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| data science in ecommerce: Ecommerce Analytics Judah Phillips, 2016-04-04 Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability. This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to: Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact Use analytics to identify the tactics that will create the most value, and execute them more effectively Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and other ecommerce functions Understand and model attribution Structure and socialize ecommerce teams for success Evaluate the potential impact of technology choices and platforms Understand the implications of ecommerce analytics on customer privacy, life, and society Preview the future of ecommerce analytics over the next 20 years |
| data science in ecommerce: Data Science For Dummies Lillian Pierson, 2021-08-20 Monetize your company’s data and data science expertise without spending a fortune on hiring independent strategy consultants to help What if there was one simple, clear process for ensuring that all your company’s data science projects achieve a high a return on investment? What if you could validate your ideas for future data science projects, and select the one idea that’s most prime for achieving profitability while also moving your company closer to its business vision? There is. Industry-acclaimed data science consultant, Lillian Pierson, shares her proprietary STAR Framework – A simple, proven process for leading profit-forming data science projects. Not sure what data science is yet? Don’t worry! Parts 1 and 2 of Data Science For Dummies will get all the bases covered for you. And if you’re already a data science expert? Then you really won’t want to miss the data science strategy and data monetization gems that are shared in Part 3 onward throughout this book. Data Science For Dummies demonstrates: The only process you’ll ever need to lead profitable data science projects Secret, reverse-engineered data monetization tactics that no one’s talking about The shocking truth about how simple natural language processing can be How to beat the crowd of data professionals by cultivating your own unique blend of data science expertise Whether you’re new to the data science field or already a decade in, you’re sure to learn something new and incredibly valuable from Data Science For Dummies. Discover how to generate massive business wins from your company’s data by picking up your copy today. |
| data science in ecommerce: Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business Management Association, Information Resources, 2021-04-16 In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models. |
| data science in ecommerce: Data Science for Marketing Analytics Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali, 2021-09-07 Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook Description Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learnLoad, clean, and explore sales and marketing data using pandasForm and test hypotheses using real data sets and analytics toolsVisualize patterns in customer behavior using MatplotlibUse advanced machine learning models like random forest and SVMUse various unsupervised learning algorithms for customer segmentationUse supervised learning techniques for sales predictionEvaluate and compare different models to get the best outcomesOptimize models with hyperparameter tuning and SMOTEWho this book is for This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily. |
| data science in ecommerce: Statistical Methods in e-Commerce Research Wolfgang Jank, Galit Shmueli, 2008-12-29 This groundbreaking book introduces the application of statistical methodologies to e-Commerce data With the expanding presence of technology in today's economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Statistical Methods in e-Commerce Research is the first book of its kind to focus on the statistical models and methods that are essential in order to analyze information from electronic-commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity. This collection gathers over thirty researchers and practitioners from the fields of statistics, computer science, information systems, and marketing to discuss the growing use of statistical methods in e-Commerce research. From privacy protection to economic impact, the book first identifies the many obstacles that are encountered while collecting, cleaning, exploring, and analyzing e-Commerce data. Solutions to these problems are then suggested using established and newly developed statistical and data mining methods. Finally, a look into the future of this evolving area of study is provided through an in-depth discussion of the emerging methods for conducting e-Commerce research. Statistical Methods in e-Commerce Research successfully bridges the gap between statistics and e-Commerce, introducing a statistical approach to solving challenges that arise in the context of online transactions, while also introducing a wide range of e-Commerce applications and problems where novel statistical methodology is warranted. It is an ideal text for courses on e-Commerce at the upper-undergraduate and graduate levels and also serves as a valuable reference for researchers and analysts across a wide array of subject areas, including economics, marketing, and information systems who would like to gain a deeper understanding of the use of statistics in their work. |
