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| characteristics of marketing services: Electronic Commerce Richard T. Watson, 2009 This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects. |
| characteristics of marketing services: Strategic Marketing Management and Tactics in the Service Industry Sood, Tulika, 2017-03-20 Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers. |
| characteristics of marketing services: Handbook of Services Marketing and Management Teresa Swartz, Dawn Iacobucci, 2000 This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.' |
| characteristics of marketing services: Marketing Professional Services Philip Kotler, Thomas Joseph Hayes, Paul N. Bloom, 2002 No Marketing Blurb |
| characteristics of marketing services: Introduction to Business Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt, 2024-09-16 Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License. |
| characteristics of marketing services: Services Marketing and Management Audrey Gilmore, 2003-06-02 This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums. |
| characteristics of marketing services: Marketing Plans for Services Malcolm McDonald, Pennie Frow, Adrian Payne, 2011-07-20 Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian |
| characteristics of marketing services: Production-Line Approach to Service Theodore Levitt, 1972-01-01 |
| characteristics of marketing services: Innovations in Services Marketing and Management: Strategies for Emerging Economies Goyal, Anita, 2013-10-31 Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services. |
| characteristics of marketing services: Services--the Export of the 21st Century Joe Reif, 1997 U.S. exports of financial, entertainment, architectural, accounting, computer, and other services have more than doubled in the last seven years. Specifically addressing the needs of service exporters, this book covers issues such as marketing services vs. merchandise, market research, export financing, international payments, breaking trade barriers, and more. Also included is a series of 20 industry-specific articles that give the how-to and where-to for exporting specific services. |
| characteristics of marketing services: The Management and Marketing of Services Peter Mudie, Angela Cottam, 1999 This 2nd edition provides a highly accessible perspective on the management and marketing services. In particular, service design and productivity are examined as well as more general topics such as implications for services in the future. |
| characteristics of marketing services: Principles of Marketing Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Michael Volkov, Philip Kotler, 2018 An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills. |
| characteristics of marketing services: Modern Health Care Marketing Gamini Gunawardane, 2020-06-05 This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry. |
| characteristics of marketing services: Corporate Espionage, Geopolitics, and Diplomacy Issues in International Business Christiansen, Bryan, Kasarc?, Fatmanur, 2016-10-31 As global business competition continues to accelerate, it is imperative that managers and executives examine all facets of an organization so that it remains successful. Often dynamics such as espionage, diplomacy, and geopolitical atmosphere have a great impact on daily operations of an organization; however, these areas are often overlooked. Corporate Espionage, Geopolitics, and Diplomacy Issues in International Business highlights strategic planning and operations tactics in the areas of human resource management and security. Featuring the impact of espionage, geopolitics, and diplomacy, this book is an insightful reference for business and government executives, scholars, graduate and undergraduate students, and practitioners . |
| characteristics of marketing services: A Dictionary of Marketing Charles Doyle, 2011-03-24 Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment. |
| characteristics of marketing services: This Is Service Design Doing Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider, 2018-01-02 How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success. |
| characteristics of marketing services: Marketing , 1998 Marketing: Managerial Foundations provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional. |
