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| data science for non technical background: Machine Learning Bookcamp Alexey Grigorev, 2021-11-23 The only way to learn is to practice! In Machine Learning Bookcamp, you''ll create and deploy Python-based machine learning models for a variety of increasingly challenging projects. Taking you from the basics of machine learning to complex applications such as image and text analysis, each new project builds on what you''ve learned in previous chapters. By the end of the bookcamp, you''ll have built a portfolio of business-relevant machine learning projects that hiring managers will be excited to see. about the technology Machine learning is an analysis technique for predicting trends and relationships based on historical data. As ML has matured as a discipline, an established set of algorithms has emerged for tackling a wide range of analysis tasks in business and research. By practicing the most important algorithms and techniques, you can quickly gain a footing in this important area. Luckily, that''s exactly what you''ll be doing in Machine Learning Bookcamp. about the book In Machine Learning Bookcamp you''ll learn the essentials of machine learning by completing a carefully designed set of real-world projects. Beginning as a novice, you''ll start with the basic concepts of ML before tackling your first challenge: creating a car price predictor using linear regression algorithms. You''ll then advance through increasingly difficult projects, developing your skills to build a churn prediction application, a flight delay calculator, an image classifier, and more. When you''re done working through these fun and informative projects, you''ll have a comprehensive machine learning skill set you can apply to practical on-the-job problems. what''s inside Code fundamental ML algorithms from scratch Collect and clean data for training models Use popular Python tools, including NumPy, Pandas, Scikit-Learn, and TensorFlow Apply ML to complex datasets with images and text Deploy ML models to a production-ready environment about the reader For readers with existing programming skills. No previous machine learning experience required. about the author Alexey Grigorev has more than ten years of experience as a software engineer, and has spent the last six years focused on machine learning. Currently, he works as a lead data scientist at the OLX Group, where he deals with content moderation and image models. He is the author of two other books on using Java for data science and TensorFlow for deep learning. |
| data science for non technical background: Data Science from Scratch Joel Grus, 2015-04-14 Data science libraries, frameworks, modules, and toolkits are great for doing data science, but they’re also a good way to dive into the discipline without actually understanding data science. In this book, you’ll learn how many of the most fundamental data science tools and algorithms work by implementing them from scratch. If you have an aptitude for mathematics and some programming skills, author Joel Grus will help you get comfortable with the math and statistics at the core of data science, and with hacking skills you need to get started as a data scientist. Today’s messy glut of data holds answers to questions no one’s even thought to ask. This book provides you with the know-how to dig those answers out. Get a crash course in Python Learn the basics of linear algebra, statistics, and probability—and understand how and when they're used in data science Collect, explore, clean, munge, and manipulate data Dive into the fundamentals of machine learning Implement models such as k-nearest Neighbors, Naive Bayes, linear and logistic regression, decision trees, neural networks, and clustering Explore recommender systems, natural language processing, network analysis, MapReduce, and databases |
| data science for non technical background: Data Science and Machine Learning Dirk P. Kroese, Zdravko Botev, Thomas Taimre, Radislav Vaisman, 2019-11-20 Focuses on mathematical understanding Presentation is self-contained, accessible, and comprehensive Full color throughout Extensive list of exercises and worked-out examples Many concrete algorithms with actual code |
| data science for non technical background: Data Science in Education Using R Ryan A. Estrellado, Emily Freer, Joshua M. Rosenberg, Isabella C. Velásquez, 2020-10-26 Data Science in Education Using R is the go-to reference for learning data science in the education field. The book answers questions like: What does a data scientist in education do? How do I get started learning R, the popular open-source statistical programming language? And what does a data analysis project in education look like? If you’re just getting started with R in an education job, this is the book you’ll want with you. This book gets you started with R by teaching the building blocks of programming that you’ll use many times in your career. The book takes a learn by doing approach and offers eight analysis walkthroughs that show you a data analysis from start to finish, complete with code for you to practice with. The book finishes with how to get involved in the data science community and how to integrate data science in your education job. This book will be an essential resource for education professionals and researchers looking to increase their data analysis skills as part of their professional and academic development. |
| data science for non technical background: When Breath Becomes Air (Indonesian Edition) Paul Kalanithi, 2016-10-06 Pada usia ketiga puluh enam, Paul Kalanithi merasa suratan nasibnya berjalan dengan begitu sempurna. Paul hampir saja menyelesaikan masa pelatihan luar biasa panjangnya sebagai ahli bedah saraf selama sepuluh tahun. Beberapa rumah sakit dan universitas ternama telah menawari posisi penting yang diimpikannya selama ini. Penghargaan nasional pun telah diraihnya. Dan kini, Paul hendak kembali menata ikatan pernikahannya yang merenggang, memenuhi peran sebagai sosok suami yang ia janjikan. Akan tetapi, secara tiba-tiba, kanker mencengkeram paru-parunya, melumpuhkan organ-organ penting dalam tubuhnya. Seluruh masa depan yang direncanakan Paul seketika menguap. Pada satu hari ia adalah seorang dokter yang menangani orang-orang yang sekarat, tetapi pada hari berikutnya, ia adalah pasien yang mencoba bertahan hidup. Apa yang membuat hidup berharga dan bermakna, mengingat semua akan sirna pada akhirnya? Apa yang Anda lakukan saat masa depan tak lagi menuntun pada cita-cita yang diidamkan, melainkan pada masa kini yang tanpa akhir? Apa artinya memiliki anak, merawat kehidupan baru saat kehidupan lain meredup? When Breath Becomes Air akan membawa kita bergelut pada pertanyaan-pertanyaan penting tentang hidup dan seberapa layak kita diberi pilihan untuk menjalani kehidupan. [Mizan, Bentang Pustaka, Memoar, Biografi, Kisah, Medis, Terjemahan, Indonesia] |
