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| chatbot for whatsapp business: WhatsApp Amelia Johns, Ariadna Matamoros-Fernández, Emma Baulch, 2023-11-28 In the 2010s, as chat apps became a primary mode of communication for many people across the world, WhatsApp quickly outpaced rival messaging apps and developed into a platform. In this book, the authors provide a comprehensive account of WhatsApp’s global growth. Charting WhatsApp’s evolution from its founding in 2009 to the present day, they argue that WhatsApp has been transformed from a simple, ‘gimmickless’ app into a global communication platform. Understanding this development can shed light on the trajectory of Meta’s industrial development, and how digital economies and social media landscapes are evolving with the rise of ‘superapps’. This book explores how WhatsApp’s unique characteristics mediate new kinds of social and commercial transactions; how they pose new opportunities and challenges for platform regulation, civic participation and democracy; and how they give rise to new kinds of digital literacy as WhatsApp becomes integrated into everyday digital cultures across the globe. Accessibly written, this book is an essential resource for students and scholars of digital media, cultural studies, and media and communications. |
| chatbot for whatsapp business: AI and Emotional Intelligence for Modern Business Management Bhardwaj, Bhawana, Sharma, Dipanker, Dhiman, Mohinder Chand, 2023-10-16 The ever-evolving field of management in today's corporate world is marked by constant disruptions and turbulence. The emergence of Artificial Intelligence (AI) and Emotional Intelligence (EI) presents opportunities for automation, optimization, and effective leadership, but it also raises concerns about job displacement and the need to bridge the gap between these two domains. AI and Emotional Intelligence for Modern Business Management: Bridging the Gap and Nurturing Success offers solutions to closing the knowledge gap. This book provides comprehensive insights and practical strategies to academic scholars, researchers, practitioners, educators, and students. Targeting a diverse audience, this book serves as a solution-oriented resource for navigating the complexities of AI and EI in business management. By addressing both AI and EI, the book equips readers with the necessary tools to integrate these domains seamlessly into modern business management practices, stimulating informed discussions, inspiring innovative approaches, and fostering a deeper understanding of the opportunities and challenges posed by these emerging fields. |
| chatbot for whatsapp business: Algorithmic Marketing and EU Law on Unfair Commercial Practices Federico Galli, 2022-08-30 Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers’ interactions. Thanks to machine learning (ML) and cognitive computing technologies, businesses can now analyse vast amounts of data on consumers, generate new knowledge, use it to optimize certain processes, and undertake tasks that were previously impossible. Against this background, this book analyses new algorithmic commercial practices, discusses their challenges for consumers, and measures such developments against the current EU legislative framework on consumer protection. The book adopts an interdisciplinary approach, building on empirical findings from AI applications in marketing and theoretical insights from marketing studies, and combining them with normative analysis of privacy and consumer protection in the EU. The content is divided into three parts. The first part analyses the phenomenon of algorithmic marketing practices and reviews the main AI and AI-related technologies used in marketing, e.g. Big data, ML and NLP. The second part describes new commercial practices, including the massive monitoring and profiling of consumers, the personalization of advertising and offers, the exploitation of psychological and emotional insights, and the use of human-like interfaces to trigger emotional responses. The third part provides a comprehensive analysis of current EU consumer protection laws and policies in the field of commercial practices. It focuses on two main legal concepts, their shortcomings, and potential refinements: vulnerability, understood as the conceptual benchmark for protecting consumers from unfair algorithmic practices; manipulation, the substantive legal measure for drawing the line between fair and unfair practices. |
| chatbot for whatsapp business: Chatbots - how to master the marketing strategies of the big marketplaces Digital World, 2023-08-24 Chatbots are computer programs designed to simulate a human conversation. They are used in messaging apps, websites and social networks to provide automated customer support, answer questions and help people carry out tasks. They are important because they allow companies to serve customers quickly and efficiently, 24 hours a day, 7 days a week. This can help improve customer satisfaction and increase customer retention. What's more, chatbots can be programmed to perform specific tasks, such as scheduling appointments or making reservations, which can save time and effort for human employees. Learn everything you need to about ChatBots and their solutions for your type of business by reading the next few pages of this magnificent and useful E-book! |
| chatbot for whatsapp business: Design and Development of Emerging Chatbot Technology Darwish, Dina, 2024-04-09 In the field of information retrieval, the challenge lies in the speed and accuracy with which users can access relevant data. With the increasing complexity of digital interactions, the need for a solution that transcends traditional methods becomes evident. Human involvement and manual investigation are not only time-consuming but also prone to errors, hindering the seamless exchange of information in various sectors. Design and Development of Emerging Chatbot Technology emerges as a comprehensive solution to the predicament posed by traditional information retrieval methods. Focusing on the transformative power of chatbots, it delves into the intricacies of their operation, applications, and development. Designed for academic scholars across diverse disciplines, the book serves as a beacon for those seeking a deeper understanding of chatbots and their potential to revolutionize information retrieval in customer service, education, healthcare, e-commerce, and more. |
