Deep Learning In Marketing



  deep learning in marketing: Machine Learning and Artificial Intelligence in Marketing and Sales Niladri Syam, Rajeeve Kaul, 2021-03-10 Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.
  deep learning in marketing: Artificial Intelligence for Marketing Jim Sterne, 2017-08-14 A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the need-to-know aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
  deep learning in marketing: Machine Learning for Business Doug Hudgeon, Richard Nichol, 2019-12-24 Summary Imagine predicting which customers are thinking about switching to a competitor or flagging potential process failures before they happen Think about the benefits of forecasting tedious business processes and back-office tasks Envision quickly gauging customer sentiment from social media content (even large volumes of it). Consider the competitive advantage of making decisions when you know the most likely future events Machine learning can deliver these and other advantages to your business, and it’s never been easier to get started! Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology Machine learning can deliver huge benefits for everyday business tasks. With some guidance, you can get those big wins yourself without complex math or highly paid consultants! If you can crunch numbers in Excel, you can use modern ML services to efficiently direct marketing dollars, identify and keep your best customers, and optimize back office processes. This book shows you how. About the book Machine Learning for Business teaches business-oriented machine learning techniques you can do yourself. Concentrating on practical topics like customer retention, forecasting, and back office processes, you’ll work through six projects that help you form an ML-for-business mindset. To guarantee your success, you’ll use the Amazon SageMaker ML service, which makes it a snap to turn your questions into results. What's inside Identifying tasks suited to machine learning Automating back office processes Using open source and cloud-based tools Relevant case studies About the reader For technically inclined business professionals or business application developers. About the author Doug Hudgeon and Richard Nichol specialize in maximizing the value of business data through AI and machine learning for companies of any size. Table of Contents: PART 1 MACHINE LEARNING FOR BUSINESS 1 ¦ How machine learning applies to your business PART 2 SIX SCENARIOS: MACHINE LEARNING FOR BUSINESS 2 ¦ Should you send a purchase order to a technical approver? 3 ¦ Should you call a customer because they are at risk of churning? 4 ¦ Should an incident be escalated to your support team? 5 ¦ Should you question an invoice sent by a supplier? 6 ¦ Forecasting your company’s monthly power usage 7 ¦ Improving your company’s monthly power usage forecast PART 3 MOVING MACHINE LEARNING INTO PRODUCTION 8 ¦ Serving predictions over the web 9 ¦ Case studies
  deep learning in marketing: Machine Learning for Marketing Hiroshi Mamitsuka, 2019-06-14 Machine learning, now a central part of artificial intelligence, would be a driving force to change the current world to a more autonomous society. This impact of machine learning appears in many fields, for example, science, engineering, finance, agriculture, to name a few. Marketing is rather behind this trend, while marketing has a lot of potential applications for machine learning. In other words, marketing may change into more autonomous scientific work by using data and also proper formulation of each application into a machine learning problem. This book focuses on two major, traditional paradigms of marketing: target marketing and relationship marketing. Then it is revealed that each of numerous aspects of the two marketing paradigms can be formulated into a machine learning problem. That is, for each problem, a machine learning model can be built and parameters of the model can be estimated/optimized from given data. For example, an important objective of target marketing can be interpreted as a problem of finding a customer segment, which has a plenty of customers but no competitors. This problem can be formulated into a machine learning problem for which a model is built and model parameters can be estimated from given data. This book, for each machine learning problem setting, always builds a simpler (probably simplest) model, so that readers can understand the idea and assumption of the model easily. This book would be useful for both sides of marketing and machine learning. That is, marketers would be able to study the way of formulating a problem of marketing into a machine learning problem/function in which parameters are estimated from given data. On the other hand, machine learners would be able to study applications of marketing and also essential and intuitive ideas behind marketing through numerous applications in this book.