| data science for non technical background: AI for People and Business Alex Castrounis, 2019-07-05 If you’re an executive, manager, or anyone interested in leveraging AI within your organization, this is your guide. You’ll understand exactly what AI is, learn how to identify AI opportunities, and develop and execute a successful AI vision and strategy. Alex Castrounis, business consultant and former IndyCar engineer and race strategist, examines the value of AI and shows you how to develop an AI vision and strategy that benefits both people and business. AI is exciting, powerful, and game changing—but too many AI initiatives end in failure. With this book, you’ll explore the risks, considerations, trade-offs, and constraints for pursuing an AI initiative. You’ll learn how to create better human experiences and greater business success through winning AI solutions and human-centered products. Use the book’s AIPB Framework to conduct end-to-end, goal-driven innovation and value creation with AI Define a goal-aligned AI vision and strategy for stakeholders, including businesses, customers, and users Leverage AI successfully by focusing on concepts such as scientific innovation and AI readiness and maturity Understand the importance of executive leadership for pursuing AI initiatives A must read for business executives and managers interested in learning about AI and unlocking its benefits. Alex Castrounis has simplified complex topics so that anyone can begin to leverage AI within their organization. - Dan Park, GM & Director, Uber Alex Castrounis has been at the forefront of helping organizations understand the promise of AI and leverage its benefits, while avoiding the many pitfalls that can derail success. In this essential book, he shares his expertise with the rest of us. - Dean Wampler, Ph.D., VP, Fast Data Engineering at Lightbend |
| data science for non technical background: Pro T-SQL 2012 Programmer's Guide Michael Coles, Scott Shaw, Jay Natarajan, Rudi Bruchez, 2012-11-29 Pro T–SQL 2012 Programmer’s Guide is every developer’s key to making full use of SQL Server 2012’s powerful, built–in Transact–SQL language. Discussing new and existing features, the book takes you on an expert guided tour of Transact–SQL functionality. Fully functioning examples and downloadable source code bring technically accurate and engaging treatment of Transact–SQL into your own hands. Step–by–step explanations ensure clarity, and an advocacy of best–practices will steer you down the road to success. Transact–SQL is the language developers and DBAs use to interact with SQL Server. It’s used for everything from querying data, to writing stored procedures, to managing the database. New features in T-SQL 2012 include full support for window functions, stored sequences, the ability to throw errors, data paging, and more. All these important new features are covered in this book. Developers and DBAs alike can benefit from the expressive power of Transact-SQL, and Pro T-SQL 2012 Programmer's Guide provides the gateway to success in applying this increasingly important database language to everyday business and technical tasks. |
| data science for non technical background: Business Statistics for Contemporary Decision Making Ignacio Castillo, Ken Black, Tiffany Bayley, 2023-05-08 Show students why business statistics is an increasingly important business skill through a student-friendly pedagogy. In this fourth Canadian edition of Business Statistics For Contemporary Decision Making authors Ken Black, Tiffany Bayley, and Ignacio Castillo uses current real-world data to equip students with the business analytics techniques and quantitative decision-making skills required to make smart decisions in today's workplace. |
| data science for non technical background: Becoming a Data Head Alex J. Gutman, Jordan Goldmeier, 2021-04-13 Turn yourself into a Data Head. You'll become a more valuable employee and make your organization more successful. Thomas H. Davenport, Research Fellow, Author of Competing on Analytics, Big Data @ Work, and The AI Advantage You've heard the hype around data—now get the facts. In Becoming a Data Head: How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning, award-winning data scientists Alex Gutman and Jordan Goldmeier pull back the curtain on data science and give you the language and tools necessary to talk and think critically about it. You'll learn how to: Think statistically and understand the role variation plays in your life and decision making Speak intelligently and ask the right questions about the statistics and results you encounter in the workplace Understand what's really going on with machine learning, text analytics, deep learning, and artificial intelligence Avoid common pitfalls when working with and interpreting data Becoming a Data Head is a complete guide for data science in the workplace: covering everything from the personalities you’ll work with to the math behind the algorithms. The authors have spent years in data trenches and sought to create a fun, approachable, and eminently readable book. Anyone can become a Data Head—an active participant in data science, statistics, and machine learning. Whether you're a business professional, engineer, executive, or aspiring data scientist, this book is for you. |
| data science for non technical background: Data Smart John W. Foreman, 2013-10-31 Data Science gets thrown around in the press like it'smagic. Major retailers are predicting everything from when theircustomers are pregnant to when they want a new pair of ChuckTaylors. It's a brave new world where seemingly meaningless datacan be transformed into valuable insight to drive smart businessdecisions. But how does one exactly do data science? Do you have to hireone of these priests of the dark arts, the data scientist, toextract this gold from your data? Nope. Data science is little more than using straight-forward steps toprocess raw data into actionable insight. And in DataSmart, author and data scientist John Foreman will show you howthat's done within the familiar environment of aspreadsheet. Why a spreadsheet? It's comfortable! You get to look at the dataevery step of the way, building confidence as you learn the tricksof the trade. Plus, spreadsheets are a vendor-neutral place tolearn data science without the hype. But don't let the Excel sheets fool you. This is a book forthose serious about learning the analytic techniques, the math andthe magic, behind big data. Each chapter will cover a different technique in aspreadsheet so you can follow along: Mathematical optimization, including non-linear programming andgenetic algorithms Clustering via k-means, spherical k-means, and graphmodularity Data mining in graphs, such as outlier detection Supervised AI through logistic regression, ensemble models, andbag-of-words models Forecasting, seasonal adjustments, and prediction intervalsthrough monte carlo simulation Moving from spreadsheets into the R programming language You get your hands dirty as you work alongside John through eachtechnique. But never fear, the topics are readily applicable andthe author laces humor throughout. You'll even learnwhat a dead squirrel has to do with optimization modeling, whichyou no doubt are dying to know. |