| chatbot for whatsapp business: Innovation and Research – Smart Technologies & Systems Marcelo Zambrano Vizuete, |
| chatbot for whatsapp business: Data-Driven Modelling and Predictive Analytics in Business and Finance Alex Khang, Rashmi Gujrati, Hayri Uygun, R. K. Tailor, Sanjaya Gaur, 2024-07-24 Data-driven and AI-aided applications are next-generation technologies that can be used to visualize and realize intelligent transactions in finance, banking, and business. These transactions will be enabled by powerful data-driven solutions, IoT technologies, AI-aided techniques, data analytics, and visualization tools. To implement these solutions, frameworks will be needed to support human control of intelligent computing and modern business systems. The power and consistency of data-driven competencies are a critical challenge, and so is developing explainable AI (XAI) to make data-driven transactions transparent. Data- Driven Modelling and Predictive Analytics in Business and Finance covers the need for intelligent business solutions and applications. Explaining how business applications use algorithms and models to bring out the desired results, the book covers: Data-driven modelling Predictive analytics Data analytics and visualization tools AI-aided applications Cybersecurity techniques Cloud computing IoT-enabled systems for developing smart financial systems This book was written for business analysts, financial analysts, scholars, researchers, academics, professionals, and students so they may be able to share and contribute new ideas, methodologies, technologies, approaches, models, frameworks, theories, and practices. |
| chatbot for whatsapp business: Uses and Risks of Business Chatbots Tania Peitzker, 2020-03-24 In this easy-to-read book, Tania Peitzker cites leading business intelligence and analyst firms’ research and takes a deeper dive into the practical challenges of chatbots, including the obstacles and triumphs experienced. This world-first summary of the evolution of 2D chatbots in websites, backends of portals, social media apps, and conversationally advanced 3D mixed reality cognitive interfaces serves several purposes. This book dissects some of the best-known case studies to emerge from the past two decades of tech giants launching the best chatbot, or supposedly the smartest, intelligent virtual assistant. From Microsoft’s Tay.ai to London’s Eugene Goostman claim to turing test fame, from the market dominating Amazon Alexa to Gatebox’s IoT innovation with its multi-cloned Japanese hologram girlfriend, this is the first ever history of bots. This book also touches on the Trump vs Clinton chatbot wars as well as the UK Labour Party’s dating site stunt, including references made to Facebook Messenger bots and the impact of the Cambridge Analytica scandal. Included in the book is a hands-on checklist and guidelines in for people wanting to buy or license bots for their companies and organizations. The author also outlines the possible use cases and key issues to consider when sourcing and commissioning your first botification project, with the final chapters predicting where the future development – and development traps – might lie. |
| chatbot for whatsapp business: The A.I. Marketer Andrew W. Pearson, 2019-04-15 We seem to be living in the age of A.I. Everywhere you look, companies are touting their most recent A.I., machine learning, and deep learning breakthroughs, even when they are far short of anything that could be touted as a “breakthrough.” “A.I.” has eclipsed “Blockchain” and “Crypto” as the buzzword of today. Indeed, one of the best ways to raise VC funding is to stick ‘AI’ or ‘ML’ at the front of your prospectus and “.ai” at the end of your website. Separating fact from fiction is more important than it has ever been. The A.I. Marketer breaks down A.I., machine learning, and deep learning into five unique use cases—sound, time series, text, image, and video—and also reveals how marketing executives can utilize this powerful technology to help them more finely tune their marketing campaigns, better segment their customers, increase lead generation, and foster strong customer loyalty. Today, “Personalization”—the process of utilizing mobile, social, geo-location data, web morphing, context and even affective computing to tailor messages and experiences to an individual interacting with them—is becoming the optimum word in a radically new customer intelligence environment. The A.I. Marketer explains this complex technology in simple to understand terms and then shows how marketers can utilize the psychology of personalization with A.I. to both create more effective marketing campaigns as well as increase customer loyalty. Pearson shows companies how to avoid Adobe’s warning of not using industrial-age technology in the digital era. Pearson also reveals how to create a platform of technology that seamlessly integrates EDW and real-time streaming data with social media content. Analytical models and neural nets can then be built on both commerical and open source technology to better understand the customer, thereby strengthening the brand and, just as importantly, increasing ROI. |
| chatbot for whatsapp business: 10 Proven WhatsApp Marketing Methods , empreender, 2023-02-27 WhatsApp is the biggest messaging platform in the world and if you are not using it to promote your business then you are leaving money on the table. At the time of writing this special report, there are more than 2 billion active WhatsApp users. Over 100 countries have a lot of WhatsApp users who are eager to receive your message.A lot of businesses try to use WhatsApp for marketing and fail. This is because they do not know what they are doing and make a lot of mistakes. Some of these mistakes can result in account bans because WhatsApp has very strict rules for marketing. |