| characteristics of marketing services: Advances in Production Management Systems. Production Management for the Factory of the Future Farhad Ameri, Kathryn E. Stecke, Gregor von Cieminski, Dimitris Kiritsis, 2019-08-23 The two-volume set IFIP AICT 566 and 567 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2019, held in Austin, TX, USA. The 161 revised full papers presented were carefully reviewed and selected from 184 submissions. They discuss globally pressing issues in smart manufacturing, operations management, supply chain management, and Industry 4.0. The papers are organized in the following topical sections: lean production; production management in food supply chains; sustainability and reconfigurability of manufacturing systems; product and asset life cycle management in smart factories of industry 4.0; variety and complexity management in the era of industry 4.0; participatory methods for supporting the career choices in industrial engineering and management education; blockchain in supply chain management; designing and delivering smart services in the digital age; operations management in engineer-to-order manufacturing; the operator 4.0 and the Internet of Things, services and people; intelligent diagnostics and maintenance solutions for smart manufacturing; smart supply networks; production management theory and methodology; data-driven production management; industry 4.0 implementations; smart factory and IIOT; cyber-physical systems; knowledge management in design and manufacturing; collaborative product development; ICT for collaborative manufacturing; collaborative technoloy; applications of machine learning in production management; and collaborative technology. |
| characteristics of marketing services: Services Marketing Dr.R.Karthi, Dr. C. Suresh, |
| characteristics of marketing services: The Fourth Industrial Revolution Klaus Schwab, 2017-01-03 World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress. |
| characteristics of marketing services: SERVICES MARKETING Prof. R.Jothi Priya, Dr.K.Balasaravanan, Dr.J. Subashini, DR. S.Sivagamy, |
| characteristics of marketing services: Marketing of Services William R. George, 1981 |
| characteristics of marketing services: Service Management and Marketing Principles Jay Kandampully, David J. Solnet, 2024-06-07 This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience. This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and expectations. Through the coverage of critical foundational topics, from how value is created; the evolution of global economies from goods, services to experiences; foundations of customer-centric management; managing service workers; integrating human touch with high-tech service; and many others, the authors provide a holistic understanding of management in a complex, globally interconnected world. This book will be useful for students, researchers, and instructors of business management, marketing, commerce, and economics. It will also be of interest to professionals working in healthcare, retail, financial services, government hospitality, leisure, tourism, and other services. |
| characteristics of marketing services: Explorations in Quality Assessment and Monitoring: The definition of quality and approaches to its assessment Avedis Donabedian, 1980 This book provides a basis for understanding the concept of healthcare quality. It covers the definition of quality and the basic approaches to how it is assessed. |
| characteristics of marketing services: MARKETING MANAGEMENT M. GOVINDARAJAN, 2007-09-13 The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed. |
| characteristics of marketing services: Strategic Marketing in the Global Forest Industries Heikki Juslin, Eric Hansen, 2002 |
| characteristics of marketing services: Business Made Simple Donald Miller, 2021-01-19 Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book. |
| characteristics of marketing services: Technical Bulletin , 1989 |
| characteristics of marketing services: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| characteristics of marketing services: Marketing Services Leonard L. Berry, A. Parasuraman, 2004-04-16 Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing. They argue that superior service cannot be manufactured in a factory, packaged, and delivered intact to customers. Though an innovative service concept may give a company an initial edge, superior quality is vital to sustaining success. Berry and Parasuraman show that inspired leadership, a customer-minded corporate culture, an excellent service-system design, and effective use of technology and information are crucial to superior service quality and services marketing. When a company's service is excellent, customers are more likely to perceive value in transactions, spread favorable word-of-mouth impressions, and respond positively to employee-cross-selling efforts. The authors point out that a service company that does relatively little pre-sales marketing but is truly dedicated to delivering excellent quality service will have greater marketing effectiveness, higher customer retention, and more sales to existing customers than a company that emphasizes pre-sale marketing but falls short during actual service delivery. The focus of any company, they insist, must be customer satisfaction through integration of service quality throughout the entire system. Filled with examples, stories, and insights from senior executives, Berry and Parasuraman's new framework for effective marketing services contains the key to high-performance services marketing. |