| data science for non technical background: Data Science John D. Kelleher, Brendan Tierney, 2018-04-13 A concise introduction to the emerging field of data science, explaining its evolution, relation to machine learning, current uses, data infrastructure issues, and ethical challenges. The goal of data science is to improve decision making through the analysis of data. Today data science determines the ads we see online, the books and movies that are recommended to us online, which emails are filtered into our spam folders, and even how much we pay for health insurance. This volume in the MIT Press Essential Knowledge series offers a concise introduction to the emerging field of data science, explaining its evolution, current uses, data infrastructure issues, and ethical challenges. It has never been easier for organizations to gather, store, and process data. Use of data science is driven by the rise of big data and social media, the development of high-performance computing, and the emergence of such powerful methods for data analysis and modeling as deep learning. Data science encompasses a set of principles, problem definitions, algorithms, and processes for extracting non-obvious and useful patterns from large datasets. It is closely related to the fields of data mining and machine learning, but broader in scope. This book offers a brief history of the field, introduces fundamental data concepts, and describes the stages in a data science project. It considers data infrastructure and the challenges posed by integrating data from multiple sources, introduces the basics of machine learning, and discusses how to link machine learning expertise with real-world problems. The book also reviews ethical and legal issues, developments in data regulation, and computational approaches to preserving privacy. Finally, it considers the future impact of data science and offers principles for success in data science projects. |
| data science for non technical background: An Introduction to Data Science Jeffrey S. Saltz, Jeffrey M. Stanton, 2017-08-25 An Introduction to Data Science is an easy-to-read data science textbook for those with no prior coding knowledge. It features exercises at the end of each chapter, author-generated tables and visualizations, and R code examples throughout. |
| data science for non technical background: SQL Queries for Mere Mortals John L. Viescas, Michael James Hernandez, 2014 The #1 Easy, Common-Sense Guide to SQL Queries--Updated for Today's Databases, Standards, and Challenges SQL Queries for Mere Mortals ® has earned worldwide praise as the clearest, simplest tutorial on writing effective SQL queries. The authors have updated this hands-on classic to reflect new SQL standards and database applications and teach valuable new techniques. Step by step, John L. Viescas and Michael J. Hernandez guide you through creating reliable queries for virtually any modern SQL-based database. They demystify all aspects of SQL query writing, from simple data selection and filtering to joining multiple tables and modifying sets of data. Three brand-new chapters teach you how to solve a wide range of challenging SQL problems. You'll learn how to write queries that apply multiple complex conditions on one table, perform sophisticated logical evaluations, and think outside the box using unlinked tables. Coverage includes -- Getting started: understanding what relational databases are, and ensuring that your database structures are sound -- SQL basics: using SELECT statements, creating expressions, sorting information with ORDER BY, and filtering data using WHERE -- Summarizing and grouping data with GROUP BY and HAVING clauses -- Drawing data from multiple tables: using INNER JOIN, OUTER JOIN, and UNION operators, and working with subqueries -- Modifying data sets with UPDATE, INSERT, and DELETE statements Advanced queries: complex NOT and AND, conditions, if-then-else using CASE, unlinked tables, driver tables, and more Practice all you want with downloadable sample databases for today's versions of Microsoft Office Access, Microsoft SQL Server, and the open source MySQL database. Whether you're a DBA, developer, user, or student, there's no better way to master SQL. informit.com/aw forMereMortals.com |
| data science for non technical background: Artificial Intelligence and the Future of Defense Stephan De Spiegeleire, Matthijs Maas, Tim Sweijs, 2017-05-17 Artificial intelligence (AI) is on everybody’s minds these days. Most of the world’s leading companies are making massive investments in it. Governments are scrambling to catch up. Every single one of us who uses Google Search or any of the new digital assistants on our smartphones has witnessed first-hand how quickly these developments now go. Many analysts foresee truly disruptive changes in education, employment, health, knowledge generation, mobility, etc. But what will AI mean for defense and security? In a new study HCSS offers a unique perspective on this question. Most studies to date quickly jump from AI to autonomous (mostly weapon) systems. They anticipate future armed forces that mostly resemble today’s armed forces, engaging in fairly similar types of activities with a still primarily industrial-kinetic capability bundle that would increasingly be AI-augmented. The authors of this study argue that AI may have a far more transformational impact on defense and security whereby new incarnations of ‘armed force’ start doing different things in novel ways. The report sketches a much broader option space within which defense and security organizations (DSOs) may wish to invest in successive generations of AI technologies. It suggests that some of the most promising investment opportunities to start generating the sustainable security effects that our polities, societies and economies expect may lie in in the realms of prevention and resilience. Also in those areas any large-scale application of AI will have to result from a preliminary open-minded (on all sides) public debate on its legal, ethical and privacy implications. The authors submit, however, that such a debate would be more fruitful than the current heated discussions about ‘killer drones’ or robots. Finally, the study suggests that the advent of artificial super-intelligence (i.e. AI that is superior across the board to human intelligence), which many experts now put firmly within the longer-term planning horizons of our DSOs, presents us with unprecedented risks but also opportunities that we have to start to explore. The report contains an overview of the role that ‘intelligence’ - the computational part of the ability to achieve goals in the world - has played in defense and security throughout human history; a primer on AI (what it is, where it comes from and where it stands today - in both civilian and military contexts); a discussion of the broad option space for DSOs it opens up; 12 illustrative use cases across that option space; and a set of recommendations for - especially - small- and medium sized defense and security organizations. |
| data science for non technical background: The Master Algorithm Pedro Domingos, 2015-09-22 Recommended by Bill Gates A thought-provoking and wide-ranging exploration of machine learning and the race to build computer intelligences as flexible as our own In the world's top research labs and universities, the race is on to invent the ultimate learning algorithm: one capable of discovering any knowledge from data, and doing anything we want, before we even ask. In The Master Algorithm, Pedro Domingos lifts the veil to give us a peek inside the learning machines that power Google, Amazon, and your smartphone. He assembles a blueprint for the future universal learner--the Master Algorithm--and discusses what it will mean for business, science, and society. If data-ism is today's philosophy, this book is its bible. |