| chatbot for whatsapp business: Chatbot Research and Design Asbjørn Følstad, Theo Araujo, Symeon Papadopoulos, Effie L.-C. Law, Ewa Luger, Morten Goodwin, Petter Bae Brandtzaeg, 2021-02-02 This book constitutes the proceedings of the 4th International Workshop on Chatbot Research and Design, CONVERSATIONS 2020, which was held during November 23-24, 2020, hosted by the University of Amsterdam. The conference was planned to take place in Amsterdam, The Netherlands, but changed to an online format due to the COVID-19 pandemic. The 14 papers included in this volume were carefully reviewed and selected from a total of 36 submissions. The papers in the proceedings are structured in four topical groups: Chatbot UX and user perceptions, social and relational chatbots, chatbot applications, and chatbots for customer service. The papers provide new knowledge through empirical, theoretical, or design contributions. |
| chatbot for whatsapp business: ChatGPT Business Goldmines Dr. Ope Banwo, 2024-01-03 20 Profitable Businesses ANYONE Can Start, In 7 Days Or Less, Using ChatGPT, With No Money, And Zero Experience. |
| chatbot for whatsapp business: Build Better Chatbots Rashid Khan, Anik Das, 2017-12-13 Learn best practices for building bots by focusing on the technological implementation and UX in this practical book. You will cover key topics such as setting up a development environment for creating chatbots for multiple channels (Facebook Messenger, Skype, and KiK); building a chatbot (design to implementation); integrating to IFTT (If This Then That) and IoT (Internet of Things); carrying out analytics and metrics for chatbots; and most importantly monetizing models and business sense for chatbots. Build Better Chatbots is easy to follow with code snippets provided in the book and complete code open sourced and available to download. With Facebook opening up its Messenger platform for developers, followed by Microsoft opening up Skype for development, a new channel has emerged for brands to acquire, engage, and service customers on chat with chatbots. What You Will Learn Work with the bot development life cycle Master bot UX design Integrate into the bot ecosystem Maximize the business and monetization potential for bots Who This Book Is For Developers, programmers, and hobbyists who have basic programming knowledge. The book can be used by existing chatbot developers to gain a better understanding of analytics and the business side of bots. |
| chatbot for whatsapp business: The Book of Chatbots Robert Ciesla, 2024-01-13 Primitive software chatbots emerged in the 1960s, evolving swiftly through the decades and becoming able to provide engaging human-to-computer interactions sometime in the 1990s. Today, conversational technology is ubiquitous in many homes. Paired with web-searching abilities and neural networking, modern chatbots are capable of many tasks and are a major driving force behind machine learning and the quest for strong artificial intelligence, also known as artificial general intelligence (AGI). Sophisticated artificial intelligence is changing the online world as advanced software chatbots can provide customer service, research duties, and assist in healthcare. Modern chatbots have indeed numerous applications — including those of a malicious nature. They can write our essays, conduct autonomous scams, and potentially influence politics. The Book of Chatbots is both a retrospective and a review of current artificial intelligence-driven conversational solutions. It explores their appeal to businesses and individuals as well as their greater social aspects, including the impact on academia. The book explains all relevant concepts for readers with no previous knowledge in these topics. Unearthing the secrets of virtual assistants such as the (in)famous ChatGPT and many other exciting technologies, The Book of Chatbots is meant for anyone interested in the topic, laypeople and IT-enthusiasts alike. |
| chatbot for whatsapp business: Innovative Technologies for Increasing Service Productivity Manohar, Sridhar, Mittal, Amit, Raju, Sekar, Nair, Arjun J., 2024-03-04 Service organizations are grappling with unprecedented challenges in maintaining and enhancing productivity. As the landscape evolves, traditional approaches to service operations become obsolete, necessitating a deep understanding of the intricate dynamics at play. Innovative Technologies for Increasing Service Productivity delves into this urgent issue, offering a comprehensive exploration of the trends and challenges confronting service industries. The book sheds light on the impact of digital transformation, emerging technologies, and disruptive business models, serving as a guide for navigating the complexities of service productivity in an ever-changing environment. As a groundbreaking solution, this book not only identifies challenges but provides various solutions for service organizations to thrive amidst technological disruption. Its unique selling points lie in the breadth of its coverage, spanning diverse service industries and dissecting the symbiotic relationship between technology and productivity. Offering practical strategies and tools, the book equips service professionals with the means to enhance productivity, quality, and customer experience. By connecting the gap between theoretical insights and practical implementation, it stands as a valuable resource for academics, researchers, and service managers seeking innovative solutions to the evolving landscape of service productivity. |