  deep learning in marketing: artificial Intelligence / Machine Learning In Marketing James Seligman, 2020-02-17 The theory and practice of AI and ML in marketing saving time, money
  deep learning in marketing: Hands-On Data Science for Marketing Yoon Hyup Hwang, 2019-03-29 Optimize your marketing strategies through analytics and machine learning Key FeaturesUnderstand how data science drives successful marketing campaignsUse machine learning for better customer engagement, retention, and product recommendationsExtract insights from your data to optimize marketing strategies and increase profitabilityBook Description Regardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, you will learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns. This book is a comprehensive guide to help you understand and predict customer behaviors and create more effectively targeted and personalized marketing strategies. This is a practical guide to performing simple-to-advanced tasks, to extract hidden insights from the data and use them to make smart business decisions. You will understand what drives sales and increases customer engagements for your products. You will learn to implement machine learning to forecast which customers are more likely to engage with the products and have high lifetime value. This book will also show you how to use machine learning techniques to understand different customer segments and recommend the right products for each customer. Apart from learning to gain insights into consumer behavior using exploratory analysis, you will also learn the concept of A/B testing and implement it using Python and R. By the end of this book, you will be experienced enough with various data science and machine learning techniques to run and manage successful marketing campaigns for your business. What you will learnLearn how to compute and visualize marketing KPIs in Python and RMaster what drives successful marketing campaigns with data scienceUse machine learning to predict customer engagement and lifetime valueMake product recommendations that customers are most likely to buyLearn how to use A/B testing for better marketing decision makingImplement machine learning to understand different customer segmentsWho this book is for If you are a marketing professional, data scientist, engineer, or a student keen to learn how to apply data science to marketing, this book is what you need! It will be beneficial to have some basic knowledge of either Python or R to work through the examples. This book will also be beneficial for beginners as it covers basic-to-advanced data science concepts and applications in marketing with real-life examples.
  deep learning in marketing: AI for Marketing and Product Innovation A. K. Pradeep, Andrew Appel, Stan Sthanunathan, 2018-11-26 Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
  deep learning in marketing: AI for Marketing and Product Innovation A. K. Pradeep, Andrew Appel, Stan Sthanunathan, 2018-11-26 Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
  deep learning in marketing: Deep Learning Ian Goodfellow, Yoshua Bengio, Aaron Courville, 2016-11-10 An introduction to a broad range of topics in deep learning, covering mathematical and conceptual background, deep learning techniques used in industry, and research perspectives. “Written by three experts in the field, Deep Learning is the only comprehensive book on the subject.” —Elon Musk, cochair of OpenAI; cofounder and CEO of Tesla and SpaceX Deep learning is a form of machine learning that enables computers to learn from experience and understand the world in terms of a hierarchy of concepts. Because the computer gathers knowledge from experience, there is no need for a human computer operator to formally specify all the knowledge that the computer needs. The hierarchy of concepts allows the computer to learn complicated concepts by building them out of simpler ones; a graph of these hierarchies would be many layers deep. This book introduces a broad range of topics in deep learning. The text offers mathematical and conceptual background, covering relevant concepts in linear algebra, probability theory and information theory, numerical computation, and machine learning. It describes deep learning techniques used by practitioners in industry, including deep feedforward networks, regularization, optimization algorithms, convolutional networks, sequence modeling, and practical methodology; and it surveys such applications as natural language processing, speech recognition, computer vision, online recommendation systems, bioinformatics, and videogames. Finally, the book offers research perspectives, covering such theoretical topics as linear factor models, autoencoders, representation learning, structured probabilistic models, Monte Carlo methods, the partition function, approximate inference, and deep generative models. Deep Learning can be used by undergraduate or graduate students planning careers in either industry or research, and by software engineers who want to begin using deep learning in their products or platforms. A website offers supplementary material for both readers and instructors.
  deep learning in marketing: Machine Learning in Marketing Overview Learning Strategies Applications and Future Developments Vinicius Andrade Brei, 2020 This monograph discusses the central role that artificial intelligence and machine learning can play as a research method in the marketing field. The goal of this monograph is to provide marketing with an overview of ML and to analyze required learning, applications, and future developments involved in applying ML to marketing.
  deep learning in marketing: The AI Marketing Canvas Raj Venkatesan, Jim Lecinski, 2021-05-18 This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the AI Marketing Canvas. Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
  deep learning in marketing: The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning William Ammerman, 2019-05-24 Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results.As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.