| data science in ecommerce: Data Science for Business Foster Provost, Tom Fawcett, 2013-07-27 Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the data-analytic thinking necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today. Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making. Understand how data science fits in your organization—and how you can use it for competitive advantage Treat data as a business asset that requires careful investment if you’re to gain real value Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way Learn general concepts for actually extracting knowledge from data Apply data science principles when interviewing data science job candidates |
| data science in ecommerce: R for Marketing Research and Analytics Chris Chapman, Elea McDonnell Feit, 2015-03-25 This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications. |
| data science in ecommerce: Advances in Data Science and Computing Technology Suman Ghosal, Amitava Choudhury, Vikram Kumar Saxena, Arindam Biswas, Prasenjit Chatterjee, 2022-11-24 This volume helps to address the genuine 21st century need for advances in data science and computing technology. It provides an abundance of new research and studies on progressive and innovative technologies, including artificial intelligence, communication systems, cyber security applications, data analytics, Internet of Things (IoT), machine learning, power systems, VLSI, embedded systems, and much more. The book presents a variety of interesting and important aspects of data science and computing technologies and methodologies in a wide range of applications, including deep learning, DNA cryptography, classy fuzzy MPPT controller, driving assistance, and safety systems. Novel algorithms and their applications for solving cutting-edge computational and data science problems are included also for an interdisciplinary research perspective. The book addresses recent applications of deep learning and ANN paradigms, the role and impact of big data in the e-commerce and retail sectors, algorithms for load balancing in cloud computing, advances in embedded system based applications, optimization techniques using a MATLAB platform, and techniques for improving information and network security. Advances in Data Science and Computing Technology: Methodology and Applications provides a wealth of valuable information and food for thought on many important issues for data scientists and researchers, industry professionals, and faculty and students in the data and computing sciences. |
| data science in ecommerce: Building a Digital Analytics Organization Judah Phillips, 2013-07-25 Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author’s own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary “analytical economy.” For all business practitioners interested in analytics and business intelligence in all areas of the organization. |
| data science in ecommerce: Capitalizing Data Science Mathangi Sri Ramachandran, 2022-12-03 Unlock the Potential of Data Science and Machine Learning to Your Business and Organization KEY FEATURES ● Includes today's most popular applications powered by data science and machine learning technology. ● A solid primer on the entire data science lifecycle, detailed with examples. ● An integrated approach to demonstrating the use of Image Processing, Natural Language Processing, and Neural Networks in business. DESCRIPTION Can you foresee how your company and its products will benefit from data science? How can the results of using AI and ML in business be tracked and questioned? Do questions like ‘how do you build a data science team?’ keep popping into your head? All these strategic concerns and challenges are addressed in this book. Firstly, the book explores the evolution of decision-making based on empirical evidence. The book then helps compare the data-supported era with the current data-led era. It also discusses how to successfully run a data science project, the lifecycle of a data science project, and what it looks like. The book dives fairly in-depth into various today's data-led applications, highlights example datasets, discusses obstacles, and explains machine learning models and algorithms intuitively. This book covers structural and organizational considerations for making a data science team. The book helps recommend the use of optimal data science organization structure based on the company's level of development. Finally, the book explains data science's effects on businesses by assisting technological leaders. WHAT YOU WILL LEARN ● Learn the entire data science lifecycle and become fluent in each phase. ● Discover the world of supervised and unsupervised learning applications and structured and unstructured datasets. ● Discuss NLP's function, its potential, and the application of well-known methods like BERT and GPT3. ● Explain practical applications like automatic captioning, machine translation, and emotion recognition. ● Provide a framework for evaluating your team's data science skills and resources. WHO THIS BOOK IS FOR Startups, investors, small businesses, product management teams, CxO and all developing businesses desiring to leverage a data science team to gain the most from this book. The book also discusses the potential of practical applications of machine learning and AI for the future of businesses in banking and e-commerce. TABLE OF CONTENTS 1. Data-Driven Decisions from Beginning to Now 2. Data Science Life Cycle —Part 1 3. Data Science Life Cycle —Part 2 4. Deep Dive into AI 5. Applying AI with Structured Data—Banking 6. Applying AI with Structured Data 7. Applying AI with Structured Data—On-Demand Deliveries 8. AI in Natural Language Processing 9. Bringing It All Together |