| chatbot for whatsapp business: You Can Startup- How to Start a Startup from Scratch & Grow it to a Multi-Million Dollar Business Vikash Sharma, 2022-02-21 YOU CAN STARTUP is a revolutionary Startup Book in the Startup & Business World. This book will help millions of aspiring entrepreneurs to start their online startup from scratch without hiring an Agency and spending tons of money on Technology & Marketing. This is a business book that will also help those who are already running some offline business and want to get their business online. You Can Startup will provide you with complete practical knowledge on starting a Profitable Startup from scratch and growing it into a multi-million dollar business. You will learn the 7 Steps Proven System to start & grow a Startup. This is the book every entrepreneur should read to grow their businesses. You Should Read This Book if- You are a newbie and want to start a Startup or Business but do not know how to do a business and where to start from? You want to quit your day job and want to fire your boss. You are already running a business and doing very hard work and still not getting the desired results You are a working professional and want to make more money by selling your services online to a broad audience You are struggling to generate quality leads, retain your current customers for your Business You are struggling to grow your business You are already running a business and want to get your business online. You are a student and want to pursue entrepreneurship. In this Book, You Will Learn- How to Generate/Select a business idea that works How to Perform Market & Customer Research How to do a fail-proof solid business Planning How to Setup the Systems for your startup How to Lunch you MVP (Minimum Viable Product) Proven Methods to Convert Leads into Paying Customers Proven Strategies to convert your startup into a Brand Methods to scale your Startup The Science behind raising the Funding So, grab this book and build an awesome startup because YOU CAN STARTUP |
| chatbot for whatsapp business: The Age of Intent Josh Bernoff, 2019-05-28 |
| chatbot for whatsapp business: Artificial Intelligence in Business Management Teik Toe Teoh, Yu Jin Goh, 2023-11-26 Artificial intelligence (AI) is rapidly gaining significance in the business world. With more and more organizations adopt AI technologies, there is a growing demand for business leaders, managers, and practitioners who can harness AI’s potential to improve operations, increase efficiency, and drive innovation. This book aims to help management professionals exploit the predictive powers of AI and demonstrate to AI practitioners how to apply their expertise in fundamental business operations. It showcases how AI technology innovations can enhance various aspects of business management, such as business strategy, finance, and marketing. Readers interested in AI for business management will find several topics of particular interest, including how AI can improve decision-making in business strategy, streamline operational processes, and enhance customer satisfaction. As AI becomes an increasingly important tool in the business world, this book offers valuable insights into how it can be applied to various industries and business settings. Through this book, readers will gain a better understanding of how AI can be applied to improve business management practices and practical guidance on how to implement AI projects in a business context. This book also provides practical guides on how to implement AI projects in a business context using Python programming. By reading this book, readers will be better equipped to make informed decisions about how to leverage AI for business success. |
| chatbot for whatsapp business: Business Revolution in a Digital Era Alina Mihaela Dima, Fabrizio D'Ascenzo, 2021-01-04 This proceedings volume presents a selection of the best papers from the 14th International Conference on Business Excellence, Business Revolution in the Digital Era (ICBE 2020), held in Bucharest, Romania. The respective papers share the latest findings and perspectives on innovation in a turbulent business environment, and on improvements in economic, societal and technological structures and processes to help reach major sustainability goals. |
| chatbot for whatsapp business: 375 Online Business Ideas Prabhu TL, 2024-04-03 In today's digital age, the opportunities for starting and growing a successful online business are abundant. From e-commerce stores and digital services to content creation and online coaching, the internet offers a vast landscape of possibilities for aspiring entrepreneurs to turn their ideas into profitable ventures. 375 Online Business Ideas serves as a comprehensive guide for individuals seeking inspiration, guidance, and practical advice on launching and managing their online businesses. This book presents a curated collection of 375 diverse and innovative online business ideas, spanning various industries, niches, and business models. Whether you're a seasoned entrepreneur looking to expand your online portfolio or a beginner exploring your entrepreneurial journey, this book provides a wealth of ideas to spark your creativity and guide your decision-making process. Each business idea is presented with detailed insights, including market analysis, potential target audience, revenue streams, startup costs, marketing strategies, and scalability opportunities. Readers will gain valuable insights into emerging trends, niche markets, and untapped opportunities within the digital landscape, empowering them to identify viable business ideas that align with their skills, interests, and resources. Furthermore, 375 Online Business Ideas goes beyond mere inspiration by offering practical guidance on how to turn these ideas into reality. The book explores essential aspects of starting and growing an online business, such as market research, business planning, branding, website development, digital marketing, customer acquisition, and monetization strategies. Additionally, readers will find tips, resources, and case studies from successful online entrepreneurs, providing real-world examples and actionable advice to navigate the challenges and capitalize on the opportunities in the online business ecosystem. Whether you aspire to launch an e-commerce store, start a freelance business, create digital products, or build an online community, 375 Online Business Ideas equips you with the knowledge, insights, and inspiration needed to kickstart your entrepreneurial journey and build a thriving online business in today's dynamic and competitive marketplace. With this comprehensive guide at your fingertips, you'll be well-positioned to explore, evaluate, and pursue the online business ideas that resonate with your passions and goals, ultimately paving the way for success and fulfillment in the digital realm. |