  deep learning in marketing: Deep Learning Applications, Volume 2 M. Arif Wani, Taghi Khoshgoftaar, Vasile Palade, 2020-12-14 This book presents selected papers from the 18th IEEE International Conference on Machine Learning and Applications (IEEE ICMLA 2019). It focuses on deep learning networks and their application in domains such as healthcare, security and threat detection, fault diagnosis and accident analysis, and robotic control in industrial environments, and highlights novel ways of using deep neural networks to solve real-world problems. Also offering insights into deep learning architectures and algorithms, it is an essential reference guide for academic researchers, professionals, software engineers in industry, and innovative product developers.
  deep learning in marketing: Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality Gustavo, Nuno, Pronto, João, Carvalho, Luísa, Belo, Miguel, 2022-02-19 As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.
  deep learning in marketing: Machine Learning and Deep Learning in Real-Time Applications Mahrishi, Mehul, Hiran, Kamal Kant, Meena, Gaurav, Sharma, Paawan, 2020-04-24 Artificial intelligence and its various components are rapidly engulfing almost every professional industry. Specific features of AI that have proven to be vital solutions to numerous real-world issues are machine learning and deep learning. These intelligent agents unlock higher levels of performance and efficiency, creating a wide span of industrial applications. However, there is a lack of research on the specific uses of machine/deep learning in the professional realm. Machine Learning and Deep Learning in Real-Time Applications provides emerging research exploring the theoretical and practical aspects of machine learning and deep learning and their implementations as well as their ability to solve real-world problems within several professional disciplines including healthcare, business, and computer science. Featuring coverage on a broad range of topics such as image processing, medical improvements, and smart grids, this book is ideally designed for researchers, academicians, scientists, industry experts, scholars, IT professionals, engineers, and students seeking current research on the multifaceted uses and implementations of machine learning and deep learning across the globe.
  deep learning in marketing: Hands-On Deep Learning Architectures with Python Yuxi (Hayden) Liu, Saransh Mehta, 2019-04-30 Concepts, tools, and techniques to explore deep learning architectures and methodologies Key FeaturesExplore advanced deep learning architectures using various datasets and frameworksImplement deep architectures for neural network models such as CNN, RNN, GAN, and many moreDiscover design patterns and different challenges for various deep learning architecturesBook Description Deep learning architectures are composed of multilevel nonlinear operations that represent high-level abstractions; this allows you to learn useful feature representations from the data. This book will help you learn and implement deep learning architectures to resolve various deep learning research problems. Hands-On Deep Learning Architectures with Python explains the essential learning algorithms used for deep and shallow architectures. Packed with practical implementations and ideas to help you build efficient artificial intelligence systems (AI), this book will help you learn how neural networks play a major role in building deep architectures. You will understand various deep learning architectures (such as AlexNet, VGG Net, GoogleNet) with easy-to-follow code and diagrams. In addition to this, the book will also guide you in building and training various deep architectures such as the Boltzmann mechanism, autoencoders, convolutional neural networks (CNNs), recurrent neural networks (RNNs), natural language processing (NLP), GAN, and more—all with practical implementations. By the end of this book, you will be able to construct deep models using popular frameworks and datasets with the required design patterns for each architecture. You will be ready to explore the potential of deep architectures in today's world. What you will learnImplement CNNs, RNNs, and other commonly used architectures with PythonExplore architectures such as VGGNet, AlexNet, and GoogLeNetBuild deep learning architectures for AI applications such as face and image recognition, fraud detection, and many moreUnderstand the architectures and applications of Boltzmann machines and autoencoders with concrete examples Master artificial intelligence and neural network concepts and apply them to your architectureUnderstand deep learning architectures for mobile and embedded systemsWho this book is for If you’re a data scientist, machine learning developer/engineer, or deep learning practitioner, or are curious about AI and want to upgrade your knowledge of various deep learning architectures, this book will appeal to you. You are expected to have some knowledge of statistics and machine learning algorithms to get the best out of this book
  deep learning in marketing: Natural Language Processing: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2019-11-01 As technology continues to become more sophisticated, a computer’s ability to understand, interpret, and manipulate natural language is also accelerating. Persistent research in the field of natural language processing enables an understanding of the world around us, in addition to opportunities for manmade computing to mirror natural language processes that have existed for centuries. Natural Language Processing: Concepts, Methodologies, Tools, and Applications is a vital reference source on the latest concepts, processes, and techniques for communication between computers and humans. Highlighting a range of topics such as machine learning, computational linguistics, and semantic analysis, this multi-volume book is ideally designed for computer engineers, computer and software developers, IT professionals, academicians, researchers, and upper-level students seeking current research on the latest trends in the field of natural language processing.