| data science in ecommerce: Encyclopedia of Data Science and Machine Learning Wang, John, 2023-01-20 Big data and machine learning are driving the Fourth Industrial Revolution. With the age of big data upon us, we risk drowning in a flood of digital data. Big data has now become a critical part of both the business world and daily life, as the synthesis and synergy of machine learning and big data has enormous potential. Big data and machine learning are projected to not only maximize citizen wealth, but also promote societal health. As big data continues to evolve and the demand for professionals in the field increases, access to the most current information about the concepts, issues, trends, and technologies in this interdisciplinary area is needed. The Encyclopedia of Data Science and Machine Learning examines current, state-of-the-art research in the areas of data science, machine learning, data mining, and more. It provides an international forum for experts within these fields to advance the knowledge and practice in all facets of big data and machine learning, emphasizing emerging theories, principals, models, processes, and applications to inspire and circulate innovative findings into research, business, and communities. Covering topics such as benefit management, recommendation system analysis, and global software development, this expansive reference provides a dynamic resource for data scientists, data analysts, computer scientists, technical managers, corporate executives, students and educators of higher education, government officials, researchers, and academicians. |
| data science in ecommerce: Data-Driven Science and Engineering Steven L. Brunton, J. Nathan Kutz, 2022-05-05 A textbook covering data-science and machine learning methods for modelling and control in engineering and science, with Python and MATLAB®. |
| data science in ecommerce: Intelligent Computing and Innovation on Data Science Sheng-Lung Peng, Le Hoang Son, G. Suseendran, D. Balaganesh, 2020-05-14 This book covers both basic and high-level concepts relating to the intelligent computing paradigm and data sciences in the context of distributed computing, big data, data sciences, high-performance computing and Internet of Things. It is becoming increasingly important to develop adaptive, intelligent computing-centric, energy-aware, secure and privacy-aware systems in high-performance computing and IoT applications. In this context, the book serves as a useful guide for industry practitioners, and also offers beginners a comprehensive introduction to basic and advanced areas of intelligent computing. Further, it provides a platform for researchers, engineers, academics and industrial professionals around the globe to showcase their recent research concerning recent trends. Presenting novel ideas and stimulating interesting discussions, the book appeals to researchers and practitioners working in the field of information technology and computer science. |
| data science in ecommerce: Data Science and Emerging Technologies Yap Bee Wah, Michael W. Berry, Azlinah Mohamed, Dhiya Al-Jumeily, 2023-03-31 The book presents selected papers from International Conference on Data Science and Emerging Technologies (DaSET 2022), held online at UNITAR International University, Malaysia, during December 20–21, 2022. This book aims to present current research and applications of data science and emerging technologies. The deployment of data science and emerging technology contributes to the achievement of the Sustainable Development Goals for social inclusion, environmental sustainability, and economic prosperity. Data science and emerging technologies such as artificial intelligence and blockchain are useful for various domains such as marketing, health care, finance, banking, environmental, and agriculture. An important grand challenge in data science is to determine how developments in computational and social-behavioral sciences can be combined to improve well-being, emergency response, sustainability, and civic engagement in a well-informed, data-driven society. The topics of this book include, but not limited to: artificial intelligence, big data technology, machine and deep learning, data mining, optimization algorithms, blockchain, Internet of Things (IoT), cloud computing, computer vision, cybersecurity, augmented and virtual reality, cryptography, and statistical learning. |
| data science in ecommerce: Retail Analytics Emmett Cox, 2011-10-18 The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage. Helps retailers and analysts to use analytics to sell more merchandise Provides fact-based analytic strategies that can be replicated with the same success the author achieved on a global level Reveals how retailers can begin using their data as a strategic advantage Includes examples from many retail departments illustrating successful use of data and analytics Analytics is the wave of the future. Put your data to strategic use with the proven guidance found in Retail Analytics. |
| data science in ecommerce: Data Teams Jesse Anderson, 2020 |
| data science in ecommerce: Engineering Global E-Commerce Sites James Bean, 2003-03-20 This book, written from a software engineering point of view, provides the practitioner's guide to developing global e-commerce sites. |