| chatbot for whatsapp business: Building an Enterprise Chatbot Abhishek Singh, Karthik Ramasubramanian, Shrey Shivam, 2019-09-13 Explore the adoption of chatbots in business by focusing on the design, deployment, and continuous improvement of chatbots in a business, with a single use-case from the banking and insurance sector. This book starts by identifying the business processes in the banking and insurance industry. This involves data collection from sources such as conversations from customer service centers, online chats, emails, and other NLP sources. You’ll then design the solution architecture of the chatbot. Once the architecture is framed, the author goes on to explain natural language understanding (NLU), natural language processing (NLP), and natural language generation (NLG) with examples. In the next sections, you'll design and implement the backend framework of a typical chatbot from scratch. You will also explore some popular open-source chatbot frameworks such as Dialogflow and LUIS. The authors then explain how you can integrate various third-party services and enterprise databases with the custom chatbot framework. In the final section, you'll discuss how to deploy the custom chatbot framework on the AWS cloud. By the end of Building an Enterprise Chatbot, you will be able to design and develop an enterprise-ready conversational chatbot using an open source development platform to serve the end user. What You Will LearnIdentify business processes where chatbots could be usedFocus on building a chatbot for one industry and one use-case rather than building a ubiquitous and generic chatbot Design the solution architecture for a chatbotIntegrate chatbots with internal data sources using APIsDiscover the differences between natural language understanding (NLU), natural language processing (NLP), and natural language generation (NLG) Work with deployment and continuous improvement through representational learning Who This Book Is ForData scientists and enterprise architects who are currently looking to deploy chatbot solutions to their business. |
| chatbot for whatsapp business: Trends, Applications, and Challenges of Chatbot Technology Kuhail, Mohammad Amin, Abu Shawar, Bayan, Hammad, Rawad, 2023-02-06 Chatbots offer exceptional services to end-users due to various factors, including the ability to respond to customer requests quickly according to their convenience. Given the magnitude of research and interest in chatbots, further study on several vital and evolving concerns including human-bot interaction, chatbot adoption, chatbot architecture, design considerations, and chatbot applications in various domains including education and customer support is necessary. Trends, Applications, and Challenges of Chatbot Technology provides novel research content and reviews of current chatbot technology and sheds light on challenges and open questions as well as possible research directions. Covering key topics such as human-computer interaction, education, customer support, and algorithms, this reference work is ideal for computer scientists, industry professionals, policymakers, researchers, academicians, practitioners, scholars, instructors, and students. |
| chatbot for whatsapp business: Introduction to Information Systems R. Kelly Rainer, Brad Prince, 2022 Introduction to Information Systems, 9th Edition delivers an essential resource for undergraduate business majors seeking ways to harness information technology systems to succeed in their current or future jobs. The book assists readers in developing a foundational understanding of information systems and technology and apply it to common business problems. This International Adaptation covers applications of the latest technologies with the addition of new cases from Europe, Middle East, Africa, Australia, and Asia-Pacific countries. It focuses on global business environment for students to understand the norms of using technology while operating on online platforms for exploring new avenues in different geographical locations. The book includes real business scenarios of how latest technologies such as Big Data, Cloud Computing, Blockchain, and IoT are perceived and adopted across countries. New cases highlight key technology issues faced by organizations such as designing and implementing IT security policies, dealing with ethical dilemma of securing customer data, moving IT infrastructure to cloud, and identifying how AI can be used to improve the efficiency of business operations. |
| chatbot for whatsapp business: Advances in Digital Marketing in the Era of Artificial Intelligence Moez Ltifi, 2024-07-12 This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions. |
| chatbot for whatsapp business: The SaaS Model Srinivas B Vijayraghavan, 2023-01-18 Software as a Service (SaaS) provides a subscription-based alternative to buying software that has been embraced by thousands of businesses across the world. Like every core business function, marketing also needs to embrace the 'SaaS way' of doing things. Never has marketing found more relevance in the 'full funnel' of a customer's life cycle from acquisition to renewal and expansion than now. The SaaS Model is a valuable handbook that guides the reader on how to effectively market a brand in a SaaS world. The reader will learn - how marketing has adapted to the subscription-oriented nature of the SaaS world - how the classic marketing framework of segmentation, targeting and positioning followed by the 4 Ps is being transformed by data and the SaaS-based martech stack - how to map the customer life cycle in SaaS and detail how marketing plays a role in driving the freemium model - how self-service models drive enterprise momentum - how marketing plays a role in enterprise trails and deal acceleration - how marketing helps the customer success world with effective onboarding, driving usage and renewing subscriptions |