| data science for non technical background: Data Science for Business Foster Provost, Tom Fawcett, 2013-07-27 Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the data-analytic thinking necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today. Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making. Understand how data science fits in your organization—and how you can use it for competitive advantage Treat data as a business asset that requires careful investment if you’re to gain real value Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way Learn general concepts for actually extracting knowledge from data Apply data science principles when interviewing data science job candidates |
| data science for non technical background: Big Data Demystified David Stephenson, 2018-02-19 The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. 'Big Data' refers to a new class of data, to which 'big' doesn't quite do it justice. Much like an ocean is more than simply a deeper swimming pool, big data is fundamentally different to traditional data and needs a whole new approach. Packed with examples and case studies, this clear, comprehensive book will show you how to accumulate and utilise 'big data' in order to develop your business strategy. Big Data Demystified is your practical guide to help you draw deeper insights from the vast information at your fingertips; you will be able to understand customer motivations, speed up production lines, and even offer personalised experiences to each and every customer. With 20 years of industry experience, David Stephenson shows how big data can give you the best competitive edge, and why it is integral to the future of your business. |
| data science for non technical background: Data Science and Big Data Analytics EMC Education Services, 2014-12-19 Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today! |
| data science for non technical background: The Decision Maker's Handbook to Data Science Stylianos Kampakis, 2019-11-26 Data science is expanding across industries at a rapid pace, and the companies first to adopt best practices will gain a significant advantage. To reap the benefits, decision makers need to have a confident understanding of data science and its application in their organization. It is easy for novices to the subject to feel paralyzed by intimidating buzzwords, but what many don’t realize is that data science is in fact quite multidisciplinary—useful in the hands of business analysts, communications strategists, designers, and more. With the second edition of The Decision Maker’s Handbook to Data Science, you will learn how to think like a veteran data scientist and approach solutions to business problems in an entirely new way. Author Stylianos Kampakis provides you with the expertise and tools required to develop a solid data strategy that is continuously effective. Ethics and legal issues surrounding data collection and algorithmic bias are some common pitfalls that Kampakis helps you avoid, while guiding you on the path to build a thriving data science culture at your organization. This updated and revised second edition, includes plenty of case studies, tools for project assessment, and expanded content for hiring and managing data scientists Data science is a language that everyone at a modern company should understand across departments. Friction in communication arises most often when management does not connect with what a data scientist is doing or how impactful data collection and storage can be for their organization. The Decision Maker’s Handbook to Data Science bridges this gap and readies you for both the present and future of your workplace in this engaging, comprehensive guide. What You Will Learn Understand how data science can be used within your business. Recognize the differences between AI, machine learning, and statistics.Become skilled at thinking like a data scientist, without being one.Discover how to hire and manage data scientists.Comprehend how to build the right environment in order to make your organization data-driven. Who This Book Is For Startup founders, product managers, higher level managers, and any other non-technical decision makers who are thinking to implement data science in their organization and hire data scientists. A secondary audience includes people looking for a soft introduction into the subject of data science. |
| data science for non technical background: Hands-On Data Science and Python Machine Learning Frank Kane, 2017-07-31 This book covers the fundamentals of machine learning with Python in a concise and dynamic manner. It covers data mining and large-scale machine learning using Apache Spark. About This Book Take your first steps in the world of data science by understanding the tools and techniques of data analysis Train efficient Machine Learning models in Python using the supervised and unsupervised learning methods Learn how to use Apache Spark for processing Big Data efficiently Who This Book Is For If you are a budding data scientist or a data analyst who wants to analyze and gain actionable insights from data using Python, this book is for you. Programmers with some experience in Python who want to enter the lucrative world of Data Science will also find this book to be very useful, but you don't need to be an expert Python coder or mathematician to get the most from this book. What You Will Learn Learn how to clean your data and ready it for analysis Implement the popular clustering and regression methods in Python Train efficient machine learning models using decision trees and random forests Visualize the results of your analysis using Python's Matplotlib library Use Apache Spark's MLlib package to perform machine learning on large datasets In Detail Join Frank Kane, who worked on Amazon and IMDb's machine learning algorithms, as he guides you on your first steps into the world of data science. Hands-On Data Science and Python Machine Learning gives you the tools that you need to understand and explore the core topics in the field, and the confidence and practice to build and analyze your own machine learning models. With the help of interesting and easy-to-follow practical examples, Frank Kane explains potentially complex topics such as Bayesian methods and K-means clustering in a way that anybody can understand them. Based on Frank's successful data science course, Hands-On Data Science and Python Machine Learning empowers you to conduct data analysis and perform efficient machine learning using Python. Let Frank help you unearth the value in your data using the various data mining and data analysis techniques available in Python, and to develop efficient predictive models to predict future results. You will also learn how to perform large-scale machine learning on Big Data using Apache Spark. The book covers preparing your data for analysis, training machine learning models, and visualizing the final data analysis. Style and approach This comprehensive book is a perfect blend of theory and hands-on code examples in Python which can be used for your reference at any time. |
| data science for non technical background: Becoming Data Literate David Reed, 2021-08-31 Data is a must-have for any business looking to thrive. So is having leadership who 'get' data and use it to support their decision-making. But how do you embed the use of data and analytics across your organisation so they truly support every process end-to-end? Becoming data literate in this way is a journey that involves vision, strategy, value creation, culture and data foundations. With an evidence-based framework to guide you, this book lays out a roadmap to ensure you get where you need to go. |