| data science in ecommerce: Strategic Innovations of AI and ML for E-Commerce Data Security Kaur, Gaganpreet, Arora, Jatin, Jain, Vishal, Shaikh, Asadullah, 2024-09-13 As e-commerce continues to increase in usage and popularity, safeguarding consumers private data becomes critical. Strategic innovations in artificial intelligence and machine learning revolutionize data security by offering advanced tools for threat detection and mitigation. Integrating AI and machine learning into their security solutions will allow businesses to build customer trust and maintain a competitive edge throughout the growing digital landscapes. A thorough examination of cutting-edge innovations in e-commerce data security may ensure security measures keep up with current technological advancements in the industry. Strategic Innovations of AI and ML for E-Commerce Data Security explores practical applications in data security, algorithms, and modelling. It examines solutions for securing e-commerce data, utilizing AI and machine learning for modelling techniques, and navigating complex algorithms. This book covers topics such as data science, threat detection, and cybersecurity, and is a useful resource for computer engineers, data scientists, business owners, academicians, scientists, and researchers. |
| data science in ecommerce: DATA SCIENCE Dr.Venkataramana Sarella, Mr. Sandeep Srivastava, Dr.K.Jamberi, Dr.Syed Khasim , 2022-05-01 DATA SCIENCE WRITTEN BY Dr.Venkataramana Sarella,Mr. Sandeep Srivastava, Dr.K.Jamberi, Dr.Syed Khasim |
| data science in ecommerce: Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques Bart Baesens, Veronique Van Vlasselaer, Wouter Verbeke, 2015-08-17 Detect fraud earlier to mitigate loss and prevent cascading damage Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques is an authoritative guidebook for setting up a comprehensive fraud detection analytics solution. Early detection is a key factor in mitigating fraud damage, but it involves more specialized techniques than detecting fraud at the more advanced stages. This invaluable guide details both the theory and technical aspects of these techniques, and provides expert insight into streamlining implementation. Coverage includes data gathering, preprocessing, model building, and post-implementation, with comprehensive guidance on various learning techniques and the data types utilized by each. These techniques are effective for fraud detection across industry boundaries, including applications in insurance fraud, credit card fraud, anti-money laundering, healthcare fraud, telecommunications fraud, click fraud, tax evasion, and more, giving you a highly practical framework for fraud prevention. It is estimated that a typical organization loses about 5% of its revenue to fraud every year. More effective fraud detection is possible, and this book describes the various analytical techniques your organization must implement to put a stop to the revenue leak. Examine fraud patterns in historical data Utilize labeled, unlabeled, and networked data Detect fraud before the damage cascades Reduce losses, increase recovery, and tighten security The longer fraud is allowed to go on, the more harm it causes. It expands exponentially, sending ripples of damage throughout the organization, and becomes more and more complex to track, stop, and reverse. Fraud prevention relies on early and effective fraud detection, enabled by the techniques discussed here. Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques helps you stop fraud in its tracks, and eliminate the opportunities for future occurrence. |
| data science in ecommerce: AI-Powered Commerce Andy Pandharikar, Frederik Bussler, 2022-01-28 Learn how to use artificial intelligence for product and service innovation, including the diverse use cases of Commerce.AI Key FeaturesLearn how to integrate data and AI in your innovation workflowsUnlock insights into how various industries are using AI for innovationApply your knowledge to real innovation use cases like product strategy and market intelligenceBook Description Commerce.AI is a suite of artificial intelligence (AI) tools, trained on over a trillion data points, to help businesses build next-gen products and services. If you want to be the best business on the block, using AI is a must. Developers and analysts working with AI will be able to put their knowledge to work with this practical guide. You'll begin by learning the core themes of new product and service innovation, including how to identify market opportunities, come up with ideas, and predict trends. With plenty of use cases as reference, you'll learn how to apply AI for innovation, both programmatically and with Commerce.AI. You'll also find out how to analyze product and service data with tools such as GPT-J, Python pandas, Prophet, and TextBlob. As you progress, you'll explore the evolution of commerce in AI, including how top businesses today are using AI. You'll learn how Commerce.AI merges machine learning, product expertise, and big data to help businesses make more accurate decisions. Finally, you'll use the Commerce.AI suite for product ideation and analyzing market trends. By the end of this artificial intelligence book, you'll be able to strategize new product opportunities by using AI, and also have an understanding of how to use Commerce.AI for product ideation, trend analysis, and predictions. What you will learnFind out how machine learning can help you identify new market opportunitiesUnderstand how to use consumer data to create new products and servicesUse state-of-the-art AI frameworks and tools for data analysisLaunch, track, and improve products and services with AIRise above the competition with unparalleled insights from AITurn customer touchpoints into business winsGenerate high-conversion product and service copyWho this book is for This AI book is for AI developers, data scientists, data product managers, analysts, and consumer insights professionals. The book will guide you through the process of product and service innovation, no matter your pre-existing skillset. |