| characteristics of marketing services: Services Marketing and Management Balaji B., 2002 Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing | |
| characteristics of marketing services: The Marketing Book Michael J. Baker, Susan Hart, 2016-04-14 The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look. |
| characteristics of marketing services: According to Kotler Philip Kotler, 2005 According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts. |
| characteristics of marketing services: A Practical Approach to Marketing Management Kujnish Vashisht, 2005 In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing, The Present Book A Practical Approach To Marketing Management Makes An In-Depth Study Of Marketing Management And Aims To Provide For The Ambitious Students A Comfortable, Genuine And Firm Grasp Of Key Concepts Of The Subject In A Pleasantly Lucid Style With A Minimum Of Jargon. The Main Attraction Of The Book Is The Manner In Which The Fundamentals Of Marketing Have Been Explained So As To Enable The Students Not Only To Acquire Theoretical Knowledge Of The Subject But Also To Apply Them When Needed In The Real Time Marketing Situations.The Present Book Includes In Its Wide Spectrum All The Core Concepts Of Marketing Relationship Between Exchange And Marketing; Dynamic Marketing Environment; Strategies Of Marketing Planning; Marketing Research And Information Systems; Demand And Sales Forecasting; Market Segmentation, Differentiation And Positioning; Branding And Packaging; Price Determination; Marketing Channels; Retailing And Franchising; Advertising, Sales Promotion And Public Relations; Sales Management; Marketing In Service Sectors And International, Industrial And Rural Marketing, To Name But A Few. The Book Explicitly Explains The Consumer Behaviour And Social Responsibility Of Marketing And Analyses The Levels Of Competition Involved In Marketing.A Practical Approach To Each Topic, Well-Illustrated With Rich Examples From The Indian Marketing Environment, Makes The Book Easily Accessible To The Average Readers. In Addition, Practical Case Studies And Analytical Questions As Well As Marketing Quiz Provided At The End Of Each Chapter Would Help The Students Of The Management In Self-Study And Self-Assessment. The Book Would Be Highly Useful To The Corporate Executives And Entrepreneurs Besides The Students And Teachers Of The Subject. |
| characteristics of marketing services: A New Paradigm in Marketing – The Service Dominant Logic: Academia’s Reactions to the Theory of Vargo and Lusch Christina Weißenfels, 2014-04 For virtually all of the 20th century, the paradigm in marketing was founded on early economic thoughts, making goods and exchanges the focal point of economic research and practice. In the 1980s and 1990s, scholars called for a paradigm shift, but did not deliver clear directives on how to move forward. It was not before 2004 when Stephen L. Vargo and Robert F. Lusch published their award-winning article Evolving to a New Dominant Logic for Marketing in the Journal of Marketing, dealing with a potentially new paradigm for marketing. The publication has caused a lot of discussions, crowned by a collection of essays from more than 50 scholars in 2006. This book aims at looking into the reactions and discussions regarding the proposed service-dominant logic in more detail. So far, no comprehensive overview of the existing literature has yet been made. This book will introduce the basic ideas of the service-dominant logic, followed by a detailed state-of-literature. The last part of the book will examine whether the concepts of a service-dominant logic display similarities with concepts of B2B marketing and whether they could successfully be adopted in B2B markets. |
| characteristics of marketing services: Information Marketing Jennifer Rowley, 2016-05-23 The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies. |
| characteristics of marketing services: The Service Dominant Logic of Marketing Christina Anhäuser, 2011 Bachelor Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Otto Beisheim School of Management Vallendar, language: English, abstract: This thesis aims at looking into the reactions and discussions regarding the proposed service-dominant logic (S-D logic) in more detail. Seven years after the initial publication in the Journal of Marketing, no comprehensive overview of the existing literature has yet been made. How did long-established scholars respond to the suggestions and findings of Vargo and Lusch? Was it rather positive or negative? What needs to be done in the future in order to actually implement a service-centered thinking? In the following chapters, I will introduce the basic ideas of S-D logic, followed by a detailed state-of-literature to capture the various publications that arose from the initial Vargo and Lusch article. The vast majority of marketing research (one could name it mainstream marketing research) is concerned with consumer, or B2C, marketing. But what about business-to-business relationships? It is interesting to figure out whether the concepts of a service-dominant logic display similarities with concepts of B2B marketing and whether they could successfully be adopted in B2B markets. This is what I am going to examine in the last part of this thesis. |