| chatbot for whatsapp business: Introduction to Advertising Emmanuel Mogaji, 2021-05-30 This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning. |
| chatbot for whatsapp business: WhatsApp business. Crea la tua strategia, automatizza le conversazioni e ottieni risultati concreti Alessandra Gallucci, Maria Rosaria Gallucci, 2023-07-07T00:00:00+02:00 Negli ultimi anni WhatsApp si è dimostrato un valido strumento di marketing, specie da quando Meta ha ampliato la sua offerta di soluzioni dedicate alle imprese aggiungendo funzionalità all’applicazione business e aprendo le porte della WhatsApp Business Platform basata sulle API alle aziende di tutte le dimensioni. In questo libro ti illustreremo le novità introdotte, come sfruttarle al meglio seguendo gli step necessari per definire la tua WhatsApp strategy. Scoprirai come ottimizzare il tuo account business, acquisire contatti, ottenere il massimo dalle liste broadcast e creare il tuo funnel. Potrai approfondire come automatizzare le conversazioni con le API per semplificare processi di vendita, marketing, assistenza clienti e aumentare le conversioni. Analizzeremo infine strumenti e tecniche, accompagnandoli con esempi pratici applicabili da subito. Dopo aver letto questa guida sarai in grado di utilizzare WhatsApp in maniera efficace e ottenere risultati concreti per il tuo business. |
| chatbot for whatsapp business: Cómo potenciar tus ventas en Instagram y Facebook Ariel Benedetti, 2022-02-07 Del autor de marketing digital y social selling más vendido y recomendado en Hispanoamérica, llega la segunda edición su exitosa obra Cómo potenciar tus ventas en Instagram y Facebook, que te brindará las herramientas clave para vender online de forma efectiva con Facebook e Instagram Ads. Una lectura al alcance de todos: emprendedores, ejecutivos, líderes, empresarios y profesionales independientes. Este libro es un curso intensivo, una guía práctica para potenciar tu negocio y poner manos a la obra. Descubrirás qué es lo importante a la hora de maximizar tu inversión y lograr resultados tangibles y de corto plazo en la plataforma publicitaria más usada del mundo. Emprenderás una aventura, amena y divertida, para dar un paso adelante en tu negocio. Una obra indispensable que te revelará no solo lo que tenés que hacer sino cómo hacerlo de manera efectiva. Tu visión comercial de Instagram, Facebook y WhatsApp Business no será igual luego de leerla. Estarás listo para escalar tus ventas online. 320 páginas de contenido práctico y conceptual: metodología de gestión probada, ejemplos prácticos de aplicación, ejemplos con errores habituales a evitar y tips para vender con WhatsApp Business. Incluye un Glosario de métricas, un prólogo Jonatan Loidi y una entrevista caso a Ricky Sarkany. Una obra inmensamente generosa para potenciar a las PyMEs y emprendedores. Un manual para saber cómo implementar tu estrategia digital a la hora de vender online. Al hueso sin rodeos (Jonatan Loidi, Referente Internacional en Gestión Empresaria y PyME). Con gran talento, Ariel sabe comunicar simple, pero con agudeza conceptual, lo mejor del marketing digital. Pone al alcance de todos metodologías para conseguir objetivos reales en Facebook e Instagram Ads. Ha sido un placer colaborar en la revisión de la obra (Juan Berg, Program Manager Global Agency en Meta). |
| chatbot for whatsapp business: A Beginner's Guide to Introduce Artificial Intelligence in Teaching and Learning Muralidhar Kurni, Mujeeb Shaik Mohammed, Srinivasa K G, 2023-06-28 This book reimagines education in today’s Artificial Intelligence (AI) world and the Fourth Industrial Revolution. Artificial intelligence will drastically affect every industry and sector, and education is no exception. This book aims at how AI may impact the teaching and learning process in education. This book is designed to demystify AI for teachers and learners. This book will help improve education and support institutions in the phenomena of the emergence of AI in teaching and learning. This book presents a comprehensive study of how AI improves teaching and learning, from AI-based learning platforms to AI-assisted proctored examinations. This book provides educators, learners, and administrators on how AI makes sense in their everyday practice. Describing the application of AI in ten key aspects, this comprehensive volume prepares educational leaders, designers, researchers, and policymakers to effectively rethink the teaching and learning process and environments that students need to thrive. The readers of this book never fall behind the fast pace and promising innovations of today’s most advanced learning technology. |
| chatbot for whatsapp business: Innovative Computing and Communications Aboul Ella Hassanien, |
| chatbot for whatsapp business: Connected farmers Food and Agriculture Organization of the United Nations, 2024-04-23 Amidst the challenges confronting agriculture in Europe and Central Asia, this casebook unfolds the stories of 25 farmers and agripreneurs who have successfully embraced digital technologies. [Author] The accounts presented here reveal that, despite the effects of climate change, the consequences of the war in Ukraine and the enduring impact of COVID-19, opportunities for innovation and resilience can still be found. [Author] The case studies presented here, grouped into five distinct use cases, illustrate the transformative power of digitalization in agriculture, and serve as tangible examples of the successes and lessons learned on the path to sustainable development. [Author] By harnessing the power of digital technologies in agriculture, we can prepare ourselves for the digital transformation of agrifood systems, which are at the core of the 2030 Agenda for Sustainable Development, with effects on all 17 Sustainable Development Goals. [Author] |