| data science in ecommerce: Advances in Digital Marketing and eCommerce Francisco J. Martínez-López, Steven D'Alessandro, 2020-05-06 This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more. |
| data science in ecommerce: Data Driven Marketing For Dummies David Semmelroth, 2013-10-07 Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you) Tips on using data to predict customer purchasing behavior based on past performance Using customer data and marketing analytics to predict when customers will purchase certain items Information on how data collected can help with merchandise planning Breaking down customers into segments for easier market targeting Building a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights. |
| data science in ecommerce: Soft Computing for Problem Solving Kedar Nath Das, Jagdish Chand Bansal, Kusum Deep, Atulya K. Nagar, Ponnambalam Pathipooranam, Rani Chinnappa Naidu, 2019-11-27 This two-volume book presents the outcomes of the 8th International Conference on Soft Computing for Problem Solving, SocProS 2018. This conference was a joint technical collaboration between the Soft Computing Research Society, Liverpool Hope University (UK), and Vellore Institute of Technology (India), and brought together researchers, engineers and practitioners to discuss thought-provoking developments and challenges in order to select potential future directions. The book highlights the latest advances and innovations in the interdisciplinary areas of soft computing, including original research papers on algorithms (artificial immune systems, artificial neural networks, genetic algorithms, genetic programming, and particle swarm optimization) and applications (control systems, data mining and clustering, finance, weather forecasting, game theory, business and forecasting applications). It offers a valuable resource for both young and experienced researchers dealing with complex and intricate real-world problems that are difficult to solve using traditional methods. |
| data science in ecommerce: Marketing Analytics Mike Grigsby, 2018-04-03 Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage. |
| data science in ecommerce: Data Science and Analytics Usha Batra, Nihar Ranjan Roy, Brajendra Panda, 2020-05-27 This two-volume set (CCIS 1229 and CCIS 1230) constitutes the refereed proceedings of the 5th International Conference on Recent Developments in Science, Engineering and Technology, REDSET 2019, held in Gurugram, India, in November 2019. The 74 revised full papers presented were carefully reviewed and selected from total 353 submissions. The papers are organized in topical sections on data centric programming; next generation computing; social and web analytics; security in data science analytics; big data analytics. |
| data science in ecommerce: Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry Chkoniya, Valentina, 2021-06-25 The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students. |
| data science in ecommerce: Human Centered Design Masaaki Kurosu, 2009-07-14 The 13th International Conference on Human–Computer Interaction, HCI Inter- tional 2009, was held in San Diego, California, USA, July 19–24, 2009, jointly with the Symposium on Human Interface (Japan) 2009, the 8th International Conference on Engineering Psychology and Cognitive Ergonomics, the 5th International Conference on Universal Access in Human–Computer Interaction, the Third International Conf- ence on Virtual and Mixed Reality, the Third International Conference on Internati- alization, Design and Global Development, the Third International Conference on Online Communities and Social Computing, the 5th International Conference on Augmented Cognition, the Second International Conference on Digital Human Mod- ing, and the First International Conference on Human Centered Design. A total of 4,348 individuals from academia, research institutes, industry and gove- mental agencies from 73 countries submitted contributions, and 1,397 papers that were judged to be of high scientific quality were included in the program. These papers - dress the latest research and development efforts and highlight the human aspects of the design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human–computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. |