  deep learning in marketing: Artificial Intelligence and Machine Learning in Business Management Sandeep Kumar Panda, Vaibhav Mishra, R. Balamurali, Ahmed A. Elngar, 2021-11-04 Artificial Intelligence and Machine Learning in Business Management The focus of this book is to introduce artificial intelligence (AI) and machine learning (ML) technologies into the context of business management. The book gives insights into the implementation and impact of AI and ML to business leaders, managers, technology developers, and implementers. With the maturing use of AI or ML in the field of business intelligence, this book examines several projects with innovative uses of AI beyond data organization and access. It follows the Predictive Modeling Toolkit for providing new insight on how to use improved AI tools in the field of business. It explores cultural heritage values and risk assessments for mitigation and conservation and discusses on-shore and off-shore technological capabilities with spatial tools for addressing marketing and retail strategies, and insurance and healthcare systems. Taking a multidisciplinary approach for using AI, this book provides a single comprehensive reference resource for undergraduate, graduate, business professionals, and related disciplines.
  deep learning in marketing: The Intuition Behind the Application of Machine Learning in Marketing Analytics Mario a Vinasco, 2019-07-20 Artificial Intelligence (AI) has gained tremendous fame and attention during the past 5 years; there are plenty of books, conferences and online resources, and it has become overwhelming and difficult to separate the hype from practical insights.On one side, the math behind AI can be hard to follow; on the other, the hysteria claims that AI can flip presidential elections and feed other conspiracy theories.This book presents the key insights that make AI/ML useful for marketing and demystifies the core technology and illustrates case studies where my team applied the technology.This book is for marketers and executives that want to gain insights about the use and applicability of AI in marketing and I present a simple yet non-trivial explanation of the core principles of AI.I started using machine learning (ML) models at scale in 2012 and have continued doing so. We have used ML models to help the analysis of experiments, identify cross sell opportunities, design attrition prevention initiatives and many other interesting applications.As you have noted, I am not making a distinction between AI and ML, I even include many other iterative algorithms under the umbrella of AI. The book is not a description of state-of-the-art AI, it is an end user's guide to understand its potential.I will refer to my experience during my work in the marketing analytics groups of Facebook and Uber Technologies from the years 2013 to 2019 (present).
  deep learning in marketing: Machine Learning for Algorithmic Trading Stefan Jansen, 2020-07-31 Leverage machine learning to design and back-test automated trading strategies for real-world markets using pandas, TA-Lib, scikit-learn, LightGBM, SpaCy, Gensim, TensorFlow 2, Zipline, backtrader, Alphalens, and pyfolio. Purchase of the print or Kindle book includes a free eBook in the PDF format. Key FeaturesDesign, train, and evaluate machine learning algorithms that underpin automated trading strategiesCreate a research and strategy development process to apply predictive modeling to trading decisionsLeverage NLP and deep learning to extract tradeable signals from market and alternative dataBook Description The explosive growth of digital data has boosted the demand for expertise in trading strategies that use machine learning (ML). This revised and expanded second edition enables you to build and evaluate sophisticated supervised, unsupervised, and reinforcement learning models. This book introduces end-to-end machine learning for the trading workflow, from the idea and feature engineering to model optimization, strategy design, and backtesting. It illustrates this by using examples ranging from linear models and tree-based ensembles to deep-learning techniques from cutting edge research. This edition shows how to work with market, fundamental, and alternative data, such as tick data, minute and daily bars, SEC filings, earnings call transcripts, financial news, or satellite images to generate tradeable signals. It illustrates how to engineer financial features or alpha factors that enable an ML model to predict returns from price data for US and international stocks and ETFs. It also shows how to assess the signal content of new features using Alphalens and SHAP values and includes a new appendix with over one hundred alpha factor examples. By the end, you will be proficient in translating ML model predictions into a trading strategy that operates at daily or intraday horizons, and in evaluating its performance. What you will learnLeverage market, fundamental, and alternative text and image dataResearch and evaluate alpha factors using statistics, Alphalens, and SHAP valuesImplement machine learning techniques to solve investment and trading problemsBacktest and evaluate trading strategies based on machine learning using Zipline and BacktraderOptimize portfolio risk and performance analysis using pandas, NumPy, and pyfolioCreate a pairs trading strategy based on cointegration for US equities and ETFsTrain a gradient boosting model to predict intraday returns using AlgoSeek's high-quality trades and quotes dataWho this book is for If you are a data analyst, data scientist, Python developer, investment analyst, or portfolio manager interested in getting hands-on machine learning knowledge for trading, this book is for you. This book is for you if you want to learn how to extract value from a diverse set of data sources using machine learning to design your own systematic trading strategies. Some understanding of Python and machine learning techniques is required.