| data science for non technical background: Fighting Churn with Data Carl S. Gold, 2020-12-22 The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. Summary The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology Keeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover—or “churn”—is costly, frustrating, and preventable. By applying the techniques in this book, you can identify the warning signs of churn and learn to catch customers before they leave. About the book Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold’s methods, you’ll reap the benefits of high customer retention. What's inside Calculating churn metrics Identifying user behavior that predicts churn Using churn reduction tactics with customer segmentation Applying churn analysis techniques to other business areas Using AI for accurate churn forecasting About the reader For readers with basic data analysis skills, including Python and SQL. About the author Carl Gold (PhD) is the Chief Data Scientist at Zuora, Inc., the industry-leading subscription management platform. Table of Contents: PART 1 - BUILDING YOUR ARSENAL 1 The world of churn 2 Measuring churn 3 Measuring customers 4 Observing renewal and churn PART 2 - WAGING THE WAR 5 Understanding churn and behavior with metrics 6 Relationships between customer behaviors 7 Segmenting customers with advanced metrics PART 3 - SPECIAL WEAPONS AND TACTICS 8 Forecasting churn 9 Forecast accuracy and machine learning 10 Churn demographics and firmographics 11 Leading the fight against churn |
| data science for non technical background: Data Science and Risk Analytics in Finance and Insurance Tze Leung Lai, Haipeng Xing, 2024-10-02 This book presents statistics and data science methods for risk analytics in quantitative finance and insurance. Part I covers the background, financial models, and data analytical methods for market risk, credit risk, and operational risk in financial instruments, as well as models of risk premium and insolvency in insurance contracts. Part II provides an overview of machine learning (including supervised, unsupervised, and reinforcement learning), Monte Carlo simulation, and sequential analysis techniques for risk analytics. In Part III, the book offers a non-technical introduction to four key areas in financial technology: artificial intelligence, blockchain, cloud computing, and big data analytics. Key Features: Provides a comprehensive and in-depth overview of data science methods for financial and insurance risks. Unravels bandits, Markov decision processes, reinforcement learning, and their interconnections. Promotes sequential surveillance and predictive analytics for abrupt changes in risk factors. Introduces the ABCDs of FinTech: Artificial intelligence, blockchain, cloud computing, and big data analytics. Includes supplements and exercises to facilitate deeper comprehension. |
| data science for non technical background: Journey to Data Scientist Kate Strachnyi, 2017-11-13 When author Kate Strachnyi wanted to learn more about data science, she went straight to the source. In a series of more than twenty interviews, she asks leading data scientists questions about starting in the field and the future of the industry. With their stories, learn about the many different positions available for data scientists, the criteria recruiters look for when hiring, the best options for building your portfolio, the recruitment and interviewing process, the typical workday for a data scientist, the changing industry and its impact on other industries, the wide variety of projects that use data science, and the skills that can complement and improve your work. Strachnyi's interview subjects include team members from some of the world's largest organizations, including LinkedIn, Pinterest, Bloomberg, and IBM. These men and women graciously explain how they fell in love with data science and list the must-have skills that would make you an invaluable member of a team. Their advice gives you invaluable insight into the world of data science and the best ways you yourself can contribute to amazing research projects and the development of new technology. |
| data science for non technical background: Deep Learning for Coders with fastai and PyTorch Jeremy Howard, Sylvain Gugger, 2020-06-29 Deep learning is often viewed as the exclusive domain of math PhDs and big tech companies. But as this hands-on guide demonstrates, programmers comfortable with Python can achieve impressive results in deep learning with little math background, small amounts of data, and minimal code. How? With fastai, the first library to provide a consistent interface to the most frequently used deep learning applications. Authors Jeremy Howard and Sylvain Gugger, the creators of fastai, show you how to train a model on a wide range of tasks using fastai and PyTorch. You’ll also dive progressively further into deep learning theory to gain a complete understanding of the algorithms behind the scenes. Train models in computer vision, natural language processing, tabular data, and collaborative filtering Learn the latest deep learning techniques that matter most in practice Improve accuracy, speed, and reliability by understanding how deep learning models work Discover how to turn your models into web applications Implement deep learning algorithms from scratch Consider the ethical implications of your work Gain insight from the foreword by PyTorch cofounder, Soumith Chintala |
| data science for non technical background: The Data Science Handbook Carl Shan, Henry Wang, William Chen, Max Song, 2015-05-03 The Data Science Handbook is a curated collection of 25 candid, honest and insightful interviews conducted with some of the world's top data scientists.In this book, you'll hear how the co-creator of the term 'data scientist' thinks about career and personal success. You'll hear from a young woman who created her own data scientist curriculum, subsequently landing her a role in the field. Readers of this book will be left with war stories, wisdom and |
| data science for non technical background: Data Mining and Predictive Analytics Daniel T. Larose, 2015-02-19 Learn methods of data analysis and their application to real-world data sets This updated second edition serves as an introduction to data mining methods and models, including association rules, clustering, neural networks, logistic regression, and multivariate analysis. The authors apply a unified “white box” approach to data mining methods and models. This approach is designed to walk readers through the operations and nuances of the various methods, using small data sets, so readers can gain an insight into the inner workings of the method under review. Chapters provide readers with hands-on analysis problems, representing an opportunity for readers to apply their newly-acquired data mining expertise to solving real problems using large, real-world data sets. Data Mining and Predictive Analytics: Offers comprehensive coverage of association rules, clustering, neural networks, logistic regression, multivariate analysis, and R statistical programming language Features over 750 chapter exercises, allowing readers to assess their understanding of the new material Provides a detailed case study that brings together the lessons learned in the book Includes access to the companion website, www.dataminingconsultant, with exclusive password-protected instructor content Data Mining and Predictive Analytics will appeal to computer science and statistic students, as well as students in MBA programs, and chief executives. |