| chatbot for whatsapp business: Innovations in Bio-Inspired Computing and Applications Ajith Abraham, Ana Maria Madureira, Arturas Kaklauskas, Niketa Gandhi, Anu Bajaj, Azah Kamilah Muda, Dalia Kriksciuniene, João Carlos Ferreira, 2022-02-21 This book highlights recent research on bio-inspired computing and its various innovative applications in information and communication technologies. It presents 80 high-quality papers from the 12th International Conference on Innovations in Bio-Inspired Computing and Applications (IBICA 2021) and 11th World Congress on Information and Communication Technologies (WICT 2021), which was held online during December 16–18, 2021. As a premier conference, IBICA–WICT brings together researchers, engineers and practitioners whose work involves bio-inspired computing, computational intelligence and their applications in information security, real-world contexts, etc. Including contributions by authors from 25 countries, the book offers a valuable reference guide for all researchers, students and practitioners in the fields of Computer Science and Engineering. |
| chatbot for whatsapp business: Introduction to Customer Relationships Professional Level CPA John Kimani , Dr. James Scott , 2023-08-27 BOOK SUMMARY FINSTOCK EVARSITY PUBLISHERS The main topics in this book are; • Understanding Customer Relationships • Building Trust and Rapport • Customer Segmentation and Personalization • Customer Feedback and Satisfaction • Customer Loyalty Programs • Handling Customer Complaints • Omni Channel Customer Engagement • Measuring and Improving Customer Relationships Introduction to Customer Relationships offers a global exploration of the dynamic field of customer relationship management. This book delves into the fundamental principles, strategies and best practices for cultivating and maintaining strong customer relationships. |
| chatbot for whatsapp business: Digital Influence on Consumer Habits Nripendra Singh, Pooja Kansra, S. L. Gupta, 2024-04-23 Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation. |
| chatbot for whatsapp business: Social Media Strategy Keith A. Quesenberry, 2024-02-12 The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry’s up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories. This classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates. New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations. Focusing on cross-disciplinary strategic planning, content creation, and reporting, this accessible and highly practical text is an essential guide for students and professionals alike. Features: Each chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates. Chapters end with a chapter checklist, key terms and definitions, and Experiential Learning sections with questions, exercises, and Discover and Explore activities. Keywords are bolded and defined in the text, at the end of each chapter, and in a comprehensive glossary. Template worksheets for key strategy components with business context examples. New to the Fourth Edition: Fully redesigned, robust graphics engage students visually. New figures include average online advertising costs, uses of AI in social media, and the latest generative AI integrations by company and platform. Fact sheets for each social media platform provide essential data for easy reference. Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights. Recurring College Cupcakes business example allows students to follow a strategic process in context. Appendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society. Instructor Support Materials: https://textbooks.rowman.com/quesenberry4e Test banks Template worksheets Case Briefs Sample syllabi PowerPoint slides Student Flashcards Find additional templates and social media strategy updates on the author’s blog: https://www.postcontrolmarketing.com |
| chatbot for whatsapp business: Digital Etiquette For Dummies Eric Butow, Kendra Losee, Kelly Noble Mirabella, 2022-04-26 Mind your online P's and Q's with this expert digital manners guide Conducting yourself online can be challenging. It sometimes seems like the web and social media is tailor-made to cause upset and anger. But, with the right guide, anyone can learn how to be a beacon of civility and politeness online. In Digital Etiquette For Dummies, a team of online communication experts share their combined insights into improving your presence on social media, writing emails that exude positivity and clarity, behaving correctly in virtual meetings, and much more. You'll become a paragon of politeness as you learn to apply the timeless rules of etiquette to the unique environment of the web, social media, email, Zoom, and smartphones. In this book, you'll also: Learn near-universal etiquette rules for email, social media, cellphones, and more Discover ways to make sure that your polite attitude isn't being lost in the text-only context of a business email Avoid common social media pitfalls and digital faux pas that can trip up even the most careful communicators A great handbook for anyone who uses digital communication in business or in their personal life (so, pretty much everyone), Digital Etiquette For Dummies also belongs on the reading lists of those trying to improve their online interactions on social media. |