| characteristics of marketing services: Introduction to Travel and Tourism Marketing J. Alf Bennett, Johan Wilhelm Strydom, 2001 South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning. |
| characteristics of marketing services: Services Marketing: Text and Cases, 2/e Harsh V. Verma, 2012 |
| characteristics of marketing services: Surrounded by Idiots Thomas Erikson, 2019-07-30 Do you ever think you’re the only one making any sense? Or tried to reason with your partner with disastrous results? Do long, rambling answers drive you crazy? Or does your colleague’s abrasive manner rub you the wrong way? You are not alone. After a disastrous meeting with a highly successful entrepreneur, who was genuinely convinced he was ‘surrounded by idiots’, communication expert and bestselling author, Thomas Erikson dedicated himself to understanding how people function and why we often struggle to connect with certain types of people. Surrounded by Idiots is an international phenomenon, selling over 1.5 million copies worldwide. It offers a simple, yet ground-breaking method for assessing the personalities of people we communicate with – in and out of the office – based on four personality types (Red, Blue, Green and Yellow), and provides insights into how we can adjust the way we speak and share information. Erikson will help you understand yourself better, hone communication and social skills, handle conflict with confidence, improve dynamics with your boss and team, and get the best out of the people you deal with and manage. He also shares simple tricks on body language, improving written communication, advice on when to back away or when to push on, and when to speak up or shut up. Packed with ‘aha!’ and ‘oh no!’ moments, Surrounded by Idiots will help you understand and communicate with those around you, even people you currently think are beyond all comprehension. And with a bit of luck you can also be confident that the idiot out there isn’t you! |
UNIT 1 MARKETING OF SERVICES : CONCEPTUAL …
explain the characteristics that distinguish services from products, explain the implications of these characteristics in terms of designing a marketing strategy, explain the ways in which …
SERVICES MARKETING - sim.edu.in
Objective: to enlighten the students with the Concepts and Practical applications of Services Marketing. Unit – I: Introduction to Services Marketing: Importance and characteristics of …
Characteristics of Services: Definition, Importance, and Examples
Services are intangible, immaterial economic activities or rewards offered by one party to the other. Characteristics of service is a very important concept in the service industry as it …
Characteristics of services – a new approach uncovers their value
Purpose – Four characteristics have been regularly applied to services: intangibility, heterogeneity, inseparability, perishability (IHIP). More and more exceptions occur which have...
SERVICES MARKETING - me C
The American Marketing Association defines services marketing as an organizational function and a set of processes for identifying or creating, communicating, and delivering value to customers …
Characteristics of Services - Madan Mohan Malaviya …
1. Professional (High Skill) Service Marketing – These services require a higher level of qualification and training to provide services, like doctors, lawyers, pilots, IT professionals, etc. …
Services Marketing (14MBAMM303) GCEM Services Marketing …
Services marketing include building customer loyalty, managing relationships, complaint handling, improving service quality and productivity of service operations, and how to become a service …
An Appraisal of Strategies and Challenges of Services …
Abstract: Services marketing is the provision of intangible offerings (services), whether business to consumer (B2C) or business to business (B2B) markets. This can be commonly found in …
Unique Characteristics of Services
Services have a number of distinct characteristics (see list below) that create a unique set of marketing challenges for services marketers. Your task in this exercise is to review the …
Problems and Strategies in International Marketing of Services
The basic characteristics of services are encapsulated into intangibility, inseparability of production and consumption, heterogeneity, and perishability.