| data science for non technical background: Process Mining Wil M. P. van der Aalst, 2016-04-15 This is the second edition of Wil van der Aalst’s seminal book on process mining, which now discusses the field also in the broader context of data science and big data approaches. It includes several additions and updates, e.g. on inductive mining techniques, the notion of alignments, a considerably expanded section on software tools and a completely new chapter of process mining in the large. It is self-contained, while at the same time covering the entire process-mining spectrum from process discovery to predictive analytics. After a general introduction to data science and process mining in Part I, Part II provides the basics of business process modeling and data mining necessary to understand the remainder of the book. Next, Part III focuses on process discovery as the most important process mining task, while Part IV moves beyond discovering the control flow of processes, highlighting conformance checking, and organizational and time perspectives. Part V offers a guide to successfully applying process mining in practice, including an introduction to the widely used open-source tool ProM and several commercial products. Lastly, Part VI takes a step back, reflecting on the material presented and the key open challenges. Overall, this book provides a comprehensive overview of the state of the art in process mining. It is intended for business process analysts, business consultants, process managers, graduate students, and BPM researchers. |
| data science for non technical background: Think Like a Data Scientist Brian Godsey, 2017-03-09 Summary Think Like a Data Scientist presents a step-by-step approach to data science, combining analytic, programming, and business perspectives into easy-to-digest techniques and thought processes for solving real world data-centric problems. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Data collected from customers, scientific measurements, IoT sensors, and so on is valuable only if you understand it. Data scientists revel in the interesting and rewarding challenge of observing, exploring, analyzing, and interpreting this data. Getting started with data science means more than mastering analytic tools and techniques, however; the real magic happens when you begin to think like a data scientist. This book will get you there. About the Book Think Like a Data Scientist teaches you a step-by-step approach to solving real-world data-centric problems. By breaking down carefully crafted examples, you'll learn to combine analytic, programming, and business perspectives into a repeatable process for extracting real knowledge from data. As you read, you'll discover (or remember) valuable statistical techniques and explore powerful data science software. More importantly, you'll put this knowledge together using a structured process for data science. When you've finished, you'll have a strong foundation for a lifetime of data science learning and practice. What's Inside The data science process, step-by-step How to anticipate problems Dealing with uncertainty Best practices in software and scientific thinking About the Reader Readers need beginner programming skills and knowledge of basic statistics. About the Author Brian Godsey has worked in software, academia, finance, and defense and has launched several data-centric start-ups. Table of Contents PART 1 - PREPARING AND GATHERING DATA AND KNOWLEDGE Philosophies of data science Setting goals by asking good questions Data all around us: the virtual wilderness Data wrangling: from capture to domestication Data assessment: poking and prodding PART 2 - BUILDING A PRODUCT WITH SOFTWARE AND STATISTICS Developing a plan Statistics and modeling: concepts and foundations Software: statistics in action Supplementary software: bigger, faster, more efficient Plan execution: putting it all together PART 3 - FINISHING OFF THE PRODUCT AND WRAPPING UP Delivering a product After product delivery: problems and revisions Wrapping up: putting the project away |
| data science for non technical background: Applied Data Science Martin Braschler, Thilo Stadelmann, Kurt Stockinger, 2019-06-13 This book has two main goals: to define data science through the work of data scientists and their results, namely data products, while simultaneously providing the reader with relevant lessons learned from applied data science projects at the intersection of academia and industry. As such, it is not a replacement for a classical textbook (i.e., it does not elaborate on fundamentals of methods and principles described elsewhere), but systematically highlights the connection between theory, on the one hand, and its application in specific use cases, on the other. With these goals in mind, the book is divided into three parts: Part I pays tribute to the interdisciplinary nature of data science and provides a common understanding of data science terminology for readers with different backgrounds. These six chapters are geared towards drawing a consistent picture of data science and were predominantly written by the editors themselves. Part II then broadens the spectrum by presenting views and insights from diverse authors – some from academia and some from industry, ranging from financial to health and from manufacturing to e-commerce. Each of these chapters describes a fundamental principle, method or tool in data science by analyzing specific use cases and drawing concrete conclusions from them. The case studies presented, and the methods and tools applied, represent the nuts and bolts of data science. Finally, Part III was again written from the perspective of the editors and summarizes the lessons learned that have been distilled from the case studies in Part II. The section can be viewed as a meta-study on data science across a broad range of domains, viewpoints and fields. Moreover, it provides answers to the question of what the mission-critical factors for success in different data science undertakings are. The book targets professionals as well as students of data science: first, practicing data scientists in industry and academia who want to broaden their scope and expand their knowledge by drawing on the authors’ combined experience. Second, decision makers in businesses who face the challenge of creating or implementing a data-driven strategy and who want to learn from success stories spanning a range of industries. Third, students of data science who want to understand both the theoretical and practical aspects of data science, vetted by real-world case studies at the intersection of academia and industry. |