  deep learning in marketing: Approaches and Applications of Deep Learning in Virtual Medical Care Zaman, Noor, Gaur, Loveleen, Humayun, Mamoona, 2022-02-25 The recent advancements in the machine learning paradigm have various applications, specifically in the field of medical data analysis. Research has proven the high accuracy of deep learning algorithms, and they have become a standard choice for analyzing medical data, especially medical images, video, and electronic health records. Deep learning methods applied to electronic health records are contributing to understanding the evolution of chronic diseases and predicting the risk of developing those diseases. Approaches and Applications of Deep Learning in Virtual Medical Care considers the applications of deep learning in virtual medical care and delves into complex deep learning algorithms, calibrates models, and improves the predictions of the trained model on medical imaging. Covering topics such as big data and medical sensors, this critical reference source is ideal for researchers, academicians, practitioners, industry professionals, hospital workers, scholars, instructors, and students.
  deep learning in marketing: Artificial Intelligence Harvard Business Review, 2019 Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.
  deep learning in marketing: Artificial Intelligence in Marketing K. Sudhir, Olivier Toubia, 2023-03-13 Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
  deep learning in marketing: Deep Learning Applications in Medical Imaging Saxena, Sanjay, Paul, Sudip, 2020-10-16 Before the modern age of medicine, the chance of surviving a terminal disease such as cancer was minimal at best. After embracing the age of computer-aided medical analysis technologies, however, detecting and preventing individuals from contracting a variety of life-threatening diseases has led to a greater survival percentage and increased the development of algorithmic technologies in healthcare. Deep Learning Applications in Medical Imaging is a pivotal reference source that provides vital research on the application of generating pictorial depictions of the interior of a body for medical intervention and clinical analysis. While highlighting topics such as artificial neural networks, disease prediction, and healthcare analysis, this publication explores image acquisition and pattern recognition as well as the methods of treatment and care. This book is ideally designed for diagnosticians, medical imaging specialists, healthcare professionals, physicians, medical researchers, academicians, and students.
  deep learning in marketing: Deep Learning Michael Fullan, Joanne Quinn, Joanne McEachen, 2017-11-06 New Pedagogies for Deep Learning (NDPL) provides a comprehensive strategy for systemwide transformation. Using the 6 competencies of NDPL and a wealth of vivid examples, Fullan re-defines and re-examines what deep learning is and identifies the practical strategies for revolutionizing learning and leadership.
  deep learning in marketing: Web Analytics Avinash Kaushik, 2007-07-30 Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
  deep learning in marketing: AI in Marketing, Sales and Service Peter Gentsch, 2018-10-22 AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
  deep learning in marketing: Strategic Innovative Marketing and Tourism Androniki Kavoura, Efstathios Kefallonitis, Apostolos Giovanis, 2019 This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
  deep learning in marketing: Machine Learning and Artificial Intelligence in Marketing and Sales Niladri Syam, Rajeeve Kaul, 2021-03-10 Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.
  deep learning in marketing: Web Analytics 2.0 Avinash Kaushik, 2009-12-30 Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
  deep learning in marketing: Challenges and Applications of Data Analytics in Social Perspectives Sathiyamoorthi, V., Elci, Atilla, 2020-12-04 With exponentially increasing amounts of data accumulating in real-time, there is no reason why one should not turn data into a competitive advantage. While machine learning, driven by advancements in artificial intelligence, has made great strides, it has not been able to surpass a number of challenges that still prevail in the way of better success. Such limitations as the lack of better methods, deeper understanding of problems, and advanced tools are hindering progress. Challenges and Applications of Data Analytics in Social Perspectives provides innovative insights into the prevailing challenges in data analytics and its application on social media and focuses on various machine learning and deep learning techniques in improving practice and research. The content within this publication examines topics that include collaborative filtering, data visualization, and edge computing. It provides research ideal for data scientists, data analysts, IT specialists, website designers, e-commerce professionals, government officials, software engineers, social media analysts, industry professionals, academicians, researchers, and students.
