, data discovery, data governance and ingestion, and ethics. A case study is used to illustrate the framework in …
Achieving business impact with data - McKinsey & Company
based on particular use cases will help ensure that only relevant data is captured. The data requirements for some use cases will be very concrete, while the requirements for others will …
Data Science Marketing Use Cases (PDF) - cie …
stage of data analytics with the help of multiple examples and exercisesBook Description Data Science for Marketing Analytics covers every stage of data analytics from working with a raw …
Data Science Applications & Use Cases - ICTP
Micro-profiles built from multiple sources accessed by aps, real-time updating data based on door-to-door visits, focused media buys, e-mails and Facebook messages highly targeted.
0IBUSX13 - Data Science for Marketing Analytics
data can be leveraged in every step of a marketing strategy. But while the use cases for data in marketing are numerous, and the potential for increased value exponential, the challenges …
BAX 453 Application Domains - webapps.aws.ucdavis.edu
Examples of these business use cases include sentiment analysis, topic modeling, customer churn, customer segmentation, and recommender systems, using both supervised and …
Data Science Marketing Use Cases - cie-advances.asme.org
learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns This book is a comprehensive guide to help you understand …
Data Science Marketing Use Cases - cie-advances.asme.org
Data Science Marketing Use Cases: Data Science for Marketing Analytics Mirza Rahim Baig,Gururajan Govindan,Vishwesh Ravi Shrimali,2021-09-07 Turbocharge your marketing …
GRAPH DATA SCIENCE USE CASES: SUPPLY CHAIN ANALYTICS
Built with Neo4j Graph Data Science, OrbitMI’s AI routing engine “supports multiple use cases, whether developing new routes, suggesting diversions to existing ones or performing limitless …
Data Science Marketing Use Cases (Download Only)
Data Science Marketing Use Cases: Hands-On Data Science for Marketing Yoon Hyup Hwang,2019-03-29 Optimize your marketing strategies through analytics and machine learning …
Data Science Applied to Marketing: A Literature Review - UNL
The use cases of data analytics in marketing have used four methods with the highest potential to impact marketing approaches: Internet-of-Things, big data, artificial intelligence, and machine …
Final-Use Case Selection Guide - Graph Database & Analytics
Neo4j Graph Data Science allows analysis using centrality algorithms to calculate the importance of each marketing touchpoint. Knowing the importance of each marketing touchpoint makes it …
Data Science Marketing Use Cases (book)
Data Science Marketing Use Cases: Data Science for Marketing Analytics Tommy Blanchard,Debasish Behera,Pranshu Bhatnagar,2019-03-30 Explore new and more …
AI and Machine Learning in Marketing: Use Cases
Dataiku is the centralized data platform that moves businesses along their journey from analytics to Enterprise AI. More than 200 customers and 20,000 users across industries trust Dataiku …
0IBUSX13 - Data Science for Marketing Analytics - Dauphine …
Understand the principles and the value proposition of data science in the context of marketing, including data preparation, data visualization, and exploratory data analysis techniques to …
Machine learning and artificial intelligence use in marketing: …
11 recurring use cases, organized in 4 homogeneous families which correspond to the fundamentals leverage areas of ML in marketing, namely: shopper fundamen- tals, …
Increasing Marketing Effectiveness with Data Analytics
Measuring the effectiveness of the ad is based on linking data on actual program exposures to real-world evidence data to assess impact. Our distributed data network technology enables …
Mastering Marketing Data Science: A Comprehensive Guide …
With practical use cases and expert insights, this book equips practitioners with the tools they need to navigate the complexities of the digital age and drive transformative marketing …
Artificial Intelligence Use Cases and Best Practices for …
• Evaluate the key data that the model is using to learn more about your inputs and the quality or reliability of the data. • Evaluate new data sets that could be used to improve modeling. • …
The Big Book of Data Science Use Cases
Tick data, alternative data sets such as geospatial or transactional data, and fundamental economic data are examples of the rich data sources available to financial institutions, all of …
Doing Data Science: A Framework and Case Study
Feb 21, 2020 · Unique features in this framework include problem identification, data discovery, data governance and ingestion, and ethics. A case study is used to illustrate the framework in …
Achieving business impact with data - McKinsey & Company
based on particular use cases will help ensure that only relevant data is captured. The data requirements for some use cases will be very concrete, while the requirements for others will …
Data Science Marketing Use Cases (PDF) - cie …
stage of data analytics with the help of multiple examples and exercisesBook Description Data Science for Marketing Analytics covers every stage of data analytics from working with a raw …
Data Science Applications & Use Cases - ICTP
Micro-profiles built from multiple sources accessed by aps, real-time updating data based on door-to-door visits, focused media buys, e-mails and Facebook messages highly targeted.
0IBUSX13 - Data Science for Marketing Analytics
data can be leveraged in every step of a marketing strategy. But while the use cases for data in marketing are numerous, and the potential for increased value exponential, the challenges …
BAX 453 Application Domains - webapps.aws.ucdavis.edu
Examples of these business use cases include sentiment analysis, topic modeling, customer churn, customer segmentation, and recommender systems, using both supervised and …
Data Science Marketing Use Cases - cie-advances.asme.org
learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns This book is a comprehensive guide to help you understand …
Data Science Marketing Use Cases - cie-advances.asme.org
Data Science Marketing Use Cases: Data Science for Marketing Analytics Mirza Rahim Baig,Gururajan Govindan,Vishwesh Ravi Shrimali,2021-09-07 Turbocharge your marketing …
GRAPH DATA SCIENCE USE CASES: SUPPLY CHAIN ANALYTICS
Built with Neo4j Graph Data Science, OrbitMI’s AI routing engine “supports multiple use cases, whether developing new routes, suggesting diversions to existing ones or performing limitless …
Data Science Marketing Use Cases (Download Only)
Data Science Marketing Use Cases: Hands-On Data Science for Marketing Yoon Hyup Hwang,2019-03-29 Optimize your marketing strategies through analytics and machine …