| data science in ecommerce: Learning Python Design Patterns Chetan Giridhar, 2016-02-15 Leverage the power of Python design patterns to solve real-world problems in software architecture and design About This Book Understand the structural, creational, and behavioral Python design patterns Get to know the context and application of design patterns to solve real-world problems in software architecture, design, and application development Get practical exposure through sample implementations in Python v3.5 for the design patterns featured Who This Book Is For This book is for Software architects and Python application developers who are passionate about software design. It will be very useful to engineers with beginner level proficiency in Python and who love to work with Python 3.5 What You Will Learn Enhance your skills to create better software architecture Understand proven solutions to commonly occurring design issues Explore the design principles that form the basis of software design, such as loose coupling, the Hollywood principle and the Open Close principle among others Delve into the object-oriented programming concepts and find out how they are used in software applications Develop an understanding of Creational Design Patterns and the different object creation methods that help you solve issues in software development Use Structural Design Patterns and find out how objects and classes interact to build larger applications Focus on the interaction between objects with the command and observer patterns Improve the productivity and code base of your application using Python design patterns In Detail With the increasing focus on optimized software architecture and design it is important that software architects think about optimizations in object creation, code structure, and interaction between objects at the architecture or design level. This makes sure that the cost of software maintenance is low and code can be easily reused or is adaptable to change. The key to this is reusability and low maintenance in design patterns. Building on the success of the previous edition, Learning Python Design Patterns, Second Edition will help you implement real-world scenarios with Python's latest release, Python v3.5. We start by introducing design patterns from the Python perspective. As you progress through the book, you will learn about Singleton patterns, Factory patterns, and Facade patterns in detail. After this, we'll look at how to control object access with proxy patterns. It also covers observer patterns, command patterns, and compound patterns. By the end of the book, you will have enhanced your professional abilities in software architecture, design, and development. Style and approach This is an easy-to-follow guide to design patterns with hands-on examples of real-world scenarios and their implementation in Python v3.5. Each topic is explained and placed in context, and for the more inquisitive, there are more details on the concepts used. |
| data science in ecommerce: Big Data in Practice Bernard Marr, 2016-03-22 The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter |
| data science in ecommerce: Big Data Bill Schmarzo, 2013-09-23 Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice. |
| data science in ecommerce: Changing Face Of E-commerce In Asia Abhishek Behl, Pankaj Dutta, Pratima Amol Sheorey, Chris Rowley, 2022-03-23 Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses.This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations. |
| data science in ecommerce: Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN Almunawar, Mohammad Nabil, Anshari Ali, Muhammad, Ariff Lim, Syamimi, 2020-08-28 Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers. |
| data science in ecommerce: Data Science Fundamentals and Practical Approaches Nandi Dr. Rupam Dr. Gypsy, Kumar Sharma, 2020-09-03 Learn how to process and analysis data using Python Key Features a- The book has theories explained elaborately along with Python code and corresponding output to support the theoretical explanations. The Python codes are provided with step-by-step comments to explain each instruction of the code. a- The book is quite well balanced with programs and illustrative real-case problems. a- The book not only deals with the background mathematics alone or only the programs but also beautifully correlates the background mathematics to the theory and then finally translating it into the programs. a- A rich set of chapter-end exercises are provided, consisting of both short-answer questions and long-answer questions. Description This book introduces the fundamental concepts of Data Science, which has proved to be a major game-changer in business solving problems. Topics covered in the book include fundamentals of Data Science, data preprocessing, data plotting and visualization, statistical data analysis, machine learning for data analysis, time-series analysis, deep learning for Data Science, social media analytics, business analytics, and Big Data analytics. The content of the book describes the fundamentals of each of the Data Science related topics together with illustrative examples as to how various data analysis techniques can be implemented using different tools and libraries of Python programming language. Each chapter contains numerous examples and illustrative output to explain the important basic concepts. An appropriate number of questions is presented at the end of each chapter for self-assessing the conceptual understanding. The references presented at the end of every chapter will help the readers to explore more on a given topic. What will you learn a- Understand what machine learning is and how learning can be incorporated into a program. a- Perform data processing to make it ready for visual plot to understand the pattern in data over time. a- Know how tools can be used to perform analysis on big data using python a- Perform social media analytics, business analytics, and data analytics on any data of a company or organization. Who this book is for The book is for readers with basic programming and mathematical skills. The book is for any engineering graduates that wish to apply data science in their projects or wish to build a career in this direction. The book can be read by anyone who has an interest in data analysis