  deep learning in marketing: Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry Chkoniya, Valentina, 2021-06-25 The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.
  deep learning in marketing: Grokking Deep Learning Andrew W. Trask, 2019-01-23 Summary Grokking Deep Learning teaches you to build deep learning neural networks from scratch! In his engaging style, seasoned deep learning expert Andrew Trask shows you the science under the hood, so you grok for yourself every detail of training neural networks. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Deep learning, a branch of artificial intelligence, teaches computers to learn by using neural networks, technology inspired by the human brain. Online text translation, self-driving cars, personalized product recommendations, and virtual voice assistants are just a few of the exciting modern advancements possible thanks to deep learning. About the Book Grokking Deep Learning teaches you to build deep learning neural networks from scratch! In his engaging style, seasoned deep learning expert Andrew Trask shows you the science under the hood, so you grok for yourself every detail of training neural networks. Using only Python and its math-supporting library, NumPy, you'll train your own neural networks to see and understand images, translate text into different languages, and even write like Shakespeare! When you're done, you'll be fully prepared to move on to mastering deep learning frameworks. What's inside The science behind deep learning Building and training your own neural networks Privacy concepts, including federated learning Tips for continuing your pursuit of deep learning About the Reader For readers with high school-level math and intermediate programming skills. About the Author Andrew Trask is a PhD student at Oxford University and a research scientist at DeepMind. Previously, Andrew was a researcher and analytics product manager at Digital Reasoning, where he trained the world's largest artificial neural network and helped guide the analytics roadmap for the Synthesys cognitive computing platform. Table of Contents Introducing deep learning: why you should learn it Fundamental concepts: how do machines learn? Introduction to neural prediction: forward propagation Introduction to neural learning: gradient descent Learning multiple weights at a time: generalizing gradient descent Building your first deep neural network: introduction to backpropagation How to picture neural networks: in your head and on paper Learning signal and ignoring noise:introduction to regularization and batching Modeling probabilities and nonlinearities: activation functions Neural learning about edges and corners: intro to convolutional neural networks Neural networks that understand language: king - man + woman == ? Neural networks that write like Shakespeare: recurrent layers for variable-length data Introducing automatic optimization: let's build a deep learning framework Learning to write like Shakespeare: long short-term memory Deep learning on unseen data: introducing federated learning Where to go from here: a brief guide
  deep learning in marketing: Disrupting Finance Theo Lynn, John G. Mooney, Pierangelo Rosati, Mark Cummins, 2018-12-06 This open access Pivot demonstrates how a variety of technologies act as innovation catalysts within the banking and financial services sector. Traditional banks and financial services are under increasing competition from global IT companies such as Google, Apple, Amazon and PayPal whilst facing pressure from investors to reduce costs, increase agility and improve customer retention. Technologies such as blockchain, cloud computing, mobile technologies, big data analytics and social media therefore have perhaps more potential in this industry and area of business than any other. This book defines a fintech ecosystem for the 21st century, providing a state-of-the art review of current literature, suggesting avenues for new research and offering perspectives from business, technology and industry.