UNIT 3 MARKETING OF SERVICES Marketing of Services
3.4 CHARACTERISTICS OF SERVICES Services have a number of unique characteristics that make them so different from products. Some of the most commonly accepted characteristics …
Chapter 7 Service Marketing - MITSDE
Service marketing is the process of researching and promoting an intangible product to the market. • are a key factor when it comes to marketing of services. Relationships helps in …
2. An Introduction to Services Marketing - Athens University …
Services marketing: from the state of disputed legitimacy to a separate sub-discipline of marketing The life of services marketing has undergone three stages: The Crawling Out stage (Pre-1980) …
Services Marketing Theory Revisited: An Empirical …
The present article tests the validity of basic assertion of services marketing theory that four specific characteristics—intangibility, heterogeneity, inseparability, and perishability—make …
MARKETING Effect of service characteristics on marketing
MARKETING Effect of service characteristics on marketing In most world economies, markets for seroices are growing Jar more rapidly than goods markets. Tbis growth is also apparent in …
Unit 13 Marketing of Services - eGyanKosh
Services have a number of unique characteristics that make them so different from products. Some of the most commonly accepted characteristics are: a) intangibility
2. An Introduction to Services Marketing - Athens University …
Services marketing: from the state of disputed legitimacy to a separate sub-discipline of marketing The life of services marketing has undergone three stages: The Crawling Out stage (Pre-1980) …
CHALLENGES AND STRATEGIES OF SERVICES MARKETING IN …
CHARACTERISTICS OF SERVICE MARKETING: The presence of a number of features of services that are frequently stated in the literature justifies a distinct study of services …
UNIT 17 SERVICES MARKETING Marketing Services - eGyanKosh
• state the concept of services marketing mix; • comprehend the need of and usage of product support services; and • elaborate various strategies adopted by firms offering services.
Unique Characteristics of Services
Services have a number of distinct characteristics (see list below) that create a unique set of marketing challenges for services marketers. Your task in this exercise is to review the …
Problems and Strategies in Services Marketing
Services Marketing This article compares problems and strategies cited in the services marketing literature with those re- ported by actual service suppliers in a study conducted by the authors.
DISTINCTIVE CHARACTERISTICS OF MARKETING OF …
marketing services and to introduce ways to meet the need for specialists in the necessary educational areas (specializations) and justified the expediency of assigning functions on the …
The Impact of Digital Technologies on Services …
2 Services: Categories, Characteristics, and Types of Interaction Among different perspectives and interpretations of service features, the majority of studies in the service domain attribute …
Characteristics of the digital marketing advantages and …
marketing, web marketing, email marketing, emarketing and- marketing 4.0. as interchangeablean terms and do not make a significant difference between them. Certainly, these terms are …
Product Characteristics and Marketing Strategy - JSTOR
Product Characteristics and Marketing Strategy 19 The term "marketing mix" suggests a relation-ship between interacting, elements. The develop-ment of the term constituted a step forward in …
IHIP Characteristics of Services - Università degli Studi di …
•Supplier Services •Purchasing Services •Contract Negotiations •Financing •Good and Service Guarantees •Consulting Services •Education/Training Services •Sales/Marketing Services …
Topic 1: Definition of marketing, marketing management, …
Topic 1: Definition of marketing, marketing management, concepts and process. 1. Introduction Exchanging goods and services is one of the earliest activities of humans relating to other …
Marketing Plan and Strategy (BUS431) - lecture-notes.tiu.edu.iq
8-3 Identify the four characteristics that affect the marketing of services and the additional marketing considerations that services require. ... •Product quality refers to the characteristics …
DISTINCTIVE CHARACTERISTICS OF MARKETING OF …
marketing services and to introduce ways to meet the need for specialists in the necessary educational areas (specializations) and justified the expediency of assigning functions on the …
International services marketing: an integrative assessment
International services marketing: an integrative assessment of the literature 国际化服务行业市场营销：综合文献分析 Katharina Maria Hofera and Gary Knightb,c aInstitute for Retailing, …