and would like to explore more out of interest or to apply it to certain real-life problems. Table of Contents 1. Fundamentals of Data Science1 2. Data Preprocessing 3. Data Plotting and Visualization 4. Statistical Data Analysis 5. Machine Learning for Data Science 6. Time-Series Analysis 7. Deep Learning for Data Science 8. Social Media Analytics 9. Business Analytics 10. Big Data Analytics About the Authors Dr. Gypsy Nandi is an Assistant Professor (Sr) in the Department of Computer Applications, Assam Don Bosco University, India. Her areas of interest include Data Science, Social Network Mining, and Machine Learning. She has completed her Ph.D. in the field of 'Social Network Analysis and Mining'. Her research scholars are currently working mainly in the field of Data Science. She has several research publications in reputed journals and book series. Dr. Rupam Kumar Sharma is an Assistant Professor in the Department of Computer Applications, Assam Don Bosco University, India. His area of interest includes Machine Learning, Data Analytics, Network, and Cyber Security. He has several research publications in reputed SCI and Scopus journals. He has also delivered lectures and trained hundreds of trainees and students across different institutes in the field of security and android app development. |
| data science in ecommerce: Data Science and Big Data Analytics Durgesh Mishra, |
| data science in ecommerce: Applying E-Commerce in Business Rana Tassabehji, 2003-04-16 This book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. It is written with a European perspective with examples that are drawn from around the globe, consistent with the nature of e-commerce. Visit the companion website This textbook gives an overview of e-commerce, relevant issues and frameworks. It looks at the foundations on which e-commerce is built - the technology. Managers and students of management must have an understanding of the infrastructure and inextricable linkages between processes and technology in a 21st century business. It is no longer acceptable or good business practice for technology to be the sole responsibility of IT departments. The book then goes on to examine businesses that have been built on these technology foundations. It explains the concept of the business model, the `dot com′ phenomenon and frameworks that have emerged as a result. It also outlines the legal and ethical implications for an e-business. It outlines the academic debate about the impact of e-commerce on economics and management thinking. It concludes with a glance to the future, exploring the potential new wave of technology. This textbook will be essential for undergraduate and post graduate students. It is a user-friendly text with case studies, and learning objectives to guide the student and lecturers. A companion website will accompany the text including cases, student activities, PowerPoint slides, notes and articles in support of the book. It will also give lecturers direct access to the author. It will provide students with the skills to be able to converse knowledgeably with IT managers and be able to ask the right questions in order to make a decision about IT. |
| data science in ecommerce: Fundamentals of Data Science Dr.Vemuri Sudarsan Rao, Dr.M.Sarada, Mrs.Masireddy Sadalaxmi, 2024-09-03 Dr.Vemuri Sudarsan Rao, Professor & Head, Department of Computer Science & Engineering, Sri Chaitanya Institute of Technology and Research (SCIT), Khammam, Telangana, India. Dr.M.Sarada, Associate Professor, Department of Computer Science & Engineering, Sri Chaitanya Institute of Technology and Research (SCIT), Khammam, Telangana, India. Mrs.Masireddy Sadalaxmi, Associate Professor, Department of Computer Science & Engineering, Sri Chaitanya Institute of Technology and Research (SCIT), Khammam, Telangana, India. |
| data science in ecommerce: Fraud and Fraud Detection, + Website Sunder Gee, 2014-12-03 Detect fraud faster—no matter how well hidden—with IDEA automation Fraud and Fraud Detection takes an advanced approach to fraud management, providing step-by-step guidance on automating detection and forensics using CaseWare's IDEA software. The book begins by reviewing the major types of fraud, then details the specific computerized tests that can detect them. Readers will learn to use complex data analysis techniques, including automation scripts, allowing easier and more sensitive detection of anomalies that require further review. The companion website provides access to a demo version of IDEA, along with sample scripts that allow readers to immediately test the procedures from the book. Business systems' electronic databases have grown tremendously with the rise of big data, and will continue to increase at significant rates. Fraudulent transactions are easily hidden in these enormous datasets, but Fraud and Fraud Detection helps readers gain the data analytics skills that can bring these anomalies to light. Step-by-step instruction and practical advice provide the specific abilities that will enhance the audit and investigation process. Readers will learn to: Understand the different areas of fraud and their specific detection methods Identify anomalies and risk areas using computerized techniques Develop a step-by-step plan for detecting fraud through data analytics Utilize IDEA software to automate detection and identification procedures The delineation of detection techniques for each type of fraud makes this book a must-have for students and new fraud prevention professionals, and the step-by-step guidance to automation and complex analytics will prove useful for even experienced examiners. With datasets growing exponentially, increasing both the speed and sensitivity of detection helps fraud professionals stay ahead of the game. Fraud and Fraud Detection is a guide to more efficient, more effective fraud identification. |