  deep learning in marketing: AI-Driven Intelligent Models for Business Excellence Samala Nagaraj, Korupalli V. Rajesh Kumar, 2022 As digital technology is taking the world in a revolutionary way and business related aspects are getting smarter this book is a potential research source on the Artificial Intelligence-based Business Applications and Intelligence--
  deep learning in marketing: Deep Natural Language Processing and AI Applications for Industry 5.0 Tanwar, Poonam, Saxena, Arti, Priya, C., 2021-06-25 To sustain and stay at the top of the market and give absolute comfort to the consumers, industries are using different strategies and technologies. Natural language processing (NLP) is a technology widely penetrating the market, irrespective of the industry and domains. It is extensively applied in businesses today, and it is the buzzword in every engineer’s life. NLP can be implemented in all those areas where artificial intelligence is applicable either by simplifying the communication process or by refining and analyzing information. Neural machine translation has improved the imitation of professional translations over the years. When applied in neural machine translation, NLP helps educate neural machine networks. This can be used by industries to translate low-impact content including emails, regulatory texts, etc. Such machine translation tools speed up communication with partners while enriching other business interactions. Deep Natural Language Processing and AI Applications for Industry 5.0 provides innovative research on the latest findings, ideas, and applications in fields of interest that fall under the scope of NLP including computational linguistics, deep NLP, web analysis, sentiments analysis for business, and industry perspective. This book covers a wide range of topics such as deep learning, deepfakes, text mining, blockchain technology, and more, making it a crucial text for anyone interested in NLP and artificial intelligence, including academicians, researchers, professionals, industry experts, business analysts, data scientists, data analysts, healthcare system designers, intelligent system designers, practitioners, and students.
  deep learning in marketing: Deep Learning for Natural Language Processing Palash Goyal, Sumit Pandey, Karan Jain, 2018-06-26 Discover the concepts of deep learning used for natural language processing (NLP), with full-fledged examples of neural network models such as recurrent neural networks, long short-term memory networks, and sequence-2-sequence models. You’ll start by covering the mathematical prerequisites and the fundamentals of deep learning and NLP with practical examples. The first three chapters of the book cover the basics of NLP, starting with word-vector representation before moving onto advanced algorithms. The final chapters focus entirely on implementation, and deal with sophisticated architectures such as RNN, LSTM, and Seq2seq, using Python tools: TensorFlow, and Keras. Deep Learning for Natural Language Processing follows a progressive approach and combines all the knowledge you have gained to build a question-answer chatbot system. This book is a good starting point for people who want to get started in deep learning for NLP. All the code presented in the book will be available in the form of IPython notebooks and scripts, which allow you to try out the examples and extend them in interesting ways. What You Will Learn Gain the fundamentals of deep learning and its mathematical prerequisites Discover deep learning frameworks in Python Develop a chatbot Implement a research paper on sentiment classification Who This Book Is For Software developers who are curious to try out deep learning with NLP.
  deep learning in marketing: Competing in the Age of AI Marco Iansiti, Karim R. Lakhani, 2020-01-07 a provocative new book — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how collisions between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.
  deep learning in marketing: Deep Learning with R François Chollet, 2018-01-22 Summary Deep Learning with R introduces the world of deep learning using the powerful Keras library and its R language interface. The book builds your understanding of deep learning through intuitive explanations and practical examples. Continue your journey into the world of deep learning with Deep Learning with R in Motion, a practical, hands-on video course available exclusively at Manning.com (www.manning.com/livevideo/deep-​learning-with-r-in-motion). Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Machine learning has made remarkable progress in recent years. Deep-learning systems now enable previously impossible smart applications, revolutionizing image recognition and natural-language processing, and identifying complex patterns in data. The Keras deep-learning library provides data scientists and developers working in R a state-of-the-art toolset for tackling deep-learning tasks. About the Book Deep Learning with R introduces the world of deep learning using the powerful Keras library and its R language interface. Initially written for Python as Deep Learning with Python by Keras creator and Google AI researcher François Chollet and adapted for R by RStudio founder J. J. Allaire, this book builds your understanding of deep learning through intuitive explanations and practical examples. You'll practice your new skills with R-based applications in computer vision, natural-language processing, and generative models. What's Inside Deep learning from first principles Setting up your own deep-learning environment Image classification and generation Deep learning for text and sequences About the Reader You'll need intermediate R programming skills. No previous experience with machine learning or deep learning is assumed. About the Authors François Chollet is a deep-learning researcher at Google and the author of the Keras library. J.J. Allaire is the founder of RStudio and the author of the R interfaces to TensorFlow and Keras. Table of Contents PART 1 - FUNDAMENTALS OF DEEP LEARNING What is deep learning? Before we begin: the mathematical building blocks of neural networks Getting started with neural networks Fundamentals of machine learning PART 2 - DEEP LEARNING IN PRACTICE Deep learning for computer vision Deep learning for text and sequences Advanced deep-learning best practices Generative deep learning Conclusions
  deep learning in marketing: Predictive Marketing Omer Artun, Dominique Levin, 2015-08-06 Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
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