| data science for non technical background: Build a Career in Data Science Emily Robinson, Jacqueline Nolis, 2020-03-24 Summary You are going to need more than technical knowledge to succeed as a data scientist. Build a Career in Data Science teaches you what school leaves out, from how to land your first job to the lifecycle of a data science project, and even how to become a manager. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology What are the keys to a data scientist’s long-term success? Blending your technical know-how with the right “soft skills” turns out to be a central ingredient of a rewarding career. About the book Build a Career in Data Science is your guide to landing your first data science job and developing into a valued senior employee. By following clear and simple instructions, you’ll learn to craft an amazing resume and ace your interviews. In this demanding, rapidly changing field, it can be challenging to keep projects on track, adapt to company needs, and manage tricky stakeholders. You’ll love the insights on how to handle expectations, deal with failures, and plan your career path in the stories from seasoned data scientists included in the book. What's inside Creating a portfolio of data science projects Assessing and negotiating an offer Leaving gracefully and moving up the ladder Interviews with professional data scientists About the reader For readers who want to begin or advance a data science career. About the author Emily Robinson is a data scientist at Warby Parker. Jacqueline Nolis is a data science consultant and mentor. Table of Contents: PART 1 - GETTING STARTED WITH DATA SCIENCE 1. What is data science? 2. Data science companies 3. Getting the skills 4. Building a portfolio PART 2 - FINDING YOUR DATA SCIENCE JOB 5. The search: Identifying the right job for you 6. The application: Résumés and cover letters 7. The interview: What to expect and how to handle it 8. The offer: Knowing what to accept PART 3 - SETTLING INTO DATA SCIENCE 9. The first months on the job 10. Making an effective analysis 11. Deploying a model into production 12. Working with stakeholders PART 4 - GROWING IN YOUR DATA SCIENCE ROLE 13. When your data science project fails 14. Joining the data science community 15. Leaving your job gracefully 16. Moving up the ladder |
| data science for non technical background: Super Founders Ali Tamaseb, 2021-05-18 Super Founders uses a data-driven approach to understand what really differentiates billion-dollar startups from the rest—revealing that nearly everything we thought was true about them is false! Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups, comparing billion-dollar startups with those that failed to become one—30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected. Just to mention a few: Most unicorn founders had no industry experience; There's no disadvantage to being a solo founder or to being a non-technical CEO; Less than 15% went through any kind of accelerator program; Over half had strong competitors when starting--being first to market with an idea does not actually matter. You will also hear the stories of the early days of billion-dollar startups first-hand. The book includes exclusive interviews with the founders/investors of Zoom, Instacart, PayPal, Nest, Github, Flatiron Health, Kite Pharma, Facebook, Stripe, Airbnb, YouTube, LinkedIn, Lyft, DoorDash, Coinbase, and Square, venture capital investors like Elad Gil, Peter Thiel, Alfred Lin from Sequoia Capital and Keith Rabois of Founders Fund, as well as previously untold stories about the early days of ByteDance (TikTok), WhatsApp, Dropbox, Discord, DiDi, Flipkart, Instagram, Careem, Peloton, and SpaceX. Packed with counterintuitive insights and inside stories from people who have built massively successful companies, Super Founders is a paradigm-shifting and actionable guide for entrepreneurs, investors, and anyone interested in what makes a startup successful. |
| data science for non technical background: The Fourth Industrial Revolution Klaus Schwab, 2017-01-03 World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress. |
| data science for non technical background: Data Science Strategy For Dummies Ulrika Jägare, 2019-06-12 All the answers to your data science questions Over half of all businesses are using data science to generate insights and value from big data. How are they doing it? Data Science Strategy For Dummies answers all your questions about how to build a data science capability from scratch, starting with the “what” and the “why” of data science and covering what it takes to lead and nurture a top-notch team of data scientists. With this book, you’ll learn how to incorporate data science as a strategic function into any business, large or small. Find solutions to your real-life challenges as you uncover the stories and value hidden within data. Learn exactly what data science is and why it’s important Adopt a data-driven mindset as the foundation to success Understand the processes and common roadblocks behind data science Keep your data science program focused on generating business value Nurture a top-quality data science team In non-technical language, Data Science Strategy For Dummies outlines new perspectives and strategies to effectively lead analytics and data science functions to create real value. |
| data science for non technical background: Mathematics for Machine Learning Marc Peter Deisenroth, A. Aldo Faisal, Cheng Soon Ong, 2020-04-23 The fundamental mathematical tools needed to understand machine learning include linear algebra, analytic geometry, matrix decompositions, vector calculus, optimization, probability and statistics. These topics are traditionally taught in disparate courses, making it hard for data science or computer science students, or professionals, to efficiently learn the mathematics. This self-contained textbook bridges the gap between mathematical and machine learning texts, introducing the mathematical concepts with a minimum of prerequisites. It uses these concepts to derive four central machine learning methods: linear regression, principal component analysis, Gaussian mixture models and support vector machines. For students and others with a mathematical background, these derivations provide a starting point to machine learning texts. For those learning the mathematics for the first time, the methods help build intuition and practical experience with applying mathematical concepts. Every chapter includes worked examples and exercises to test understanding. Programming tutorials are offered on the book's web site. |
| data science for non technical background: An Introduction to Data Francesco Corea, 2018-11-27 This book reflects the author’s years of hands-on experience as an academic and practitioner. It is primarily intended for executives, managers and practitioners who want to redefine the way they think about artificial intelligence (AI) and other exponential technologies. Accordingly the book, which is structured as a collection of largely self-contained articles, includes both general strategic reflections and detailed sector-specific information. More concretely, it shares insights into what it means to work with AI and how to do it more efficiently; what it means to hire a data scientist and what new roles there are in the field; how to use AI in specific industries such as finance or insurance; how AI interacts with other technologies such as blockchain; and, in closing, a review of the use of AI in venture capital, as well as a snapshot of acceleration programs for AI companies. |