| data science in ecommerce: Data Science Qurban A Memon, Shakeel Ahmed Khoja, 2019-09-26 The aim of this book is to provide an internationally respected collection of scientific research methods, technologies and applications in the area of data science. This book can prove useful to the researchers, professors, research students and practitioners as it reports novel research work on challenging topics in the area surrounding data science. In this book, some of the chapters are written in tutorial style concerning machine learning algorithms, data analysis, information design, infographics, relevant applications, etc. The book is structured as follows: • Part I: Data Science: Theory, Concepts, and Algorithms This part comprises five chapters on data Science theory, concepts, techniques and algorithms. • Part II: Data Design and Analysis This part comprises five chapters on data design and analysis. • Part III: Applications and New Trends in Data Science This part comprises four chapters on applications and new trends in data science. |
| data science in ecommerce: Handbook of Research on Engineering, Business, and Healthcare Applications of Data Science and Analytics Patil, Bhushan, Vohra, Manisha, 2020-10-23 Analyzing data sets has continued to be an invaluable application for numerous industries. By combining different algorithms, technologies, and systems used to extract information from data and solve complex problems, various sectors have reached new heights and have changed our world for the better. The Handbook of Research on Engineering, Business, and Healthcare Applications of Data Science and Analytics is a collection of innovative research on the methods and applications of data analytics. While highlighting topics including artificial intelligence, data security, and information systems, this book is ideally designed for researchers, data analysts, data scientists, healthcare administrators, executives, managers, engineers, IT consultants, academicians, and students interested in the potential of data application technologies. |
Data and Digital Outputs Management Plan (DDOMP)
Data and Digital Outputs Management Plan (DDOMP)
Building New Tools for Data Sharing and Reuse through a …
Jan 10, 2019 · The SEI CRA will closely link research thinking and technological innovation toward accelerating the full path of discovery-driven data use …
Open Data Policy and Principles - Belmont Forum
The data policy includes the following principles: Data should be: Discoverable through catalogues and search engines; Accessible as open …
Belmont Forum Adopts Open Data Principles for Environme…
Jan 27, 2016 · Adoption of the open data policy and principles is one of five recommendations in A Place to Stand: e-Infrastructures and Data …
Belmont Forum Data Accessibility Statement an…
The DAS encourages researchers to plan for the longevity, reusability, and stability of the data attached to their research publications and results. …
Data and Digital Outputs Management Plan (DDOMP)
Data and Digital Outputs Management Plan (DDOMP)
Building New Tools for Data Sharing and Reuse through a …
Jan 10, 2019 · The SEI CRA will closely link research thinking and technological innovation toward accelerating the full path of discovery-driven data use and open science. This will …
Open Data Policy and Principles - Belmont Forum
The data policy includes the following principles: Data should be: Discoverable through catalogues and search engines; Accessible as open data by default, and made available with …
Belmont Forum Adopts Open Data Principles for Environmental …
Jan 27, 2016 · Adoption of the open data policy and principles is one of five recommendations in A Place to Stand: e-Infrastructures and Data Management for Global Change Research, …
Belmont Forum Data Accessibility Statement and Policy
The DAS encourages researchers to plan for the longevity, reusability, and stability of the data attached to their research publications and results. Access to data promotes reproducibility, …
Climate-Induced Migration in Africa and Beyond: Big Data and …
CLIMB will also leverage earth observation and social media data, and combine them with survey and official statistical data. This holistic approach will allow us to analyze migration process …
Advancing Resilience in Low Income Housing Using Climate …
Jun 4, 2020 · Environmental sustainability and public health considerations will be included. Machine Learning and Big Data Analytics will be used to identify optimal disaster resilient …
Belmont Forum
What is the Belmont Forum? The Belmont Forum is an international partnership that mobilizes funding of environmental change research and accelerates its delivery to remove critical …
Waterproofing Data: Engaging Stakeholders in Sustainable Flood …
Apr 26, 2018 · Waterproofing Data investigates the governance of water-related risks, with a focus on social and cultural aspects of data practices. Typically, data flows up from local levels …
Data Management Annex (Version 1.4) - Belmont Forum
A full Data Management Plan (DMP) for an awarded Belmont Forum CRA project is a living, actively updated document that describes the data management life cycle for the data to be …