Analysis of Marketing Mix Characteristics of Marketing …
Apr 13, 2018 · (Sudarto, T., 2011). The purpose of this study is to analyze the characteristics of product, price, place, promise, peple, process, physical building through the services of …
Agricultural Marketing: Concept and Definitions - JNKVV
the number of middlemen or by restricting the cost of marketing services and the malpractices, in the marketing of farm products. An efficient system guarantees the farmers better prices for …
Relationship Quality in Services Selling: An Interpersonal …
Salespeople involved in the marketing of complex services often perform the role of "relationship man-ager." It is, in part, the quality of the relationship between the salesperson and the …
International Services Outsourcing: Service Characteristics …
Services marketing academics have recurrently argued that a number of implications arise from the distinguishing characteristics of services, principally, that the characteristics cause a …
Marketing Financial Services - Dr.Nishikant Jha
Marketing Financial Services Book 1 Marketing Financial Services Book 1 Edition 4 July 2006. Marketing Financial Services Book 1 Published by The Chartered Institute of Bankers in …
Elective Course - X Semester III & IV PMF10 Course Material
2. Services marketing trends—service marketing trends in new services. 3. Services Marketing trends in new services. Additional Reference Books 1. Chiristropher H.Lovelock and …
UNIT 1 MARkETING OF SERVICES: AN INTRODUCTION
measured by the services desirable and possible for everyone.” 1.2 THE CONCEPT OF SERVICE Widespread interest in the effective management and marketing of services as well …
NATURE AND CHARACTERISTICS OF MARKET RESEARCH
NATURE AND CHARACTERISTICS. ... marketing decision, or information from customers can’t really help, then also you should not be doing market research. The point here is that market …
UNIT 17 MARKETING OF HEALTH CARE SERVICES - eGyanKosh
17.4 The Services Marketing Mix 17.5 Service Quality 17.6 Marketing Communication for Health Care Services 17.7 Social Marketing 17.8 Let Us Sum Up 17.9 Key Words 17.10 Answers to …
13 Marketing Insurance Services - Springer
and strategies of services marketing will be examined, leading next to a discussion of the role of marketing in insurance. Sections 13.3 to 13.5 then ... Similarly Carter et al. (1986) note …
Services Marketing: Concepts, Strategies, & Cases, 4th Edition
of Services Marketing: Concepts, Strategies, & Cases purposely examines the use of services marketing as a competitive weapon from a broadened perspective. Consequently, we view …
Service Quality Issues in Financial Services - The Xerte Project
However, services are widely viewed as having certain key characteristics which mean that the marketing of services and achieving the desired level of service quality presents particular …
2. An Introduction to Services Marketing - Athens University …
6 11 The Intangibility of Services (I) It refers to the total lack or perception of a service’s characteristics before and (often) after it is performed The term was first used in 1963 (Regan) …
MARKETING STRATEGIES IN BANKING SECTOR - Index …
characteristics that wants to clients. As a result of the economic reforms that took place in Albania after the 1990s, the initial changes involved took place in ... [6, 47]; in his book “Services …
Services Marketing - Edinburgh Business School
1.3 Marketing Services versus Physical Goods 1/14 1.4 An Integrated Approach to Service Management 1/19 Learning Summary 1/24 Review Questions 1/25 Case Study 1.1: …
1.1 The Marketing Concept - Springer
social responsibility of marketing has also become anchored in the definition. American Marketing Association 1985: “Marketing is an organizational function and a set of processes for creating, …
The Influence of Demographic Factor on Customer Service …
Because financial services compete in the market place with generally undifferentiated products, service quality becomes a primary competitive weapon (Stafford, 1996). Development of …
Concept based notes Service Marketing - Free Study Notes …
services like medical services, beauty parlors, legal services, etc. According to the marketing experts and management thinkers the concept of services is a wider one. The term services …
2. An Introduction to Services Marketing - Athens University …
11 The Intangibility of Services (I) It refers to the total lack or perception of a service’s characteristics before and (often) after it is performed The term was first used in 1963 (Regan) …
MARKETING Effect of service characteristics on marketing