| data science for non technical background: Head First SQL Lynn Beighley, 2007-08-28 With its visually rich format designed for the way the brain works, this series of engaging narrative lessons that build on each other gives readers hands-on experience working with the SQL database language. |
| data science for non technical background: Building Data Science Teams DJ Patil, 2011-09-15 As data science evolves to become a business necessity, the importance of assembling a strong and innovative data teams grows. In this in-depth report, data scientist DJ Patil explains the skills, perspectives, tools and processes that position data science teams for success. Topics include: What it means to be data driven. The unique roles of data scientists. The four essential qualities of data scientists. Patil's first-hand experience building the LinkedIn data science team. |
| data science for non technical background: Executive Data Science Roger Peng, 2016-08-03 In this concise book you will learn what you need to know to begin assembling and leading a data science enterprise, even if you have never worked in data science before. You'll get a crash course in data science so that you'll be conversant in the field and understand your role as a leader. You'll also learn how to recruit, assemble, evaluate, and develop a team with complementary skill sets and roles. You'll learn the structure of the data science pipeline, the goals of each stage, and how to keep your team on target throughout. Finally, you'll learn some down-to-earth practical skills that will help you overcome the common challenges that frequently derail data science projects. |
| data science for non technical background: Making Learning Whole David Perkins, 2010-09-28 New in Paperback! Make learning more meaningful by teaching the whole game David Perkins, a noted authority on teaching and learning and co-director of Harvard's Project Zero, introduces a practical and research-based framework for teaching. He describes how teaching any subject at any level can be made more effective if students are introduced to the whole game, rather than isolated pieces of a discipline. Perkins explains how learning academic subjects should be approached like learning baseball or any game, and he demonstrates this with seven principles for making learning whole: from making the game worth playing (emphasizing the importance of motivation to sustained learning), to working on the hard parts (the importance of thoughtful practice), to learning how to learn (developing self-managed learners). Vividly explains how to organize learning in ways that allow people to do important things with what they know Offers guidelines for transforming education to prepare our youth for success in a rapidly changing world Filled with real-world, illustrative examples of the seven principles At the end of each chapter, Perkins includes Wonders of Learning, a summary of the key ideas. |
Data and Digital Outputs Management Plan (DDOMP)
Data and Digital Outputs Management Plan (DDOMP)
Building New Tools for Data Sharing and Reuse through a …
Jan 10, 2019 · The SEI CRA will closely link research thinking and technological innovation toward accelerating the full path of discovery-driven data use and open science. This will enable a …
Open Data Policy and Principles - Belmont Forum
The data policy includes the following principles: Data should be: Discoverable through catalogues and search engines; Accessible as open data by default, and made available with minimum time …
Belmont Forum Adopts Open Data Principles for Environmental …
Jan 27, 2016 · Adoption of the open data policy and principles is one of five recommendations in A Place to Stand: e-Infrastructures and Data Management for Global Change Research, released in …
Belmont Forum Data Accessibility Statement and Policy
The DAS encourages researchers to plan for the longevity, reusability, and stability of the data attached to their research publications and results. Access to data promotes reproducibility, …
Climate-Induced Migration in Africa and Beyond: Big Data and …
CLIMB will also leverage earth observation and social media data, and combine them with survey and official statistical data. This holistic approach will allow us to analyze migration process from …
Advancing Resilience in Low Income Housing Using Climate …
Jun 4, 2020 · Environmental sustainability and public health considerations will be included. Machine Learning and Big Data Analytics will be used to identify optimal disaster resilient …
Belmont Forum
What is the Belmont Forum? The Belmont Forum is an international partnership that mobilizes funding of environmental change research and accelerates its delivery to remove critical barriers …
Waterproofing Data: Engaging Stakeholders in Sustainable Flood …
Apr 26, 2018 · Waterproofing Data investigates the governance of water-related risks, with a focus on social and cultural aspects of data practices. Typically, data flows up from local levels to …
Data Management Annex (Version 1.4) - Belmont Forum
A full Data Management Plan (DMP) for an awarded Belmont Forum CRA project is a living, actively updated document that describes the data management life cycle for the data to be collected, …
Data and Digital Outputs Management Plan (DDOMP)
Data and Digital Outputs Management Plan (DDOMP)
Building New Tools for Data Sharing and Reuse through a …
Jan 10, 2019 · The SEI CRA will closely link research thinking and technological innovation toward accelerating the full path of discovery-driven data use and open science. This will …
Open Data Policy and Principles - Belmont Forum
The data policy includes the following principles: Data should be: Discoverable through catalogues and search engines; Accessible as open data by default, and made available with …
Belmont Forum Adopts Open Data Principles for Environmental …
Jan 27, 2016 · Adoption of the open data policy and principles is one of five recommendations in A Place to Stand: e-Infrastructures and Data Management for Global Change Research, …
Belmont Forum Data Accessibility Statement and Policy
The DAS encourages researchers to plan for the longevity, reusability, and stability of the data attached to their research publications and results. Access to data promotes reproducibility, …
Climate-Induced Migration in Africa and Beyond: Big Data and …
CLIMB will also leverage earth observation and social media data, and combine them with survey and official statistical data. This holistic approach will allow us to analyze migration process …
Advancing Resilience in Low Income Housing Using Climate …
Jun 4, 2020 · Environmental sustainability and public health considerations will be included. Machine Learning and Big Data Analytics will be used to identify optimal disaster resilient …
Belmont Forum
What is the Belmont Forum? The Belmont Forum is an international partnership that mobilizes funding of environmental change research and accelerates its delivery to remove critical …
Waterproofing Data: Engaging Stakeholders in Sustainable Flood …
Apr 26, 2018 · Waterproofing Data investigates the governance of water-related risks, with a focus on social and cultural aspects of data practices. Typically, data flows up from local levels …
Data Management Annex (Version 1.4) - Belmont Forum
A full Data Management Plan (DMP) for an awarded Belmont Forum CRA project is a living, actively updated document that describes the data management life cycle for the data to be …