| chatbot for whatsapp business: Computational Intelligence Techniques for Combating COVID-19 Sandeep Kautish, Sheng-Lung Peng, Ahmed J. Obaid, 2021 This book presents the latest cutting edge research, theoretical methods, and novel applications in the field of computational intelligence and computational biological approaches that are aiming to combat COVID-19. The book gives the technological key drivers behind using AI to find drugs that target the virus, shedding light on the structure of COVID-19, detecting the outbreak and spread of new diseases, spotting signs of a COVID-19 infection in medical images, monitoring how the virus and lockdown is affecting mental health, and forecasting how COVID-19 cases and deaths will spread across cities and why. Further, the book helps readers understand computational intelligence techniques combating COVID-19 in a simple and systematic way. Provides a comprehensive reference covering innovations and development of theories, conceptual models and computational algorithms focused on COVID-19; Asserts all relevant research, key themes, complex adaptive systems, metrics and paradigms dedicated towards COVID-19, enabled with evolutionary methods of computational sciences; Explores how AI and computational techniques can help to predict which patients with the virus would go on to develop Acute Respiratory Distress Syndrome (ARDS). |
| chatbot for whatsapp business: Navigating Business Through Essential Sustainable Strategies Bakhit, Wael, El Nemar, Sam, 2024-10-17 In today’s fast-paced business environment, navigating challenges and pursuing sustainable growth have become essential for success. Businesses must adapt to evolving market conditions, develop informed strategies, and seize opportunities while ensuring long-term sustainability. Achieving this balance requires practical skills and a forward-thinking mindset that can meet the demands of a dynamic business landscape. Navigating Business Through Essential Sustainable Strategies equips entrepreneurs, business owners, executives, students, and educators with the tools they need to thrive. Through real-world examples and actionable insights, the book fosters informed decision-making and effective strategy implementation. It is a comprehensive resource designed to help readers navigate challenges, drive sustainable growth, and achieve long-term success in their business endeavors. |
| chatbot for whatsapp business: Sports Marketing Michael J. J. Fetchko, Donald P. P. Roy, Vassilis Dalakas, 2024-01-31 Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular You Make the Call cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: • Increase students’ depth of knowledge about sports marketing • Challenge students to apply concepts to real-world situations • Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content • Equip students to position themselves to compete for entry-level positions in sports business • Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor’s manual. |
| chatbot for whatsapp business: New Horizons for Industry 4.0 in Modern Business Anand Nayyar, Mohd Naved, Rudra Rameshwar, 2023-02-09 This book discovers what it will take to reindustrialize the previous industrial powerhouses in order to offset the advantages of cheap labor suppliers dominating the industrial sector by exploring the current situation of the production, processing, and manufacturing industries. The Internet of Things (IoT), Big Data, Cyber-Physical Systems (CPS), and Cloud Computing, Cyber Security, Cobotics, Automation, AI, 3D Printing and Additive Manufacturing, SDN, Blockchain technologies are outlined in this unique and comprehensive book, which has true potential for professionals, researchers, policymakers, and book users. New Horizons for Industry 4.0 in Modern Business encompass trends in business and technology globally that may completely alter how manufacturing and production are conducted. What you will discover: Learn about the Industrial Internet of Things and the Industrial Internet. Learn about the technologies that must develop to support Industry 4.0 and what is being done right now to make that happen. In this book, the topic of Industry 4.0 is covered in detail, and it even moves on to concepts of Digital Twins to boost output and create Industrial Internet of Things. With the development of new digital industrial technology, or Industry 4.0, it is now feasible to collect and analyze data from many machines, resulting in processes that are quicker, more adaptable, and more efficient, producing things of higher quality while spending less money. The manufacturing revolution will boost productivity, alter economics, promote industrial development, and alter workforce demographics, ultimately altering the competitiveness of businesses and areas. Although advanced digital technology is being employed in manufacturing, Industry 4.0 will completely change how things are done. Greater production efficiencies will result, and conventional connections between suppliers, manufacturers, and consumers—as well as between people and machines—will shift. Industry 4.0 is changing the business process. This disruptive technology is radically changing the way businesses/manufacturing is conducted. It will give machines that little bit of intuition with the help of robotics, 3D printing, artificial intelligence, augmented reality, and virtual reality—that will help them do mindless and repetitive jobs without human intervention, allowing humans to focus more on their core competencies. |
Introducing ChatGPT - OpenAI
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AI Chat - DeepAI
AI Chat is an AI chatbot that writes text. You can use it to write stories, messages, or programming code.
Chatbot - Wikipedia
A chatbot (originally chatterbot) [1] is a software application or web interface designed to have textual or spoken conversations.
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A chatbot, also known as a dialogue system or a conversational agent, is a computer program that can imitate a conversation with a user [61]. In the past decade, chatbot technology has …
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Fig 1: Working of chatbot model in whatsapp . Fig 2: Chatbot generating multiple main stream careers. Fig 3: Block diagram of chatbot. User Interface: The chatbot has a user interface …
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