With services, customers only have access to or use of a facility. Any payment made is for use or access. In all circumstances the customer never has ownership. The cost of access or use …
SCHOOL OF MANAGEMENT STUDIES - Sathyabama Institute …
Characteristics of Financial Services : 1. Intangibility : The basic characteristics of financial services are that they are intangible in nature. For financial services to be successfully created …
The Influence of Demographic Characteristics on Service …
1.2 Service quality in medical services Service marketing is steadily growing and becoming increasingly significant in developed markets. This emphasis on service marketing has …
SERVICE MARKETING IN BANKING SECTOR AND RECENT …
marketing, services, price, distribution, promotion, advertising, internal marketing, network marketing, relationship marketing MARKETING IN BANKING ... Due to the characteristics of …
UNIT 3 FINANCIAL SERVICES : Introduction AN …
3.3 Characteristics of Financial Services 3.4 Evolution of Financial Services in India 3.5 Significance of Financial Services 3.6 Types of Financial Services ... People based services …
SERVICES AND FINANCIAL SERVICES MARKETING Session …
SERVICES AND FINANCIAL SERVICES MARKETING Session-1: Introduction to Services By: Dr. Sabyasachi Dey Assistant Professor Centurion University of Technology and Management, …
CHAPTER 12 Marketing Strategies for Financial Services
300 Marketing Financial Services via a combination of four sets of variables (called the 'marketing mix') as presented in Table 12.1. We are now in a position to summarise what a financial …
Services Marketing - amsterdamuas.com
strategy, and operationalize this with the marketing mix for services. 1.2 Learning goals # You can: 1. Explain the nature and scope of services marketing 2. Describe the necessary …
Marketing Recreation: Unique Characteristics of a Service …
Services have intangible characteristics while products have tangible characteristics. Consequently, services are more difficult and complex to judge than products. Products may …
Principles of MARKETING - Pearson
8 Products, Services, and Brands: Building Customer Value 212 ... Characteristics Affecting Consumer Behavior 133 Cultural Factors 133 | Social Factors 137 | Personal ... Services …
Syllabus of Marketing & Sales*
Concept of the service, Characteristics of services, Classification of ... Marketing mix in services marketing, The Seven Ps, Product Decisions, Pricing Strategies and Tactics, Promotion of …
عرض تقديمي في PowerPoint - Tishk International University
3 Identify the four characteristics that affect the marketing of services and the additional marketing considerations that services require. ... •Specialty products are consumer products and …
Analysis of Internet Consumers' Behavioral Characteristics …
Analysis of Internet Consumers' Behavioral Characteristics and Marketing Strategies Xiaohu Shen1, a 1Nantong Institute of Technology, Nan Tong 226002, China. asxh320@163.com ...
Unit 13 Marketing of Services - eGyanKosh
UNIT 13 MARKETING OF SERVICES Marketing of Services ... 13.4 Characteristics of Services 13.5 Elements of Marketing Mix in Service Marketing 13.6 Product 13.7 Pricing 13.8 Promotion …
The Changing Face of Services Marketing - IOSR Journals
Thus, services marketing help conserve the valuable resources for future generations. ... characteristics of services like intangibility, heterogeneity, inseparability and perishability. A …
UNIVERSITY OF MADRAS B.B.A. DEGREE COURSE IN …
Marketing Services: Introduction growth of the service sector. The concept of service. Characteristics of service - classification of service designing of the service, blueprinting using …
Unveiling the effect of social media marketing activities on …
marketing services (Korucuk and Aytekin, 2023). By infusing ... economic characteristics that influenceconsumerbehaviorand brand perception. Understanding how these factors interact
OVERVIEW OF AGRICULTURAL MARKETING - Jiwaji
CHARACTERISTICS OF AGRICULTURAL PRODUCE ... their goods, and services within the village on a barter basis. With the development of means of transport and storage facilities, …
The Impact of Digital Technologies on Services …
2 Services: Categories, Characteristics, and Types of Interaction Among different perspectives and interpretations of service features, the majority of studies in the service domain attribute …
SYLLABUS Class: - B.B.A. VI Semester Subject: - Marketing of …
Definition, Characteristics, Components, Classification of Service Marketing, Factors Leading to a Service Economy. Unit-II SERVICE CONSUMER BEHAVIOUR- Understanding the Service …
